我国文化产业国际竞争力研究毕业设计.docx

我国文化产业国际竞争力研究毕业设计.docx

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我国文化产业国际竞争力研究毕业设计

本科毕业论文

（双学位）

中文题目:

我国文化产业国际竞争力研究

外文题目:

A Study on International Competitiveness

of China's Cultural Industry

修读院系商务英语学院

修读专业商务英语专业

年级2013级（秋）

学生姓名鲁鑫垚

指导教师汪海源老师

结稿日期2015年4月28日

四川外国语大学辅修与双学位办公室制

我国文化产业国际竞争力研究

摘要：

文化自古至今都是中外交流的重要桥梁，文化在对外贸易中起着非常重要的的作用。

20世纪90年代以来我国文化贸易处于萌芽阶段，其发展水平与发达国家差距很大。

近几年来，我国开始在各方面支持发展文化产业，以不断缩小与发达国家之间的差距。

本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力，用SWOT分析法分析影响我国文化贸易竞争力水平的因素，最后从三个方面给出了相关的政策建议。

关键词：

文化贸易；国际竞争力；政策建议；文化产业

AStudyoninternationalcompetitivenessofChina'sculturalindustry

Abstract

CulturalexchangesbetweenChinasinceancienttimesisthebridge,itplaysaveryimportantroleinforeigntrade.20thCenturyculturaltradeinitsinfancysincethe1990s,alargegapbetweenthedevelopedcountriesandtheirlevelofdevelopment.

Inrecentyears,Chinabegantosupportthedevelopmentofculturalindustriesinallaspects,aswecontinuetonarrowthegapbetweenthedevelopedcountries.ThispaperanalyzesthedevelopmentstatusandproblemsofChina'sculturaltradeandtheuseofindexEvaluationMethodandEmpiricalAnalysisofInternationalCompetitivenessofChineseculturaltrade,analysisoftradeandculturalfactorsthataffectthelevelofcompetitivenesswiththeSWOTanalysis,thelastthreeaspectsgivestherelevantpolicyrecommendations.

Keyword:

Culturaltrade;internationalcompetitiveness;policyrecommendations;culturalindustries

Acknowledgements

Firstandforemost,Iwouldliketoexpressmyheartfeltgratitudetomysupervisor,Mr.WangHaiYuan,forhisinstructiveadviceandusefulsuggestionsonmythesis,andforhisconstantencouragementandguidance.hehaswalkedmethroughallthestagesofthewritingofthisthesis.Iamdeeplygratefulofhishelpinthecompletionofthisthesis,withouthisconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspresentform.

Second,IamalsodeeplyindebtedtoalltheothertutorsandteachersinBusinessEnglishstudiesfortheirdirectandindirecthelptome.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.

Lastmythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.

Contents

摘要i

Abstractii

Acknowledgementsiii

Introduction1

I.Presentsituationof cultural trade research in Chinaandabroad3

A.Research statusof foreign scholars3

B.Research statusof domestic scholars3

II.StrategicSignificanceofCulturalResearchInternationalTradeCompetitiveness5

A.Power of cultural trade development is the only option.5

B.Helpto enhance the international image and impact5

C.Improve the structure of importandexport commodities6

D.Promoting sustainabledevelopment of cultural trade7

III.CulturalTradeDevelopmentSituationAnalysisandChinesecharacteristics8

A.Analysis ofthe presentsituation of cultural trade8

B.Characteristics of culture and trade inChina9

Ⅳ.China'sforeigntradedevelopmentcultureSWOT（StrengthsWeaknessOpportunityThreats）analysis10

A.S-ThemainadvantageofChina'sforeigntradedevelopmentculture10

B.W-DisadvantagesofChina'sforeigntradedevelopmentculture.10

C.O-China'sforeigntradeopportunitiesforculturaldevelopment.10

D.T-ThethreatofChina'sforeigntradedevelopmentculture.11

Ⅴ.Chineseculturaltradedevelopmentpolicyrecommendations12

A.Governmentlevel12

B.Theculturalindustrylevel13

C.Theenterpriselevel15

Conclusion17

Notes18

Bibliography20

AStudyoninternationalcompetitivenessofChina'sculturalindustry

Introduction

BecauseChinahasalongculturalhistory,richresourcesforthedevelopmentofculturaltradeprovidesaverygoodcondition.Butwealsoseeapartofthedevelopedcountries,theuseofadvancedhightechnology,well-developedeconomicstrength,soundsystemandotheraspectsoftheadvantagesofthecompany,theproductionofhighlycompetitiveexportsofculturalproducts,tooccupyafavorablepositionintheinternationalmarket.

