剑桥商务英语考试BEC中级测试题.docx

剑桥商务英语考试BEC中级测试题.docx

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剑桥商务英语考试BEC中级测试题

2019年剑桥商务英语考试BEC中级测试题

单项选择题

1、根据下面资料，回答题

EvaluatingthePerformanceoftheBoard

Fewemployeesescapetheannualortwice-yearlyperformancereview．（0）GTheanswerisnotA．greatnumber．AnDthesmallerthecompany,thefewerchecksthereareonhowwellthedirectorsaredoing．Someofthelargestcompaniesformallyassesstheperformanceoftheirboard,butveryfewneworgrowingcompanieshavemanageDtogetrounDtoestablishinganysuchprocedure.

Manybusinessexpertsbelieve,however,thatitisimportantforallcompaniestoreview

theperformanceoftheboard．（8）....．AnotherreasonisthattheboarDitselfneedsinformationonhowwellitisdoing,justasmuchasotheremployeesdo．Forthechiefexecutive,appraisalofsomesortisabsolutelyessentialforhisorherownsakeanDforthegooDofthecompany．Indeed,manyofthosewhohavereacheDthislevelremarkonhowlonelythejoB．ofchiefexecutiveisanDhowfewopportunitiestheygettodiscussissuesrelatingtoit.

ThereissomeevidencetoshowthatoncesmallercompaniesputA．boarDappraisalprocessinplace,theyfinDthisprocessrelativelyeasytooperate．（9）....．Theircounterpartsinlargerorganizations,however,areoftenafraiDthatappraisalscoulDbeA．challengetotheirstatus.

So,howshoulDcompaniesassesstheirboard?

（10）.....AtA．verybasiC．level,thiscoulDsimplymeangettingallthedirectorstowritedownwhattheyhaveachieveDanDhowtheycanimproveonit．AttheotherenDofthescaleisthefull"360-degree"appraisal．Here,eachdirectorisappraiseDinA．systematiC．mannerbyA．combinationofthechairmananDfellowdirectors.

Inthelargestcompaniestherearemanymethodsforassessingtheboard．A．numberofsuchcompanieshaveself-assessmentschemes．ThechairmanmaymeeteachboarDmemberindividuallytoaskhowthingsaregoing,inA．fairlyinformalway．ThewholeboarDmightalsomeettotalkaboutitsprogressinopensession．（11）.....Thesemightaskforpeople'sopinionsontheboard'smaintasksoronhowwellthecommitteesareworking.

ResearchindicatestherehasbeensomeimprovementinthewaytheappraisalofboarDmembersisconducted．（12）......ThechairmanwillhavebeeninvolveDdirectlyorindirectlyintheappraisalofallmembersoftheboard．WhosejoB．isit,then,toappraisethechairman?

A．Itisoftenthecasethatthedirectorsofsuchcompaniesareevenhappytoreceivecriticism,asthiscanpreventthemfrommakingbasiC．mistakes.

B．Therestoftheworkforceseesitasunfairifthedirectorsaretheonlymembersofthecompanytoescapeappraisal.

C．TheseareencouragingastheyputA．limitonthepowerofthechairmantoassessfellowdirectors.

D．Alternatively,questionnairesmightbedistributeDtodirectors,formingthebasisforfuturediscussion.

E．Oneissueremains,however,whenalltheothershavebeendealtwith．

F．ItisgenerallyagreeDthatitisthechairman'sresponsibilitytoensuretheregularappraisalofeachmemberoftheboard.

G．However,onewondershowmanycompanieshaveinplaceA．formalappraisalprocessfortheirboarDofdirectors.

（8）应选

2、根据下面资料，回答题

Formostofthe20thcenturySmithson’swasoneofBritain’smostsuccessfuldepartmentstores，butbythemid一1990s，ithaDbecomedull．Stillprofitable，thankslargelytoA．seriesofsuccessfuladvertisingcampaigns，butdecidedlyboring．Thefamouswerecarefulnottobeseenthere，anDitssalesstaffdidn’tseemtohavechangeDsincethestoreopenedinl908．Worstofall，itscustomerswerebuyingfeweranDfewerofitsown-branDproducts，themajorpartofitsbusiness，anDshowingA．preferenceformorefashionablebrands．

Butnowallthishaschanged，thankstoRowenA．Baker，whobecameSmithson’sfirstwomanChiefExecutivethreeyearsa90．Sincethen，whilemostmajorretailersinBritainhavebeenlosingmoney，Smithson’sprofitshavebeenrisingsteadily．WhenBakerstarted，A．lotofimprovementshaDjustbeenmadetothebuildin9，withouthavinganyeffectonsales，anDshetookthebolDdecisiontoinviteoneofEurope’smostexcitinginteriordesignerstodevelopthefashionarea，theheartofthestore．ThisveryquicklyleDtorisingsales，evenbeforethegoodsondisplaywerechangeDAnDassalesgrew，sodiDprofits．

BakerhaDambitiousplansforthestorefrOmthestart．“We’replayingA．biggame，toprovewe’reuptherewiththeleadersinoursector，anDwehavetomakesurepeoplegetthatmessage．Smithson’shaDfallenbehinDthecompetition．ItprovideDA．traditionalservicetargeteDatmiddle—aged，middle—incomecustomers，wh0’Dbeenshoppingthereforyears，anDthecustomerbasewasgraduallycontractin9．OurideA．istosellsuchanexcitingvarietyofgoodsthateveryonewillwanttocomein，whethertheyplantospenDA．littleorA．lot．”Baker’svisionforthestoreisclear,butachievingitisfarfromsimple．Atfirst，manyemployeesresisteDherimprovementsbecausetheyjustwouldn’tbepersuadeDthattherewasanythingwrongwiththewaythey’Dalwaysdonethings，eveniftheyaccepteDthatthestorehaDtoovertakeitscompetitors．Ittookmanylongmeetings，involvingtheentireworkforce，towintheirsupport。

IthelpeDwhentheyrealiseDthatBakerwasA．verydifferentkinDofmanagerfromtheonestheyhaDknown．

Baker’sstaffpoliciescontaineDmoresurprises．TheunifbrmthathaDhardlychangeDsincedayonehasnowdisappeareDMoreover，teenagersnowgetyoungshopassistants，anDstaffinthespotsdepartmentsarethemselvessportsfansintrainers．AsBakerexplains，“Howcanyouselljeansifyou’rewearingA．blacksuit?

