HND大综合GU答案docx.docx

1、HND大综合GU答案docxS e c t i o n 1Question 1:Part AGiven the competitive nature of the mobile telecommunications the likely advantages and disadvantages to Opal of partnership agreement with another company.12market analyseestablishing aAdvantages:Firstly,thepartnershipagreementscanprovideOpal withtechno

2、logyassistance.Itallows Opal for the jointdevelopment ofnew productsand thesharing of technology. Secondly, a Chinese partnership not only gives Opalaccess to local knowledge but also provides an air of acceptability that isimportantwhen conductingbusinessinChina.Thirdly,localfirms well-reputationan

3、d wealthof experiencewill alsohelpOpaltoensure thatproduct development and customer serviceisspecificallytargetedatmeetingthe local needs and demands of the local market. Fourthly, companies inpartnership can share the costs and reduce the risk.Disadvantages:As forthe disadvantages,firstly,the own t

4、echnologyof Opal might be leakedbecause of the sharingof technologywhich may resultin t he lossof Opalscompetitive advantages. Secondly, in a partnership with others, the controlpower of Opals own company might be distributed because of theconsideration of other partners benefits. Thirdly, firms nee

5、d to share theprofits and there might be conflicts since those companies are profitableorganizations.PART BIdentify and justify possible options the senior management may have whichwill enable Opal to maintain its current levels of success and profitability.8Firstly, since Chinese market has enormou

6、s potential, Opal needs continueto invest in Chinese market to gain more market shares for its expansion.Secondly, Opal can sign the partnership agreements with more companies, togain more comprehensive market information and share the technology anddevelop new products.Thirdly, inorderto maintainth

7、echaracteristicsand good reputation,Opalneeds tokeep the strongstanceinrelation totheenvironment,use more greenand environmentalmaterialstoproduceenvironmentallyfriendly productsand services,andkeepofferingacomprehensivemobilephonerecycling scheme.Fourthly, it is necessary to deepen the agreement wi

8、th Huawei, since Huaweiis a long established and well-respected player in the Chinese telecomsmarket. By doing so, Opal can achieve the further expansion.Question 2PART AAssess the strengths and weaknesses of Opal as they seek to expanding inthe coming years. 12StrengthsFirstly, the further deregula

9、tion of the telecommunications markets enabledOpal to capitalize on a number of opportunities.Secondly, Opal has its core markets, and the recent opening - up of theChinese market is currently providing Opal with opportunities for furtherexpansion.Thirdly, the mobile devices division has allowed Opa

10、l to sell their phonesto competing networks allowing access to a much larger market.Fourthly, as their characteristic, Opal has adopted a strong stance in relation to the environment, and they were one of the first phone manufacturers in the world to offer a comprehensive mobile phone recycling sche

11、me and offers environmentally friendly products and services.WeaknessesFirstly, the first hand-held phones were high priced because of the highresearch and development costs and the need for highly specialized productionfacilities. And this may cause the needs of a large amount of investmentcapital

12、and the decrease in sales.Secondly, Opal is a medium sized producer of handsets, which means it ownslimited produce resources and investment capital resources. It may not beable to meet the needs of cooperation with other companies.Thirdly, the regulatory complexities of operating within the Chinese

13、 marketmay hinder the development and expansion of Opal.Lastly, the regulatory complexities of operating within the Chinese marketand the fierce competition may hinder the expansion of Opal and increase acertain level of risk.PART BChoose two Key values highlighted in Appendix 3 and for each, explai

14、n howit has impacted upon the company s activities. 8Firstly, the customer deserves service excellence.Opal is a customer-on customer servicefocused organization. Enterprises core value is to focus and its quality. By doing so, the customer satisfactionand loyalty can be established and then the gro

15、wth of sales and profits canbe achieved.According to the case, in order to enhance the quality and satisfaction ofcustomer services, the Opal has establishedthe ServiceDevelopmentSectionand Customer Care Department. With therapiddevelopmentof technology,theService Development Section is taskedto enh

