casestudy模板.docx

casestudy模板.docx

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case,study,模板

　　篇一：

casestudy2solution

　　casestudy2:

goodconsultantproject

　　aswelearnedincasestudy1,goodconsultantpresidentweightedtheoptionsanddecidedthatthecompanywouldmovetonew,morespeciousoffices10blocksaway.sheandtheseniormanagementteamusedsomeofthetoolsweleantinunit2tomakedecision.theyhadafeelingthatthisnewsectionoftownwillbequitetheup-and-comingareaoverthenextdecade.

　　joestorumcallsyouintohisofficetoreviewyourassignment.

　　youknowfromyourtrainingthat,asamemberofseniormanagement,heshoulddevelopaprojectrequirementdocumentandprojectchartertolaunchtheproject.whenyousuggestthistojoeandsaythatmaybeyoucangetafewthingsonpaperforhisokay,justtomakesurethatyouunderstandgoodconsultant’needscorrectly.heagrees.youhavebeenmakingnotesandthingsonthisprojecthavedevelopedandhopeyourmemoswillbegoodstartforthedocuments.

　　yourtask:

　　taketheinformationyouhave,aswellasideasthatemergeasyourteamdiscussestheproject,todevelopadraftprojectrequirementsdocumentandprojectcharter.usethetooltemplatestogetyoustarted.Rememberthatyouwillhavetouseyourexperienceandintuitiontosuggestsomeentrieswheretheinformationhasnotbeengivendirectlytoyou.

　　creatingaprojectRequirementdocumentandprojectcharter

　　solution:

　　projectcharter

　　to:

distributiong

　　From:

d.p.dougue,Vicepresident,goodconsultant

　　assignment

　　（pmname）isauthorizedasprojectmanagerforthe（projectname）effort.（pmname）isresponsibletoensuretheefficientmovementofthegoodconsultantheadquartersfrom385broadwayto1600broadway.（pmname）willberesponsibleforcoordinatingbothinternalcompanyactionsandestablishing,throughcompanycontractingofficer,externalassistanceasnecessary.

　　Responsibility

　　theprojectmanagerwill–

　　betheprimarypointofcontactforallaspectsofthemove

　　establishingtimetablestoefficientlyexecutepreliminaryplanningpreparation,movement,andcloseoutofthemove

　　ensureallpersonnelknowtheirresponsibilitiestosupportthemoveand

　　timetablesforindividualactions

　　trackperformanceofcompanyassociatesandexternalcontractors.performancewillbereportedtogaleadershiponweeklybasis

　　prepareadetailedtransitionplantobepresentedforapprovalatthegaspringleadershipRetreat（april4-7）

　　maintainrecordsofmovementactions,includingallpertinentprojectdata

　　maintainactiveliaisonwithcontractingofficetoensurecontractorsarekeepingwithneedsoftheprojectandincompliancewithestablishedcontracts;（pmname）willserveasgacontractrepresentative

　　authority

　　theprojectmanager’sauthorityincludes–

　　authoritytodirectprojectteamofrepresentativesfromeachcompanydepartment

　　directcoordinationatthevicepresidentlevelformovementplanning

　　controlofprojectbudget

　　accesstofinancialreportsfromcontractandindividualdepartment

　　scopestatement

　　the（projectname）projectmovesgoodconsultantfromitspresentfacilityto1600broadway.projectincludesoversightofthebuild-outofspaceat1600broadway.projectalsoincludespreparations（forexample,pre-packingofdeskitems）byassociatesatcurrentfacilitytominimizecostofcontractedmovingcompany;coordinationoftimingandactionsofmovingcompany;andcloseoutofallprojectmatters.

　　projectRequirementdocument（Rpd）

　　background/summaryofproject

　　the（projectname）projectwillrelocategoodconsultantfromitscurrentlocationto1600broadway.theprojectwillincludeallaspectsofthemovefrompreparationplanningthroughoversightofbuild-outofthenewfacilitytotheactualmoveandallnecessarycloseoutactivities.

