宝洁公司英文ppt介绍.ppt

宝洁公司英文ppt介绍.ppt

《宝洁公司英文ppt介绍.ppt》由会员分享，可在线阅读，更多相关《宝洁公司英文ppt介绍.ppt（17页珍藏版）》请在冰豆网上搜索。

姚敏智W2012042303,P&G,2,3,Briefintroduction,0,34.2%,Procter&Gamble（EnglishName:

Pocter&Gamble）.referredtoasP&G,foundedin1837,isoneoftheworldslargestdailyconsumercompany.ThenatureofthecompanyisShare-holdingsystem.HeadquarteredintheUnitedStatesofOhio,Cincinnati,andemploysnearly110000（onehundredandtenthousand）peopleworldwide.,宝洁,Products,Identifykeydrivers,Theyears2007through2010sawrapidgrowthinthenumberofconsumersgoingonline.,BabyCare,shipping$1onaveragetoshipa,versus$6intheUnitedStates.,Shampoo,Fabricandhomecare,Mouthcare,Sensability,Skincare,Goalsandpurposes,-LookingtothefutureUnitsalesdoubledwithin10years.Toreachtheincreasemarketingshareinthegreatmajoritycategories.TomaketheP&Gtotalshareholderreturnsinthesamecompanyamongthetop1/3.Provideproductswithhigh-qualityindefatigablytotheglobalconsumers.Everylittlebit,tobeautifylife.-Promise,SloganProcter&Gamble,thehighqualityproductCompanypurposeWewillprovidebrandedproductsandservicesofsuperiorqualityandvaluethatimprovethelivesoftheworldsconsumers,nowandforgenerationstocome.Asaresult,consumerswillrewarduswithleadershipsales,profitandvaluecreation,allowingourpeople,ourshareholdersandthecommunitiesinwhichweliveandworktoprosper.,Goalandpurpose,Companyvalues,P&GValues宝洁公司价值观Leadership领导才能Ownership主人翁精神Integrity诚实正直PassionforWinning积极求胜Trust信任,Consumer消费者,P&GBrands宝洁品牌,P&GPeople宝洁人,P&GCompanyinChina,P&GCompanyDevelopmentinChina,BuildingaleadingbrandMaintainingastronggrowthEstablishtheexcellentorganizationstructureCommittedtobeagoodcorporatecitizen,Retailer,Marketingstrategy,一.Multibrandstrategy,1.Singlebrandextensionstrategy2.Thedifferencestrategy3.Advertisingpertinenceforceful4.Internalcompetitionmethod5.Uniquesellingproposition,April,2012,二.WithChinesecharacteristicsstrategies,Ontheonehand,Procter&GamblechangeitsbrandnameinChinaOntheotherhand,theChinesepeoplelovenatureandadvocatethecurativeeffectofChineseherbalmedicine,sotheyjoinedthenaturalmedicinalplantcomponentinmanyproductsChinesecharacteristicsofP&Garealsoreflectedintheproductpromotionmethods,Competitor,Unilever,UnileverismergedbytheHollandMargarineUnitmargarinecompanyandBritishLeverBrotherssoapcompanyin1929.HeadquarteredinHolland,RotterdamandLondon,British,areresponsibleforthefoodanddetergentsuppliesbusiness.,Unileversmarketingstrategy,FocusStrategy,DifferencesStrategy,Merge,联合利华,