16、ance thecustomer experienceofthe mobile and web-based services. And the Customer Care section is taskedto ensure thatcustomer expectations areconsistentlymet. Both ofthem areaim to provide customers with excellent services.Secondly, we accept that while we are driven by technology we will alwaysaspi

17、re to drive technology.Thedevelopmentoftechnologycan provideOpalwithhighertech-competitiveness, and help it to develop new products and expand tolargermarket. As for Opal,they continue investin otherinnovativeproductsand market research, and has been very successful in identifying markettrendsand th

18、enusingthelatesttechnologicaldevelopments tosatisfycustomer needs. And, there is a Special projects section in Opal whichrequires significant investment and provides the leading-edge technologyrequired for mobile and others.Section 2Question1PART AEvaluate possible sources of finance that Gold could

19、 access as it seeks toexpand its business operations.Firstly, issuing shares are a financing way that Opal can access. It can meeta part of the Opal s capital needs during its expansion, even though theamount of share capital issued will be limited to the authorized share capitalamount.Secondly, iss

20、uing debentures are a useful way too. Debentures are loans madeto companies that carry a fixed rate of interest. However, the debentureholders need to repay the principles on time and they do not participate inthe running of the company like shareholders do.Thirdly, even though both issuing shares a

21、nd dividends are appropriate forOpal, there still some differences between them. The shareholders have thecontrol right of the company, but the dividend holders do not. And, thedividends holders need t o repay the principle on time, while it won t benecessary for shareholders. Lastly, the shareholde

22、rs can get benefits fromthe dividends while the debenture holders can get them from the interests.PART B找到一类可以同时满足 Opal 公司股东和 Opal 在中国市场合作伙伴用来检验企业效率的财务数据信息 . 请解释这类数据是如何满足这些利益相关者要求的。Identify ONE item of information which both a shareholder and any of theorganisations Gold works with within the Chines

23、e market, could use as ameasure to monitor the effectiveness of the organisation.The turnover, profit, costs, dividend and earnings per share could reflectthe effectiveness of a company. As for Opal, it has invested a lot in thehigh researchand development and the need forhighlyspecializedproduction

24、facilities costs a lot too. Meanwhile, the downward pressure on prices hasled to lowerprofit margins and a reduced rateof growth in turnover.Exceptfor that, the dividends directly affect on the shareholders benefits, itdeterminesthe repaymentsof investmentand whether the investorsarewillingcontinue

25、to invest or not. The dividend and earnings per share of Opal isincreasingwhich means itis attractingmore potentialshareholdersto investin Opal and the existing shareholders to invest more, and it is essentialfor the finance and the expansion of Opal.PART CExplain the possible effects that the expan

26、sion into the Chinese market couldhave upon the profitability of the business.Firstly, in the long run, the profitability of Diamond would increase.Because China is potentially the largest global telecommunications market,and it provides Diamond with an unrivalled opportunity to generate growth.The

27、size of China s population is huge, and there are room remains formassive expansion.Secondly, in the short-term, the profitability of Diamond would not growrapidly. China is an emerging market, the competition is likely to be severewith 43 foreign national manufacturers and network providers already

28、 havinga presence in China and a further 25 medium to large firms set to enter themarket over the coming 3 years. Diamond needs to invest a number of moneyin to the new market, and the costs cannot be taken back in the short-term.Thirdly, the profitability of Diamond would not grow rapidly in thesho

29、rt-term because in order to enter the new market, Diamond may facing thebig funding gap, and it would cost a lot to finance the needed capital.Fourthly, the profitability would not grow rapidly in the short-term becauseof the low-price competition. In order to gain a larger market share andcoverage, and survive in the intense competition, Diamond may choose to lowerthe price at the beginning of entering the Chinese market.Question 2PAR