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外贸英文函电
第一章知识链接
IToestablishbusinessrelations,aletteroftenconsistsofthefollowingparts:
1Whereyougettheinformationaboutthepersonorcompanytowhomyouarewritingtheletter.
2Yourintentionforexp./imp.
3Abriefintroductiontoyourbusinessscope,experienceandproducts.
4Theinformationofyourfirm’scredit.
5Expectationforcooperationandanearlyreply.
IINote
为了防范信用风险,外贸业务员尤其是对于新客户来说必须要通过有效途径对客户进行资信调查。
思考:
对于新客户来说,可以直接和对方联系吗?
资信调查的途径有:
●通过国内的商务机构调查
●借助对方所在国的工商机构、商会、贸易协会及我国驻外使领馆调查。
●利用银行等金融机构调查
●通过其他客户调查
委托专业资信调查机构调查。
资信调查的内容:
●企业的基本信息:
名称、地址、注册资本。
●企业的信用和财务信息:
经营状况、客户的财务状况。
IIIwords,phraseandsentencesexplanation.
1)有限公司:
company/Co.;Corporation/Corp.
英式英语:
limitedcompany/Co.,Ltd.
美式英语:
Incorporated/Inc.
e.g.
●FordMotorCompany福特汽车公司
●GeneralelectricCompany通用电气公司
●BritishBroadcastingCorporation英国广播公司
●ChinaNationalMachineryImport&ExportCorporation中国机械进出口公司
●SanyoElectricCo.,Ltd.三洋电器公司
●MotorolaInc.摩托罗拉公司
其他带有公司含义的词有:
PLC(PublicLimitedCompany英国的股份有限公司)
e.g.
●Rolls-RoycePLC劳斯莱斯公司
●BritishPetroleumPLC英国石油公司
●PtyLtd(ProprietaryLimited澳大利亚的公司)
2)“由某处得知某人姓名和地址”的表达方式有:
●tolearn/know/obtain/noteone’snameandaddressfrom…
●tooweone’snameandaddressto…
●throughthecourtesyof…
●ontherecommendationof…
●toberecommended/introduced/giventosb.by…
e.g.
●WehaveobtainedyournameandaddressfromChinaCouncilforthePromotionofInternationalTrade.
我们从中国国际贸易促进会得知贵公司的名称和地址。
●WeoweyournameandaddresstoWankeCop.,throughwhomwehavelearnedyouareimportersoftextiles.
承蒙万科公司告知你公司地址和名称,从该处得知你公司是纺织品进口商。
●YournameandaddresshavebeengiventousbytheCanadianChamberofCommerce.
加拿大商会把你公司的名称和地址介绍给我们。
●Iboughtthisbookontherecommendationofafriend,becausehehasrecommendedit.
我卖了朋友推荐的那本书。
3)businessscope经营范围
4)enterintobusinessrelationswithsb.与某人建立业务关系
5)onabasisof在······基础上
6)mutualbenefits互利互惠互利r
equalityandmutualbenefits平等互利
7)privatecompany私人企业
state-ownedcompany国有企业
8)specializein专营
类似的词组有:
run,operate,manage,dealin
9)“…haswonahighreputationathomeandabroad”国内外享有盛誉
类似的表达方式有:
befamousof,getthehonorof,beknown/noted/celebrated/well-knownby,allovertheworld
10)Occidentn.西方(国家)
Orientn.东方
11)“…goodinairiness,moistureabsorption,fashionindesign,andcomfortableinwear”具有通风透气,吸湿性好,设计时尚,穿着舒适等优良特点
12)enclosev.封入,装入,随附
e.g.
●Weencloseacopyofourpricelist.
●Enclosedacopyofourpricelist.
●Acopyofourpricelistisenclosed.
随函寄去我方价目表一份,请查收!
●Enclosedpleasefindacopyofourpricelist.
●Pleasefindenclosedacopyofourpricelist.
enclosuren.附件
13)cataloguen.目录
带有插图的目录:
anillustratedcatalogue
14)meetwithyourdemands满足某人需求
类似的表达方式有:
meetwithone’srequirement/needs/satisfaction
15)Itwillbeagreatpleasureto…如果······将很高兴
16)inquiryn.询盘
17)quotationn.报价
18)lookforwardforsth./doingsth.期盼······
e.g.
