修学旅游外文文献翻译.docx
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修学旅游外文文献翻译
文献出处:
JangSC.TheResearchoftheProductInnovationofoutboundStudyTour[J].JournalofTravel&TourismMarketing,2016,6(3):
111-133.
原文
TheResearchoftheProductInnovationofOutboundStudyTour
JangSC
Abstract
Studytourismisaformoftourismandaspecialtourismprojects,thedevelopmentofitismainlyinordertoimprovepeople'sculturalquality,promotethegeneralgroupreservesofknowledgeandabilityofascension.Concreterealizationformiscurrentlyhassomelearningresourcesintotourismproducts,andthensoldtothepublic.Andtourismhascausedwideattentionofcountriesandregions.Studyabroadtraveltowidenthevision,improvethelanguageabilityandindependentlifeabilityhavecertaineffect,thusgotthefavorofmanyparentsandchildren,withstrongmarketappeal,alsocarriedtheardentexpectationsofparentsandchildren.Buttheexitintheprocessofthestudytourismdevelopmenthasalsoexposedmanyproblems,becausemarketvolatility.,whichrequiresthetourismenterprisesfromtheperspectiveoftourists,findthevaluepursuitoftourists,tourismproductinnovationonthebasisofthis,canwetrulymeettheneedsoftourists.
1Introduction
Tourismasanewgrowthpointofnationaleconomyandthepillar,topromotetheemployment,increasingthenationalincomeandpromotethedevelopmentofthethirdindustryhasveryimportantsignificance.Payattentiontothestudytourismmarket,fullytapthepotentialofthetourismmarket,tourismistopromotefastandgooddevelopmentcondition.Studytourismisanimportantformofmoderntourismandspecialprojects,itsdevelopmenttoimprovepeople’sculturalquality,promotetheabilityofthegroupknowledgereservesandhaveaveryimportantrole.
Increasinglycompetitiveintoday'stourism,createanddeliveroutstandingvaluefortourists,canmakethetourismproductstobettermeettheneedsoftourists,tourismenterprisesatthesametimeagoodpositioninthecompetition.Tourist’sperceivedvalue,thisresearchstudyabroadstudyisgeneratedtoguideoutboundtourismproductinnovation.Researchresultsshowthattheimprovementofcustomerperceivedvalueandhaveasignificantrelationshipbetweentheincreasesinmarketshare.Customerperceivedvalue,thehighertheproduct,attractmorenewcustomers,whileretainingmoreloyalcustomers,this,inturn,canleadtohighersalesandcreategreaterprofitsfortheenterprise.Thegreatestcontributionofcustomerperceivedvaluetheoryistheenterpriseshouldtakethecustomerdemandastheguidance,standingincustomer'spointofviewtolookatthevalueofaproductorservice,ensurethatthecustomerrecognitionofthevaluestandardintheenterpriseimplementingthestrategyofproductinnovation.
2Outboundrelatedoverviewofthestudytourism
2.1Theconceptandcharacteristicsofoutboundstudytourism
Studyabroadtravelistoorganizethestudentstotheothercountriesandregionstoparticipateinthestudyasthemaincontentoftourismform,isthemostcandirectlyreflectthetourismproductsofoutdooreducationfunction.Isgenerallythoughtthat,thestudytourismisbasedonaprojectasthegoal,orvisitsomewherecultureandcustoms,orunderstandingofasubject,ortolearnalanguage,orvisitatouristbehaviorofcollegesanduniversities,scientificresearchinstitutionandsoon.Hisfeaturesinclude:
First,thestudytourismhighlightsaword"learned",askedparticipantsintheprocessoftourism,tolearntolearn.Studyofthecharacteristicsoftourismproducthaslongtraveltime,consumptionthemeisdistinct,themainbodyisgivenprioritytowithlargeandmediumcitiesteenagers,activitywayisgivenprioritytowithgroup.Thestudytourismhasastrongpurpose,namelyforthepurposeoflearningknowledge,enrichtheirknowledge;Studytourismtoyoungstudentsasthemainbody,itscharacteristicperformanceforinternational,knowledgeandculture,participationisextremelystrong.
Second,thestudyabroadboommakesmanyfamiliesuseholidayforchildrenabroad,aheadoftimetounderstandthelocalculture,localconditionsandcustoms,etc.Themarketisgraduallywarming.Tourismmarketproductsaretoosingle,butnowleavethestudydidnotcastofftheyokeofthetraditionaltravel,didnothighlightthecharacteristicsofthestudytourismproducts.Travelwithoutstudyingthestudents'psychologicalcharacteristics,thedevelopmentoftheproductisnotreallymeetingtheneedsofstudents.
2.2Relatedresearch
Currentresearchonthepracticeofthestudytourismandmoremature,hasmadealotofresearchachievementsandrichexperienceinpractice.Theypaymoreattentiontointheproductdesignknowledgeandexperiencetothecomprehensiveinfluenceofindividualdevelopment,soproductssubjectwidely,variousforms,andformulatethepreferentialpoliciesandothermeasures.”Studytourism"thefirstinJapan,theJapaneseoriginalpromotionisthemainmeansofthestudytourismtoincludesociallearninginthesyllabus?
