Starting Business Unit 8.docx
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StartingBusinessUnit8
Unit8ShowingvisitorsaroundthecompanyPart2Dictation
PhilWaston:
Thisistheoutlinedesigenconcept.Thisgoeswiththat,andthiscopygoesonthesideofboxoverhere.Sowhatdoyouthink?
DonBradley:
Whatdoyouthink,Edward?
EdwardGreen:
Ithinkthedesignisverygoodbutnotforthisproduct.
DonBradley:
Iagree.Iamsorry,Phill.Butitseemsratheryoungforourmarket.
EdwardGreen:
Yes,it'sverybright.Itlooksreallygood.ButBigBossisanneachproduct.Wearetargetingtheproductatthechildrenofwell-educatedhigh-incomeyoungprofessionals.Anddon'tforgetweexpectadult'sBigBossiswell.
Geraldine:
I'msorry,deliveriesarethroughthesidedoor.Yougooutthebuildingturnleftnextdoorontherighthandsidemarkeddeliveries.Okay?
Hello,Biburysystems.Oh,hello,Kate...
CliveHarris:
ItthatKateMckenna?
I'llhaveaword.
Hello,Kate.How'syourtrip?
Good.Weneedyoubackhereassoonaspossible.Ahahah.Goodluck!
EdwardGreen:
Sorrytodisturbyou,Derek.
Derek:
Notatall.
EdwardGreen:
HaveyoumetPhilWastonfromRUYJAdvertising?
Derek:
No,Idon'tthinkso.
EdwardGreen:
Phil,I'dliketointroduceDerekJonesourDevelopmetManager.
Derek:
Gladtomeetyou.
EdwardGreen:
Thiswholeareaisourdevelopmentworkshop.It'sveryworkontheideasfornewproductsandtoys.
PhillWaston:
Whogivesyoutheideas?
EdwardGreen:
Mostoftheideascomefromtheinsidesthecompany.
PhillWaston:
Whothoughtofthis?
EdwardGreen:
Thisproductthereisbeenmanufactedontheliencefromthecompanyinthestation.It'snotourconcept,I'mafraid,butit'ssellingveryfast.Wehaveaveryferleciblepersiononlicenceindures.
PhillWaston:
Thislooksbeautiful.
EdwardGreen:
Derek,who'sideawiththis?
Didyouthinkofthisone?
Drek:
No,it'squitenice,isn'tit?
Thattoystartedalifeasapicurefromayounggirlfromalocalschool.Shesentitintous.Er,thereitis.
PhilWaston:
Howdoyoumarketresearchforamarket?
EdwardGreen:
Goodquestion.Itdependsontheproduct.Wehavearoundtheresearchpeopleinhousesowedoverydetailedsalsments.ButofcourcewebuyinmarketresearchexpectitemwhenwelookoutsideoftheU.K.MarketingBigBossisverycompletecatiedandtargetingbothadultandchildren.
PhilWaston:
Nicetomeetyou,Derek.
Derek:
Youtoo.Ihopeyougetthepacketingdesignright.BigBossdeservesthebest.
Unit8ShowingvisitorsaroundthecompanyPart2Back-check
PhilWaston:
Thisistheoutlinedesigenconcept.Thisgoeswiththat,andthiscopygoesonthesideofboxoverhere.Sowhatdoyouthink?
DonBradley:
Whatdoyouthink,Edward?
EdwardGreen:
Ithinkthedesignisverygoodbutnotforthisproduct.
DonBradley:
Iagree.Iamsorry,Phill.Butitseemsratheryoungforourmarket.
EdwardGreen:
Yes,it'sverybright.ItlooksreallygoodbutBigBossisannicheproduct.Wearetargetingtheproductatthechildrenofwell-educated,high-income,youngprofessionals.Anddon'tforgetweexpectadulttobuyBigBossaswell.
Geraldine:
I'msorry,deliveriesarethroughthesidedoor.Yougooutthebuildingturnleftnextdoorontherighthandsidemarkeddeliveries.Okay?
Hello,Biburysystems.Oh,hello,Kate...
CliveHarris:
ItthatKateMckenna?
I'llhaveaword.
Hello,Kate.How'syourtrip?
Good.Weneedyoubackhereassoonaspossible.Ahahah.Goodluck!
EdwardGreen:
Sorrytodisturbyou,Derek.
Derek:
Notatall.
EdwardGreen:
HaveyoumetPhilWastonfromRUYJAdvertising?
Derek:
No,Idon'tthinkso.
EdwardGreen:
Phil,I'dliketointroduceDerekJonesourDevelopmetManager.
Derek:
Gladtomeetyou.
EdwardGreen:
Thiswholeareaisourdevelopmentworkshop.It'sveryworkontheideasfornewproductsandtoys.
PhillWaston:
Whogivesyoutheideas?
EdwardGreen:
Mostoftheideascomefromtheinsidesthecompany.
PhillWaston:
Whothoughtofthis?
EdwardGreen:
ThisproductthereisbeingmanufacturedonthelicencefromacompanyintheStates.It'snotourconcept,I'mafraid.Butit'ssellingveryfast.Wehaveaveryflexiblepositiononlicensingdeals.
PhillWaston:
Thislooksbeautiful.
EdwardGreen:
Derek,whoesideawasthis?
Didyouthinkofthisone?
