花卉英文营销方案.docx

花卉英文营销方案.docx

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花卉英文营销方案

Situationanalysis

Analysisofinternalenvironment

i.Mission

●Makehouseholdflowersbrandinthemarketintheshorttermhascertaininfluence,thusformingakindofbrandeffect.

●Buildingourspecialbrand，makeitknownbysurroundingperson,expandourvisibility.

●Accordingtosituationanalysis,realizeourproductmarketconditionsanditsadvantagesanddisadvantagessothatwecantakeeffectiveactionstoincreasesales.

ii.Resources

●OurproductsareWithflowersasmainproducts,matchwithdryflower,artificialflowers,livingplants,pot-plantingandaccessories（glassware,pottery,wood,caneimplement）,etcofproductstructure.ThemainresourcesofflowersrelyonHuaianflowermarket.Besides,forthekindofplasticflowers,wecangatherrawmaterialstomakeitbyourselvestosolvecosts.

●Thesecondresourceisfarms.Wepickfreshandhigh-qualityflowersbyourselves.

iii.ProductsOffering

●Wewillpromoteourproductsineachbigstores,supermarkets

●WewillalsoprovideTelephoneorderingandpostal-delivery.

●Weareestablishing"networkmarketingsystem;",goingon

●Wewillsellproductstostudentsinnearbyschools.

●Wewillseeksponsorstocooperatewithpromotingourproducts.

Iv．Financialandnon-financialresults

●Ifwearesuccessfulingainingfinancialsupportwecangainmorefunds.

Openedinthefutureofthepubliccapitalmarketfinancingchannels,increasinglendingability;

●Wefinishedthefirstpubliclistedcompanyaslongashighperformanceanddevelopmentpotentialeasilyagaininthestockmarketraisecontinuousfundingandeasyaccesstobank'strust.

●Increasedassetactivities,thesharesofacompanyoperatingscaleexpansioninthestockmarketliquidityhelpthecompanytobuyotherbusiness.

Increasenetassets.

●Strengthenthecompany'squality,theexistingstabilityandcompetitiveposition,publiclylistedstrengthenedthecustomerandsupplierlenderstothecompany'sconfidence,investorspromotioncompany'squalitystabilityandcompetitiveposition.Ifwearefailtogainfinancialsupport.

●WewillhavenotFinancialsupportnottohaveenoughfundstomanagenothaveenoughmoneytopurchaseflowers,materials,andsendsalarytoemployees.

iv.BusinessRelationships/Channels

●Wewillestablishbusinessrelationshipswithmallsandsmallbusinesses.WewillsearchforfinancialhelptoschoolsandsponsorssuchasUnicomcompany、mobilecompanybarbershopsandsoon.Meanwhilewewillpromotetheircompanywhenpromotingourproducts.

●Wealsocooperatewithpeers.Whilecompetingwithpeers,wealsooperatewithpeersforsomecommoninterests.Forexample,wecanmakeanactivityonholidayssothatweeachcansavecostandtime,improvingefficiency.

●Ourbiggesttargetisthatkeepstablerelationshipswithcustomers.Wetryourbesttoofferthebestserviceforcustomerssothatwecangainrepeats.Weprovidebestgoodsforcustomersandhigh-qualityafter-salesservice.

AnalysisofExternalenvironment

ⅰMarkets:

●FlowerstoreisoneimportantfactorindevelopmentofNorthernRegionofJiangsuProvince.Huaianisdevelopingatabreathtakingspeedgrow.

●Fromaglobalscalelook,flowerstoreisavibrantofsunriseindustrywhichhascertaincondition.Developedcountriesanddevelopingcountriesthatareinactivedevelopment,meetthedomesticdemandandtheorganizationforexport.Ourcountryhasdevelopmentflowers.Creativeindustryadvantagedresourceconditionsandcomparativeadvantage,therefore,astrongmomentumandbroadprospects.

ⅱCompetitiveAnalysis:

●Productinnovationwithindependentintellectualpropertyrightsofthelackofnewvarietiesofplants.

●Newfastnumeroustechnologyhavenewvarieties,willsoonputitcommercializationcanrealizeprofits.

●Inadditiontoassurequalitybutalsotoachieveintegralconsistencyandstability,thisneedmodernizationandmaturesystemofcultivationtechniques.

●Highperformance-to-priceratioofmatrixandfertilizeroninternationalmanymatrixandfertilizerproductionenterpriseshasbeenlandedinHuaian.

●Large-scaleandlowcostiftheenterprise'sownstrengthandthemarketcapacityallow,enlargingthescale,reducecostarealwayscompetitioneffectivemeans.