●Wearelookingforwardtoyourletter.
我们期盼贵方来信。
Usefulwordsandexpressionsofending:
●Wearelookingforwardtoyourearlyreply.
●Wearelookingforwardtoyourimmediatereply.
●Lookingforwardtoyourreply.
●Weareanticipatingyourreply.
●Wearelookingforwardtoreceivingyourorder.
Usefulexpressionsaboutone’sidentity:
●You/Wemanufactureandexport…
●You’re/Weareoneoftheleading/major/importantexportersofsth.in…(place)
●You’re/Weareinthelineof…for…(years)
●You’re/Wearetheexporterof…for…(years)
IVMorematerialtolearn.
1ImporterWritestoExporter
DearSirs,
WehaveobtainedyouraddressfromtheCommercialCounselorofyourEmbassyinLondonandarenowwritingtoyouforestablishmentofbusinessrelations.
Weareverywellconnectedwithallthemajordealershereoflightindustrialproducts,andfeelsurewecanselllargequantitiesofChinesegoodsifwegetyouroffersatcompetitiveprice.
Astoyourstanding,wearepermittedtomentiontheBankofEngland,London,asareference.
Pleaseletushaveallnecessaryinformationregardingyourproductsforexport.
Yoursfaithfully,
(Signature)
Notes:
1)commercialadj.商业的,商务的
commercen.商业
e.g.
●CommercialCounselor商务参赞
●CommercialCounselor’sOffice商务参赞处
●commercialattaché商务专员
●commercedepartment商务部门
2)dealern.商人
dealn.&v.贸易,交易,经营
e.g.
●retaildealer(or;retailer)零售商
●wholesaledealer(or;wholesaler)批发商
●make(or;do)adealwith…与······做交易
●dealoncredit信用交易,赊账购买
3)connectedwith…与······有联系,与······有关系
4)lightindustrialproduct轻工业产品
5)competitiveadj.有竞争力的
e.g.
●competitiveprice竞争价格
●competitivecapacity/power竞争能力
●competitiveedge竞争优势
●Ifyourpriceiscompetitive,wewillplaceanorderwithyou.
如果你方价格有竞争优势的话,我们将向你方发出订单。
●Yourproductshavenocompetitivecapacityinourmarket.
你方产品在我方市场没有竞争力。
6)standingn.资信情况,信誉adj.固定的,永久的
e.g.
●standingcost长期成本,固定成本
●standingorders长期订单
●standingdirector常务董事
●creditstanding信誉情况
●financialstanding财务状况
7)WearepermittedtomentiontheBankofEngland,London,asareference
我们已征得伦敦的英格兰银行同意,把它作为我们的推荐方。
8)regardingprep.关于,与withregardto,inregardto,asregards同义,一般可以换用
e.g.
Regardingthetermsofpayment,werequireconfirmedandirrevocableletterofcredit.
关于支付条件,我们要求保兑的,不可撤销的信用证。
2ExporterWritestoImporter.
DearSirs,
YourfirmhasbeenrecommendedtousbyJohnMorris&Co.,withwhomwehavedonebusinessformanyyears.
WespecializeintheexporationofChineseChemicalsandPharmaceuticals,whichhaveenjoyedgreatpopularityinworldmarket.Weencloseacopyofourcatalogueforyourreferenceandhopethatyourwouldcontactusifanyitemisinterestingtoyou.
Wehopeyouwillgiveusanearlyreply.
Yoursfaithfully,
(Signature)
●Notes
1.specializein专门(从事),专门(经营)
WespecializeintheimportanexportofArtsandCrafts.我们专门经营工艺品的进出口。
2.chemicalsn.常用复数,化工产品、化学制品(=chemicalproducts)
3.pharmaceuticaln.药品,药剂,成药
4.enjoygreatpopularity享有盛誉
类似的表达方法有:
Thegoodsaremostpopularwithourcustomers.
Thegoodshavecommandedagoodmarket.
Thegoodsaresellingfast(orenjoyfastsales).
Thegoodsareuniversallyacknowledged.
Thegoodsareunanimouslyacclaimedbyourcustomers.
