Analysis of advertising discourse analysis毕业论文翻译.docx

Analysis of advertising discourse analysis毕业论文翻译.docx

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Analysisofadvertisingdiscourseanalysis毕业论文翻译

Analysisofadvertisingdiscourseanalysis

[Abstract]discourseanalysisresearchbeganinthe1920sand1930stothe1960sprospered.Discourseanalysistheorybecausethereisastronggeneralizationabilityandexplanatorypower,hasbeenusedtoexplainavarietyoftexttypes.ThispaperreviewsthetheoryofdiscourseanalysisinadvertisingresearchinthefieldofEnglishconditions,analysisofthescopeofthestudy,relatedissues,problemsandprospects.

[Keywords]discourseanalysisofadvertisingdiscourseI.Introduction

Discourseanalysisisstillanemergingdiscipline.Backinthe1920sand1930s,linguistshavetolookintotheuseoftractioninthelanguageofstudy.PragueSchoolandtheLondonSchoolisanearlyexposuretothisareatheoryofschool.tothe1960s,thesubjectgraduallydeveloped.Discourseanalysisinthecontextofthe‘linguistics,semiotics,psychology,anthropology,sociology,literature’（HuangGuowen）theoryandotherdisciplines,ithasbecomeaspecialstudyofcommunicationinthelanguageofthediscipline.

Discourseanalysisinthisdisciplinehasmadegreatprogressinrecentyears,though,butstillfarfrommature,theoristsareactivelyexploringthisarea.Ontheconceptofdiscourse,thedifferentlinguistshavedifferentpointofviewandsomelinguistsrefertoboththewrittenlanguage,butalsoreferstothespokenlanguageandsomelinguiststhinkthatonlyreferstothewrittenlanguageofdiscourse,doesnotincludeorallanguagecompositeview,linguistsagreethat:

discourseisinuse,inacertaincontextofnaturallanguageanddiscourseanalysisoflanguageiscommunication,‘itinvolveslanguageanditsusagescenarios（ie,context）therelationshipbetween’（HuangGuowen）.

DiscourseAnalysisofdiversityofcontent,canbestudiedCohesion,coherence,sentenceinterpersonalrelations,discoursestructure;alsoavailablefromthevoice,vocabulary,syntax,discourse,pointtostudytheplane.

Second,thediscourseandadvertisingdiscourseAlthoughdifferentscholarshavetheirdifferentdefinitionsofdiscourse,butthewhole,scholarshavereachedconsensusinsomeareas.Theythinkthatdiscourseisinacertaincontext,naturallanguagesemanticsofthelanguageusedtoexpressunitsandadvertising,whetheroralorwritten,areinlinewiththisdefinition,soyoucanadvertisingdiscourseasaunitforresearch.Althoughatthisstageofadvertisingwithimagesandmanyotherwaystoattractaudiences,buttheirverynature,advertisingisstillanaturallanguageusedinthespecificenvironmentactivitiestoadvertisingdiscourseasaresearchunit,thereisafeasibleandreasonableAccordingtothe.

Manylinguistsactiveinthisfieldtoexplore.Suchastheprincipleofconversation,systemic-functionalgrammartheoryhasbeenwidelyappliedtotheanalysis.Somescholarsfromastylisticpointofview,therhetoricofadvertising,lexicalfeatures,syntacticfeatures,stylisticfeaturessummarizedSummary.SomescholarsfromaculturalpointofviewofadvertisingintheimageofwomenintheWesternculturaldifferencesreflectedinthead.Inaddition,therearescholarswithaesthetics,psychology,Englishsummaryofthemanyfeaturesofthead,whichenjoystheresults.

Third,theAdvertisingDiscourseResearch1OverallstudysituationAccordingtoChinaAcademicJournalFull-textDatabase（1994-2004）statisticshavebeenpublishedontheadvertisingdiscoursetodiscourseanalysisofarticlesabout40,thedistributionofthenumberandyearasfollows:

Fromthetablewecansee,theresearchonadvertisingdiscourseuntilrecentlyhavethefulldevelopmentoflinguisticshavecausedenoughattention.

