BEC高级口语真题答案.docx

1、BEC高级口语真题答案BEC高级口语真题答案【剑桥BEC真题集第二辑】TEST 1A.客户关系： 让客户感到受到重视的重要性B.公司发展：控制公司扩张的重要性C.营销：如何确保公司的代理商始终保持高效率PART 2A.Customer relations: the importanee of making customers feel valued.In my opinion, maintaining good customer relations is of vital importa nee to a bus in ess. If not, you may have no way to s

2、ell your products or services to customers. The n, there is no chanee for you to make money. In order to establish good relations with your customers, you should make customers feel valued. There are a n umber of ways to make them feel valued. Firstly, you should have a frien dly attitude toward the

3、m and show respect for them. From time to time, ask them for their opinions and suggesti ons for improveme nt of your products or services. Secon dly, provide them with good after-sale service. Whe n they run into some problems or difficulties, offer them with help as soon as possible. When somethin

4、g has gone wrong with your products they have purchased, send your tech ni cia ns as soon as possible.B Company growth， the importance to a company of con trolli ng expa nsionAs we know, every company nowadays seeks for growth and development in order to survive in the highly competitive world. But

5、we have to remember that expa nsion should be made in a con trolled manner, because, if not, serious problems will be brought about, or even worse, a great threat will be caused to the survival of the compa ny. For in sta nee, a departme nt store in our city used to be very prosperous before it soug

6、ht for expa nsion. A few years ago, it began establishing branch stores in other cities throughout the prov in ce. With in a period of two years, scores of bran ches had bee n sep up in and outside the prov in ce. At first, bus in ess was okay and everyth ing went well. The n, some problems bega n t

7、o occur due to lack of funds and skilled man agerial staff. A couple of years later, the department store simply went bankrupt. This is a less on for us to lear n.C. Marketing，how to ensure that agents maintain a high level of effective ness whe n represe nting a compa ny As we all know, sig ning an

8、 age ncy agreeme nt with a firm is a customary practice in marketing. In order to ensure they maintains a high level of effective ness, I thi nk, firstly make an attractive en courageme nt program, that is, to set up clear target for the age nt. If the age nt reaches the set target, a dece nt reared

9、 will be offered. If he fails to do so, he will not get the commissi on. Sec ond, check and supervise the process or progress of the marketing campaig n laun ched by your age nt. If somethi ng has gone wrong, immediately correct it. If your age nt runs into difficulties, you should offer a hand with

10、out any delay .In other words, let your age nt know that he is trusted and he is not work ing alone.PART 3A.Our company is planning to introduce a suggestion scheme so as to en courage staff members at all levels to con tribute ideas and suggesti ons. Do you have any ideas as to the ways of setting

11、up such a scheme so that all staff can make con tributi ons?B.I have heard of that. I think this is quite good for the future development of our company. As for ways of setting up such a scheme, the first step come to my mind is to get a group of people together to orga nize a committee. The major t

12、ask for them is to draw up some staff members.A. That sounds good. But who do you think should be chose n as the member of the committee? The head of each department, or some professional people from outside?B. Some departme nt leaders can be in eluded, but not every one of them. We may select a cou

13、ple of senior con sulta nts of our compa ny to be put on the committee. And ordi nary staff members should also be represe nted in the committee, so that voices from shop floors can heard.A.Yeah. I think each departme nt may prepare a box for collecti ng ideas and the box should be put at a place wh

14、ere all staff can have an easy access. A special colum n can be created on the compa ny website for idea collecti on since in ter net is almost available for all staff members.B.As for the evaluati on of suggesti ons, of course it is the committee that will have the final say. The committeeis suppos

15、ed to draw up specific sta ndards for the sake of evaluati ng, qua ntitative and finan cial sta ndards, for in sta nee.A. You are right. And specific rewards should be also be announ ced to all members of staff so as to en courage them to offer valuable suggestions 【剑桥BEC真题集第二辑】TEST 2A.沟通技能：给录用的员工培训

