Unit 7 The Business World.docx

Unit 7 The Business World.docx

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Unit7TheBusinessWorld

Unit7TheBusinessWorld

PartA

Pre-listeningTask

QuestionsforDiscussion

1.Whatshouldbethemajorconcernsofabusinessoracompany?

2.Whatmakesagoodemployer?

Andwhatmakesagoodemployee?

3.Howimportantarecustomersorclientstoabusiness?

4.Whatmakesasuccessfulbusiness?

5.Supposeyourjobistowelcomevisitorstoyourcompany.Whatwillyoudotomakethemfeelcomfortableandgivethemagoodimpression?

6.Meetingsatmanagementlevelareheldregularlyinacompany.Whatmaybediscussedatsuchameeting?

Whatistheroleofthechairmanofthemeeting?

Demo:

6.Meetingsatmanagementlevelareheldregularlyinacompany.Whatmaybediscussedatsuchameeting?

Whatistheroleofthechairmanofthemeeting?

Awiderangeofbusinessissuesmaybediscussedatsuchmeetings,suchasdecisionmaking,businessplans,finance,sales,newproductdevelopment,staffissuesandpublicrelations.Ameetingmaybeheldtoshareandevaluatecertaininformation,considerdecisions,andfindsolutionstoproblemsonhand.Dependingonthenatureandthespecificpurposeofameeting,theroleofthechairmanisprimarilytofacilitateeffectivecommunicationamongtheparticipantsonwhattodo,whentodoitandbywhatmeans.

AdditionalQuestionforDiscussion

Whatarebusinessethics?

Canyougivesomeexamplesofethicalorunethicalbusinesspractices?

Demo:

Businessethicsdealwiththerightwayandwrongwayofdoingbusiness.Everydaywecanfindalotofethicalaswellasunethicalbusinesspracticesaroundus.Agoodexampleofanethicalpracticewouldbeforabusinesstogobytherulesandliveuptoitsownwords.Onthecontrary,oneofthemostcommonunethicalbusinesspracticeswouldbenotdoingwhatoneclaims,asisoftenshownbythedifferencebetweenattractiveadvertisementsandlow-qualityproducts.

LanguageFocus

Herearesomesentencesandstructuresthatyoumayfindusefulindiscussingtheabovequestions.

●Theprimaryconcernofabusinessistomakeaprofit.Asthesayinggoes,thebusinessofabusinessisbusiness.

●Companiesshoulddowhatisright,notjustwhatisprofitable.

●Acompanyshouldcombineitsconcernforprofitwithaconcernforthewell-beingofitscustomers.

●Agoodemployertreatsemployeesmoreasequalsthanassubordinates/respectsemployees/knowsthestrengthsandweaknessesofeachemployee/knowswhentopraiseandwhentocriticize/isstrictondiscipline.

●Agoodemployeehasspecializedknowledgeandskilltodohisorherjobwell/isateamplayer/isloyaltothecompany/ishonestandhard-working/iscreativeandinnovative.

●Customersatisfactionisessentialnotonlytothesuccessbutalsotothesurvivalofabusiness.

●Onlythosebusinessesthathaveagenuineconcernforcustomerscanretaincustomers/haveloyalcustomers/achieveandmaintainanedgeovercompetitors.

●Thesuccessofabusinesscompanydependsonastrongleadership,goodmanagement,effectivemarketing,wiseinvestmentandanefficientworkforce.

●Weshouldgreetvisitorspolitely/directvisitorstothepersonstheywanttosee/doourbesttomakevisitorsfeelatease/beattentivetotheneedsofvisitors/bereadytoanswerquestionsfromvisitors.

●Meetingsareheldinacompanytosolveaproblemormakeadecision/discussvarioustopicssuchasproducts,salesandmarketingstrategies.

●Thepurposeofabusinessmeetingmaybetofindwaystoincreasesales,todealwithadeclineinprofits,ortodiscusshowtoimprovethequalityofthecompany’sproductsorservices.

●Thechairmanofameetingshouldhaveaclearideaofwhatistobeachievedatthemeeting/makethepurposeandagendaofthemeetingknowntoparticipants/invitecommentsfromparticipants/encouragedifferentviews/concludethemeetingwithabriefsummaryofwhatdecisionshavebeenmadeatthemeeting.

●Agoodchairmanknowshowtokeepameetingrunningontimeandtothepoint.

PartB

ListeningTasks

Conversation1

WelcomingVisitors

WordBank

appropriatea.properorsuitable合适的

floristn.apersonwhohasastorethatsellsflowers花商

campaignn.aplannedsetofactivitiesintendedtoachieveaparticularaim为某一目的开展的一系列活动

KennethJohnson（男子姓名）

Script:

Kenneth:

Hello,mynameisKennethJohnson.IhaveanappointmentwithMr.AndrewSong.

Laura:

Ohhello,Mr.Johnson,I’mLauraLee.We’vespokenonthephoneacoupleoftimes.Nicetomeetyou.

Kenneth:

It’snicetobehere.

Laura:

Oh—letmetakeyourcoat.

Kenneth:

Thanks.

Laura:

Letmegetyouadrink,Mr.Johnson.

Kenneth:

Yes,I’dlikeacupoftea,ifpossible,thanks.

Laura:

Sure.Withmilkorlemon?

Kenneth:

Withlemon,please—andsugar.Twospoons.

Laura:

Right.

（LaurabringsteatoMr.Johnson.）

Laura:

Didyouhaveagoodtrip?

Kenneth:

Absolutelynoproblems.

Laura:

That’sgood.Youflew,didn’tyou?

Kenneth:

Yes,that’sright,andthenItookataxidownherefromtheairport.

