双向式英语第三册.docx

双向式英语第三册.docx

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双向式英语第三册

1．Anativespeaker’shintsonlearningEnglish

Lookforclueswhenyoudon’tknowaword,doyourecognizeaprefixorsuffix?

Perhapsyouknowthemeaningofanotherwordwiththesameprefixorsuffix.

Practicetensesasmuchaspossible.Whenyoulearnanewverb,learnitsvariousforms.

Useadictionaryandgrammarguideconstantly.KeepasmallEnglishdictionarywithyouatalltime.Whenyouseeanewword,lookitup,thinkabouttheword—useit,inyourmind,inasentence.

TrytothinkinEnglish,wheneverpossible,whenyouseesomething,thinkoftheEnglishwordforit,thenthinkaboutthewordinasentence.

Relax,bepatientandenjoyyourself,learningalanguageshouldbefun,don’tbecomeeasilydiscouraged—learningtakestime,withdiscipline,patience,adesiretolearnandalittletime,anybodycanlearntospeakandunderstandEnglish.

Followthesehelpfulhintsandyou,too,willsoonbeonthepathtowardsuccessfultwo-waycommunication.

2BUSINESSCORRESPONDENCE

Beforeendeavoringtolearnwhatiscommonlyknownas“BusinessEnglish”,itisnecessarytounderstandbasicEnglish.ManyChinesepeoplecometomeandtellmethey“Just”wanttolearnbusinessEnglish.Theytellmetheydon’twanttowastetheirtimelearning“commonEnglish”.IalwaysasksuchpeopleiftheyreallyknowwhatbusinessEnglishentails?

BusinessEnglishissimplyasetofEnglishvocabularywords,itisnotassomeseemtothinkalanguageuntoitself.Neitherisitsomethingusedexclusivelybybusinesspeople.

TheonlywaytolearngoodbusinessEnglishistofirstlearngoodEnglish.WithagoodcommandofEnglishandanabilitytothinkcreativelyinEnglish,learningthespecificsetofvocabularywordsthatpertaintoone’sbusinessbecomesasimpletask.WithoutsuchproficiencyinbasicandintermediateEnglish,itisimpossibletofunctioneffectivelyinanEnglishbusinessenvironment.

Ibelievethatdevelopingone’scomprehensionofhumannaturesimultaneouslydevelopsone’sfacultyforusingEnglishinordertogainwhateverendsonedesires.Ifonecanthinkclearly,creativelyandrationally,onecanexpressoneselfinlikemanner.Thus,thesinglemostcrucialaspectofusingwordseffectivelyisthedevelopmentofagreatercapacitytounderstandtheworldinwhichweliveandthepeoplewithwhomwemustcommunicate.

WhatfollowsisanapplicationletterIwrotesixmonthsbeforeIwastoleavethearmy.Isentittosixlanguagecentersandreceivedsixreplies.

Dearsir,

IfyouearnestlywantyourlanguageschooltoprosperanddevelopitwouldbetoyouradvantagetospendjustfiveminutesreadingwhatIhavetosay.

Iamdifferentfrommostpeople.IwillnotsupportmyrequestforemploymentwithpromisesofwhatIcandoforyouinthefuture,butwilldosobycitingjustafewofmypastachievementsanddescribingjustsomeofmypresentcapabilities.

Yourrecentadvertisementinthe“ChinaTimes”caughtmyattention.IamaseasonedandhonorableEnglishteacherwithauniquewayandtotrainbothfellowteachersandofficepersonnel.

Thefollowingisabriefhistoryofmyworkexperience:

1）In1974,IstartedmyownlanguagecenterinShihlin.Despitelackofcapital,mystudentsweresoimpressedwithmyteachingthattheypaidearly,thusenablingmetobuydesksandchairsforaproperclassroom.Whileonlyasophomoreincollege,IestablishedthefirstsuccessfullanguagecenterinShinlin.

2）In1978,withtwothousandfivehundredN.T.IopenedalanguagecenterinTaipei,Ididthisbyrentingatelephoneandsomespaceinthecornerofasmalloffice.Withintwomonths,Ihadenoughteachersandstudentstoexpandintofiveclassrooms.Inlessthanthreemonths,withatwenty-fivehundredN.T.investment,IhadmadetwohundredthousandN.T.

YoumayaskyourselfhowIstartedtwolanguagecenterswithsolittlecapital?

Iknowthebusinessoflanguagecenters.Ialsohaveaspecialtalentfordraftingsuccessfuladvertisements.

Once,Isawanewspaperad:

”TeachEnglish—Iampatientandexperienced.”Thisiscliché---everyoneclaimsthesamething.Icreatedthisad:

”FamousradioannouncerfromI.C.R.TwillpersonallyteachEnglish--$500N.T.permonth.Pureservice.”

Whydidpeopleanswerthisad?

Firstly,becauseI.C.R.T.hasagoodreputationforstandardEnglish.SecondlybecauseIamtellingpeoplesomeonewillpersonallyteachthem---someonewhowellrespected.Thirdly,because“Pureservice”soundsverygood----fivehundredN.T.isquitereasonable.

Therearemanywaystodevelopthepotentialofalanguagecenter.Sinceyouarealsosomeonewithagreatdealofexperienceinthesematters,youwillknowifwhatIhavestatedappearstobesincere.Whenwepersonallytalk,Icangiveyoumoredetailsregardingmyexperience,mygoalsandmyhighlyuniqueteachingmethod.Ilookforwardtohearingfromyousoon.

