BEC常考问题及应答.docx

BEC常考问题及应答.docx

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BEC常考问题及应答

BEC常考问题及应答

1.Theimportanceofmakingcustomersfeelvalued

A:

Inmyopinionmakingyourcustomersfeelvaluedisveryimportant.//First,Itcanmaintainthecustomer’sloyaltytoyourproductssothatyoucanfurtherstrengthenyourcompany’scustomerbase.//Second,valuedcustomersoftenpaytheirattentiontoyourcompany’sdevelopmentandtheywouldliketogiveyousomeadviceorsuggestionswhichyoucanusetofurtherpromotethequalityofyourcompany’sproductsorservices.Thiswillinturnhelpyoutoattractmorecustomersandmakethemfeelvalued.//ThereforeIbelievethatmakingyourcustomersfeelvaluedisofgreatimportance.

2.Theimportancetoacompanyofcontrollingexpansion

A:

itisveryimportantforacompanytocontrolitsexpansion,because,firstly,expansionneedsalargeinitialinvestment.Ifyourcompanycannotaffordthelongtermdrainonfinancialresources,it’sprobablybettertowait.Secondly,personnelandsystems.Ifacompanyexpandstoofast,theymaynothaveenoughtimetogetthemanagementteaminplace,andtheyhavelittletimetoadjusttheiroperatingsystemsandcontrolstosuitthechangingneeds.Onlywhenacompanykeepsitselfatareasonablesizecanthebusinessbeorganized.Lastbutnotleast,controllingexpansionallowsusenoughtimetoresearchonthemarketsanddesignnewproductstoanswerthespecificneedsofthechangingmarket.

3.Howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany

A:

thereareseveralmethodswecanuseinordertomakeouragentsmaintainahighlevelofefficiency.First,wecanbuildanincentivesysteminourcompanytoencourageouragentstomaintainhighlevelofeffectiveness.Ofcoursethosewhoareunwillingtoworkhardwillbepunishedorevenfired.Second,wecantrainthosewhoarelackingofexperienceorskillstoimprovetheleveloftheireffectiveness.Third,wemustenhanceouragents’awarenessthattheyarepartsofthecompanyandwhattheydoandsaywhenrepresentingourcompanyisofgreatimportancetothedevelopmentandbenefitsofthecompany.

4.Theimportanceofplanningworktimeeffectively

A:

firstaneffectivetimetableplannedbythecompanycanavoidunnecessarytime-consumingworkwhichwillhavetobedonebymorestaffthannecessary.Thereforeindividualefficiencycanbeachieved.Second,aneffectivetimetableexplainsindetaileverystepthestaffmembersneedtofollowtofinishtheworkandtheexacttimetheywillspend,whichwillenablethestafftogetclearideaaboutthetimelimitationandtofinisheverystepbeforedeadline.Thereforetheproductionorserviceofthecompanywillgoatafastpace.

5.Howtoensureinter-departmentalco-operationonnewprojects

A:

toensureinter-departmentalco-operationonnewprojectsthefirstthingweshoulddoistosetupaclearobjectiveamongalldepartments.Everyoneineverydepartmentshouldknowexactlywhatthecompanywilldowiththesenewprojects,whatthecompanyexpectsfromthenewprojectsandwhateachdepartmentshoulddoduringtheinter-departmentalco-operation.Second,anintra-netshouldbebuiltinthecompanysothateverydepartmentwillhavethechancetocommunicatewithothersabouttheirplansonthenewprojects.Inaddition,differentideascanbediscussedandfinaldecisioncanbemadeonnet.Third,asoundenvironmentofteamworkshouldbeencouragedandspecialattentionshouldbepaidtoestablishinginter-departmentalteamworkspirit.

6.Howtoevaluateandselectnewproducts

A:

theevaluationandselectionofnewproductsshouldbebasedontwoaspects.First,wecanevaluateandselectnewproductsaccordingtotheirperformancesinmarket.Wecancarryoutaninvestigationonhowcustomerslikethesenewproducts.Theresultscanbeusedtohelptoestablishtheguidelineunderwhichnewproductsareevaluatedandselected.Second,wecanmakeatrialpurchasingofthenewproductsandtesttheirqualitiestoseeiftheymeetourdemands.Iftheresultofthetestisfinethenwejustgoaheadtomakelargeorderswiththeproducersandifnotwejuststopandwon’tsufferanyloss.

