HND大综合GU答案docx.docx

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HND大综合GU答案docx

Section1

Question1:

PartA

GiventhecompetitivenatureofthemobiletelecommunicationsthelikelyadvantagesanddisadvantagestoOpalofpartnershipagreementwithanothercompany.12

marketanalyse

establishinga

Advantages:

Firstly,

the

partnership

agreements

can

provide

Opalwith

technology

assistance.

It

allowsOpalforthejoint

developmentof

newproducts

andthe

sharingoftechnology.Secondly,aChinesepartnershipnotonlygivesOpal

accesstolocalknowledgebutalsoprovidesanairofacceptabilitythatis

important

whenconducting

business

in

China.

Thirdly,

local

firms’

well-reputation

andwealth

ofexperience

willalso

help

Opal

to

ensurethat

productdevelopmentandcustomerservice

is

specifically

targeted

at

meeting

thelocalneedsanddemandsofthelocalmarket.Fourthly,companiesin

partnershipcansharethecostsandreducetherisk.

Disadvantages:

Asfor

thedisadvantages,

firstly,

theowntechnology

ofOpalmightbeleaked

becauseofthesharing

oftechnology

whichmayresult

intheloss

ofOpal’s

competitiveadvantages.Secondly,inapartnershipwithothers,thecontrol

powerofOpal’sowncompanymightbedistributedbecauseofthe

considerationofotherpartners’benefits.Thirdly,firmsneedtosharethe

profitsandtheremightbeconflictssincethosecompaniesareprofitable

organizations.

PARTB

Identifyandjustifypossibleoptionstheseniormanagementmayhavewhich

willenableOpaltomaintainitscurrentlevelsofsuccessandprofitability.

8

Firstly,sinceChinesemarkethasenormouspotential,Opalneedscontinue

toinvestinChinesemarkettogainmoremarketsharesforitsexpansion.

Secondly,Opalcansignthepartnershipagreementswithmorecompanies,to

gainmorecomprehensivemarketinformationandsharethetechnologyand

developnewproducts.

Thirdly,in

order

tomaintain

the

characteristics

andgoodreputation,

Opal

needsto

keepthestrong

stance

in

relationto

the

environment,

usemoregreen

andenvironmental

materials

to

produce

‘environmentally

friendly’

products

andservices,

and

keep

offering

a

comprehensive

mobile

phone

recyclingscheme.

Fourthly,itisnecessarytodeepentheagreementwithHuawei,sinceHuawei

isalongestablishedandwell-respectedplayerintheChinesetelecoms

market.Bydoingso,Opalcanachievethefurtherexpansion.

Question2

PARTA

AssessthestrengthsandweaknessesofOpalastheyseektoexpandingin

thecomingyears.12

Strengths

Firstly,thefurtherderegulationofthetelecommunicationsmarketsenabled

Opaltocapitalizeonanumberofopportunities.

Secondly,Opalhasitscoremarkets,andtherecent‘opening-up’ofthe

ChinesemarketiscurrentlyprovidingOpalwithopportunitiesforfurther

expansion.

Thirdly,themobiledevicesdivisionhasallowedOpaltoselltheirphones

tocompetingnetworksallowingaccesstoamuchlargermarket.

Fourthly,astheircharacteristic,Opalhasadoptedastrongstanceinrelationtotheenvironment,andtheywereoneofthefirstphonemanufacturersintheworldtoofferacomprehensivemobilephonerecyclingschemeandoffersenvironmentallyfriendlyproductsandservices.

Weaknesses

Firstly,thefirsthand-heldphoneswerehighpricedbecauseofthehigh

researchanddevelopmentcostsandtheneedforhighlyspecializedproduction

facilities.Andthismaycausetheneedsofalargeamountofinvestment

capitalandthedecreaseinsales.

Secondly,Opalisamediumsizedproducerofhandsets,whichmeansitowns

limitedproduceresourcesandinvestmentcapitalresources.Itmaynotbe

abletomeettheneedsofcooperationwithothercompanies.

Thirdly,theregulatorycomplexitiesofoperatingwithintheChinesemarket

mayhinderthedevelopmentandexpansionofOpal.

Lastly,theregulatorycomplexitiesofoperatingwithintheChinesemarket

andthefiercecompetitionmayhindertheexpansionofOpalandincreasea

certainlevelofrisk.

PARTB

ChoosetwoKeyvalueshighlightedinAppendix3andforeach,explainhow

ithasimpacteduponthecompany’sactivities.8

Firstly,thecustomerdeservesserviceexcellence.

Opalisacustomer-oncustomerservice

focusedorganization.Enterprise'scorevalueistofocusanditsquality.Bydoingso,thecustomersatisfaction

andloyaltycanbeestablishedandthenthegrowthofsalesandprofitscan

beachieved.

