大学生创业英语报告report on innovative undertaking.docx

大学生创业英语报告report on innovative undertaking.docx

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大学生创业英语报告reportoninnovativeundertaking

Startourownbusiness

--AcasestudyofYoucanorganizationinSEU

Researchers:

LiuYao

QiXiaojing

LvYoulan

ZhangYe

ZhouZhilong

2013.5.17-2013.6.16

Contents

Abstract&KeyWords……………………………….3

1.Introduction3

1.1Researchbackground3

1.2Researchquestions4

2.MethodsandProcedures4

2.1Researchmethods4

2.2Datacollectionandpresentation5

2.2.1Questionnaires5

2.2.2Interview6

2.2.3Onlineinformation6

2.3Datadiscussion7

2.3.1Basicinformation7

2.3.2Analysis7

3.Conclusion16

4.Researchevaluationsandfurtherresearch17

5.References17

6.Acknowledgement17

Appendix18

IQuestionnaire18

IIInterviewquestions19

Startourownbusiness—AcasestudyofYoucanorganizationinSEU

Abstract:

ThisresearchisconductedinordertogettoknowtheinnovativeundertakingexperiencesoftheleaderofYoucanorganization,andhelpuniversitystudentsgettoknowtheprocessofbuildinganewbusiness.Accordingtotheresearchexperience,manystudentsinSEUwanttostarttheirownbusinessinuniversity;evensomeofthemhaveplannedtheirfuturebusiness.

Keywords:

innovativeundertaking,Youcan,SEU,universitystudents

1.Introduction

1.1Researchbackground

Withthecompetitioninthejobmarketbecomingincreasinglyfierceforcollegegraduates,moreandmoreambitiousstudentsbegintheirownbusinessinuniversitytoimprovetheirabilitiesonhandlingsocialaffairssothattheycanbemorecompetitiveinthejobmarket.[1]Itseemslikeaninevitabletrendin21stcentury.Weadmirethewinnersintheirownbusinessesandwonderhowtheymakeit.WedecidetodoafurtherresearchonYoucanorganizationinSEU.

YoucanisanorganizationbuiltbyastudentinSEUin2011,anditisfamousforitswebsitewherepeoplecouldorderfood.Behindthewebsite,therearealargegroupofpeopleworkingtogethertoreceiveorderingsanddeliveringfoodtodormitories.Thefoodprovidersincludethedining-hallsinSEUandsomelittlerestaurantsoutsidetheeastgateofSEU.

HereisapictureofYoucanwebsite.（）

1.2Researchquestions

ThewebsiteofYoucanorganizationisverypopularinSEU.LotsofstudentshavetheexperiencesoforderingmealonYoucanwebsiteindifferentsituations.Becauseoftheabovestatement,thereareseveralquestionsremainingtobesolved.First,whatshouldbeknownisthepopularityforstudentstostarttheirownbusiness.ThenthemainquestionsisaboutYoucanorganization,suchas“whydidtheleaderdecidetostarthisbusinessinuniversity?

”,“whydidhechoosethisfield?

”and“Whatistheprocessofhisinnovativeundertaking?

”andsoon.Teamdiscussionisalsoveryimportant,thequestionsworthdiscussedcanbe“Whatcanwegetfromhisexperiences?

”,“Dowehaveaplanforourfuturecareer”andsoon.

2.MethodsandProcedures

2.1Researchmethods

Severalresearchmethodshavebeenappliedintheresearch.ThequestionnaireisdesignedtoknowthepopularityofYoucanorganizationandhaveageneralunderstandingofcurrentsituationaboutinnovativeundertakinginuniversitystudents.TheinterviewfocusonYoucanorganization,itisconductedtofindtheanswerstothequestionsaboutYoucanorganizationabove.

Questionnaire

Firstly,thequestionnaire“Thequestionnaireontheinnovativeundertaking”isdesignedtoknowthepopularityofYoucanorganizationandunderstandhowthestudentsthinkaboutinnovativeundertaking.

Secondly,50copiesofthequestionnaireshavebeenprintedandgivenoutamongdifferentgradesinthecanteens,classroomsandlibrarytocollectvarioussampleswhichcanreflectthegeneralsituationofSEUstudentsandthevalidcopiesnumberis40.

Onlineinformationaboutthequalitiesofasuccessfulinnovativeundertakerandthemainproblemsintheprocessofbuildingbusiness[2]helpsalotinquestionsettling.Thefirst4questionsareaboutYoucan.Theothersareaboutuniversitystudents’innovativeundertaking.

Interview

TheinterviewisconductedtoknowhowtheleaderofYoucanbuilthisownbusinessandtheleaderZhouYingreceivedourinterview.HeisnowundergraduateandhesetupYoucanwhenheisongrade2.Duringtheinterview,ZhouYingtalkedabouthisexperiencesofbuildingupYoucan,andgaveussometipsoninnovativeundertaking.

2.2Datacollectionandpresentation

2.2.1Questionnaires

Theanalysisonthegeneralinformationofallthestudentsinvolvedisfinishedassoonastakingbackthequestionnaires.SOJUMPwebsitehelpsalotintheprocessofanalysis.Thefollowingisthejuniordata.

2.2.2Interview

TheintervieweeistheleaderofYoucanorganizationnamedZhouYingwhosemajorisIT.Heisasuccessfulinnovativeundertakerandwon“topundergraduateswith strongest influence power”.