“畅销品”有如下表达法:
readyseller;quickseller;quick-sellingproduct.
JudgingfromourexperienceinmarketingourgardentoolsinAustralia,weareratherconfidentthattheywillsoonbecomequick-sellingproductsinyourmarket.根据我们在澳大利亚销售园林工具的经验,我们相信这些产品将很快在你方市场上成为畅销品。
5.contactv.t.与...联系;与...接触
Forfurtherdetails,pleasecontactourlocaloffice.详情请向我们当地的分支机构探询。
contactn.联系;交往
Wehavebeenincontactwiththatfirmfornearlytwoyears.我们与那家公司有近两年的交往。
DearSirs,
ThroughthecourtesyofMessrs.Freemen&Co.,Ltd.,Lagos,Nigeria,wecometoknowyournameandaddress.AlsoweareinformedthatyouareaprospectivebuyerofChineseCottonPieceGoods.Asthisitemfallswithinthescopeofourbusinessactivities,weshallbepleasedtoenterintobusinessrelationswithyou.
Weencloseabrochureandapricelisttoacquaintyouwithourcommoditiesnowavailableforexport.Quotationsandsampleswillbeairmailedtoyouuponreceiptofyourspecificinquiry.
Yourfavourablereplywillbehighlyappreciated.
Yoursfaithfully,
Notes
Throughthecourtesyof...,wecometoknowyournameandaddress.承蒙...使我们得知你公司的名称和地址。
类似的表达方式还有:
Weoweyournameandaddressto...
Weareindebtedto...foryournameandaddress.
fallwithinthescopeofourbusinessactivities属于我们的经营范围
类似的表达方法有bewithin(liewithin,comeunder)thescopeofourtradeactivities;bewithin(liewithin,fallwithin)ourbusinessscope(sphere)等。
3.brochuren.小册子(法语),相当于英语pamphlet
4.acquaintv.t.使认识,使了解
acquaintsb.with(或of;that)
Inordertoacquaintyouwithourproducts,weairmailedyoutwosamplesthismorning.为使你方了解我方产品,我们今晨寄去两个样品。
5.appreciatev.感谢,感激(可接动名词,不可接不定式);理解,体会
Wehighlyappreciateyourkindcooperation.我们十分感激你方的合作。
Weshallappreciateyourgivingthismatteryourseriousconsideration.请你方对此事认真考虑为感。
Weshallappreciateitifyouwillsendusabrochureandsamplebookbyairimmediately.如能立即航寄一份说明书和一份样本,不胜感激。
Wehopeyouwillappreciateourposition.希望你们能理解我们的处境。
其他用法还有:
Itwillbegreatlyappreciatedifyouwillsendusyoursamplesimmediately.如能立即寄来你方样品,我们将不胜感激。
Yourpromptreplywillbegreatlyappreciated.如能尽快回复将不胜感激。
3ManufacturerWritetoImporter.
DearSirs,
WeoweyournameandaddresstotheChamberofCommerce,Tokyo,whoinformedusthatyouareinthemarketforPersonalComputers.
Weareoneofthelargestcomputermanufacturersinourcountryandhavehandledwithvariouskindsoftheproductsforabout10years.Weapproachyoutodayinthehopeofestablishingbusinessrelationswithyouandexpect,byourjointeffects,toenlargeourbusinessscope.
Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourillustratedcataloguecoveringthemainitemssuppliableatpresent.Ifyouareinterestedinanyoftheitems,pleasetellusbyfax.We'llgiveyouourlowestquotationsandtryourbesttocomplywithyourrequirment.
Ourcustomersarealwayssatisfiedwithourproductsandtheserviceaftersale.
Andwebelievethatyouwillbesotoo,afterwedobusinesstogether.
OurbankersaretheBankofTokyo,Japan.Theycanprovideyouinformationaboutourbusinessandfinances.
Wearelookingforwardtoyourearlyreply.
Yoursfaithfully,
Notes
1.thechamberofcommerce商会
Inalmosteverytownorcityofthewesterncountries,thereisachamberofcommerce.Itisanorganizationofbusinessmen.Oneofitstasksistogebusinessinformationandtofindnewbusinessopportunitiesfori