修学旅游外文文献翻译.docx

1、修学旅游外文文献翻译文献出处：Jang S C. The Research of the Product Innovation of outbound Study TourJ. Journal of Travel & Tourism Marketing, 2016, 6(3): 111-133.原文The Research of the Product Innovation of Outbound Study TourJang S CAbstractStudy tourism is a form of tourism and a special tourism projects, the de

2、velopment of it is mainly in order to improve peoples cultural quality, promote the general group reserves of knowledge and ability of ascension. Concrete realization form is currently has some learning resources into tourism products, and then sold to the public. And tourism has caused wide attenti

3、on of countries and regions. Study abroad travel to widen the vision, improve the language ability and independent life ability have certain effect, thus got the favor of many parents and children, with strong market appeal, also carried the ardent expectations of parents and children. But the exit

4、in the process of the study tourism development has also exposed many problems, because market volatility., which requires the tourism enterprises from the perspective of tourists, find the value pursuit of tourists, tourism product innovation on the basis of this, can we truly meet the needs of tou

5、rists.1 IntroductionTourism as a new growth point of national economy and the pillar, to promote the employment, increasing the national income and promote the development of the third industry has very important significance. Pay attention to the study tourism market, fully tap the potential of the

6、 tourism market, tourism is to promote fast and good development condition. Study tourism is an important form of modern tourism and special projects, its development to improve peoples cultural quality, promote the ability of the group knowledge reserves and have a very important role.Increasingly

7、competitive in todays tourism, create and deliver outstanding value for tourists, can make the tourism products to better meet the needs of tourists, tourism enterprises at the same time a good position in the competition. Tourists perceived value, this research study abroad study is generated to gu

8、ide outbound tourism product innovation. Research results show that the improvement of customer perceived value and have a significant relationship between the increases in market share. Customer perceived value, the higher the product, attract more new customers, while retaining more loyal customer

9、s, this, in turn, can lead to higher sales and create greater profits for the enterprise. The greatest contribution of customer perceived value theory is the enterprise should take the customer demand as the guidance, standing in customers point of view to look at the value of a product or service,

10、ensure that the customer recognition of the value standard in the enterprise implementing the strategy of product innovation.2 Outbound related overview of the study tourism2.1 The concept and characteristics of outbound study tourismStudy abroad travel is to organize the students to the other count

11、ries and regions to participate in the study as the main content of tourism form, is the most can directly reflect the tourism products of outdoor education function. Is generally thought that, the study tourism is based on a project as the goal, or visit somewhere culture and customs, or understand

12、ing of a subject, or to learn a language, or visit a tourist behavior of colleges and universities, scientific research institution and so on. His features include:First, the study tourism highlights a word learned, asked participants in the process of tourism, to learn to learn. Study of the charac

13、teristics of tourism product has long travel time, consumption theme is distinct, the main body is given priority to with large and medium cities teenagers, activity way is given priority to with group. The study tourism has a strong purpose, namely for the purpose of learning knowledge, enrich thei

14、r knowledge; Study tourism to young students as the main body, its characteristic performance for international, knowledge and culture, participation is extremely strong.Second, the study abroad boom makes many families use holiday for children abroad, ahead of time to understand the local culture,

15、local conditions and customs, etc.The market is gradually warming. Tourism market products are too single, but now leave the study did not cast off the yoke of the traditional travel, did not highlight the characteristics of the study tourism products. Travel without studying the students psychologi

16、cal characteristics, the development of the product is not really meeting the needs of students.2.2 Related researchCurrent research on the practice of the study tourism and more mature, has made a lot of research achievements and rich experience in practice. They pay more attention to in the produc

17、t design knowledge and experience to the comprehensive influence of individual development, so products subject widely, various forms, and formulate the preferential policies and other measures.” Study tourism the first in Japan, the Japanese original promotion is the main means of the study tourism

18、 to include social learning in the syllabus? German state of Bavaria to specifically study tourism in the local education law, the study tourism course, way, time, etc are made clear rules gas on teenagers study tourism research, the influence of the study tourism is the main concern of scholars abr

19、oad. Carlson & Widaman talking about learning curriculum during junior, American students study abroad for international understanding in terms of potential change Abraha Pizam peoples opinions and attitudes are discussed the influence of tourist experience. Stephen w. Litvin students attitude and p

20、erception on study of the influence of tourist experience, and this kind of attitude and perception reaction in the host country and the people of the host country produced by the positive and negative effects; Smiths research mainly discussed is the influence of intercultural communication for stud

21、ents, and the source of this influence is through American students spent a summer in Europe study; Deborah Kay Sel research by comparing the students attitude changes in the outside, make Suggestions on the future;Weiler by Japanese students summer vacation in Canada, from the tourist entertainment

22、, combination of cross-cultural exchange of experience and learning English as a tourist destination is studied.Pearec tourists were investigated by visiting Greece and Morocco, found that the tourists can change their perception of the host countries. Welds & Dukes studied the ship term activity in

23、fluence on student participants, through the comparison and analysis, found that participants than participants visited to them more active attitude of the host country.2.3 The study tourism productsBecause teenagers much affected by its environment and community, and teenagers without strong indepe

24、ndent consciousness, like to participate in collective activities, so they tend to choose to participate in the study tourism activities in the form of group. This type of study tourism mainly refers to the tourist group organized by school students.The content of the study tourism product developme

25、nt cannot too single, should be diversified, and to the audience based on the study tourism demand of different and dynamic adjustment and change. Stephen W in this study, on the basis of characteristics of tourism products, tourism products to study development and puts forward some pertinent Sugge

26、stions, mainly from the theme, form, pattern, etc, especially for the study tourism mode innovation, Weiler points out that the study tourism can be considered knowledge training, academic discussion and exploration, the combination of highlighting features and functions of the study tourism.In addi

27、tion, the study tourism product development should pay attention to methods, in the form of novel, vivid, in the form of experience of the process, as well as content of open and so on. Relevant scholars pointed out that the study tourism product must pay more attention to audiences participation, g

28、ood experience and function of variety, etching addition, some scholars pointed out that the study tourism product development must pay special attention to the motivation of the audience study tourism, starting from the motive and the demand, develop tourist products meet the needs of study and pra

29、ctice the form can be visited, lectures and seminars etc.?.3 Outbound study tourism product innovations3.1 Outbound study tourism products provide the value of the elementsAccording to leave the research situation of the study tourism product and market conditions, can determine the value of the tou

30、rist products for tourists abroad study mainly include the learning value, the quality of tourism, economic cost and emotional value and social value. The importance of value for tourism enterprises, these elements mainly has the following features:(l) the importance of learning value is higher than

31、 the importance of the quality of tourism. Because scholars and social consistent praise highly is given priority to with learning, to swim, even if the travel agency when making arrangements did not do it, but that has been used as a guide, study the development of tourism products design.(2) The i

32、mportance of economic cost is higher. Study abroad travel agency can get high profits, so more and more on the study abroad tour this big cake, want, all in the name of outbound study tourism earning huge economic interests, lead to travel outbound study has been high economic costs.(3) The importan

33、ce of emotional value and social value is low. Emotional value and social value is a kind of spiritual demand of tourists, and cant meet directly, but through the arrangement of the tourism activities, to meet the learning, on the basis of value and quality of tourism perception, both enjoy and experience the emotional va