Accordingtothecase,inordertoenhancethequalityandsatisfactionof

customerservices,theOpalhasestablished

theService

Development

Section

andCustomerCareDepartment.Withthe

rapid

development

oftechnology,

the

ServiceDevelopmentSectionistasked

toenhancethe

customerexperience

of

themobileandweb-basedservices.AndtheCustomerCaresectionistasked

toensurethat

customerexpectationsare

consistently

met.Bothof

themare

aimtoprovidecustomerswithexcellentservices.

Secondly,weacceptthatwhilewearedrivenbytechnologywewillalways

aspiretodrivetechnology.

The

development

of

technology

canprovide

Opal

with

higher

tech-competitiveness,andhelpittodevelopnewproductsandexpandto

larger

market.AsforOpal,

theycontinueinvest

inother

innovative

products

andmarketresearch,andhasbeenverysuccessfulinidentifyingmarket

trends

andthen

using

the

latest

technological

developmentsto

satisfy

customerneeds.And,thereisaSpecialprojectssectioninOpalwhich

requiressignificantinvestmentandprovidestheleading-edgetechnology

requiredformobileandothers.

Section2

Question1

PARTA

EvaluatepossiblesourcesoffinancethatGoldcouldaccessasitseeksto

expanditsbusinessoperations.

Firstly,issuingsharesareafinancingwaythatOpalcanaccess.Itcanmeet

apartoftheOpal’scapitalneedsduringitsexpansion,eventhoughthe

amountofsharecapitalissuedwillbelimitedtotheauthorizedsharecapital

amount.

Secondly,issuingdebenturesareausefulwaytoo.Debenturesareloansmade

tocompaniesthatcarryafixedrateofinterest.However,thedebenture

holdersneedtorepaytheprinciplesontimeandtheydonotparticipatein

therunningofthecompanylikeshareholdersdo.

Thirdly,eventhoughbothissuingsharesanddividendsareappropriatefor

Opal,therestillsomedifferencesbetweenthem.Theshareholdershavethe

controlrightofthecompany,butthedividendholdersdonot.And,the

dividendsholdersneedtorepaytheprincipleontime,whileitwon’tbe

necessaryforshareholders.Lastly,theshareholderscangetbenefitsfrom

thedividendswhilethedebentureholderscangetthemfromtheinterests.

PARTB

找到一类可以同时满足Opal公司股东和Opal在中国市场合作伙伴用来检验企业

效率的财务数据信息.请解释这类数据是如何满足这些利益相关者要求的。

IdentifyONEitemofinformationwhichbothashareholderandanyofthe

organisationsGoldworkswithwithintheChinesemarket,coulduseasa

measuretomonitortheeffectivenessoftheorganisation.

Theturnover,profit,costs,dividendandearningspersharecouldreflect

theeffectivenessofacompany.AsforOpal,ithasinvestedalotinthe

highresearch

anddevelopmentandtheneedfor

highly

specialized

production

facilitiescostsalottoo.Meanwhile,thedownwardpressureonpriceshas

ledtolower

profitmarginsandareducedrate

ofgrowthinturnover.

Except

forthat,thedividendsdirectlyaffectontheshareholders

’benefits,it

determines

therepayments

ofinvestment

andwhethertheinvestors

are

willing

continuetoinvestornot.ThedividendandearningspershareofOpalis

increasing

whichmeansit

isattracting

morepotential

shareholders

toinvest

inOpalandtheexistingshareholderstoinvestmore,anditisessential

forthefinanceandtheexpansionofOpal.

PARTC

ExplainthepossibleeffectsthattheexpansionintotheChinesemarketcould

haveupontheprofitabilityofthebusiness.

Firstly,inthelongrun,theprofitabilityofDiamondwouldincrease.

BecauseChinaispotentiallythelargestglobaltelecommunicationsmarket,

anditprovidesDiamondwithanunrivalledopportunitytogenerategrowth.

ThesizeofChina’spopulationishuge,andthereareroomremainsfor

massiveexpansion.

Secondly,intheshort-term,theprofitabilityofDiamondwouldnotgrow

rapidly.Chinaisanemergingmarket,thecompetitionislikelytobesevere

with43foreignnationalmanufacturersandnetworkprovidersalreadyhaving

apresenceinChinaandafurther25mediumtolargefirmssettoenterthe

marketoverthecoming3years.Diamondneedstoinvestanumberofmoney

intothenewmarket,andthecostscannotbetakenbackintheshort-term.

Thirdly,theprofitabilityofDiamondwouldnotgrowrapidlyinthe

short-termbecauseinordertoenterthenewmarket,Diamondmayfacingthe

bigfundinggap,anditwouldcostalottofinancetheneededcapital.

Fourthly,theprofitabilitywouldnotgrowrapidlyintheshort-termbecause

ofthelow-pricecompetition.Inordertogainalargermarketshareand

coverage,andsurviveintheintensecompetition,Diamondmaychoosetolower

thepriceatthebeginningofenteringtheChinesemarket.

Question2

PAR