Drek:
No,it'squitenice,isn'tit?
Thattoystartedlifeasapicurefromayounggirlfromalocalschool.Shesentitintous.Ah,thereitis.
PhilWaston:
Howdoyoudoyourmarketresearchforanewproduct?
EdwardGreen:
Goodquestion.Itdependsontheproduct.Wehaveourownresearchpeoplein-housesowedoverydetailedassessments.ButofcourcewebuyinmarketresearchexpertisewhenwelookoutsidetheUK.MarketingBigBossisverycomplicated.We'retargetingbothadultsandchildren.
PhilWaston:
Nicetomeetyou,Derek.
Derek:
Youtoo.Ihopeyougetthepacketingdesignsright.BigBossdeservesthebest.
TheendofUnit8Back-check
Unit9ExplaininghowsomethingworksPart1Dictation
CliveHarris:
CanIgetyouacupofteaorsomething?
MsWong:
No,thanks,I'mfine.
CliveHarris:
Please,haveaseat.
Well,Sally,you'veseenthecompany.You'veseenourproducts.Whatdoyouthink?
Mr.Wong:
Youhaveawideproductrange,butthey'realldependentonthesamechipnology.Ithinkwemaybesupplyyouwithsomeofnecessarysecritry.Butofcourseweneedtospeakfurtheraboutthis.
CliveHarris:
Well,thinksforcomingin.
Ms.Wong:
Itisbeingmostinteresting.
DerekJones:
Thisisthelatestprototype.
PhillWatson:
Howdoesitwork?
DerekJones:
SaysomthingtotheBoss.
Philwatson:
Likewhat?
DerekJones:
Anything.ThereisamicrophoeinBoss'seyes,anditrecognisecertaincommand.Itrecordswhatyousayandstoresit.Whenithearsthetriggerword,itplayitback.
PhilWatson:
Iamsorry.Couldyourepeatthat?
Idon'tunderstandwhatyoumeanbytriggerword.
DereckJones:
Ok,I'lltrytoexplainitmoresimplely.WecanprogramtheBosstosaysomethinglike'Idon'twantproblems,Iwantsulations.Andwedothislikethis:
youpresshisnoseandthatactivatesthevoicecard.Thenyousayphrase.
"Idon'twantproblems,Iwantsolutions".Thenyoupressthenoiseagain.
PhilWatson:
Whydoyoudothat?
DerekJones:
Youdothatinordertostoptherecording.Thenyouselectyoutriggerword.
Philwatson:
Whatisthat?
DerekJones:
ThetriggerwordmakestheBossspeak.Everytimehehearsthatword,hewillsay"Idon'twantproblems,Iwantsolutions."
PhilWatson:
Soletmecarifinethis.EachtimetheBosshearsthetriggerwordhewillrepeatthephrases.
DerekJones:
Exactly.Sogivehimethetrigger.
PhilWatson:
Okay,Ummm....Thetriggercanbetheword:
problems.
DerekJones:
Fine.Sayittohisear,then.
PhilWatson:
Problem.
DerekJones:
Okay,nowsayasentencewiththeword'problem'init.
PhilWatson:
Excuseme,BigBoss.Iamhavingsomesomeproblemswiththeproject.
BigBoss:
Problems,Idon'twantproblems.Iwantsolutions.
PhilWatson:
Brilight!
Howisitpowered?
DerekJones:
Aha!
You'llenjoythis:
lightenergy.Itwon'tneednewbatteries.Boththeeyescontainphoto-sensitivecellswhichabsorbthesolarengery.Thesecellsthenpowerthemotorlocatedithereundereacharm.Now,aseverybodyknows,whenyouhavethiskindofconfigurationthereisa...
EdwardGreen:
Sorry,Derek.Wouldyoumindexplainingthatinanotherway?
DerekJones:
Sorry,Iwillkeepitsimple.Theimportantthingisthatthisisamajorbreakthrough.Allthetoyswasrepresentedverylatestintechnology.
PhilWatson:
Icanseethat.It'sveryimpressive.
EdwardGreen:
Thanks,Derek.
PhilWatson:
Thanksforthedemonstration.
DerekJones:
Anytime.
Unit9ExplaininghowsomethingworksPart1Back-Check
CliveHarris:
CanIgetyouacupofteaorsomething?
MsWong:
No,thanks,I'mfine.
CliveHarris:
Please,haveaseat.
Well,Sally,you'veseenthecompany.You'veseenourproducts.Whatdoyouthink?
Mr.Wong:
Youhaveawideproductrange,butthey'realldependentonthesamechiptechnology.Ithinkwemaybeabletosupplyyouwithsomeofnecessarycircuitry.Butofcourseweneedtospeakfurtheraboutthis.
CliveHarris:
Well,thinksforcomingin.
Ms.Wong:
Ithasbeenmostinteresting.
DerekJones:
Thisisthelatestprototype.
PhillWatson:
Howdoesitwork?
DerekJones:
SaysomthingtotheBoss.
Philwatson:
Likewhat?
DerekJones:
Anything.ThereisamicrophoeinBoss'sear,anditwillrecognisecertaincommand.Itrecordswhatyousayandstoresit.Whenithearsthetriggerword,itplaysitback.
PhilWatson:
Iamsorry.Couldyourepeatthat?
Idon'tunderstandwhatyoumeanbytriggerword.
De
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