我国文化产业国际竞争力研究毕业设计.docx
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我国文化产业国际竞争力研究毕业设计
本科毕业论文
(双学位)
中文题目:
我国文化产业国际竞争力研究
外文题目:
A Study on International Competitiveness
of China's Cultural Industry
修读院系商务英语学院
修读专业商务英语专业
年级2013级(秋)
学生姓名鲁鑫垚
指导教师汪海源老师
结稿日期2015年4月28日
四川外国语大学辅修与双学位办公室制
我国文化产业国际竞争力研究
摘要:
文化自古至今都是中外交流的重要桥梁,文化在对外贸易中起着非常重要的的作用。
20世纪90年代以来我国文化贸易处于萌芽阶段,其发展水平与发达国家差距很大。
近几年来,我国开始在各方面支持发展文化产业,以不断缩小与发达国家之间的差距。
本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力,用SWOT分析法分析影响我国文化贸易竞争力水平的因素,最后从三个方面给出了相关的政策建议。
关键词:
文化贸易;国际竞争力;政策建议;文化产业
AStudyoninternationalcompetitivenessofChina'sculturalindustry
Abstract
CulturalexchangesbetweenChinasinceancienttimesisthebridge,itplaysaveryimportantroleinforeigntrade.20thCenturyculturaltradeinitsinfancysincethe1990s,alargegapbetweenthedevelopedcountriesandtheirlevelofdevelopment.
Inrecentyears,Chinabegantosupportthedevelopmentofculturalindustriesinallaspects,aswecontinuetonarrowthegapbetweenthedevelopedcountries.ThispaperanalyzesthedevelopmentstatusandproblemsofChina'sculturaltradeandtheuseofindexEvaluationMethodandEmpiricalAnalysisofInternationalCompetitivenessofChineseculturaltrade,analysisoftradeandculturalfactorsthataffectthelevelofcompetitivenesswiththeSWOTanalysis,thelastthreeaspectsgivestherelevantpolicyrecommendations.
Keyword:
Culturaltrade;internationalcompetitiveness;policyrecommendations;culturalindustries
Acknowledgements
Firstandforemost,Iwouldliketoexpressmyheartfeltgratitudetomysupervisor,Mr.WangHaiYuan,forhisinstructiveadviceandusefulsuggestionsonmythesis,andforhisconstantencouragementandguidance.hehaswalkedmethroughallthestagesofthewritingofthisthesis.Iamdeeplygratefulofhishelpinthecompletionofthisthesis,withouthisconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspresentform.
Second,IamalsodeeplyindebtedtoalltheothertutorsandteachersinBusinessEnglishstudiesfortheirdirectandindirecthelptome.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.
Lastmythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.
Contents
摘要i
Abstractii
Acknowledgementsiii
Introduction1
I.Presentsituationof cultural trade research in Chinaandabroad3
A.Research statusof foreign scholars3
B.Research statusof domestic scholars3
II.StrategicSignificanceofCulturalResearchInternationalTradeCompetitiveness5
A.Power of cultural trade development is the only option.5
B.Helpto enhance the international image and impact5
C.Improve the structure of importandexport commodities6
D.Promoting sustainabledevelopment of cultural trade7
III.CulturalTradeDevelopmentSituationAnalysisandChinesecharacteristics8
A.Analysis ofthe presentsituation of cultural trade8
B.Characteristics of culture and trade inChina9
Ⅳ.China'sforeigntradedevelopmentcultureSWOT(StrengthsWeaknessOpportunityThreats)analysis10
A.S-ThemainadvantageofChina'sforeigntradedevelopmentculture10
B.W-DisadvantagesofChina'sforeigntradedevelopmentculture.10
C.O-China'sforeigntradeopportunitiesforculturaldevelopment.10
D.T-ThethreatofChina'sforeigntradedevelopmentculture.11
Ⅴ.Chineseculturaltradedevelopmentpolicyrecommendations12
A.Governmentlevel12
B.Theculturalindustrylevel13
C.Theenterpriselevel15
Conclusion17
Notes18
Bibliography20
AStudyoninternationalcompetitivenessofChina'sculturalindustry
Introduction
BecauseChinahasalongculturalhistory,richresourcesforthedevelopmentofculturaltradeprovidesaverygoodcondition.Butwealsoseeapartofthedevelopedcountries,theuseofadvancedhightechnology,well-developedeconomicstrength,soundsystemandotheraspectsoftheadvantagesofthecompany,theproductionofhighlycompetitiveexportsofculturalproducts,tooccupyafavorablepositionintheinternationalmarket.