Sincerelyyours,

RaymondFu

Ashortanalysisofmyletterprovidessupportformybeliefthatanunderstandingofpeopleisnecessarybeforeonecantrulycommunicatewell.

1.Icaughttheemployer’sattentionandaroundhiscuriosity.Ialsoinformedhimthatitwouldonlytakeashorttimetoreadmyletter.

2.IstatedthatIamdifferent---IproceededtogivereasonswhyandofferedtotellwhatIcouldcontributetothelanguagecenterratherthanwhatthelanguagecenterwoulddoforme.

3.Itoldthepotentialemployerthatmycapabilitiesmetthisneeds.

4.Isupportedmyoriginalclaimwithevidence:

abriefbutpertinenthistoryofmyworkexperience.

5.IshowedmypotentialemployerthatIsucceededbecauseIdoknowmylineofbusiness.Iofferedmyadvertisementasevidence.

6.Iconcludedbyappealingtotheemployeras“amanofexperience”andsimultaneouslypeakinghiscuriousityinme.

Withaletterofhissort,gettingone’sdesiredresponseisvirtuallyinevitable.

ItisimpossibletostresshowvaluableabasicunderstandingofhumannaturecanbeWithsuchunderstanding,andwiththedesiretostrivetowardimprovingyourcapacitytothinkcreatively,youwillsurelygofar.BeforeyousetouttomasterbusinessEnglish,masterbasicEnglish.Thentrytodevelopabetterunderstandingoftheriveruntilyoucanfirstswimthetide.

STANDARDBUSINESSLETTER

GEMINIVACUUMCOMPANY16SmithstreetNewYork,NewYork.--1

December27,1983--2

MsCatherineGreatly---3-A

234ClarkAvenue

Hoboken,NewJersey07342.

UnitedStatesofAmerica---3-B

DearMs.Greatly,---4

Wehavereceivedyourletter.Itisunfortunate,however,---5

thatwecannotfillyourorderbecause…

Sincerelyyours,--6

GeminiVacumCompany---7

JimBowman---8

NationalSalesDirector---9

Bl---10

Enclosure---11

CcMs.NancyJones---12

--1PreprintedLetterhead

--2DateLine

--3-AInsideAddress

--3-BCountry

--4Salutation

---5BodyofLetter

---6Closing

---7CompanyName

---8Writer’sSignatureandTypedName.

---9Writer’sTitle

---10Writerand/orTypist’sInitials

---11EnclosureNotation

---12CopyNotation

THEKEYTOGOODBUSINESSLETTERS

TypingGide

1.Letterhead—topofpage

2.DateLine—Centerofpaper,15linesdownor3linesbelowletterhead

3.Insideaddress—2linesbelowdateline.

4.Salution—2linesbelowbottomofinsideaddress.

5.Bodyofletter–Mostoftenleftunindented;2apart;bodyissingle-spaced.

6.Closing—2linesbelowbody;centerofpaper

7.CompanyName—2linesbelowclosing;center.

8.SignatureandTypedName—4linesshouldseparatethecompanynameandthetypedname;centerofpaper.

9.Writer’stitle—1linebelowtypedname;center

10.Writer’sand/orTypist’sInitials—2linesbelowwriter’stitle

11.Enclosure--1linebelowinitials

12.Copynotation—1linebelowenclosurenotation

GOODBUSINESSLETTERTIPS

1.Alwaysproofreadcompletedlettersverycarefully.Consultdictionarywhennecessaryordoubt.

2.Keepthebodyofyourletterbriefandtothepoint.Sentencesshouldbeshortandclear.

3.Besuretoaddressthepersontowhomyouarewritingbytheirpropertitle

4.Therearemanytypesofbusinessletters.Theexampleusedhereisoneofthemostcommontypesandshouldbefineforalmostallbusinessoccasionorexceptionalcircumstanceoccurs,itmaybenecessarytoconsultamorespecificbookdevotedwhollytobusinessletters.

3THEADGENCY

Skip:

IsthistheMilwardAdvertisingAgency?

Robin:

Yes,itis.MayIhelpyouwithsomething?

Skip:

I’dliketotalkwithoneofyourconsultants.I’vejuststartedanewbusinessandIneedsomesuggestionsonhowtomarketmyproduct.

Robin:

Well,I’maconsultant.Whydon’thaveaseatandwe’lldiscusswhatmayormaynotberightforyou.

Skip:

That’ssoundsgood.First,Ishouldtellyouaboutmybusiness.

Robin:

Yes,Ithinkthatwouldbeagoodidea.

Skip:

It’sashirtcompany.Isellshirts.

Robin:

Oh!

Verygood!

Haveyouthoughtaboutadvertisinginnewspapersandmagazines?

Skip:

Whatwouldbetheadvantagetothatoveradvertisingontheradio?

Radioischeaper,isn’tit?

Robin:

Yes,radiousuallyischeaper,butinamagazineyoucanutilizeapictureofyourproduct.Inamagazineyoucanshowpeoplewhatyouaretryingtosell.

Skip:

Yes,Isee.

Robin:

Onlyveryestablished,well-knownclothingcompaniescansuccessfullyadvertisethroughradio.

Skip:

Andwhatabouttelevision?

Robin:

Well,theproblemwithtelevisionisthecost.Televisioncommercialsareveryexpensive.

Skip:

Iunderstand.Yes,perhapsIoughttoplaceanadvertisementinanewspaperoramagazine.Whichwouldyousuggest?

Robin:

I’dsuggestplacinganadvertisementinmagazine.

Skip