GermanstateofBavariatospecificallystudytourisminthelocaleducationlaw,thestudytourismcourse,way,time,etcaremadeclearrulesgasonteenager’sstudytourismresearch,theinfluenceofthestudytourismisthemainconcernofscholarsabroad.Carlson&Widamantalkingaboutlearningcurriculumduringjunior,AmericanstudentsstudyabroadforinternationalunderstandingintermsofpotentialchangeAbrahaPizampeople'sopinionsandattitudesarediscussedtheinfluenceoftouristexperience.Stephenw.Litvinstudents'attitudeandperceptiononstudyoftheinfluenceoftouristexperience,andthiskindofattitudeandperceptionreactioninthehostcountryandthepeopleofthehostcountryproducedbythepositiveandnegativeeffects;Smith’sresearchmainlydiscussedistheinfluenceofinterculturalcommunicationforstudents,andthesourceofthisinfluenceisthroughAmericanstudentsspentasummerinEuropestudy;DeborahKaySelresearchbycomparingthestudentsattitudechangesintheoutside,makeSuggestionsonthefuture;WeilerbyJapanesestudentssummervacationinCanada,fromthe"touristentertainment,combinationofcross-culturalexchangeofexperienceandlearningEnglishasatouristdestination"isstudied.PearectouristswereinvestigatedbyvisitingGreeceandMorocco,foundthatthetouristscanchangetheirperceptionofthehostcountries.Welds&Dukesstudied"theshipterm"activityinfluenceonstudentparticipants,throughthecomparisonandanalysis,foundthatparticipantsthanparticipantsvisitedtothemmoreactiveattitudeofthehostcountry.
2.3Thestudytourismproducts
Becauseteenagersmuchaffectedbyitsenvironmentandcommunity,andteenagerswithoutstrongindependentconsciousness,liketoparticipateincollectiveactivities,sotheytendtochoosetoparticipateinthestudytourismactivitiesintheformofgroup.Thistypeofstudytourismmainlyreferstothetouristgrouporganizedbyschoolstudents.
Thecontentofthestudytourismproductdevelopmentcannottoosingle,shouldbediversified,andtotheaudiencebasedonthestudytourismdemandofdifferentanddynamicadjustmentandchange.StephenWinthisstudy,onthebasisofcharacteristicsoftourismproducts,tourismproductstostudydevelopmentandputsforwardsomepertinentSuggestions,mainlyfromthetheme,form,pattern,etc,especiallyforthestudytourismmodeinnovation,Weilerpointsoutthatthestudytourismcanbeconsideredknowledgetraining,academicdiscussionandexploration,thecombinationofhighlightingfeaturesandfunctionsofthestudytourism.
Inaddition,thestudytourismproductdevelopmentshouldpayattentiontomethods,intheformofnovel,vivid,intheformofexperienceoftheprocess,aswellascontentofopenandsoon.Relevantscholarspointedoutthatthestudytourismproductmustpaymoreattentiontoaudience'sparticipation,goodexperienceandfunctionofvariety,etchingaddition,somescholarspointedoutthatthestudytourismproductdevelopmentmustpayspecialattentiontothemotivationoftheaudiencestudytourism,startingfromthemotiveandthedemand,developtouristproductsmeettheneedsofstudyandpracticetheformcanbevisited,lecturesandseminarsetc.?
.
3Outboundstudytourismproductinnovations
3.1Outboundstudytourismproductsprovidethevalueoftheelements
Accordingtoleavetheresearchsituationofthestudytourismproductandmarketconditions,candeterminethevalueofthetouristproductsfortouristsabroadstudymainlyincludethelearningvalue,thequalityoftourism,economiccostandemotionalvalueandsocialvalue.Theimportanceofvaluefortourismenterprises,theseelementsmainlyhasthefollowingfeatures:
(l)theimportanceoflearningvalueishigherthantheimportanceofthequalityoftourism.Becausescholarsandsocialconsistentpraisehighlyisgivenprioritytowith"learning",to"swim",evenifthetravelagencywhenmakingarrangementsdidnotdoit,butthathasbeenusedasaguide,studythedevelopmentoftourismproductsdesign.
(2)Theimportanceofeconomiccostishigher.Studyabroadtravelagencycangethighprofits,somoreandmoreonthestudyabroadtourthisbigcake,want,allinthenameofoutboundstudytourismearninghugeeconomicinterests,leadtotraveloutboundstudyhasbeenhigheconomiccosts.
(3)Theimportanceofemotionalvalueandsocialvalueislow.Emotionalvalueandsocialvalueisakindofspiritualdemandoftourists,andcan'tmeetdirectly,butthroughthearrangementofthetourismactivities,tomeetthelearning,onthebasisofvalueandqualityoftourismperception,bothenjoyandexperiencetheemotionalva