bec高级口语分册答案.docx

bec高级口语分册答案.docx

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bec高级口语分册答案

BEC高级口语分册答案

PRESENTATION部分

1A。

Alotneedstobedonetomaintaincustomerinterestinacompany’sproducts.

First,brandimage.Companiesneedtomakeeveryefforttoimprovethecorporatereputationandbrandimage,forthesimplereasonthatcustomerstrustbigbrands.-----Second,product.Weneedtoobtainsuggestionsfromstaffandcustomers,whichcanhelpustoadjusttheproductstosuitthechangingneedsofcustomers.-----Third,priceandpromotion.Weshouldevaluateourpricingpolityfromtimetotimetomakesureitremainscompetitive.Andattractivepromotionshavetobedesignedtoattractedcustomers’attention.

So,brand,product,priceandpromotionshouldbeconsideredinmaintainingcustomerinterestintheproducts.

1B

Makingacareerplanisnecessaryinthecourseofcareerdevelopment.Itbringslotsofbenefitstous.

First,motivation.Agoodplanactsasaneffectivemotivator.Whenyoulookatyourplan,you’llbemotivatedtoseeitcometrue.Soyou’llhavemorepassionandenergytoworkhardertoachieveyourplan.Ifwehavenoplanonmind,weknowwe’llalwayswasteourtime!

----Second,focus.Wehavetofocusonacareerpathifwewanttoachievehighsuccessincareerdevelopment.Ifwehaveaplan,wearemorelikelytosticktoonecareerpath.Ifwehavenoplan,wemaybelikelytohopbetweendifferentkindsofjobs,andyouknow,frequentjobhoppingbringsnegativeimpactonourcareerdevelopment.

So,it’swiseforeverybodytothinkcarefullyabouthiscareerplan,particularlythefreshgraduateslikeus!

1C

Productdiversificationplaysakeyroleinthesuccessofabusiness.

First,diversifiedproductsattractmorecustomers.Aseachproductcanonlymeettheneedsofoneparticulargroupofcustomers,havearangeofproductsmeanswehavemoregroupsofcustomers.Second,diversificationmeetstheexpectationforacustomertochoose.Customersprefertohavemorethanonechoiceofproductssothattheywillbeabletocompareandchoose.Third,customersusuallyassociatediversificationwiththesizeofafirm,thelargerrangeofproductstheyprovide,thestrongerthisfirmis.

Therefore,diversificationisessential.

2A。

It’snecessaryforcompaniestocreateasafeworkingenvironment.

First,asafeworkingenvironmentpreventsinjuries.Iftheworkingenvironmentisunsafe,theremaybeaccidentsandinjuries.Inthiscase,thefirmhastopayalargesumofcompensationtotheinjuredorthekilled,andthegovernmentwillimposeabigfinetothefirmorevenputthefirmoutofbusiness.What’smore,oncetheaccidenthitsthepress,customersmightfeelthisfirmisirresponsibleandassociatetheinjurieswithlowqualityproducts.----Second,asafeworkingenvironmentimprovestheefficiencyandaccuracyoftheemployees.Nobodycanfocusonthejobifhefeelshishealthorhislifeisendangered.

Therefore,firmsshouldcloselymonitortheproductionprocess,forexample,checkmachineryandequipmentforproperworkingconditions,requiresafetyglassesorotherequipmentthatcanpreventinjury.

2B

Maintainingpersonalcontactswithcustomersbringslotsofbenefitstocompanies.

First,customers’feedback.Ifwemaintainpersonalcontactwithcustomers,they’llbewillingtosharewithushowtheyfeelaboutourproductsorservices,forinstance,whattheylikeanddislikeaboutus.It’sthisfirst-handinformationthatenablesustoimprovetheproduct,priceorservices.----Second,personalcontactmakescustomersfeelvaluedandthey’lldevelopafriendshipwithus,itisthiskindoffriendshipthattranslatesintosales.Andtheywon’teasilyswitchtoourcompetitors.

Therefore,we’llensurethatcustomershavesomepersonalcontactwithus.

2C。

Inordertokeepabalancebetweencompanygrowthandproductioncapacity,weshouldtakeseveralsteps.

First,weneedtoworkoutanoptimalbalanceratebetweencompanygrowthandproductioncapacity,thatis,aratebetweentheneedofinfrastructureandpersonnelwithproductiongrowth.Forexample,whenweneed200peopletomake20000tonsofsteel,and300peopletomake2400tonsofsteel,basedonthiswecanworkoutanaveragerate,thatis,ifwewanttoproduce3000tonswemightneed350atmost.----Second,forecastsales.Withanaccurateforecastwecanplanforproductionverywell,say,ifweneedmoreproductionlines,orifweneedtorecruitmoreworkers.Butthetruthisthatwecan’talwaysmakeanaccurateforecast.Onewaytodealwithover-forecastorunder-forecastmightbeoutsourcingmanufacturing.

