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外文翻译

郑州轻工业学院

专科毕业设计（论文）

外文翻译

题目NetworkmarketingstrategyanalysisofVANCL

学生姓名蒋雨婷

专业班级商务管理专业2009级1班

学号630912220122

院（系）国际教育学院

指导教师（职称）王红伟（讲师）

完成时间2012年03月10日

NetworkmarketingstrategyanalysisofVANCL

Abstract:

21centuryistheinformationcentury,thedevelopmentofsciencetechnology,economicandsocialistomeetthecomingofage.ThenetworkmarketingisalsotheInternetformedia,toimplementmarketingcampaignsinthenewways,methodandidea,moreeffectiveindividualandorganizationtherealizationofthetradingactivities.Enterprisehowtodevelopthenetworkmarketinginsuchahugemarketpotential,occupationinemergingmarkets,totheenterprisebothopportunitiesandchallenges.Thenetworkmarketingisalsoproducedinthechangeofthevaluesofconsumers:

meettheneedsoftheconsumers,istheenterprisemanagesthecoreoftheeternal.Usingnetworkofthishigh-technologytoprovideconsumerswithvarioustypesofservice,isaimportantwayoffuturecompetitionadvantage.

VANCLmakesahugesuccessbythenetworkmarketing,andbecomesaChineseclothingnetworkmarketingmarketleaderintheshortterm.Basedonthenetworkmarketingwayasthefoundation,readingVANCLmarketingstrategy.

Keywords:

NetworkmarketingMarketingstrategyVANCL

Thenetworkmarketingasanewmarketingconceptandmarketingmodeinadigitaleconomytimes,eveniftheenterpriseopenedupmorebroadmarket,andcanleadandreformingthetraditionalmarketing.Thenetworkmarketingcomparedwiththetraditionalmarketinghasthepersonality,interactive,economy,efficiencyandobviousadvantages,ifVANCLwanttomarketinbigfoothold,itmustlearntousethenewmarketingmethod,themostsuitableforenterpriseoftheintegrationoftraditionalandmodernmarketingmethod.

1、ThemarketingsituationofVANCL

WiththedevelopmentoftheInternet,e-commerceenterprisesemergingbatches.Thee-commercemarketinotherproperties,oncecreated"clothingdirectsalesmodel"themythofabriefperiodofprosperityinPPGafterintodecline.Andtakethesamepatternthathonesty-thisisestablishedforjusttwoyearsofelectronicbusinessenterpriseintheshorttermbuthasremarkablesuccess.Whythebrandwhosenamesoundslikealot"westernstyle"canstandfirminthewatersoftheelectroniccommerceisowetothenetworkmarketing.

Atpresent,VANCLalreadyexpandsandcoverstomen'sclothing,women's,shoes,accessories,householdsixbigkinds,withthedeepofallkindsofgoods,itwillbecomethefirstchoiceofInternetclothingbuyers.VANCLasjustanewcompanylessthantwoyearsoperation,isrootedintheInternetservicebrand.

VANCLalreadycooperateswithSpain,Switzerland,theUnitedKingdom,France,Canada,Germany,Japan,SouthKoreaandothercountriesoflinedesigners,thisenterpriseisrelyingontheInternetaroundtheworldfirst-classbrandpowerintegrationofdesignerresources.Fromknowinglessaboutthegarmentindustryintokonwingalot,ChenNianhasbecometheseniorpersonage,thestandardoftheITexpertbeginstostudyfashionbrand,andreturntoaclothingbrandpositioning,makeseveryguestbrandvisibilityandreputationbythetraditionalclothingbrandshapingpath,.

2、ThenetworkmarketingwaysofVANCL

（1）Searchengineoptimization

Searchengineoptimization,hereinafterreferredtoasSEO,isthroughthewebsitestructure（internallinksstructure,physicalstructure,websitelogicstructure）,highqualitywebsitethesubjectcontent,therichandthecorrelationofvalueoptimizationandexternallinkstowebsitetousersandsearchenginemorefriendlytogetattheengineadvantageforwebsiterankingintotraffic.EveryguestusebaiduandGoogle,Sosoandsogousearchengineoptimization,attractthepartofthenetworkthatarenotfamiliarwiththepopulationwanttogettheinformationinthepurchaseandthequeryoftheproductorwanttobuythebrandofwanttobuy,ortohaveapreliminaryimpressionthattheguest,orrelatedtoclick,thusincreasingtrafficandsalesofalltheguest.

（2）Searchengineadvertising

Searchengineadvertisingreferstotheuseofthesearchengine,classification,searchforinformationonlinecataloguewithfunctionofthenetworktoolsfornetworkexpansionofmethod,flowoutanadvertisingmodelbystrongsearchengine,andaslongastocompetitiverankingsandkeywordadvertisinggiveprioritytotoneatpresent.Searchengineadvertisingformsincludebasedonsearchenginebasedonclassificationmethodandthemethodofdirectory.Searchenginebasedonmethodsincludingkeywordadvertising,competitiverankings,fixedrankings,basedonthecontentlocationofadvertising,andavarietyofforms,andbasedonthemethodofclassificationcataloguesaremainlyinthecategoryofpriorityintheappropriatecategorywebsitedisplay.VANCLAinbaidu,Google,sogousearchenginessuchasdoinadvertising,increasedthepotentialcustomersforimpressiontimesandincreasedclicks,easiertocustomersbuyalltheguestproducts.

