销售的英语范文.docx

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销售的英语范文.docx

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销售的英语范文.docx

销售的英语范文

　　对于销售人员来说，看看关于营销类的英语文章总是没有错的。

下面是我给大家整理的，供大家参阅!

　　：

如何让你的广告反应率瞬间翻倍

　　HowToInstantlyDouble,EvenTripleResponseRatesToYourAdvertising

　　Ifyouwanttobuildagrowasuccessfulbusinessthenyouneedtoadvertise.Someguru’sorwhateveryouwanttocallthemsaythatadvertisingisdeadordoesn’twork,whichiscompletely

ridiculous.

　　Advertisingisandhasalwaysbeenaprovenwaytogenerateleadsandsales.It’sacrucialcomponenttomarketingandgettingmorecustomersifyoudoitrightfromthestart.It’slike

anythingyoudoinlife,youneedtoatleastlearnwhattheheckyouaredoingbeforeyoucandoiteffectively.Therearevarioustypesofadvertising.

　　AsadirectresponsecopywriterIspecializeinwritingandcreatingadcampaignsthatgetpeopleresponding.Ihaveseenthroughoutmycareerhowmanybusinessesfailwiththeiradvertising

andwhattheyaredoingwrong.Ihavealsoseenhowadvertisingcanmakeyouamassiveprofitifyoudoitright.

　　AsIheardfromFrankKernonce,“Thefastestwaytowealthistoturnpaidadvertisingintoprofit.”

　　Herearesomemethodsofadvertisingthatareproventowork:

　　Facebook/GooglePPC

　　Directmail

　　YouTubeads

　　Classifiedads

　　Justtonameafew.

　　Ifyouareadvertisingandyou’venevergottentheresultsyouwantfromyouradvertisingcampaignsthenit’sbecausesomethinginyourstrategyisflawed.Therearenumerousreasonswhyan

adcampaigncanendupflopping.Notadvertisingyouroffertotherighttargetaudience.Pooradplacement.Poorsalescopy.

　　Andoneofthebiggestreasonswhyyourresponseratesarepoor–acrappyheadline.Yourheadlinehasthepowertomassivelyincreaseresponseratestoyouradvertising.

　　InthispostIamgoingtoteachyoutheimportanceofwritingheadlinesthatconvertandshowyousomesimplewaystostartwritingheadlinesthatconvertimmediately.Howyourheadlinesare

thekeytogettingpeopletorespondtoyourad,atleastinitially,andthensometipsonhowyoucanwriteaheadlinethatgetsreadersresponding.

　　TheBiggestMistakeYouAreMakingWithYourAdvertisingIsACrappyHeadline

　　Oneofthebiggestmistakesbusinessesmakewhenadvertisingtheirproductorserviceisnotmakingthemostoftheirheadline.Quiteoftenyou’llseeaheadlinethatissimplyadvertising

thenameofthebusiness.Nooneisgoingtorespondtothat.

　　It’salsoimportanttonotethatcontextandtheadvertisingmediumplaysaroleinthekindofheadlineyouwriteandhoweffectiveitis.Theheadlineisyouropportunitytomakeagreat

firstimpressiontoyourprospectandisthefirstchanceyouhaveforselling.

　　GaryHalbertusedtosayhowmanyprospectswilldecidewhetherornottobuysimplyfromreadingtheheadline.DavidOgilvyisfamousforquoting,“Ontheaverage,fivetimesasmanypeople

readtheheadlineasreadthebodycopy.Whenyouhavewrittenyourheadline,youhavespenteightycentsoutofyourdollar.”

　　Yourheadlineisyourfirstchanceyougetatsellingsoyouneedtomakethemostofit.ReadonandI’llshowyouhowyoucandothat.

　　TheBasicFundamentalsOfAHeadlineThatConverts

　　AgreatheadlinedoesONEthingandonethingonly–grabthereader’sattentionsotheystarttoreadtherestofyouradvertisement.That’sitandthat’stheonlygoalofyourheadline.So

whatisitthatmakesagreatheadline?

　　WhatmakesagreatheadlineisessentiallyaheadlinethatcontainstheCOREBENEFITofyouroffer.Thecorebenefitneedstotargetacoredesireofyourtargetaudience.Basically,ifa

readerhasaproblemandtheyreadaheadlinethattargetsacorehumandesiretheyareinterestedin,it’sgoingtobeextremelyhardforthemtoignoreit.Thereasonthisworksso

effectivelyisbecauseitstirsuptheemotionsofyourreaderregardingsomethingtheyhaveabigproblemwithanddesperatelyneedasolutionfor.

　　Eventually,iftherestofyourcopyiseffectivetheyendupassociatingtheirdesirewithyourproductandthenthesellingprocessisalmostcomplete.