Anyway,it’snoteasytokeepagoodbalancebetweencompanygrowthandproductioncapacity!

3A。

Inordertomaintainemployeesatisfaction,weshouldconsiderthefollowingfactors:

First,asafeworkingenvironment.Needlesstosay,noonewantstoworkinanunsafeenvironment.Second,competitivesalaryandincentives.Whenanemployeeknowsheispaidmorethanacounterpartinacompetitioncompany,he’llfeelproudofhispositionandwillworkhardertokeepit.Third,careerdevelopmentopportunities.Aspiringtoachieveapositionabovethepresentpositionisnatural.Ifanemployeeknowshiscurrentpositionisleadingtoahigherposition,hewouldbemotivatedtoreachthatpositionmorequicklybyworkingharder.

Tosumitup,environment,salaryandopportunitiesallmattertostaffsatisfaction.

3B.

It’snecessarytoconducteffectivemarketresearchbeforelaunchinganewproduct.

Firstofall,wemustresearchonthemarketpotentialandmarketsharewecangrab.Isthereaconsumerdemand?

Howlongwillthisdemandremain?

Asweallknowittakeslargeinvestmentstolaunchanewproduct,wemustensurethisnewproducthasasteadycustomerdemandsothatwecanrecovertheinvestmentandtheinvestmentwillyieldreturns.Second,sincethisisanewproduct,wehavetoassesscustomersatisfactionandpurchasebehaviors,pricingandpromotionactivitiesetc.It’stheresultoftheresearchthatenablesustodecidethepricingstrategy,thepromotionmethods,andtheplacesofsales.

Therefore,marketresearchisthekeytothesuccessofanewproduct.

3C。

Whenweintroducenewtechnologyintotheworkplace,wemustdothefollowingthings.

Firstly,wemustfindouttheareasnewtechnologywillhaveimpacton.Itmayhavenegativeimpactontheworkefficiency,becauseittakessometimeforourstafftogetusedtoit.Inthedurationofthelearningandadjustingprocess,theirefficiencymightslowdown,andtheymaymakesomemistakes.Second,newtechnologymightmakesomestafffeelstressedoutbecausetheyhaveahardtimelearninghowtousethenewtechnology.Someofthemwillfeelembarrassedthattheycan’tlearnasquicklyasothers.Inordertodealwiththeseproblems,wehavetoprovidethemwithdetailedtrainingsandensurethetrainingsareeffective.So,wemustgivethemenoughtimetoadapt.Wemaysetupatransitionperiod,duringthisperiod,theoldtechnologymightco-existwiththenewtechnology,whichhelpsthestafftodealwiththeirworkasusual,andalsolearnhowtousethenewtechnology.

Tosumitup,doingresearch,providingtrainingscanreducethenegativeimpactofnewtechnology.

4A.

Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.

Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon'tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.----Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.Hecangetapromotionsoonerbutnotlater.

Therefore,weallneedtoacquireawiderangeofskills,forinstance,English,computer,andsoon.

4B.

Customerserviceplaysakeyroleinbusinessnowadays.

Firstly,weliveinanincreasinglyservice-orientedeconomy.Wehavetoserveourcustomerswellinordertoretaintheirrepeatbusiness.Wheneachcustomerfeelsasifheisbeingtreatedpreferentially,heturnsintoaloyalcustomer.Secondly,whenacustomerfeelshappyaboutourservices,heislikelytorecommendourbrandtoothers,ontheotherhand,ifhefeelsunhappy,heislikelytotell24people,youknow,thisistheso-called1-to-24theory.

Therefore,wemustmakeeveryefforttoprovidesatisfactorycustomerservicestothem.

4C.

Inordertomaintaineffectivefinancialcontrol,weshoulddothefollowingthings:

First,hirecapableandreliablefinancialmanagementstaff.Incompetentanddishonestpeoplemakeanyfinancialcontrolsystemineffective.Second,implementproperproceduresforinitiatingandapprovingtransactions,everytransactionshouldbeproperlyauthorized.Third,maintainadequatedocumentsandrecordslikeinvoicesandauthorizationpaper.Thereforewecantraceeachtransactiontothesourcedocument.

Tosumitup,people,procedures,recordsarethenecessaryfactorstoconsiderinfinancialcontrol.

5A.

Inordertoholdasuccessfulmeeting,wemusttakethefollowingsteps.

Firstly,setupaclearandachievableobjectiveforthismeeting,andmakeeveryoneknowsthisobjectiveinadvancetomaketheirownpreparationsaboutdataandquestions,etc.Second,makepreparationsbeforethemeetingstarts,forexample,easytravelaccess,adequatemeetingfacilitiesandsupport,etc.Third,theagendahastobepreparedinduetime,mustcoverallstandardtopicsandpotentialissuesarising.Fourth,thetimingisimportant.Eachsubjectisallocatedanestimateddiscussiontime.IfitisexceededyouwilldrawthePresidentattentiontoavoidwastingtimeofthewholegroup.Aboveall,agoodPresidento