　　projectobjects

　　allcompanyassetsaretobeoutofoldfacilitybytheendofjuly

　　completemoveplan,includingtimetablesandselectionofcontractorstosupportthemove,willbecompleteeobmay1,20xx

　　price/cost

　　plannedbudgetforprojectis$220,000

　　costofbuild-outof1600broadwaypropertyisnotpartofprojectbudget

　　performance/qualityacceptancecriteria

　　movementisnottointerferewithnormalcompanycustomerrelationsduringthemove

　　newfacilitytopresentmodernprogressiveappearancetobothassociatesandcustomers

　　deliverables

　　basicplanformovetopresenttocompany’sleadershipduringaprilretreat

　　completeprojectplaneobmay1

　　detaileddirectionsforcompanyassociates’pre-movepreparation

　　blueprint-levelplansforutilityplacementspriortobeginningofbuild-outschedule/timeprimaryofficemovementistargetedforthelastweekofjuly

　　completefinancialaccountingofprojectfunds

　　approvalsofallapplicableregulatoryrequirements

　　keymilestones

　　approvalofbasicmovementplan

　　oaprilleadershipRetreat

　　startofbuild-outworkbybuildingowners

　　oapril1

　　completemovementplan

　　omay1

　　selectionofmovingcontractors

　　omay15;contractedjune1

　　pre-movepreparationsbyassociates

　　othursdayofthirdweekofjuly

　　newofficereadyforbusiness

　　othursdayoflastweekofjuly

　　Finalvacancyofoldfacility

　　ojuly31

　　turnoverofoldfacility

　　oaugust1

　　newofficegrandopeningcelebration

　　oaugust10

　　projectcloseoutactivitiescomplete

　　ooctober1`

　　assumptions

　　goodconsultantbusinesscontinuesstrong

　　columbiamanagementwillbuildoutnewbuildingtogoodconsultant’specification

　　allcostofbuild-outwillbeabsorbedintonewleasepricingandwillnotaffectprojectbudget

　　篇二：

体验商务英语综合教程3_unit2_case_study[1]

　　goodafternoon,everyone.welcometomypresentationtoday.mypresentationwillbedividedintotwoparts.atfirst,i’lltalkabouttheproblemsaboutourcompany.theni’llshowyoumyideasabouttheproblems.ifyouhaveanyquestions,iwillbeverygladtoansweryouaftermypresentation.

　　ok,first,let’stalkabouttheproblems.asweallknown,ourmarketsharehasdeclinedby25%inthelasttwoyears.brandloyalty,price,copycat’products,brandimage,accountforthebigloss,andthesearealsowhatweneedtodevoteourselvestosolving.

　　now,let’smoveontothesolutions,thiswillbealsothemainpartofmypresentation.asfarasi’mconcerned,copycat’sproducts,brandimage,thesetwoaretheproblemsdemandingpromptsolution.wecanseethechartfromthereport,mostofourformermarketsharewastakenawaybythetopfiveeuropeancoffeebrands,ourcompetitors.soanewstrongcompetitiveproductisneeded.Forexample,wecanbringoutaninstantcoffee,whichaimsforofficeworkers.orwecanbringoutaseriesoffoodrelatedtocoffeeunderourbrand.besides,stretchingourbrandisalsoagoodideatobeconsidered,thatmeanswecanallowselectedmanufacturersofcoffeeequipment（cafetieres,percolators,coffeemachines）touseourbrandon

　　theirgoods,wechargeforit,ofcourse.

　　lackofexcitementandenthusiastic,beingup-to-dateandcontemporaryareourbrandimagenow.weneedtochangeit,sowecantakestepsasfollows：

　　First,weneedtohaveourpackaging,logoandlabelingchanged,especiallythelogo,shouldbeoutstanding,shouldberecognizedfromthousandsoflogos.

　　then,wecantrysomethingnewontheadvertising.devisinganewadvertisingcampaign,forexample,needstobeconsidered.asforthecontentoftheadvertising,i’llshowallofyouaftermypresentation.

　　ok,mypresentationisover,thanksforyourlistening.