Laura:

Oh,that’sgood.Kunmingcanbealittlewetatthistimeofyear…you’llhavetocomebackinsummer.

Kenneth:

Oh,I’dlikethat.IalwayslikecomingtoChina.MissLee,IwonderifIcouldsendafaxfromhere.It’sratherurgent.

Laura:

Yes,ofcourse.ShallIshowyoutothemachineorshallItakeit?

Kenneth:

Oh,itwouldbebetterifyoucouldtakeit—here’sthenumber.

Laura:

Fine.Wouldyoulikeanewspapertoread—orTheEconomist?

Kenneth:

No,it’sokay—IcanpreparesomeworkwhileI’mwaiting.

Laura:

Right,I’llgetthisoffforyou.

Kenneth:

Thanks.Oh—oneotherthing.Ineedtosendsomeflowerstomywife.Todayisthefifthanniversaryofourmarriage.Ithinksomeflowersfromyourbeautifulcitywouldberatherappropriate,don’tyou?

Laura:

Oh,sure!

Right,I’llgetyouanumberofaflorist.Iexpectyou’llwanttosendaspecialmessagewiththeflowers.

Kenneth:

Yes,I’llthinkofone.

Laura:

Oh,here’sMr.Song.Andrew,thisisMr.Johnson.He’sjustarrived.

Andrew:

Hello,Mr.Johnson.Pleasedtomeetyouandwelcomehere.

Kenneth:

Thanks.

Andrew:

Nowshallwegoinsideandletmeexplaintheprogramtoyou?

Kenneth:

Sure.

Andrew:

Ithinkwe’vesentyouanoutlinefortheday—ifyouagree,wecouldstartwithavideowhichexplainssomeofourservicesandthenwecouldhavealookatafewreportsoncampaigns.

Kenneth:

That’llbegood.

LanguageandCultureNotes

1.Backgroundinformation

ThepersonnelofalargecompanyiscomposedoftheCEO（chiefexecutiveofficer）andseniorexecutives（frequentlymembersoftheboardofdirectors）,departmentalmanagers（whoareinchargeofvariousdepartments,suchassalesdepartment,productiondepartment）,supervisors（responsiblefortheday-to-dayworkinoffices）,generalstaffandjuniorstaff（secretariesandclerks）.Therunningofacompanycoversavarietyofareasincludingfinance,marketing,humanresources,informationandcustomerrelations.Majordecisionsconcerningthemanufacturingofaproduct,pricing,investment,thechoiceofabusinesspartner,negotiationpolicies,etc.,areusuallyreachedatboardmeetings,whichareheldregularly.Astaffmeetingisheldifamajorchangeofcompanypolicyistobeannounced.

Oneoftheroutinejobsofacompanyiswelcomingvisitors,whichisimportantinestablishinggoodrelationshipswithpotentialbusinesspartners,clientsorcustomers.Asvisitorsareinanewenvironment,theymayfeelillatease.Itisthejobofthereceptionistorthesecretarytomakethemfeelrelaxedandcomfortable.Attendingtotheirpersonalneedsandengagingtheminsmalltalkareeffectivewaystoputthematease.Inthetext,LauraLee,whoismostlikelyMr.AndrewSong’ssecretary,doesherbesttomakeKennethJohnsoncomfortable.

2.TheEconomist

aBritishweeklymagazineofbusinessnewsandopinions.Foundedin1843byJamesWilson,TheEconomistiswidelyregardedasoneoftheworld’sbestjournalsofitskind.

3.I’llgetthisoffforyou

I’llsendthefaxforyou

4.I’llgetyouanumberofaflorist

I’llfindaflorist’sphonenumberforyou

5.anoutlinefortheday

asketchoftheactivitiesfortheday

Exercise1

Listentotheconversationandwritedownanswerstothefollowingquestions.

1.Wherearethespeakers?

InMr.AndrewSong’soffice.

2.WhatistheprobablerelationshipbetweenAndrewSongandLauraLee?

Bossandsecretary.

3.WhatisthepurposeofMr.Johnson’svisittoKunming?

ToseeMr.AndrewSongonbusiness.

Exercise2

Listentotheconversationagainandchoosetherightanswerstothequestionsyouhear.

1.HowwelldidLauraLeeknowMr.Johnson?

a.Hewasatotalstrangertoher.

b.Sheoftentalkedtohimonthephone.

c.Hewasanoldfriendofhers.

d.Shehadspokentohimonthephonebuthadnevermethimbefore.

2.HowdidMr.Johnsonlikehistea?

a.Withmilkandsugar.

b.Withlemonandsugar.

c.Withtwoslicesoflemon.

d.Withmilkandonelumpofsugar.

3.WhatdidLauradotohelpMr.Johnson?

a.Sheofferedtosendanurgentfaxforhim.

b.Sheboughtsomepresentsforhiswife.

c.Sheshowedhimwheretheirfaxmachinewas.

d.Sheorderedsomeflowersfromalocalfloristforhim.

4.WhydidMr.Johnsonwanttosendsomeflowerstohiswifethatday?

a.Itwasherbirthday.

b.Itwastheirfifthweddinganniversary.

c.Itwasthedaytheyfirstmet.

d.Itwastheirengagementday.

5.WhatwasMr.Johnsongoingtodoattheendoftheconversation?

a.AskMr.Songtoexplainsomeoftheirservices.

b.TalktoMr.Songabouttheplanfortheday.

c.Watchavideo.

d.DiscusscampaignplanswithMr.Song.

Conversation2

AtaBusinessMeeting

WordBank

profitn.moneygainedbybusinessactivity赢利

subsidiaryn.acompany