BEC高级口语真题答案.docx

BEC高级口语真题答案.docx

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BEC高级口语真题答案

BEC高级口语真题答案

【剑桥BEC真题集第二辑】TEST1

A.客户关系：

让客户感到受到重视的重要性

B.公司发展：

控制公司扩张的重要性

C.营销：

如何确保公司的代理商始终保持高效率

PART2

A.Customerrelations:

theimportaneeofmakingcustomersfeelvalued.

Inmyopinion,maintaininggoodcustomerrelationsisofvitalimportaneetoabusiness.Ifnot,youmayhavenowaytosellyourproductsorservicestocustomers.Then,thereisnochaneeforyoutomakemoney.Inordertoestablishgoodrelationswithyourcustomers,youshouldmakecustomersfeelvalued.Thereareanumberofwaystomakethemfeelvalued.Firstly,youshouldhaveafriendlyattitudetowardthemandshowrespectforthem.Fromtimetotime,askthemfortheiropinionsandsuggestionsforimprovementofyourproductsorservices.Secondly,providethemwithgoodafter-saleservice.Whentheyrunintosomeproblemsordifficulties,offerthemwithhelpassoonaspossible.Whensomethinghasgonewrongwithyourproductstheyhavepurchased,sendyourtechniciansassoonaspossible.

BCompanygrowth，theimportancetoacompanyofcontrollingexpansion

Asweknow,everycompanynowadaysseeksforgrowthanddevelopmentinordertosurviveinthehighlycompetitiveworld.Butwehavetorememberthatexpansionshouldbemadeinacontrolledmanner,because,ifnot,seriousproblemswillbebroughtabout,orevenworse,agreatthreatwillbecausedtothesurvivalofthecompany.Forinstanee,adepartmentstoreinourcityusedtobeveryprosperousbeforeitsoughtforexpansion.Afewyearsago,itbeganestablishingbranchstoresinothercitiesthroughouttheprovince.Withinaperiodoftwoyears,scoresofbrancheshadbeensepupinandoutsidetheprovince.Atfirst,businesswasokayandeverythingwentwell.Then,someproblemsbegantooccurduetolackoffundsandskilledmanagerialstaff.Acoupleofyearslater,thedepartmentstoresimplywentbankrupt.Thisisalessonforustolearn.

C.Marketing，howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompanyAsweallknow,signinganagencyagreementwithafirmisacustomarypracticeinmarketing.Inordertoensuretheymaintainsahighlevelofeffectiveness,Ithink,firstlymakeanattractiveencouragementprogram,thatis,tosetupcleartargetfortheagent.Iftheagentreachesthesettarget,adecentrearedwillbeoffered.Ifhefailstodoso,hewillnotgetthecommission.Second,checkandsupervisetheprocessorprogressofthemarketingcampaignlaunchedbyyouragent.Ifsomethinghasgonewrong,immediatelycorrectit.Ifyouragentrunsintodifficulties,youshouldofferahandwithoutanydelay.Inotherwords,letyouragentknowthatheistrustedandheisnotworkingalone.

PART3

A.Ourcompanyisplanningtointroduceasuggestionschemesoastoencouragestaffmembersatalllevelstocontributeideasandsuggestions.Doyouhaveanyideasastothewaysofsettingupsuchaschemesothatallstaffcanmakecontributions?

B.Ihaveheardofthat.Ithinkthisisquitegoodforthefuturedevelopmentofourcompany.Asforwaysofsettingupsuchascheme,thefirststepcometomymindistogetagroupofpeopletogethertoorganizeacommittee.Themajortaskforthemistodrawupsomestaffmembers.

A.That'soundsgood.Butwhodoyouthinkshouldbechosenasthememberofthecommittee?

Theheadofeachdepartment,orsomeprofessionalpeoplefromoutside?

B.Somedepartmentleaderscanbeineluded,butnoteveryoneofthem.Wemayselectacoupleofseniorconsultantsofourcompanytobeputonthecommittee.Andordinarystaffmembersshouldalsoberepresentedinthecommittee,sothatvoicesfromshopfloorscanheard.

A.Yeah.Ithinkeachdepartmentmayprepareaboxforcollectingideasandtheboxshouldbeputataplacewhereallstaffcanhaveaneasyaccess.Aspecialcolumncanbecreatedonthecompany'websiteforideacollectionsinceinternetisalmostavailableforallstaffmembers.

B.Asfortheevaluationofsuggestions,ofcourseitisthecommitteethatwillhavethefinalsay.Thecommittee

issupposedtodrawupspecificstandardsforthesakeofevaluating,quantitativeandfinancialstandards,forinstanee.

A.Youareright.Andspecificrewardsshouldbealsobeannouncedtoallmembersofstaffsoastoencouragethemtooffervaluablesuggestions…

【剑桥BEC真题集第二辑】TEST2

A.沟通技能：

给录用的员工培训外语的重要性

B.广告：

如何选择合适的机构处理公司公告

C.财政：

如何决定公司是否上市

PART2

A.Communicationskills:

theimportaneeofforeign

Ianguagetrainingforselectedemployees.