　　篇三：

casestudy

　　casestudy1

　　Richard’ssincerecomplimentsonthewonderfulmealmisunderstoodbytheegyptianfamilybecauseRichardchosetopraisethefooditselfratherthanthetotaleveningintheirhome.

　　casestudy2

　　theamericanteacherfeelfrustratedwithakoreanstudentinhisclassbecausesheneveraskedquestions.helaterrealizedthatkoreansstudentsregardaskingquestionsasimpoliteanddisrespectful.

　　casestudy3

　　luzfromthedominicanRepublictookamericanmary’swalkmanwithoutpermissionbecauseluzregardedherasamemberofthefamily,inwhich,possessionsaresharedbyeveryone.

　　casestudy4

　　manyforeignvisitorstoamericafeelthatamericansaresocoldanddistantbecausetheyseldomengagethemselvesentirelyinafriendships.

　　casestudy5

　　acanadiantouristofferedhischineseguideabottleofbeer,buttheguiderefusedeventhoughhelikedbeerverymuch.thechineseguidewasjustbeingmodestandpoliteandexpectedtorefusetwicebeforefinallyacceptingthebeeronthethirdoffer.

　　casestudy6

　　litzwassurprisedhervisitingchinesemother-in-lawdecidedtoleaveonlytwodaysafterherarrivalinFinland.

　　thiswasbecausethemotherofherchinesehusbandoverheardheraskhim:

“howlongisshegoingtostay”herhusband’smotherbelievedshewasnolongerwelcome.

　　casestudy7

　　japaneseforeignstudentwasembarrassedwhenhercollegefriendsbroughtoversomeoldfurnitureandappliancestohelpherbemorecomfortableinhernew

　　home.shewasembarrassedbecauseshebelieveditwouldberudeandimpolitenottoofferthemgiftsinreturn

　　casestudy8

　　amyandherfamilyliveinamerica.theyarechinese.onchristmaseve,amyinvitedheramerica（case,study,模板）nfriendandfamilytohavedinnerwiththemintheirhome.amy’smothercookedthemchinesedishesinsteadoftraditionalamericanchristmasfoodandherfamilybehavedasnormalwheneatingtheirfood.hermothertaughtherthatsheshouldbeproudofherculturaldifferences.theonlyshameistohaveshame

　　casestudy9

　　ayoungcanadianexecutivesurprisedtodiscoverthatapreviousbusinessarrangementmadebybothhimandhisyoungjapanesecounterparthadbeenrejectedbyhisretiredgrandfatheratameeting.

　　theyoungjapanesechairmansimplynoddedandacceptedhisgrandfather’scommentsbecauseherespectedhisgrandfather’sauthorityandwasloyalandobedienttohim.

　　casestudy10

　　ayoungjapanesegeneralmanagerfeltextremelysurprisedwhenmr.legrand,aFrenchengineerworkingforhiscompany,decidednottoacceptapositioninthemiddleeastwhichofferedpromotionandmoremoney.

　　whatsurprisedhimwasthatmr.legrandchosetotalktohiswifefirstbeforemakinghisdecision.

　　japanesemenseldomdiscussthismatterwiththeirwives.

　　casestudy11

　　ajapanesegirlfeltshockedandinsultedwhentheshopassistantdidnotapologizeforthebrokenlampshehadbought.

　　shewasshockedbyhisbehaviorbecauseinjapan,shopassistantswouldtreatcustomerslikegodsandwouldbeveryapologetic.

　　casestudy12

　　awelcomedinnerheldbyoneofcanada’sleadingbanks

　　forthechinesedelegationwasnotasuccessbecausethechinesedidnotreceiveanywelcomespeechesortoaststogoodhealthduringthemeal.

　　casestudy13

　　theamericansdidnotrecognizethejapanesegovernment’sintentiontoconsidertheirultimatumofsurrenderbecausethetranslatedword“mokusatsu”hadtwomeanings.thefirstmeant“totakenonoticeof”andthesecondmeant“toconsider”.theamericansunfortunatelybelievedthattheirultimatumhadbeenrejected.

　　casestudy14

　　thetranslatorhadaproblemonhowtotranslatethenames“yang”and“liu”inoneofmao’spoems.

　　thegeneralrulehereisthatitisbetternottotranslatepeople’snames,roadnames