修学旅游外文文献翻译.docx

修学旅游外文文献翻译.docx

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修学旅游外文文献翻译

文献出处：

JangSC.TheResearchoftheProductInnovationofoutboundStudyTour[J].JournalofTravel&TourismMarketing,2016,6（3）:

111-133.

原文

TheResearchoftheProductInnovationofOutboundStudyTour

JangSC

Abstract

Studytourismisaformoftourismandaspecialtourismprojects,thedevelopmentofitismainlyinordertoimprovepeople'sculturalquality,promotethegeneralgroupreservesofknowledgeandabilityofascension.Concreterealizationformiscurrentlyhassomelearningresourcesintotourismproducts,andthensoldtothepublic.Andtourismhascausedwideattentionofcountriesandregions.Studyabroadtraveltowidenthevision,improvethelanguageabilityandindependentlifeabilityhavecertaineffect,thusgotthefavorofmanyparentsandchildren,withstrongmarketappeal,alsocarriedtheardentexpectationsofparentsandchildren.Buttheexitintheprocessofthestudytourismdevelopmenthasalsoexposedmanyproblems,becausemarketvolatility.,whichrequiresthetourismenterprisesfromtheperspectiveoftourists,findthevaluepursuitoftourists,tourismproductinnovationonthebasisofthis,canwetrulymeettheneedsoftourists.

1Introduction

Tourismasanewgrowthpointofnationaleconomyandthepillar,topromotetheemployment,increasingthenationalincomeandpromotethedevelopmentofthethirdindustryhasveryimportantsignificance.Payattentiontothestudytourismmarket,fullytapthepotentialofthetourismmarket,tourismistopromotefastandgooddevelopmentcondition.Studytourismisanimportantformofmoderntourismandspecialprojects,itsdevelopmenttoimprovepeople’sculturalquality,promotetheabilityofthegroupknowledgereservesandhaveaveryimportantrole.

Increasinglycompetitiveintoday'stourism,createanddeliveroutstandingvaluefortourists,canmakethetourismproductstobettermeettheneedsoftourists,tourismenterprisesatthesametimeagoodpositioninthecompetition.Tourist’sperceivedvalue,thisresearchstudyabroadstudyisgeneratedtoguideoutboundtourismproductinnovation.Researchresultsshowthattheimprovementofcustomerperceivedvalueandhaveasignificantrelationshipbetweentheincreasesinmarketshare.Customerperceivedvalue,thehighertheproduct,attractmorenewcustomers,whileretainingmoreloyalcustomers,this,inturn,canleadtohighersalesandcreategreaterprofitsfortheenterprise.Thegreatestcontributionofcustomerperceivedvaluetheoryistheenterpriseshouldtakethecustomerdemandastheguidance,standingincustomer'spointofviewtolookatthevalueofaproductorservice,ensurethatthecustomerrecognitionofthevaluestandardintheenterpriseimplementingthestrategyofproductinnovation.

2Outboundrelatedoverviewofthestudytourism

2.1Theconceptandcharacteristicsofoutboundstudytourism

Studyabroadtravelistoorganizethestudentstotheothercountriesandregionstoparticipateinthestudyasthemaincontentoftourismform,isthemostcandirectlyreflectthetourismproductsofoutdooreducationfunction.Isgenerallythoughtthat,thestudytourismisbasedonaprojectasthegoal,orvisitsomewherecultureandcustoms,orunderstandingofasubject,ortolearnalanguage,orvisitatouristbehaviorofcollegesanduniversities,scientificresearchinstitutionandsoon.Hisfeaturesinclude:

First,thestudytourismhighlightsaword"learned",askedparticipantsintheprocessoftourism,tolearntolearn.Studyofthecharacteristicsoftourismproducthaslongtraveltime,consumptionthemeisdistinct,themainbodyisgivenprioritytowithlargeandmediumcitiesteenagers,activitywayisgivenprioritytowithgroup.Thestudytourismhasastrongpurpose,namelyforthepurposeoflearningknowledge,enrichtheirknowledge;Studytourismtoyoungstudentsasthemainbody,itscharacteristicperformanceforinternational,knowledgeandculture,participationisextremelystrong.

Second,thestudyabroadboommakesmanyfamiliesuseholidayforchildrenabroad,aheadoftimetounderstandthelocalculture,localconditionsandcustoms,etc.Themarketisgraduallywarming.Tourismmarketproductsaretoosingle,butnowleavethestudydidnotcastofftheyokeofthetraditionaltravel,didnothighlightthecharacteristicsofthestudytourismproducts.Travelwithoutstudyingthestudents'psychologicalcharacteristics,thedevelopmentoftheproductisnotreallymeetingtheneedsofstudents.

2.2Relatedresearch

Currentresearchonthepracticeofthestudytourismandmoremature,hasmadealotofresearchachievementsandrichexperienceinpractice.Theypaymoreattentiontointheproductdesignknowledgeandexperiencetothecomprehensiveinfluenceofindividualdevelopment,soproductssubjectwidely,variousforms,andformulatethepreferentialpoliciesandothermeasures.”Studytourism"thefirstinJapan,theJapaneseoriginalpromotionisthemainmeansofthestudytourismtoincludesociallearninginthesyllabus?

