湖南第一师范学院外语系课程教案 综合英语四.docx

湖南第一师范学院外语系课程教案 综合英语四.docx

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湖南第一师范学院外语系课程教案综合英语四

课题

Unit1PackageDesign

授课

时数

8

授课

类型

Lecture

教学

目的

1.Toclarifytheimportanceofpackageinlife

2.ToTrythestudents’abilityofobserving

教学

重点

1.languagepointsandgrammaticalstructuresinthetext;2.expressionsaboutappearanceofobjects,animalsorhumanbeings;3.writing:

expositorywriting,givingopinions

教学

难点

1.tounderstandanduseconceptsrelatedtopackagedesigning,labeling,andthedesignofsignage;2.somecomplicatedsentencesandexpressions;3.thesummaryofthetext.

主要︵知识︶语言点

grab,seduce,artifice,motivate,connote,evoke,impact,standout,subliminal,garish,rubitin,aspireto,deckout,reactto,notsomuch…as…,

havethelookof,nowonder,growinto

教

学

过

程

︵学时分配

︶

教

学

过

程

︵学时分配

︶

Periods1-2

TeachingMaterials:

Part1Listening&SpeakingActivities

TeachingSteps:

Step1Requirementsforthestudents:

1.attendance:

don’tbelate

2.exercise:

fourtimesthissemester

3.classactivity:

previewandrevieweachlesson;takepartineverykindofclassactivity.

Theabovethreepointswillcountinyourfinalscore.

Step2Brainstorming

1）Expressionsofsize:

colossal,miniature,huge,vast,immense,stout,chubby,plump,bulky,roly-poly,titan,mammoth,elephantine,small,diminutive,midget,tiny,teenyweeny

2）Expressionsofshapes:

crooked,oval,undulating,angular,square,round,rectangle,hooked,humped,pointed,oblong,linear,symmetrical,truncated,bowlegged,snub-nosed,hunchbacked,curved,bulge,fivefeetlong,twofeethighandfourfeetwide,aspacesixbytenfeet…

3）Expressionsofmaterial/texture:

wood,paper,plastic,fabric,silk,rayon,batik,nylon,wool,onionskin,cotton,tissue,parchment,silky,velvety,smooth,coarse,grainy,gritty,rough

4）Prepositionalphrasesofappearances:

likevelvet,inyellow,onthecrookedpath,withplastic,towardsobesity,alongwithasnub-nose

5）Figurativelanguage:

（Thecon-manwas）assmoothassilk,（Hisegowas）colossal,amidgetinthelandoftitans,crooked（smile）,serpentine-like（thinking）,shapedlikeanhourglass,（Heate）likeahorse,（ran）likeacheetah

Step3Listentothetapeandanswerquestions

Step4SpeakingActivity:

Discussandanswerquestions

Periods3-6

TeachingMaterials:

Part2ReadingComprehensionandLanguageActivities

TeachingSteps:

Step1Pre-readingActivities

Step2Presentation

Pre-readingTask:

Discuss

1.Somepeopleclaimthatthepackageofaproductnotonlygivescustomersvisualpleasure,butisalsopartofthecommodity,whileothersinsistthatitisasortofwaste,evenadeception.Whatisyouropinion?

2.Doyoulikethings,forexample,thesoapyoubuy,packedinaplainpackageoracolorfulorevenafancypage?

Andwhy?

NewWordsandPhrases

1.wrapup:

[vt.]toputpaperorclothoversomethingtocoverit:

e.g.Thepresentwasbeautifullywrappedingoldpaper.（wrapsthinsth）

ifyouwrapyourarms,legs,orfingersaroundsomething,youusethemtoholdit:

e.g.Hewrappedhisarmsaroundherwaist.（wrapstharoundsb/sth）

2.hasthelookofapopartjoke:

PopartisamodernartmovementthatappearedintheUSandBritishin

thelate1950s.Itisinfluencedbytelevision,advertising,comics,etc.Artistsinthisschoolusedobjectsofmass-culture,suchassoupcans,food,machines,orpicturesoffilmstars,assubjectmatteroftheirpaintings,whichwereoftenbrightly-colored.SomeofthebestknownpopartistsareJasperJohnsintheUSandAndyWarholintheUK.

havethelookof:

lookslike;look:

theappearancethatsomeoneor

somethinghas

e.g.Mr.Flynnhadatired,illlookinhiseyes.

3.reston/uponsth:

1）todependonsomething

e.g.Successinmanagementultimatelyrestsongoodjudgment.

2）formaltobebasedonaparticularideaorsetoffacts

c.ifyoureyesrestonsomething,younoticeitandlookatit

4.bearup:

tostandupto;tosupport;toshowcourageordetermination

duringadifficultorunpleasanttime

e.g.Howhashebeenbearingupsincetheaccident?

5.…thedoughnuttowerismostlymetaphornotsomuchaworkofartas

theideaofone:

Thedoughnuttowerisnotgoodenoughfortheworkofart,

justanideaforaworkofpopularart.Itissymbolic.

notsomuchAasB:

ratherthan;usedtosaythatonedescriptionof

someoneorsomethingislesssuitableorcorrectthananother

e.g.Thedetailsarenotsomuchwrongastheyareincomplete.

aworkofart:

Noticethewordworkisusedasacountablenounmeaning

apieceofwork,suchasanobjectofartisticcreation,abooketc.

6.rowuponrow:

manyrowsofsomething.Noticeothersimilaridiomatic

expressionsinparitystructure:

cheektocheek,headtohead,facetoface,

hearttoheart,handinhand,shouldertoshoulder,andsidebyside.