Inmyopinion,itisveryimportanttoprovideseected

employeeswithforeignIanguagetraining.Asweallknow,globalizationbringsmanychancesofinternational

businesscooperation.Employeesarelikelytodealwithforeigncustomersorclients,ortravelabroadonbusiness,soagoodcommandofforeignIanguagesisimportant.

Therefore,inordertohelpemployeestoaccomplishtheirtask,foreignIanguagetrainingshouldbeoffered,

especiallytothoseselectedoneswhoinvolveintheinternationalmarket,sothattheycanshoulderuptheresponsibilitysoon.

B.Advertising:

howtoselectasuitableagencytohandleacompany'advertising

Inordertoselectasuitableagencytohandleacompany'advertising,Ithinkthefollowingthreepointsshouldbeconsidered.First,theselectedagencyshouldhaveagoodtrackrecordandagoodreputation,whichmayensureprofoundknowledgeindesigning,producingandpublishingadvertising.Second,thesizeoftheagency

face-to-face

shouldbetakenintoconsideration.Thelargerthesize,themorepowerfulitmaybe.Third,communicationisnecessarytoknowwhethertheagencyisfamiliarwiththefeaturesofthecompanyanditsproducts.

C.Finance:

howtodecidewhethertofloatacompanyonthestockmarket

Severalaspectsshouldbeconsideredbeforeyoudecidewhethertofloatacompanyonthestockmarketornot.First,theadvantagesbroughtbythisshouldbetakenintofullview.Second,thepolicyconcerninglistingacompanyontothestockmarketshouldbecheckedtoseewhethera

PART3

A.

of

Ourcompanywillopenanewbranchinanotherpart

thecountry.Therefore,somemembersofstaffneedtobesenttheretodobusiness.Thisisgoodnewsforusbecauseitmeansourcompanyisgrowing.

B.Yes,itcertainlyis.Butitisaproblemtomakerelocationattractiveforstaff,sinceitisfarfromhereandnotmanypeoplewanttoworkthere.Awayfrom

theirfamiliesandoldco-workers,theymayfeelIonelyandless-motivated.

A.That'aproblem.ButIthinkthecompanycanoffersomefinancialincentivestothosewhoaretobeassignedthere,forexample,relocationallowanee.

B.Goodidea.Besides,thecompanycanaddressthestaff'housingneedbyrelocatingorestablishingtemporarypermanenthousingarrangementforthem.

with

A.Iagree.Thecompanyshouldprovidestaffsufficientinformationaboutthenewlocation.

B.Yes,theinformationaboutthelocalpeoplecancultureisveryusefulandimportant.Thatcanhelpthemgetpreparedbeforetheyaresentthere.

A.Andsoistheinformationaboutthesurroundingle'

【剑桥BEC真题集第二辑】TEST3

PART2

A.Personnelmanagement:

theimportaneetoacompanyofhavingwell-motivatedstaff

Firstofall,havingwell-motivatedstaffensuresbetterproductivity.Whenanemployeeishighlymotivated,thereshouldbenothingtopreventhimfromdevotinghimselftothejob.Hewillbeveryproactivetohisresponsibilities.Thiswillsignificantlyreducewastedtimeandeffort,whichinturncanenhanceproductivityandoverallperformanee.Second,Ithinkawell-motivatedstaffwillshowgreaterloyaltyandcommitmenttothecompanysinceahighlevelofmotivationusuallyisaresultofsatisfactionwiththejobandthefirm.Companyloyaltyinturnwillgreatlyreduceturnoverlevelandhelpretainthebestbrainneededbythefirm.Finally,ifeveryoneisverymotivatedatwork,staffmoraleinthefirmwillalsobeboosted.Justimagineifeveryonearoundyouissodrivenandenthusiastic,howcanyoupossiblybeimmunetothatatmosphere?

Wearemostlikelytomakethemostofourtalentsandachieveourpersonalbestinsuchanenvironment.That'all.Thankyou.

BStrategicplanning，howtodecidewhethertopurchaseorrentcompanypremises

Firstofall,weshouldmakesurethatwecheckthefinancialsituationofourcompanybeforewedecidewhethertopurchaseortorentcompanyremises.Asweallknowwewillhavetospendmuchmoremoneyinpurchasingpremisesthanrentingthem.Therefore,weshouldcheckourcompany'financialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.Anyignoranceofcurrentfinancialsituationwillbreakcompany'cashfloworevenunderminethecompany'normalproduction.Secondly,weshouldaskourselvestheaimthatmakesuspurchaseorrentpremises.DowewanttosetupourheadquartersforaIong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?

Afterallthesecarefulstudieswecanfinallymakeourdecision.

C.Sales，howtoensurethatpricelevelsfornewproductsaresetappropriately

First,weshouldconsiderthecostofournewproductsbeforeweputthemintothemarket.Thepricelevelweshouldsetatleastincludesallthecostandinvestmentandmakesusgainsomemargins.Second,weshouldcarryoutaninvestigationormarketresearchinthetargetmarkettoseewhatpricelevelcanbeacceptedbyourpotentialcustomers.Wewillalsohavetostudytheconsumers'habitsandthepopularityofou