哈尔滨商业地产项目市场研究及项目发展策划方案概要.docx

哈尔滨商业地产项目市场研究及项目发展策划方案概要.docx

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哈尔滨商业地产项目市场研究及项目发展策划方案概要

哈尔滨大商.新玛特购物休闲广场

哈尔滨[大商·新玛特购物休闲广场]项目市场研究及项目发展策划方案

哈尔滨大商.新玛特购物休闲广场

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前言

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6上篇:

项目商用物业发展策划建议

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81.哈市宏观分析··········································································································································································································································································································································································································································································································

91.1.哈市概况

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91.1.1.城市规划······························································································································································································································································································································································································································································

9

1.1.

2.经济发展状况

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10

2.哈市商圈构成及分布.................................................................................................................................................................................................................................123.哈市居民商业消费习惯调查分析.................................................................................................................................................................................................153.1.受访者基本资料.（16

3.1.1.教育程度.......................................................................................................................................................................................................................................163.1.2.职业...................................................................................................................................................................................................................................................173.1.3.个人月收入..................................................................................................................................................................................................................................183.1.4.家庭月总收入............................................................................................................................................................................................................................193.2.哈市居民购物、休闲、娱乐、餐饮等方面的消费习惯...................................................................................................................................213.2.1.消费场所的选择.......................................................................................................................................................................................................................213.2.2.消费频率.......................................................................................................................................................................................................................................273.2.3.每次消费金额.（32

哈尔滨大商.新玛特购物休闲广场

《2007房地产策划大全》策划必备资料库!

全国货到付款0755-********QQ:

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3.3.哈市居民对目前购物、休闲、娱乐、餐饮等场所的评价............................................................................................................................343.4.如果在哈一百附近有新的多功能商业广场,对哈市民的吸引程度........................................................................................................364.哈市商业经营发展趋势...........................................................................................................................................................................................................................395.哈市商业地产市场....................................................................................................................................................................................................................................435.1.商业营业房市场（商铺......................................................................................................................................................................................................435.1.1.发展历史.......................................................................................................................................................................................................................................435.1.2.最新状况.......................................................................................................................................................................................................................................435.1.3.供销市场.......................................................................................................................................................................................................................................465.2.典型商用物业分析.......................................................................................................................................................................................................................495.3.哈市办公楼、写字楼市场......................................................................................................................................................................................................605.3.1.供应及分布..................................................................................................................................................................................................................................605.3.2.市场销售.......................................................................................................................................................................................................................................615.3.2.租赁市场.......................................................................................................................................................................................................................................626.商用物业市场需求分析...........................................................................................................................................................................................................................636.1.投资商铺的计划............................................................................................................................................................................................................................646.1.1.投资者的基本资料.................................................................................................................................................................................................................656.1.2.投资意见状况（愿意投资住宅、商铺、储蓄等种类的比例..........................................................................................................686.2.商铺投资人群需求分析............................................................................................................................................................................................................696.2.1.投资商铺的类型..（69

哈尔滨大商.新玛特购物休闲广场

《2007房地产策划大全》策划必备资料库!

全国货到付款0755-********QQ:

69031789

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第3页共172页

6.2.2.投资商铺的首先区域............................................................................................................................................................................................................716.2.3.投资者考虑投资的前三个项目名称（商场、广场、商业街等名称..................................................................................................716.2.4.商铺面积要求....................................................................................................................................................................................................................