7.…whattheyreallydoisseduce:

Packagesandpackagingareaimedat

coaxing,enticingpeopleintobuyingproducts.

seduce:

[vt.][oftenpassive]tomakesomeonewanttodosomethingbymakingitseemveryattractiveorinterestingtothem说服;吸引;诱惑或欺骗（lure,persuade,tempt,coaxes,entice）

e.g.Leadersarepeoplewhocanseduceotherpeopleintosharingtheirdream.

（seducesbintodoingsth）

tempt:

[vt.]tomakesomeonewanttohaveordosomething,eventhoughtheyknowtheyreallyshouldnot

e.g.Mostinfomercialstrytotempttelevisionviewersintobuyingbeautyaids,kitchengadgetsandotherproducts.（temptsbinto（doing）sth）

lure:

[vt.]tomakesomeonecometoaplacebyofferingorshowingthem

somethingtheywant,ofteninordertoharmthemordeceivethem

e.g.EversinceIleftthecompanytheyhavebeenmakingattemptstoluremeback.

8.makesbhungryforsth/behungryforsth:

wantingorneedingsomething

verymuch/badly（synonym:

eager）

e.g.Sheishungryforsuccess.（behungryfor）

Stanwashungrytolearn.（behungrytodosth）

9.…thepackagemustscreamorwhineorpurrorwhisperitsmessageof…

loudandclearenough…:

Thepackagemustbesodesignedthatitappealsto

peopleineverypossiblewayandmakesthemwanttobuytheproducts.Loud

andclearareusedasadverbswithout–ly.Thewordloudisoftenusedafter

verbsofarticulatoryacts（e.g.,speak,shout,talk,sing,read,utter,etc.）

insteadofloudly,especiallyininformalspeechandintheexpressionsloud

andclear.Forexample:

Factsspeaklouderthanwords.

10.grabone’sinterest:

attract/seizeone’sinterests

11.（it's）no/small/littlewonder（that）:

it’snotsurprisingthat;especially

spokenusedtosaythatyouarenotsurprisedbysomething

e.g.Nowonderyou'vegotaheadache,theamountyoudranklastnight.

it'sawonder（that）:

especiallyspokenusedtosaythatsomethingisverysurprising

e.g.It'sawondernoonegothurt.

12.abusinessofequalpartsartandartifice,scienceanddeception:

Designing,producingandmarketingpackagesarebothartandaclevertrick,bothscienceandanactofcheating.

13.grasptheimpactofpackaging:

understandtheeffectandinfluenceofpackaging

14.toothpasteinsterilewhitetubes:

toothpasteingerm-freebutunimaginativewhitetubesthatlackemotiveappealoraestheticforce

15.competitive:

（prices）lowenoughtocompetewiththoseofrivaltraders

16.thesalesclerkssharp:

Asharpsalesclerkisquickthinkingandfastactingandprobablydressedstylishly.

17.…thechallengeofpackagingistocreateanidentitytowhichthebuyeraspires…thebuyer’strueidentity:

Successfulpackagingcreatesanidealimagethatthebuyerwantsandiseagertoidentifyhimselfwith.

aspire:

[vi.]todesireandworktowardsachievingsomethingimportant

e.g.aspiredtostardom有志成为明星aspiretofame追求名誉或地位（aspiretosth）

Atthattime,allseriousartistsaspiredtogotoRome.（aspiretodosth）

aspiring:

[onlybeforenoun]hopingtobesuccessfulinaparticularjob,activity,orwayoflife

e.g.aspiringyoungwriters;theaspiringmiddleclasses热心的,积极的,有抱负的

18.frumpy-lookingAmericans:

unattractiveandold-fashionedAmericans;

frumpy:

alsofrumpish,awomanwhoisfrumpylooksunattractivebecauseshedressesinold-fashionedclothes

19.rattybathrobes:

old,worn-outbathrobes;ratty:

dirtyandinbadcondition;shabby

20.…whyrubitin?

:

Rubitinmeansemphasizingorrepeatingan

embarrassingfactorsituation.Thewritermeansthattheembarrassingfact

thatmanyAmericansdrinktheircoffeeinrattybathrobesshouldnotbe

portrayedinthepackagingofcoffeeproducts.

rubsthin:

[phrasalverb]toremindsomeoneaboutsomethingtheywanttoforget,especiallybecausetheyareembarrassedaboutit

e.g.It’struethatJohnisusedtoborrowingmoneyformothers,butwhyrubitin?

IknowIshouldhavebeenmorecareful,butthere'snoneedtokeeprubbingitin.

21.pictures:

presentsapictureofsomething

22.fullydressedinflowingwhite:

dressedcomfortablyinwhite

23.sittingcheek-to-cheekinaromanticterra-cottasetting:

sittingintimatelytogetheragainstasentimental,brownish-redbackground

24.motivate:

[vt.]tobecomethereasonwhysomeonedoessomething;to

makesomeonewanttoachievesomethingandmakethemwillingtowork

hardinordertodothis[synonym:

drive]

e.g.Wemayneverknowwhatmotivatedhimtokillhiswife.（motivatesbtodosth）

It'sfrustrationthatmotivatesbabiestolearntowalk.

25.ahardshell:

goodswhicharedifficulttosell.Theoppositeisfastmovinggoods,oragoodsell.

26.withabuilt-inspoutandacapflewofftheshelves:

Whenthey

introducedacapthatservedalsoasameasuringcup,theliquidlaundry

detergentsoldverywell.

27.lightentheloadoflaundryday:

reducetheamountofworkinvolvedindoinglaundry

28.emotionallyratherthanintellectually:

（Peo