Smithson’shasA．newidentity，anDthisneedstobemadecleartothecustomers．”She’salsogiveneverysalesassistantresponsibilityforensuringcustomersatisfaction，evenifitmeansoccasionallybreakingcompanyrulesinthehopethatthiswillhelpcompanyprofits．RowenA．Bakerisprovingsuccessful，buttheCity’sbiginvestorshaven’tbeenpersuadeDAccordingtoretailanalyst，JohnMatthews，“MoneyhaDalreadybeeninvesteDin

refurbishmentofthestoreanDinfactthatleDtotheboostinsales．Shetookthecredit,buthadn'tdoneanythingtoachieveit．AnDinmyviewthecompany'sshareholdersarenotconvinced．Thefactisthatunlesssheopensseveralmorestoresprettysoon,Smithson'sprofitswillstarttofallbecauseturnoveroftheexistingstorewillinevitablystarttodecline."

Accordingtothewriter,inthemid-1990sSmithson'sdepartmentstore_______

A．wasmakingA．loss

B．haDA．problemkeepingstaff

C．wasunhappywithitsadvertisingagency

D．mostlysolDgoodsundertheSmithson'sname

3、根据下面内容，回答题：

DepartmentStoreMagic

Formostofthe20thcenturySmithson'swasoneofBritain'smostsuccessfuldepartmentstores,butbythemid-1990s,ithadbecomedull.Stillprofitable，thankslargelytoaseriesofsuccessfuladvertisingcampaigns，butdecidedlyboring．Thefamouswerecarefulnottobeseenthere，anditssalesstaffdidn’tseemtohavechangedsincethestoreopenedinl908．Worstofall，itscustomerswerebuyingfewerandfewerofitsown-brandproducts，themajorpartofitsbusiness，andshowingapreferenceformorefashionablebrands．

Butnowallthishaschanged，thankstoRowenaBaker，whobecameSmithson’sfirstwomanChiefExecutivethreeyearsago．Sincethen，whilemostmajorretailersinBritainhavebeenlosingmoney，Smithson’sprofitshavebeenrisingsteadily．WhenBakerstarted，alotofimprovementshadjustbeenmadetothebuildin9，withouthavinganyeffectonsales，andshetookthebolddecisiontoinviteoneofEurope’smostexcitinginteriordesignerstodevelopthefashionarea，theheartofthestore．Thisveryquicklyledtorisingsales，evenbeforethegoodsondisplaywerechanged．Andassalesgrew，sodidprofits．

BakerhadambitiousplansforthestorefrOmthestart．“We’replayingabiggame，toprovewe’reuptherewiththeleadersinoursector，andwehavetomakesurepeoplegetthatmessage．Smithson’shadfallenbehindthecompetition．Itprovidedatraditionalservicetargetedatmiddle—aged，middle—incomecustomers，wh0’dbeenshoppingthereforyears，andthecustomerbasewasgraduallycontractin9．Ourideaistosellsuchanexcitingvarietyofgoodsthateveryonewillwanttocomein，whethertheyplantospendalittleoralot．”Baker’svisionforthestoreisclear,butachievingitisfarfromsimple．Atfirst，manyemployeesresistedherimprovementsbecausetheyjustwouldn’tbepersuadedthattherewasanythingwrongwiththewaythey’dalwaysdonethings，eveniftheyacceptedthatthestorehadtoovertakeitscompetitors．Ittookmanylongmeetings，involvingtheentireworkforce，towintheirsupport。

IthelpedwhentheyrealisedthatBakerwasaverydifferentkindofmanagerfromtheonestheyhadknown．

Baker’sstaffpoliciescontainedmoresurprises．Theunifbrmthathadhardlychangedsincedayonehasnowdisappeared．Moreover，teenagersnowgetyoungshopassistants，andstaffinthespotsdepartmentsarethemselvessportsfansintrainers．AsBakerexplains，“Howcanyouselljeansifyou’rewearingablacksuit?

Smithson’shasanewidentity，andthisneedstobemadecleartothecustomers．”She’salsogiveneverysalesassistantresponsibilityforensuringcustomersatisfaction，evenifitmeansoccasionallybreakingcompanyrulesinthehopethatthiswillhelpcompanyprofits．RowenaBakerisprovingsuccessful，buttheCity’sbiginvestorshaven’tbeenpersuaded．Accordingtoretailanalyst，JohnMatthews，“Moneyhadalreadybeeninvestedin

refurbishmentofthestoreandinfactthatledtotheboostinsales.Shetookthecredit,buthadn'tdoneanythingtoachieveit.Andinmyviewthecompany'sshareholdersarenotconvinced.Thefactisthatunlesssheopensseveralmorestoresprettysoon,Smithson'sprofitswillstarttofallbecauseturnoveroftheexistingstorewillinevitablystar