AccordingtotheinterviewitisobviouslythatZhouYinghascomeacrosssomanydifficultieslikethelackofmoneyandalsoexperienceduringtheprocessofhisinnovativeundertaking,buthemadeitintheendbecauseofhiswillpowerandcontinuinglearning.HetalkedabouttheprocessofsettingupYoucanandemphasizedthatpersonalqualityisthemostimportantthingininnovativeundertaking.Thepersonwhowantstosucceedininnovativeundertakingshouldbeoptimistic,firm,conscientious,andresponsible.

Wealsotookavideotorecordthisvaluableconversation.

2.2.3Onlineinformation

SearchingtheInternetforsomeinformationabouttheintervieweehelpedtheinterviewershaveathoroughunderstandingofZhouYingsothatthecommunicationwithhimcanbesmooth.Alsoitishelpfulonthepreparationoftheinterviewandquestionnairequestions.

Inaddition,theonlineinformationisalsomentionedindatadiscussionpart,anditwillbepresentedbelow.

2.3Datadiscussion

2.3.1Basicinformation

ThequestionnaireweconductedinSEUinvolved50studentswhowereselectedrandomlyfrom9differentdepartmentssuchaselectricalengineering,economicmanagement,informationtechnology,andsoon.40validcopieswereselected.

Thetablebelowshowssomebasicinformationongender,gradeanddepartmentofthestudentswhoansweredthequestionnaire.

Thewholenamesofthedepartmentsmentionedinthetableare:

EE—electricalengineering

EM—economicmanagement

BM—biologyandmedicineengineering

ME—mechanicalengineering

IT—informationtechnology

Others—environmentengineering,law,chemistryengineeringandart.

2.3.2Analysis

Q1:

DoyouknowtheYoucanwebsite?

A.Yes,andhadbeenorderedmealonit.15%

B.Yes,Ido.37.5%

C.No47.5%

Q2:

HowdoyouthinktheservicesofYoucan?

A.Verygood36.84%

B.Justso-so36.84%

C.Tobeimproved21.05%

D.Willnotcomeagain5.26%

Asisshowninthefirstpiechart,morethanhalfofundergraduatestudentsinSEUknowtheYoucan,andmanystudentshavebeenorderedmealonYoucan.ThesecondpiechartisaboutthestudentswhohavebeenorderedmealonYoucanreflectthequalityofYoucan’sservice.Accordingtotheanswersofthesetwoquestions,wecansee,ingeneral,theirbusinessisnotbad.ZhouYing,theleaderofYoucaninourinterviewalsosaid,hewasoptimisticaboutthemarketofYoucan.

Q3:

WhyyouchoiceordermealonYoucan?

A.Morecheap5.26%

B.Theysendtotheroom84.21%

C.Believable5.26%

D.Delicious0%

E.Others5.26%

Q4:

Usually,whatsituationwouldyouchoiceYoucan?

A.Onarainyday42.11%

B.Weekend52.63%

C.Intheevening5.26%

D.Others0%

Asisshowninthefirstpiechart,themainreasonofthestudents’choicetoordermealonYoucanisthattheycansendthemealstocustomers’room.ThesecondpiechartshowsthatpeopleusuallyordermealsonYoucanonweekendoronrainydays.ThisisYoucan’scharacteristicservice,providingstudentswithconveniences.ItisalsothereasonwhyYoucanhasagoodmarketinthecampus.

Q5.Doyouhavetheplantostartyourownbusinessduringthecollege?

A.Withstrongdesirebutlackofchance34.15%

B.Planning19.51%

C.Neverthinkaboutthat48.78%

D.Alreadydone0%

Well,nearhalfoftherespondentshaveneverthoughtaboutestablishingabusiness,andalmost35percentofthesubjectsindicatethattheyhaveagreatmindtodosobutobjectiveconditionsdonotallow.Besides,thereisonlyonefifthwhoareplanning.Itisstrangethatnoonehavehadhisorherownbusiness.Fromthedata,wecanconcludethatthecollegestudentsownadegreeinteresttostartabusinessbutthiskindofstart-upconceptisnotmature.What’smore,thefactthattheobjectiveconditionsdon’tpermitshowsthereasonwhysomestudentswithpassiondon’tputtheirplansintopractice.

Q6.Whatqualitiesdoyouthinktheentrepreneurshouldhave?

A.Goodatcommunication80.49%

B.Professionalknowledge43.9%

C.Strongdesiretochallenge70.73%

D.Greatsenseofleadership68.29%

E.Socialconnections70.73%

F.Others7.32%

Obviously,theanswertothequestionisnotunique.Fromthepiechart,itcanbeseenthattheunderstandingofthemarketlevelandexcellentcommunicationandinterpersonalskillsarethemostimportantones.Besides,strongchallengespirit,goodsocialrelationsandmanagementandleadershipskillsareinsecondplace.What’smore,fairlygoodprofessionalknowledgeisalsoofgreatimportance.Theresultindicatesthatcollegestudentshaveacommonidentitytothefactthatentrepreneurshipneedsprettygoodself-qualityandabilities,especiallycertainmanagementexperienceandsocialskill.Thesekindsofqualitiesarenecessaryforestablishingourownbusiness;meanwhile,theycanbeimprovedthroughthepioneeringwork.

Q7.Whatisthemainreasonforyoutostartyourownbusiness?

（JustfortheoneswhochoseCinQ5）

No