（3）E-mailmarketing

E-mailmarketingisthewaytosubscribetotheindustryandproductsinformationthroughtheemailwaytoprovidetheusersneedtoestablishandusersoftherelationshipbetweentrustandtrust.E-mailmarketinghasthreebasicfactors:

userlicense,electronicmaildeliveryinformation,informationofvaluetotheusers.VANCLviaE-mailactivitiesorconveyproductpromotionorsellsproductsinformationtousersallthelatestinformationcommunicateguest,theuserwillbeaccordingtotheirownproductofinteresttoclickonwordsorimages,increasehits,italsoincreasestheusertotheattentionofalltheguesttosomeextent,alsoincreasethepurchaseoftheusers

（4）Virusmarketing.

Virusmarketingisnotusevirusorrogueplug-instopromotewaysofmarketing,butratherthroughasetofeffectiveandreasonableintegralsystemandstimulateactiveuserstoguidepublicity,isbuiltonthebenefitusersonthefoundationofthemarketingmodel.Forexample,everyguestexperienceinthemarketingactivitytogiveuserstheexperiencewillmaketheuserssatisfactedtoothersspreadgoodimageofthebrandorproduct,causepubliceffects.AndcauseInternetindustrywideattentionisrealizedthattheguestinChinaInternetfirstvirusmarketing,itsmainvirusmarketingexampleisthatthepopularityoftheobject.VANCLusesWangLuodanandHanHanforoutdooradvertisingandtherepresentativeofvideoadvertisingby"loveloveloveXX,XXXXlove,loveXXXX,IamnotXX,I'mXX"advertisingcopywriterpattern,itsheadlinefontwithMicrosoftLOGO,black,describethepartUSESaboldandthenusetheabovemodelhasstronggrassrootsfundamentalkeyandeasytocopy,imitatetheADcopyfontmodeiscalledVanclize.ThisvirusmarketingofVANCLessencetoaproverb“Manythingsgrowinthegardenthatwereneversownthere”,so-called"Vanclize"originallyfromformerogilvycreativedirector.ThedistantpartnersinthehandofQiuXinYuadvertising,viatheInternetafterInternetusersafterPSwidelyspread,thenetfriendofwidespreadandtheInternet.Virusmarketingremarkablecharacteristicsisactivespreadingbrandorproductcustomerinformation.Everyobjectbecausesimplestylebrightandclear,easytoPS,sothenetfriendcopyingits,modeforsentencetransformation,andthenspread,toacertainextent,toVANCLthisbrandpublicity.

（5）MicroPomarketing

ThePomarketingistopointtointhePosucharoleintheuseroftherelationshipbetweenshareinformationandcommunicationandaccessplatformofthemarketingactivities,mainlyincludingreleasetheactivitiesofenterprisesinformation,fansinteraction,etc.ThePomarketingandactivitymarketing,advertising,implantablecustomerservicenewplatform,brandmarketinglinkedtogether,September3,2009,sinamicroblog"VANCLfans"officiallyestablished.VANCLuseitsofficialsinamicrobo"VANCLfans"releaseVANCLandVANCLmemberorthePofansinteractiveactivitiesinformation,forwardfansputoneveryguestclothingdisplayfigure,releasealltheactivitiesoftheinformationandguestenterpriseissuedbyallthemembersintheactivitiesoftheguestenterpriseinformationandtomakeeveryguesthouse,showeveryguestfashion,everyobjectsuchastopicmarketing,andeveryguestfansconstantlyforwardingofficialmicrobo'sinformationtoimprovetheeveryguestexposure,andshapingtheeveryguestbrandimageofclosetopeople.

3、ThenetworkmarketingstrategyofVANCL

（1）Productstrategy

TheproductofVANCLisleadingprojectbythefamousdesigner,toptheessenceofclassicalstyleofmen'sclothingbrand,referenceAsianman’bodilyformfeatureatthesametime,selectfabricdyedclose-fittingproduction,asusersenjoyluxuryqualitybymediumprice,advocatecontracted,depth,comfortable,environmentalprotection.Simpledesgin,coloringprudentstyle,thedesignconceptinductionfromItaly,removeunnecessarydecoration,emphasizetheperformanceofheavyandcomplicatedcomfortandgrace.

Anyproducts,onlysuitablefortargetconsumptiongroupneeds,likesordislikesproductsthatmayreachagoodsalesresults.AndVANCLsincewillconsumerorientationin25-35phaseoftheusergroup,sotheproductqualityorfromeitherfromthedesignstyleisalsoshouldadapttotheirspendinghabits.RelativetothePPGconsumergroups,VANCLinthefaceofsomeconsumergroupsmoremature.Theydon'tpayattentiontoflowery,bright,smart,fancystyle,butpaymoreattentiontoquality,taste,practicalandcomfortable.Therefore,andthepursuitofthecorrespondingproductpositioninganddesign,itshou