GermanstateofBavariatospecificallystudytourisminthelocaleducationlaw,thestudytourismcourse,way,time,etcaremadeclearrulesgasonteenager’sstudytourismresearch,theinfluenceofthestudytourismisthemainconcernofscholarsabroad.Carlson&Widamantalkingaboutlearningcurriculumduringjunior,AmericanstudentsstudyabroadforinternationalunderstandingintermsofpotentialchangeAbrahaPizampeople'sopinionsandattitudesarediscussedtheinfluenceoftouristexperience.Stephenw.Litvinstudents'attitudeandperceptiononstudyoftheinfluenceoftouristexperience,andthiskindofattitudeandperceptionreactioninthehostcountryandthepeopleofthehostcountryproducedbythepositiveandnegativeeffects;Smith’sresearchmainlydiscussedistheinfluenceofinterculturalcommunicationforstudents,andthesourceofthisinfluenceisthroughAmericanstudentsspentasummerinEuropestudy;DeborahKaySelresearchbycomparingthestudentsattitudechangesintheoutside,makeSuggestionsonthefuture;WeilerbyJapanesestudentssummervacationinCanada,fromthe"touristentertainment,combinationofcross-culturalexchangeofexperienceandlearningEnglishasatouristdestination"isstudied.PearectouristswereinvestigatedbyvisitingGreeceandMorocco,foundthatthetouristscanchangetheirperceptionofthehostcountries.Welds&Dukesstudied"theshipterm"activityinfluenceonstudentparticipants,throughthecomparisonandanalysis,foundthatparticipantsthanparticipantsvisitedtothemmoreactiveattitudeofthehostcountry.

2.3Thestudytourismproducts

Becauseteenagersmuchaffectedbyitsenvironmentandcommunity,andteenagerswithoutstrongindependentconsciousness,liketoparticipateincollectiveactivities,sotheytendtochoosetoparticipateinthestudytourismactivitiesintheformofgroup.Thistypeofstudytourismmainlyreferstothetouristgrouporganizedbyschoolstudents.

Thecontentofthestudytourismproductdevelopmentcannottoosingle,shouldbediversified,andtotheaudiencebasedonthestudytourismdemandofdifferentanddynamicadjustmentandchange.StephenWinthisstudy,onthebasisofcharacteristicsoftourismproducts,tourismproductstostudydevelopmentandputsforwardsomepertinentSuggestions,mainlyfromthetheme,form,pattern,etc,especiallyforthestudytourismmodeinnovation,Weilerpointsoutthatthestudytourismcanbeconsideredknowledgetraining,academicdiscussionandexploration,thecombinationofhighlightingfeaturesandfunctionsofthestudytourism.

Inaddition,thestudytourismproductdevelopmentshouldpayattentiontomethods,intheformofnovel,vivid,intheformofexperienceoftheprocess,aswellascontentofopenandsoon.Relevantscholarspointedoutthatthestudytourismproductmustpaymoreattentiontoaudience'sparticipation,goodexperienceandfunctionofvariety,etchingaddition,somescholarspointedoutthatthestudytourismproductdevelopmentmustpayspecialattentiontothemotivationoftheaudiencestudytourism,startingfromthemotiveandthedemand,developtouristproductsmeettheneedsofstudyandpracticetheformcanbevisited,lecturesandseminarsetc.?

.

3Outboundstudytourismproductinnovations

3.1Outboundstudytourismproductsprovidethevalueoftheelements

Accordingtoleavetheresearchsituationofthestudytourismproductandmarketconditions,candeterminethevalueofthetouristproductsfortouristsabroadstudymainlyincludethelearningvalue,thequalityoftourism,economiccostandemotionalvalueandsocialvalue.Theimportanceofvaluefortourismenterprises,theseelementsmainlyhasthefollowingfeatures:

（l）theimportanceoflearningvalueishigherthantheimportanceofthequalityoftourism.Becausescholarsandsocialconsistentpraisehighlyisgivenprioritytowith"learning",to"swim",evenifthetravelagencywhenmakingarrangementsdidnotdoit,butthathasbeenusedasaguide,studythedevelopmentoftourismproductsdesign.

（2）Theimportanceofeconomiccostishigher.Studyabroadtravelagencycangethighprofits,somoreandmoreonthestudyabroadtourthisbigcake,want,allinthenameofoutboundstudytourismearninghugeeconomicinterests,leadtotraveloutboundstudyhasbeenhigheconomiccosts.

（3）Theimportanceofemotionalvalueandsocialvalueislow.Emotionalvalueandsocialvalueisakindofspiritualdemandoftourists,andcan'tmeetdirectly,butthroughthearrangementofthetourismactivities,tomeetthelearning,onthebasisofvalueandqualityoftourismperception,bothenjoyandexperiencetheemotionalva