云南白药营销英文版.ppt

云南白药营销英文版.ppt

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WelcometoOurClassReportInternationalMarketingofYunnanbaoyao,国际营销小组成员：

赵馨茹贾金娥王清建路双星孙百路耿军卢坤,YunnanbaiyaosInternationalMarketing,YunnanbaiyaoGroup,Productintroduction¤tstrategy,Theinternationaldrugmarketanalysis,Internationalmarketing,YunnanbaiyaoisYunnansfamousChinesemedicine.AfolkdoctorfromYunnanwhonamedQuHuanzhangdevelopeditin1902.IttoYunnanspecialtySanchiasthemaincomponents.Promotingbloodcirculationtostopbleedingscatteredbloodstasis,anddiminishinginflammationtotheswelling,eliminatingpusandtoxinshasasignificanteffect,especiallyforinternalbleedingmayhavetheirmagicaleffect.Thereforeitbecomestohealavarietyoftraumaticinjury,swellingandsores,gynecologicalhematicdisease,sorethroatandchronicstomachtroublespecificdrug.,TheoriginofYunnanbaiyao,Productintroduction,Yunnanbaiyao,Wingsproducts,Thecentralproducts,Otherproducts,powder,capsule,aerosol,Baiyaotincture,Gongxueningcapsule,Throughskinproducts,Healthproducts,Enterpriseresourcesandability,Thecurrentstrategy,Prospectsanalysis,.,Withthecontinuousdevelopmentoftheworldeconomyandtheimprovementofpeopleslivingstandard,themedicineisingreatdemand.,Theglobalpopulationagingaggravateanditmadehealthcareandmedicaltreatmentingreatdemand.Thenitdrivethemedicineindustrygrowth.,Payingmoreattentiontothefunctionalnaturalmedicineandnaturalhealthfoodcontributestothegrowthofmedicinedemand.,Characteristicsofmedicalexpenses,Worldwide,thepharmaceuticalindustrysgrowthrateisgenerallyhigherthanotherindustries,butalsolessaffectedbyeconomiccrisisintheworldeconomyoccupiesanimportantposition.Fromanationalperspective,aspharmaceuticalproductshaveahighincomeelasticityofdemand（accordingtoestimates,thedemandforhealthcareproducts/incomeelasticityof137%,thatis,increaserevenueper100yuanofmedicalconsumptionlevelstoincrease137yuan）,so,whenthenationaleconomyisgood,personalincomegrowthwillboostdemandforindividualspecific;inthenationaleconomyinarecessionperiod,thepharmaceuticalindustrymarketperformanceoflistedcompaniesaregenerallybetterthanotherindustries.,Yunnanbaiyaoproductsaremainlysoldtodomestic,HongKong,Macao,southeastAsiaandotherregions,andhassetupafileintoJapan,EuropeandAmerica,areaofthemarket.,southeastAsiaTraditionalChinesemedicineinthesecountrieshasthehightrust,thepotentialofthemarketwillbegreater.,Japanpaymoreattentiontothefunctionalnaturalmedicineandnaturalhealthfood.,EuropeandAmericaGettheFDAsOTCproductcertificationandhavewideprospectofmarket.,Marketingplan,Incosmetic+medicinebasis,withtheforeignmedicinemakeupmarketintegration.,A,B,SafetyfirstaidkitFirstaidkitdevelopedcountrieshavealreadyspreadabroad;Americanregulation,eachcarbeforetheyleavethefactorymustbeequippedwithfirstaidkit,firstaidkithasandtheairbagasthecarwithstandard.InJapan,firstaidkitisspreadtoeveryfamily.Thus,yunnanbaiyaofirstaidkitcandependoninrecentyearsontheemergenceofinternationalChineseagitation,captureemergencyemergencymarket.,Dietarysupplements,C,

（1）Product,

（2）Price,Aband-aidbelongtogeneralfamilydailynecessaryarticle,lessdemandelasticity,andnumerousmanufacturers,competitionisintense,soweforyunnanbaiyaoproductpricingdecidedtousetocompetitionforthecenterforfluctuatingalongwithmarketchangespricingmethod.,Inthetoothpastemarket,yunnanbaiyaotoothpasteislocatedinhigh-endoralcareproducts,abandonedbyskimmingpricing.,（3）Channel,Channel,Advertising:

thechoiceofTV,radio,newspaperandsoonmanykindsofmassmediacombination,alsocannotignorethenetworkmedia.,Marketing:

buyYunnanbaiyaoaerosols,givingaband-aid,（4）promotion,Promotionstrategy,Sportssponsorship:

inbasketball,football,baseball,footballsportseventssuchasthepopularlargevenuesadvertised,andprovidefreetoathletesYunnanbaiyaoproducts,Publicwelfareundertakings:

sendcare,love,careforchildrencampussports,tocommunitydonationYunnanbaiyaogroupproductionofmedicaldevices.,Thankyou!