Chineseculturaltradeinmostofthecurrenttradedeficit,lesscompetitive,facingthepressureofinternationalcompetitionisnotoptimistic.Inthiscontext,thecompetitivenessofChineseculturaltradewasextremelyimportant.“Economicaspectsofculturehasaspecialcompetitiveadvantage,itsabilitytoadvancewiththetimes,followthechangesofthetimeschange,canstandthetestoftime.”1

Intoday'sdeepeningeconomicglobalization,culturalinnovationandreformisalsoatthesametime,culturalinnovationandreformtocreateanewspace,andotheraspectsofeconomicstrategyhasnosuchability.Economicandculturalembodiesa"totaleffect",itisnotonlyaneconomicfunction,andisthebirthplaceoftheeconomy,aneconomicstructure.“Economicaspectsofculturaldevelopmentcanbring,suchassports,artsandmediaandevenpoliticaldevelopment.“2

Culturaleconomycanalsoplayaroleinthepromotionofemployment,toensurethestabilityofthestateandsociety,toenhancetheimageofthecountryandotherfeatures.Becauseoftheculturalclosenessandidentityandotherreasons,culturaltradeiseasytoforma"radiatingeffect",otherindustrieswillalsofollowthedevelopmentofculturalandeconomicdevelopment,theremayevenbeanimportanttradenegotiationsandforeignmagic.

.Presentsituationof cultural trade research in Chinaandabroad

A.Research statusof foreign scholars

IndustrialCompetitivenessPorterfoundedbythecountry's"diamondmodel"themaincontent,demand,production,relatedindustriesandcorporatestrategyarefourbasicelementsarethegreatestimpactonindustrialcompetitiveness,themostdirectfactor,nationalcompetitiveadvantageofcutpointandfundamentalindustrialcompetitiveness.Thenewdiagramandanalysisonthe"DiamondModel"intheintroductionofabreakthroughistocarryoutthemostcompletestudyofthetheoryofindustrialcompetitiveness.Manyscholarsinthestudyprocess,the"diamondmodel"proposedModification.Dunning（1993）consideredtheroleofmultinationalcorporationsintheglobaleconomyisverystrong:

Cho（1994）pointedoutthat"diamondmodel"canbemorereasonableinternationalcompetitivenessofindustryindevelopedcountriestobeexplained,isbasedonextensiveanalysisoftheviewsputforwardby.Buttheexplanationfordevelopingorlessdevelopedindustrialinternationalcompetitiveness,"Diamondmodel"exists,theproposed"nineelementsofthemodel."3

B.Research statusof domestic scholars

MostChinesescholarsabroadbycomparingtheculturalindustryininternationalcompetitiontheory,economicanalysismodelofinternationalculturaltradecompetitivenessbymeansof"diamondmodel",aswellascomparisonwithChina'sactualsituationtoimprove,tostudythecultureindustryinternationalcompetitiveness.

Ourtheoryofthetwomainaspectsoftheinternationalcompetitivenessoftheresearcharetobuildindustrialinternationalcompetitivenessindexsystemandanalyzetheinternationalcompetitivenessofaparticularindustry.4

Absorbingtheinternationalcompetitivenessindexrepresentativeoftheindustryclassificationmainlyintotwocategories,namelydisplayindicators（resultsintheformationofcompetition）andanalysisindicators（competitiveperformanceresults）two,whichisusedtoevaluatetheindustrialcompetitivenessofmoreChinesescholarsfirstproposedreasonableevaluationindexsystemofthesystem.4

.StrategicSignificanceofCulturalResearchInternationalTradeCompetitiveness

A.Power of cultural trade development is the only option.

Thescientificandtechnologicalprogressandinnovationastheprimaryforcesofthewholesocietytopromoteeconomicdevelopment,theabilityofindependentinnovationasanationalprioritystrategyistobuildaninnovativecountry'score.Atpresent,Chinaisatruemanufacturingcountry,domesticresourcesandenvironmentaldegradationasacontradictorypositionasaworldfactorybecomeincreasinglyprominent.

Astheproducttechnologycontentistoolow,almostnocreativedesign,brandrecognitionisnothighreason,theimpactofChina'soverallexporttrade.“China'seconomicdevelopmentinthefuturewillbemoredependentonknowledgeandinnovation,ratherthaninvestment,withacostofconsumptionofresourcesinexchangeforcompetitiveadvantage.“5Creativityandthecombinedeffectoftheculturalindustryintalent,itwillnottakeuptoomuchlandandresources,knowledge-intensiveindustries,ratherthanresource-intensiveindustries,withlowinvestmentandhighreturncharacteristics.

Comparedwiththegeneralculturalproductsofbothproducts,highprofitstheyareaterrorist.Promotingculturalproducts"goingout".6youcanincreasetheaddedvalueofChina'sforeigntradeproducts,itistheonlychoiceforChinafromabigtradingtotradepower.

B.Helpto enhance the international image and impact

Culturalproductsnotonlycommodities,economicattributes,aswellasspiritual,ideologicalattributesforaroleofthestateintheimageofforeignbrandsshouldnotbeunderestimated.Itcanreflectthelevelofscientificandtechnologicaldevelopmentofthecountry,andexpandtheinfluenceoftheircultureandradiation,therebyincreasingitsroleintheinternationalcomprehensivecompetitiveness.

Nowcountriesareplayingtheculturalcard,expandingitsbrandawarenessthroughculturalinfluence,butalsoadisplayofitsculturalimageofWaysandimportantcarrier:

Forexample,therapidexpansionofAmericancultureontheworldculturalmarketpossession,g