　　InthebookCashvertisingbyDrewEricWhitmanheexplainshowthereare8corehumandesiresthatareimpossibletoswitchoff.

　　Survival,enjoymentoflife,lifeextension

　　Enjoymentoffoodandbeverages

　　Freedomfromfear,painanddanger

　　Sexualcompanionship

　　Comfortablelivingconditions

　　Tobesuperior,winning,keepingupwiththeJoneses

　　Careandprotectionoflovedone

　　Socialapproval

　　Thisiswhatyoushouldtrytotargetwhenyouwriteyourheadline.Nowthenextquestionis,howdoyouwriteaheadlinethateffectivelygrabsareader’sattentionandgetsthemreadingthe

restofyourcopy?

　　ProvenMethodsForWritingAHeadlineThatConverts

　　Throughoutadvertisinghistorytherehasbeenprovenheadlinetemplatesthatworktimeandtimeagain.Thefollowingtemplatesareperfectespeciallyifyouareanewbietowritingheadlines.

　　HeadlineTemplates

　　HowToHeadlines:

　　Howtowriteaheadlinethatconvertsin30minutes

　　Howtogetatleast$1,000onyourtaxreturnthisyearwithoutusingataxaccountant

　　Howtogetabeachbodywithoutgoingtothegym

　　WhoElseHeadlines:

　　Whoelsewantstoknowhowtoget3morenewcustomersthismonth

　　Whoelsewantstoknowhowgenerateanendlessstreamofclientswithin30daysfromnow

　　Whoelsewantstoself-publishabestsellingbookonAmazon

　　GetResultWithinSpecifiedTimeFrameHeadlines

　　Getaripplingsixpackwithin6weeksstartingtoday!

　　Get1newleadonLinkedInperdaystartingtoday

　　Get5newcustomerswithin30daysusingsalesletters

　　TheTruthRevealedHeadlines

　　Thetruthaboutwritingheadlinesthatconvertrevealed

　　Thetruthaboutbuildingsalesfunnelsthatgenerateleadsandsalesrevealed

　　Thetruthaboutcaloriecountingrevealed

　　NumberedHeadlines

　　7reasonswhyyourdietishelpingyoutoloseweight

　　3reasonswhyyoucan’tbuildaripplingsixpackandwhattodoaboutit

　　4waystoeliminateapproachanxietywithinthenext7days

　　Conclusion

　　SohereareafewthingsIhopeyouhavegottenoutofreadingthispost.

　　Thatyounowalsorealizehowimportantyourheadlinesaretotheoverallresponserateofanyofyouradvertising,onlineandoffline.

　　Nowyouknowwhereyouaregoingwrongwhenyouwriteyourheadlinesandnowhaveasolidblueprintforeffectivelywritingheadlinesthatconvert.

　　Younowunderstandtheimportanceofthetargetingoneofthe8corehumandesiresinyourheadlines.

　　Ifyouwantsomemoreprovenstrategiesforwritingheadlinesthatconvertthencheckoutmyguide,HeadlineGold.

　　Afterreadingthisyouwillknowhowto‘twist’yourheadlinesusingfoursimplecategoriesthatmakeswritingheadlinesthatconverteffortless.

　　：

Top5MythsAboutMicrosoft

　　There'saniconicimageofBillGatesthatmighthelpexplainourcollectivefascinationwiththislegendarybusinessmanandhismostfamouscreation,theMicrosoftCorp.It'samugshotfrom

1977,takenafterGateswaspulledoverinAlbuquerque,N.M.,foratrafficviolation.

　　Thephotoshowsachinless19-year-oldgeekwithtintedprescriptionglassesandanundeniablesmirk.How,we'relefttowonder,didthisgoofy-lookingcollegedropoutwithquestionable

drivingskills***andwearinganevenmorequestionablefloweredshirt***endupbecomingtherichestmanintheworld?

　　Ifyougosearchingforanswerstothatquestiononline,you'llfindalotofhalf-truthsandmisinformation.Itdoesn'thelpthatMicrosofthasmademorethanitsfairshareofenemiesover

theyears.Itreallydoesn'thelpthatmostofthoseenemieshaveblogsthatenablethemtosharetheirenmitywiththeworld.They'veaccusedthecompanyanditsformerCEOofeverythingfrom

willfullyrunningamonopolytostealingsomeofitsbiggesttechnologicalinnovationstoactuallybeingevil.

　　ThemythssurroundingMicrosoftanditsfounderarecloselytiedtothecreationmythofthepersonalcomputeritself.Tostartoffourlistoftop5Microsoftmyths,we'regoingtoexplorea

commonmisconceptionabouttheoriginof"windows."

　　5.MicrosoftInvented"Windows"