体验英语任务型设计 BOOK2 unit 3.docx

体验英语任务型设计 BOOK2 unit 3.docx

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体验英语任务型设计BOOK2unit3

UnitThreeAdvertising

Task-basedDesignforSixContactHours

SessionNo.

UnitContentInvolved

FocalPoints

Task-basedactivities

Session1

（90-100min）

1.ListenandTalk

Leadin

Passagelisteningpractice

DialogueSamples

CommunicativeTasks

1.Thekindofadvertising.

2.Keywordsandexpressionsrelatedtothetopic

advertising;forsale;;completefor;variety;brand,appealto;deceptive;identify;makedecisions;refineone’schoice;publicservice;raiseawarenessof;respondto;

Expressionsandsentencesfortalkingaboutapublicserviceadvertisementandasalesadvertisement（SeeCommunicativeTasks）

Thesameastheabove.

Talkingabouttheadvertisingshownafterthelisteningpassage.

Doingthecommunicativetasksaccordingtothesituationprovided.

2.Readandexplore

PassageA

TheVictim

Lexicalpreparation

Keywordsandexpressions

ad/advertisement;victim;affect;attractive;concerned;consumption;define;fashion;foster;image;insecurity;item;name-brand;necessity;dressup;feedoff;turnto;questfor;

PickingoutsentencesfromPassageAcontainingthekeywordsandexpressionsintheleftcolumnandmakingupnewsentenceswiththem.

Session2

（90-100minutes）

2.Readandexplore

PassageA

TheVictim

Reading

Passageunderstandingonthebasisoftheanalysisofthepassagestructure

Speaking

Reasonpresentation

Writing

Givingreasons

1.Analyzingthepassage

structure

2.Discussingquestionsofeachpart.

3.Understandingofthenotestothetext.

4.Summaryofthetext.

Talkingaboutthereasonswhypeopleturntoadvertisementsinpurchasingclothes.

Writingaparagraphofaround80wordsexplainingwhypeoplefallvictimtoadvertising.

Session3

（90-100minutes）

2.ReadandExplore

PassageB

TheAdCouncilataGlance

3.WriteandProduce

GeneralWriting

PracticalWriting

Reading

Passageunderstanding

ReadingSkills

ReadingMeaningClusters

Wordconsolidation

Inspire;testify;launch;category;bond;press;mission;abuse;

ConjunctionsandConnectiveWords

Theformatofpersonalads.

DoingfastreadingofPassageBanddiscussingthequestionsinEx.10&11ingroups.

Discussingthedefinitionoftheskillingroups.

Makingupsentenceswiththewordsontheleftcolumnwiththehelpoftherelatedsentencesinthepassage.

Writeasentencewithacoordinatingconjunctionsintroducedbyand,but,yet,for,so,or.

Makingapersonaladaccordingtotheheadlinesprovided.

UnitGroupproject:

Talkingaboutafamousad,usingPPT

III.Suggestedteachingproceduresandclassactivities

Session1（90-100min）

ListenandTalk

1.Leadin

Task1Listentothefollowingpassageandtrytofillthemissingwordsintheblanks.

Step1Lead-inquestions

1.Whatisadvertising?

2.Whatarethecategoriesofads?

Step2Listeningpractice

Thestudentslistentothepassageforthreetimesandfillinthemissingwordsintheblanks.

Teacher:

Listentothepassageforthreetimesandfillinthemissingwordsintheblanks.

Step3Wordstudy

Theteacherlaysemphasisonthefollowingwordsandexpressionsrelatedtothetopic:

advertising;forsale;;completefor;variety;brand,appealto;deceptive;identify;makedecisions;refineone’schoice;publicservice;raiseawarenessof;respondto;

Teacher:

Canyoupickupthewordsandexpressionsrelatedtothetopic?

Whatarethey?

Task2Picturedescription

ThestudentstalkaboutthepicturesshownonPPTwiththewordsandexpressionstheyhavelearnedfromthelisteningpassageingroups.

Teacher:

Workingroupstotalkaboutthepictureswiththehelpofthewordsandexpressionsyou’velearnedfromthelisteningpassage.Fiveminuteslateryouwillbeexpectedtodoclasspresentation.

2.DialogueSamples

Dialogue1:

TalkingaboutaPublicServiceAdvertisement.

Step1Leadinquestions

1.Doyouknowhowtostarttalkingaboutpublicserviceadvertisement?

2.What’sthefunctionofapublicserviceadvertisement?

Step2DialogueSamplesstudy

Thestudentsreadthefirstdialogueinpairsandspeakoutthefollowingsentencesfortalkingaboutapublicserviceadvertisementinthedialogue.

Teacher:

Pleasereadthefirstdialogueinpairsandspeakoutthesentencesfortalkingaboutapublicserviceadvertisement.

Severalminuteslater.

Teacher:

Canyouspeakoutthesentencesyou’vesummarized?

Haveyouseenthispublicserviceadvertisementon…?

Idon’tbelieveI’veseenit.Wheredidyoufindit?

Ihadnoideathisproblemevenexisted.

Well,theadvertisementprovides…

Theadvertisementsaysthat…

I’mreallygladyousawthatpublicserviceadvertisement.

Itfeelsgoodhelpingothersinneed.

Weneedmoreofthesekindsofeffortshelpingsociety.

Step3Listeningpractice

Thestudentslistentothedialogueandthenreaditinpairs.