Chineseculturaltradeinmostofthecurrenttradedeficit,lesscompetitive,facingthepressureofinternationalcompetitionisnotoptimistic.Inthiscontext,thecompetitivenessofChineseculturaltradewasextremelyimportant.“Economicaspectsofculturehasaspecialcompetitiveadvantage,itsabilitytoadvancewiththetimes,followthechangesofthetimeschange,canstandthetestoftime.”1
Intoday'sdeepeningeconomicglobalization,culturalinnovationandreformisalsoatthesametime,culturalinnovationandreformtocreateanewspace,andotheraspectsofeconomicstrategyhasnosuchability.Economicandculturalembodiesa"totaleffect",itisnotonlyaneconomicfunction,andisthebirthplaceoftheeconomy,aneconomicstructure.“Economicaspectsofculturaldevelopmentcanbring,suchassports,artsandmediaandevenpoliticaldevelopment.“2
Culturaleconomycanalsoplayaroleinthepromotionofemployment,toensurethestabilityofthestateandsociety,toenhancetheimageofthecountryandotherfeatures.Becauseoftheculturalclosenessandidentityandotherreasons,culturaltradeiseasytoforma"radiatingeffect",otherindustrieswillalsofollowthedevelopmentofculturalandeconomicdevelopment,theremayevenbeanimportanttradenegotiationsandforeignmagic.
.Presentsituationof cultural trade research in Chinaandabroad
A.Research statusof foreign scholars
IndustrialCompetitivenessPorterfoundedbythecountry's"diamondmodel"themaincontent,demand,production,relatedindustriesandcorporatestrategyarefourbasicelementsarethegreatestimpactonindustrialcompetitiveness,themostdirectfactor,nationalcompetitiveadvantageofcutpointandfundamentalindustrialcompetitiveness.Thenewdiagramandanalysisonthe"DiamondModel"intheintroductionofabreakthroughistocarryoutthemostcompletestudyofthetheoryofindustrialcompetitiveness.Manyscholarsinthestudyprocess,the"diamondmodel"proposedModification.Dunning(1993)consideredtheroleofmultinationalcorporationsintheglobaleconomyisverystrong:
Cho(1994)pointedoutthat"diamondmodel"canbemorereasonableinternationalcompetitivenessofindustryindevelopedcountriestobeexplained,isbasedonextensiveanalysisoftheviewsputforwardby.Buttheexplanationfordevelopingorlessdevelopedindustrialinternationalcompetitiveness,"Diamondmodel"exists,theproposed"nineelementsofthemodel."3
B.Research statusof domestic scholars
MostChinesescholarsabroadbycomparingtheculturalindustryininternationalcompetitiontheory,economicanalysismodelofinternationalculturaltradecompetitivenessbymeansof"diamondmodel",aswellascomparisonwithChina'sactualsituationtoimprove,tostudythecultureindustryinternationalcompetitiveness.
Ourtheoryofthetwomainaspectsoftheinternationalcompetitivenessoftheresearcharetobuildindustrialinternationalcompetitivenessindexsystemandanalyzetheinternationalcompetitivenessofaparticularindustry.4
Absorbingtheinternationalcompetitivenessindexrepresentativeoftheindustryclassificationmainlyintotwocategories,namelydisplayindicators(resultsintheformationofcompetition)andanalysisindicators(competitiveperformanceresults)two,whichisusedtoevaluatetheindustrialcompetitivenessofmoreChinesescholarsfirstproposedreasonableevaluationindexsystemofthesystem.4
.StrategicSignificanceofCulturalResearchInternationalTradeCompetitiveness
A.Power of cultural trade development is the only option.
Thescientificandtechnologicalprogressandinnovationastheprimaryforcesofthewholesocietytopromoteeconomicdevelopment,theabilityofindependentinnovationasanationalprioritystrategyistobuildaninnovativecountry'score.Atpresent,Chinaisatruemanufacturingcountry,domesticresourcesandenvironmentaldegradationasacontradictorypositionasaworldfactorybecomeincreasinglyprominent.
Astheproducttechnologycontentistoolow,almostnocreativedesign,brandrecognitionisnothighreason,theimpactofChina'soverallexporttrade.“China'seconomicdevelopmentinthefuturewillbemoredependentonknowledgeandinnovation,ratherthaninvestment,withacostofconsumptionofresourcesinexchangeforcompetitiveadvantage.“5Creativityandthecombinedeffectoftheculturalindustryintalent,itwillnottakeuptoomuchlandandresources,knowledge-intensiveindustries,ratherthanresource-intensiveindustries,withlowinvestmentandhighreturncharacteristics.
Comparedwiththegeneralculturalproductsofbothproducts,highprofitstheyareaterrorist.Promotingculturalproducts"goingout".6youcanincreasetheaddedvalueofChina'sforeigntradeproducts,itistheonlychoiceforChinafromabigtradingtotradepower.
B.Helpto enhance the international image and impact
Culturalproductsnotonlycommodities,economicattributes,aswellasspiritual,ideologicalattributesforaroleofthestateintheimageofforeignbrandsshouldnotbeunderestimated.Itcanreflectthelevelofscientificandtechnologicaldevelopmentofthecountry,andexpandtheinfluenceoftheircultureandradiation,therebyincreasingitsroleintheinternationalcomprehensivecompetitiveness.
Nowcountriesareplayingtheculturalcard,expandingitsbrandawarenessthroughculturalinfluence,butalsoadisplayofitsculturalimageofWaysandimportantcarrier:
Forexample,therapidexpansionofAmericancultureontheworldculturalmarketpossession,g