（2）studyofadvertisingdiscoursecanbeattributedtothefollowingmajortopics

（1）advertisingdiscourseandpragmatictheoryofcombiningWiththepragmaticsofthedevelopmentofthisresearchisgraduallyincreasing.Advertisingdiscourseandstylisticscombined.Advertisingdiscourseandthecombinationofcognitivepsychology.Thesubjectresearchisrelativelysmall.advertisingdiscourseandtheculturalcontextofthecombination.

（2）fromthe1990stonow,ourexpertsfocusonfourtopicsabovetostartasystematicandin-depthdiscussion,whichcoversthefollowingspecificissues:

asessionintheapplicationoftheprinciplesofadvertisingdiscourse,thetestimonyofAdvertisingDiscoursetypeofdiscourse,advertisingdiscourseofnarrativestructure,languagedomaintheoryintheadtextintheapplication,thethreenon-functionaltheoryintheadtextintheapplicationoftheoryinlanguageclassesintheapplicationofadvertisingdiscourse,advertisingdiscoursesyntacticfeaturesvocabulary,rhetoricalfeaturesofadvertisingdiscourse,cognitivetheoryofmindintheadtextintheapplication,advertisingappealsandculturaldiscourseanalysis.

3byadozenofthesefourtopicsofspecifictopicsofresearch,scholarsinthefollowingisagreed

（1）advertisingisanaturallanguageinacertaincontextofuse,IcankindoftermpapersAnalysisofdiscoursetheorytoanalyzeitscharacteristics.Conversationtheory,tenor,languagedomaintheorycanbeusedtoanalyzefeaturesofadvertisingdiscourse.Inaddition,thesystemhasalotoftheoryfunctionaltheory,thetensioncanbeusedtoexplainthevariouscharacteristicsofdiscourseanalysis.

（2）fromthevocabulary,syntaxpointofview,scholarsagreethatadvertisingstylemorecolloquialsentencessimplesentencestructureisrelativelysimple.Aregenerallynotclause,thereisnoverbofthesentencefromthepointofviewofvocabulary,compoundwordsmore;wordsarerelativelysimpleinternalstructure.termusedmostlypositiveaffirmation,commendatory.propernounsappearhigherprobability.

（3）Inrhetoricalterms,linguistsagreethatproducerswillusealotofrhetoricalmeans,suchasalliteration,parallelism,hyperbole,etc.

Fourth,thecurrentstudy,themainproblemsOnthecurrentstatusofresearch,theissueistheunevendistributionofsuchstylisticshavealotofattention.Stylisticsscholarsinvariousfieldsgottheattention,havebeenfullystudiedbymanylinguiststofocusonvocabulary,syntax,rhetoricalanalysisofthecharacteristics.

Inadditiontostylistics,languageofadvertisingdiscourseanalysisistostudywithoneofthekey.Functionalgrammarsysteminwhichthetheoryhasbeenwidelyappliedtotheanalysisofadvertisingdiscourse.Suchastenor,languagedomaintheory.

Butthemainachievementslimitedtothis,wegainverylittleontheremainingissuesfromtheperspectiveofcognitivetheoryandculturalanalysisofadvertisingdiscourseisstillfewpeopleinterested.

FiveprospectivestudyofadvertisingdiscourseWiththehumancomputer,artificialintelligence,cognitivescience,cognitivepsychologyandotherdisciplinesin-depthstudy,cognitivemodelsandcognitiveprocessesareincreasinglyconcernedaboutChina’sforeignlanguageprofessioninthenextfewyears,advertisingdiscourseandcognitivewillhaveagreatervitalitytointegratetheorywithaddition,closercontactswiththeinternational,culturalcontextandadvertisingdiscoursewillbeagreatcombinationoftheoreticalspace.Discoursepragmaticsandthecombinationofadvertisingwillbeagreatroomfordevelopmentwhichhasastrongsystemfunctiontheoryonthetheoryoftension,youcancombinemoreandadvertisingdiscourse,althoughthestyleofadvertisingdiscoursehasbeencharacterizedbyamorecompleteanalysis,butthatdoesnotmeanthatthereisnoanalysisofstylisticfeatureshaveroomforstylisticfeaturesofadvertisingdiscourseanalysisofvariancethereismuchroomfordevelopment.

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