Teacher:

Pleaselistentothedialoguefortwotimesandthenreaditinpairs.

Dialogue2:

TalkingaboutaSalesAdvertisement

Step1Lead-inquestion

Teacher:

Doyouusuallybuysomethingwhenit’sonsale?

Haveyoueverbeencheatedbyasalesadvertisement?

Step2DialogueSamplesstudy

Thestudentsreadtheseconddialogueandspeakoutthefollowingsentencesthatareusedfortalkingaboutsalesadvertisementinthedialogue.

Teacher:

Pleasereadtheseconddialogueinpairsandspeakoutthesentencesthathelpyoutotalkaboutasalesadvertisementandbeingcheatedbyit..

Severalminuteslater.

Teacher:

Now,canyouspeakoutthesentencesyou’vesummarized?

Isurefeelcheated.

It’sreallymyownfault.

Isawasalespromotionadvertisementinthenewspaperlastweeksayingthat…

ManyitemsatAASupermarketweregoingtobemarkeddown50%overtheweekend.

Soundslikeyougotsomegreatdeals!

Sowhydoyoufeelcheated?

IguessIwassocaughtupintheexcitementofgettingsuchagooddiscountthatIdidn’tbothertonoticetheexpirationdatesonsomeoftheproducts.

Ijustnoticedtodaythatitwasduetoexpiretomorrow?

Ilearnedthesamelessonthehardwaymyself.

NotonlydidInotsave59%,Ilostmoney.

Wethinkwe’regettingareallygooddiscountwheninfactwe’rejustgettingalowerqualityproduct.

Shoppershavetobeonguardagainstthose“beautifultraps”ofadvertising.

Step3Listeningpractice

Thestudentslistentothedialogueandthenreaditinpairs.

Teacher:

Pleaselistentothedialoguefortwotimesandthenreaditinpairs.

3.CommunicativeTasks

Task1:

Talkingaboutapublicserviceadvertisementaboutwastedisposal

Roles:

BrianandXiaohong

Situation:

BrianandXiaohongtalkaboutanenvironmentalprotectionadvertisementinwhichthecitizensarerequestedtosortouttheusefulwastesandputtheminthreeslots—blueslotforpaper,yellowforaluminumcans,andbrownforplasticbottles.Theythinkitagoodideatodisposeofthewaste.

Thestudentsaregiven5minutestoworkinpairsaccordingtothesituationgivenandthen

role-playthetask.Somestudentsmakecommentsontheirperformance,whichshouldinvolvetheirpresentationofthereal-lifesituationandtheEnglishtheyusefortalkingaboutapublicserviceadvertisement.

Teacher:

WorkinpairstodoTask1.Fiveminuteslatersomepairsofyouareexpectedtorole-playthetask,andthentheotherswillbeinvitedtomakecommentsonyourperformance.Thecommentsshouldinvolvethepresentationofthereal-lifesituationandtheEnglishyouusefortalkingaboutapublicserviceadvertisement.

Task2:

Talkingaboutbeingcheatedbyasalesadvertisement

Thestudentsdothetaskafterclassinpairs.

4.ReadandExplore

LexicalpreparationforPassageA

Step1Wordstudy

Keywordsandexpressions:

ad/advertisement;victim;affect;attractive;concerned;consumption;define;fashion;foster;image;insecurity;item;name-brand;necessity;dressup;feedoff;turnto;questfor;

Studentsaregiven7minutestopickupthesentencescontainingthewordsandexpressionsfromPassageAwhicharedisplayedonPPT.Theteachermayassigneachgrouptwoorthreewordsorexpressions.

Teacher:

PleasedofastreadingofPassageAandpickupthesentencescontainingthewordsandexpressionsdisplayedonPPT.Group1areresponsibleforthefirsttwowords,Group2…

Sentencestobepickedup:

1.But,asIlearnmoreaboutmyfuturefield,marketing,IrealizethatIamavictimofadvertising.（Para.1）

2.IneverquestionedhowIlooked,butIlikedtodressup.（Para2）　

3.Theclothinginhighschoolbecamesomethingthatdefinedyou;itidentifiedyouwithacertaingroup.（Para3）

4.YetmyfriendsandIstillturntoadvertising,nownotonlytostayinfashionbutmoresotofindourownstyle.（Para4）

5.Inmyquestforidentity,thestyleofclothingIchoosereflectsme.（Para4）

6.AlthoughIlooktoadsfortheupcomingstyles,Iamstillaffectedbytheunderlyingimagesbehindthem.（Para5）

7.Advertisingfeedsoffhumaninsecuritiesandmakesuswanttobelikethesebeautifulpeople.（Para5）

8.Societyfostersthefascinationthatweshouldnotbewhoweare,andadvertisersusethistoinfluenceustobelievecertainmessages.（Para5）

9.Howwillweeverknowunlesswestepbackandstopreadingmagazinesandwatchingtelevision?

（Para6）

10.Abercrombie,Guess,JCrewandRalphLaurenarejustafewofthename-branditemsthatcluttermyroom.

11.Inmiddleschool,Ibecamemoreconcernedwithmyappearance,likemostgirls.

12.Itisveryeasytousehumaninsecuritiesasameansoftargetingconsumption,butisitright?

13.AlthoughIlooktoadsfortheupcomingstyles,Iamstillaffectedbytheunderlyingimagesbehindthem.

14.Theycanalsobeasimplenecessity.

15.Ourins