Unit 1 Advertising 教学设计.docx

Unit 1 Advertising 教学设计.docx

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Unit1Advertising教学设计

Unit1Advertising

教学设计

TheanalysisofthisUnit:

Thisunitintroducesanddevelopsthethemeofadvertising.

Teachingaims:

1.Tolearnabouttopicsrelatedtoadvertising.

2.Togainknowledgeabouttheads,thesocialeffectsofadvertisementsandhowtowriteanadvertisements.

3.Tolearnhowtoreadexpositorywriting.

4.Topracticeandreinforceintegratedskillsoflistening,speaking,readingandwriting.

Teachingperiods:

Welcometotheunit

Theanalysisofthispart:

Sswillbeaskedtotalkaboutsixdifferentadvertisements,includingthreecommercialadsthatpromotelearningsoftware,anairlineserviceandashampooaswellasthreepublicserviceadvertisementsseparatelyforProjectHope,EarthDayandananti-drugcampaign.

Teachingaims:

1.Todiscussandgetsomeideasofthetwomaintypesofadsandtheirrespectedpurposes.

2.TogetinvolvedinthediscussionandpracticetheirspokenEnglish.

Teachingprocedures:

Stepone:

Lead-in

1.AskSstopresentsomeadstotheclass.

2.Discussthoseads

3.Freetalks

a）Wheredoyoufindtheseads?

b）Whatareadsusedfor?

Suggestedanswers:

a）onbillboards,TV,theradioinmagazines/newspapers/leafletsgivenoutinthestreets.

b）Topromoteaproductorservices,tobelieveinanidea.

Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.

Steptwo:

Picturetalking:

1.ProjectHope

---Howdoyoufeelwhenyouseethechildinthebigeye?

---Whatwouldyouliketodoforthechildafterseeingthisad?

----WhatdoyouthinkthepurposeofProjectHopeis?

ThispictureisintendedtomakepeopleawareoftheimportanceofProjectHope.

Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosth.tohelpchildreninpoorareas.Thepicturemakesusawareoftheneedsofotherpeople.

ThepurposeofProjectHope:

Itaimstohelpyoungpeoplewhohavedroppedoutofschoolreturntoschool.Itaimstodevelopbasiceducationinpoorareasinchild,especiallyinwesternchina,withmoneycollectedfromsociety.Nowadaysitpaysspecialattentiontochildrenoflaid-offworkersincities.

2.thesoftwaread

---Whatdoyouknowfromthisad?

---Ifyouintendedtobuysomecheaplearningsoftware,wouldthisadvertisementhelpyou?

3.OxlinAirlines

----Whatdoestheadvertisementtrytosellaproductorservice?

4.EarthDay

----Whydoesthisad.Usetheimageofabird’snest?

----Doyouthinkthisadvertisementhelpstomakepeopleawareofenvironmentalproblems?

----WhatdoyouthinkEarthDayisallabout?

EarthDayaimstoincreaseenvironmentalawarenessandencouragepeopletotakecareoftheEarthanditspeople.ThefirstEarthDaywascelebratedon21March,1970.ThereasonwhyitfellonthatdayisthatnightanddayareequalthroughouttheEarthonthatday.TodayEarthDayiscelebratedannuallybyalmosteverycountrythroughouttheworld.

5.Saynotodrugs---theanti-drugscampaign

------Doyouthinkdrugsareharmful?

------Ifsomeonetakesdrugs,whatcouldhappentohimorher?

------Doestheadteachyouaboutthebadeffectsoftakingdrugs?

Whatarethey?

6.theShampooad

----whatkindofpeopledoyouthinkthisadistargeting?

Why?

----Youngerpeople,especiallygirlsorfemales.Becausetheypaymoreattentiontotheirappearance.---hair.

------Doyouthinkthisadwillsuccessfullypersuadepeopletobuythisshampoo?

Stepthree:

Discussion

1.AskSstodiscussthreequestionsinpairsorgroups.

2.summary.

Stepfour:

Languagefocus

1.advertise---advertisingadvertiseradvertisement

登广告：

在公告，如报纸上询问或寻找：

advertiseforanapartment.登广告寻求公寓房

2.makesb.awareof

WhattheteachersaidmademeawareoftheimportanceofEnglish.

Beawareof

Thelittlechildisnotawarethatheisfacedwithdanger.

YouarenotawarehowworriedIfeltaboutyoursafety.

3.danger

C/nWastemustbetreatedsothatitdoesnotbecomeadangertolife.

Thatmanisadangertosociety.

C/nAsoldier’slifeisfullofdangerinwar.

Indanger（of）…./outofdanger

Themanisindangerbecausethetigerbesideshimisdangerous.

4.similarbe~to

Similarity

TherearesomesimilaritiesanddifferencesbetweenAmericanEnglishandBritainEnglish.

Yourviewsoneducationare~tomine.

5.mayhavedone

Hemayhavemissedhistrain.

Theymaynothavefinishedtheworkbynow.

Homework1.previewreadingpart

2.Translation

1.这家旅馆提供练好的服务。

2.我们该登个广告聘人来照看我们的孩子。

3.我们不知道他在等谁。

4.现代有许多动物有灭绝的危险。

5.Jack在外貌上和他的兄弟非常相似。

6.一些人还没有意识到抽烟的危险性。

Suggestedanswers:

1.Thehoteloffersgoodservices.

2.Weshouldadvertiseforsomeonetolookafterourchildren.

3.Wearenotawarewhoheiswaitingfor.

4.Nowadaysmanykindsofanimalsareindan