●Logisticsandterminalnetworkwithflowerproductgraduallycameintomassdailyconsumption,logisticsandterminalnetworkconstructionofmoreimportance,flowerstorealsowillenter"winterminals"era.

iii.EconomicTrends:

Huaian'sflowerimportandexportchannelsmoreunobstructed,theintroductionofnewvarietiesandfinishedtheexportofflowerswouldincrease.Second,withHuaian'sagriculturalstructureadjustmentoffurtherthorough,themoreandmorefarmerschosetheflowersandtreesplanted,governmentsatalllevelsactivelyorganizeandhelpfarmersinterventionflowerproduction,adjustmeasurestolocalconditionstodeveloplocalcharacteristicflowersandtrees.Inordertomeetthemarketdevelopment,floralresearchunitinsuccessionrestructuring.

iv.EcologicalTrends:

Flowerstorehaslowinputandyield,circulatingetcecologicaleconomy,allthecharacteristicsofgreeneconomy.Weoftensay"nopollution,purenatural"completelycanbeusedtodescribeflowerstore.Thecentralgovernmentformanyyearshasbeenstronglyadvocatedthechangesofeconomicgrowthpattern,advocatetheconstructionresourceconservationandenvironmentfriendlysocietytoday,Huaianflowerstoredevelopingdirectionofanoptional.Inrecentyears,withtheprocessofurbanization,industrialization,landresourcesmoreprecious,howinlimitedarablelandresources,developfruitflowerindustry,asfaraspossibletoimprovethelandoutputefficiency,isourproblemsneededtoresolve.

v.DemographicsTrends:

ConsumptionisnotbusyhasbecomethemainproblemsHuaianflowerstoredevelopmentbottleneck.Therefore,inordertoadapttotheneedsofsocialdevelopmentandguideconsumersbycheapproductgraduallytotheupscaleproducttransition.Butnowtheflowerproductionislackoftechnicalprocedures,Circulation,circulation,packaging,transportationetchavestricttechnicalrequirementswithoutmarketadmittancesystem.Theseproblemshavecaused"highquality",notthesuperiorpricecompetitionbadsituation,whichhasinfluencedthedevelopmentofflowerstore.Relevantdepartmentsshouldsetupandperfectqualitycontrolsystem,andmeettheconsumptiondemandofdiversificationandcombination,andthroughexhibitionsandlectures,competitionsXuanChuanHuaculture,bringingmanyhasformedflowerssymbolconcept,appreciateideas,knowledgeconcept,aestheticideaandthehealthcare,edibleandmedicinalfunctionetcscientificknowledgeinwholesocietypopularization,theascensionoftheflowerindustry"softpower",stimulateandguideconsumption,cultivatetheconsumermarket.

vi.SocialandculturalTrends:

InHuaianspeaking,rationallyadjusttheproductivitylayout,backwardindustry,transformtraditionalindustries,cultivatingnewindustry,promoteindustrialrestructuring,tosolvetheforestryirrationalindustrialstructureoftheproblemisespeciallyimportant.Developforesttourism,flowerstorecanfurthereasingHuaianforestrysustainabledevelopmentfundshortageproblem,toprovidemorepeopleHuaianjobs,andcanalsodrivethedevelopmentofrelevantindustries,thustrulyachieveforestryeconomic,ecologicalandsocialbenefits,promoteHuaianforestrysustainabledevelopment.

vii.PoliticalandlegalTrends:

Thisyear,ourmainleadershipthroughanalysisandresearchonthemarketafterrealized,Huaianflowerstoretomentiontheclass,onlevel,notonlybyYiYang"monolith,"toflowers,fruitetctogether.Toacceleratethedevelopmentoffruitflowers,districtpartycommitteesecretarywillHanQiaotownshipfisheries,WuChengZhen&threegardenstwoconstructionprojectslistedinthevillageofdemonstrationprojects,andmyselfstrengthenoftenonfirst,guidingtheurge,solvetheproblem.DistrictChangGelai,isinchargeofthedistrictLiuCuiHuaspringtwicespecialinspectionspringvirescenceandefficientgardening,andputforwardthedistrictshouldnotonlydevelopvegetableproduction,fruitandflowerseedlingstoalsowanttocatchup,andrequesttherelevantdepartmentinthepolicysupport.Thedistrictcommitteeandthedistrictgovernmentmainleadersattachgreatimportancetotheattractorsamongtheflowers,fruitdevelopmenttobringgoodopportunity,fruittreeflowerdevelopmentofthearrivalofspring.

viii.TechnologicalTrends:

●Huaianflowersexportshavebeenveryweak,thepresentsituationofflowerexportofblockedcausedtwomaintechnicaltradebarrierisgreenbarriersandintellectualpropertybarriers.Therefore,formulateHuaianflowerproductexporttocounterthetechnicaltradebarriermeasuresisverynecessary.

●Instrengtheningbreedingatthesametime,muststrengthenthefactorynursery,facilitiestechnology,plantingtechniqueandpreservation,shippingandothersupportingtechnologyandsoonflowerstorerestrictsthedevelopmentofthecoretechnologyandkeytechnologyresearch,timelyresearchachievementsofsteeringproduction,makethedevelopmentoftheflowerindustryinChina,thuscontinueforwardtrue"relyonscientificandtechnologicalprogress,flowerindustry".

SWOTAnalysis

Strengths

●Functionoftheflowerisverywide,itcanbeusedforcelebration,communication,blessingandsoon.Itisusuallyasymboloflove.Soitisanessentialsocialgiftinthelife.

●Cultureoftheflowerisnotonlytheornamentalvaluebutalsoutilityvalue,itispregnantwithmeaning.Asaresult,itbringstheflowermarketadeep-rootedcultur