商业计划书模板英文版.docx

商业计划书模板英文版.docx

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商业计划书模板英文版

BUSINESSPLAN

BUSINESSPLAN

[MyCompany]

123MainStreet

Anytown,USA10000

123-4567

[YourName]

[DATE]

TABLEOFCONTENTS

ExecutiveSummary1

Management2

[Company]History6

[Product/Service]Description8

Objectives10

Competitors11

CompetitiveAdvantages12

Innovation14

Pricing15

SpecificMarkets16

GrowthStrategy17

MarketSizeandShare18

TargetingNewMarkets19

Location20

ManufacturingPlan21

Research&Development22

HistoricalFinancialData23

ProformaFinancialData24

ProformaBalanceSheet27

CostControl28

EffectsofLoanorInvestment29

Attachments30

ExecutiveSummary

[MyCompany]wasformedasa[proprietorship,partnership,corporation]in[Month,Year]in[City,State],by[JohnDoe]inresponsetothefollowingmarketconditions:

[Startup,growth]opportunitiesexistin[Product/Service].

Theneedforuseofefficientdistributionandfinancialmethodsintheseoverlookedmarkets.

[I/We]haveseveralcustomerswhoarewillingtoplacelarge[orders,contracts]withinthenextthreemonths.

Severalotherprospective[customers/clients]haveexpressedseriousinterestindoingbusinesswithinsixmonths.

[I/We]previouslyownedacompanythatwasactiveinthewidgetmarkets.OverthepastfewyearsIspentmuchtimestudyingwaystoimproveoverallperformanceandincreaseprofits.Thisplanisaresultofthatstudy.

Thebasiccomponentsofthisplanare:

1.Competitivepricing

2.Expandthemarkets

3.Increasedadvertising

4.Lowerourunitcosts,

5.Therebyachievinghigherprofits.

1.Signcontracts

2.Increasedadvertising

3.Increaseofficestaff

Tothisend,[I/we]needinvestmentfromprivateindividualsand/orcompanies.Atotalof$XXXisbeingraisedwhichwillbeusedtofinanceworkingcapital,plantandequipment.Thecompanywillbeincorporatedandcommonstockissuedtoinvestors.Thecompanywillberunasa[proprietorship,partnership,corporation].

FinancialGoals

Year1

Year2

Year3

Sales

$1,000,000

$1,400,000

$1,600,000

NetIncome

$25,000

$250,000

$375,000

Earningspershare

.01

.12

.14

Management

[Name]

[Title][Experience]Salesgrowthfromzeroto$1,000,000infiveyears.Ledmarketinmarketshare-30%.

Formulatedadvertisingbudgets&campaigns.

Pioneerednewdistributionchannels.

Establishednationalsalesforce.

Establishednationalrepair&servicecenters.

Broughtnewandinnovativeproductstothemarket.

Designedpoint-of-purchasematerials.

[Education}

UniversityofBoston

Boston,MA

B.A.-ComputerSciences

ShortBiographies

President

JohnQ.Doe,ChiefExecutiveOfficer,andDirectorsinceFebruary1988andPresidentsinceJanuary1990.Mr.DoewasthefounderandChiefExecutiveOfficeroftheoriginaloperatingcompanyknownasRandomExcess,Inc.Hehashadexperienceinthewidgetfieldwithhisownfirm,JohnDoeCo.,ofOshkosh（Wisconsin）,from1980to1987.ThisfirmwassoldtoFatCatWidgets,Inc.in1987.Mr.DoehasheldasalespositionwithUSWestInc.sincethen.Mr.DoegraduatedfromtheUniversityofColoradoin1981withabachelor’sdegreeinphilosophy.Mr.DoeisemployedbytheCompanyonafull-timebasis.

ChiefFinancialOfficer

RichardRoe,CPA,ChiefFinancialOfficer,TreasurerandDirector.Mr.RoejoinedRandomExcess,Inc.inDecember1988asacorporatecontrollerandwasnamedChiefFinancialOfficerinJuly1989.Mr.RoewasappointedTreasurerandaDirectorinJuly1990.HeservedascorporatecontrollerofXYZLumberCompanyfromAugust1981toDecember1988.Mr.RoegraduatedfromMetropolitanStateCollegeinDenver,Coloradoin1976withabachelor’sdegreeinaccounting.Since1979hehasbeenlicensedasaCertifiedPublicAccountantintheStateofColoradoandisamemberoftheAmericanInstituteofCertifiedPublicAccountants.Mr.RoeisemployedbytheCompanyonafull-timebasis.

VicePresident

JoeDokes,Secretary,ExecutiveVicePresidentandDirector.Mr.Dokessupervisesthecompany’ssalesandimplementationstoitslargestcorporatecustomers,includingUSWest,GreatWestLifeInsurance,etc.Mr.DokeshasservedasSecretaryandaDirectorsinceFebruary1988,VicePresidentofOperationsfromFebruary1988toDecember1988,PresidentoftheCompanyfromDecember1988toJanuary1990andVicePresidentofContractSalessinceJanuary1990.Hehasbeeninvolvedsince1986withtheprivatecompanyoriginallyformedasRandomExcess,Inc.,wherehisdutiesincludedmanagingthepurchasingandsalesdepartment.FromNovember1984toMay1986hemanagedthesalesdepartmentatIntegratedManagementSystems,Inc.FromJune1983toOctober1984hewasabuyerforAdamsCounty,Colorado,SchoolDistrict50.Mr.DokesattendedOklahomaStateUniversityin1980and1981andTrinidadStateCollegeinTrinidad,Coloradoin1981and1982.Hedidnotreceivea