16、外语的重要性B.广告：如何选择合适的机构处理公司公告C.财政：如何决定公司是否上市PART 2A. Comm uni cati on skills: the importa nee of foreig nIan guage training for selected employees.In my opinion, it is very important to provide se ectedemployees with foreig n Ian guage training. As we all know, globalization brings many chances of inte

17、rnationalbus in ess cooperati on. Employees are likely to deal with foreig n customers or clie nts, or travel abroad on bus in ess, so a good comma nd of foreig n Ian guages is importa nt.Therefore, i n order to help employees to accomplish their task, foreign Ianguage training should be offered,esp

18、ecially to those selected ones who involve in the in ter nati onal market, so that they can shoulder up the resp on sibility soon.B.Advertising: how to select a suitable agency to handle a company advertisingIn order to select a suitable age ncy to han dle a compa ny advertising, I think the followi

19、ng three points should be con sidered. First, the selected age ncy should have a good track record and a good reputation, which may ensure profo und kno wledge in desig ning, produc ing and publishing advertising. Second, the size of the agencyface-to-faceshould be take n into con siderati on. The l

20、arger the size, the more powerful it may be. Third, comm uni cati on is n ecessary to know whether the age ncy is familiar with the features of the company and its products.C.Finan ce: how to decide whether to float a company on the stock marketSeveral aspects should be considered before you decide

21、whether to float a company on the stock market or not. First, the adva ntages brought by this should be take n into full view. Sec ond, the policy concerning list ing a compa ny onto the stock market should be checked to see whether aPART 3A.ofOur compa ny will ope n a new branch in ano ther partthe

22、 coun try. Therefore, some members of staff n eed to be sent there to do bus in ess. This is good n ews for us because it means our compa ny is grow ing.B.Yes, it certainly is. But it is a problem to make relocation attractive for staff, since it is far from here and not many people want to work the

23、re. Away fromtheir families and old co-workers, they may feel Ionely and less-motivated.A.That a problem. But I think the company can offer some financial incentives to those who are to be assigned there, for example, relocation allowanee.B. Good idea. Besides, the company can address the staff hous

24、ing need by relocating or establishing temporary perma nent hous ing arran geme nt for them.withA. I agree. The company should provide staff sufficient information about the new location.B. Yes, the information about the local people can culture is very useful and important. That can help them get p

25、repared before they are sent there.A. And so is the information about the surrounding le 【剑桥BEC真题集第二辑】TEST 3PART 2A. Pers onnel man ageme nt: the importa nee to a compa ny of hav ing well-motivated staffFirst of all, having well-motivated staff ensures better productivity. Whe n an employee is highl

26、y motivated, there should be nothing to preve nt him from devot ing himself to the job. He will be very proactive to his responsibilities. This will significantly reduce wasted time and effort, which in turn can enhance productivity and overall performa nee. Sec on d, I thi nk a well-motivated staff

27、 will show greater loyalty and commitment to the company since a high level of motivation usually is a result of satisfacti on with the job and the firm. Compa ny loyalty in turn will greatly reduce turno ver level and help retain the best brain n eeded by the firm. Fin ally, if every one is very mo

28、tivated at work, staff morale in the firm will also be boosted. Just imagi ne if every one around you is so drive n and en thusiastic, how can you possibly be imm une to that atmosphere? We are most likely to make the most of our talents and achieve our personal best in such an environment. That all

29、. Thank you.B Strategic planning，how to decide whether to purchase or rent compa ny premisesFirst of all, we should make sure that we check the financial situation of our company before we decide whether to purchase or to rent compa ny remises. As we all know we will have to spend much more money in

30、 purchasing premises than renting them. Therefore, we should check our company financial situation to see whether we now have eno ugh money to purchase premises. Any ignorance of current financial situation will break company cash flow or even undermine the company no rmal producti on. Secon dly, we

31、 should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a Iong-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some ren ted houses? After all these care

32、ful studies we can fin ally make our decisi on.C.Sales，how to ensure that price levels for new products are set appropriatelyFirst, we should consider the cost of our new products before we put them in to the market. The price level we should set at least in cludes all the cost and in vestme nt and makes us gain some margins. Sec ond, we should carry out an in vestigati on or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumers habits and the popularity of ou