7.Theimportancetoacompanyofhavingwellmotivatedstaff

A:

It’scruciallyimportantforacompanytohavewell-motivatedstaff.First,staff’smoralerepresentsacompany’simage.Iftheemployeesarelow-spirited,thecustomerswon’ttrustthebrandatall.Second,well-motivatedstaffcanmaintainahighlevelofeffectiveness.It’shadtobelievethatacompanyfulloflowspiritedemployeescanhavegoodperformance.Third,wellmotivatestaffcanalsohelpcreateasoundenvironmentofmutualhelpandmutualunderstandingwithinthecompanyandstimulatetheircolleagues’morale,whichwilldefinitelyimprovetheefficiencyofthecompany.Thereforeit’sveryimportantforacompanytohavewellmotivatedstaff.

8.Howtodecidewhethertopurchaseorrentcompanypremises

A:

firstweshouldseetoitthatwecheckthefinancialsituationofourcompanybeforewedecidewhethertopurchaseorrentcompanypremises.Asweallknowwewillhavetospendmuchmoremoneyinpurchasingpremisesthanrentingthem.Thereforeweshouldcheckourcompany’sfinancialsituationtoseewhetherwenowhaveenoughmoneytopurchasepremises.Anyignoranceofcurrentfinancialsituationwillbreakcompany’scashfloworevenunderminethecompany’snormalproduction.

Secondweshouldaskourselvestheaimthatmakesuspurchaseorrentpremises.Dowewanttosetupourheadquartersforalong-terminvestigationwhichwilldefinitelyneedustopurchasebuildingsorjustbuildabranchforashort-termprojectwhichrequiresonlysomerentedhouses?

Afterallthesecarefulstudieswecanmakeourdecision.

9.Howtoensurethatpricelevelsfornewproductsaresetappropriately

A:

firstweshouldconsiderthecostofournewproductsbeforeweputthemintothemarket.Thepricelevelwesetshouldatleastincludeallthecostandinvestmentandmakeusgainsomemargins.Usingadvancedcostanalysissoftwareisusuallynecessaryinthisstep.Secondweshouldcarryoutaninvestigationormarketresearchinthetargetmarkettoseewhatpricelevelcanbeacceptedbyourpotentialcustomers.What’sworthmentioningisthatwemustmakesurethattheresearchresultsareaccurate.Wewillalsohavetostudytheconsumer’shabitsandthepopularityofournewproductsinthetargetmarket.Onlythroughthesecomprehensiveinvestigationscanweensuretheappropriatepricelevelsofournewproducts.

10.Theimportanceofforeignlanguagetrainingforselectedemployees

A:

companiesoftenselectsomeoftheiremployeesandappointthemasrepresentativestodealwithforeigntrade,exportandotherinternationalbusinesses.Thereforeit’svitalforcompaniestogiveselectedemployeesforeignlanguagetraining.Firstinordertodointernationalbusinesswellsalespersonsshouldknowdifferentculturesofdifferentcountriesinwhichpeoplearedoingbusinesswitheachother.Themosteffectivewaytounderstandtheseisthroughforeignlanguagelearningwhichcanbereinforcedintheforeignlanguagescoursessponsoredbycompanies.Aftertrainingemployeescancommunicatefreelywiththeirforeignclientsandmorecontractswillbesigned.Second,withemployeesmasteringavarietyofforeignlanguagescross-nationculturescanbeintroducedtocompaniesandcontactwiththeoutsideworldcanbepromoted,whichwillgraduallymakeacompanyevolveintoamulti-nationalone.

11.Howtoselectasuitableagencytohandleacompany’sadvertising

A:

threepointsshouldbeconsideredinordertoselectasuitableagency.First,theselectedagencyshouldbefamiliarwiththecharacteroftheproductswhichthecompanywantstoadvertisesothatthebestfeaturesoftheadvertisedproductsofthecompanycanbedemonstratedbytheadvertisement.Second,theagencyshouldhaveprofoundknowledgeindesigningproducingandpublishingadvertisementwhichisnotonlyakindofartbutalsoanimportantmarketingmethod.Third,theselectedagencyshouldhavethestrongabilitytocombinetheaestheticpresentedbytheadvertisementwiththeneedofthecompanytopromoteproducts.

12.Howtodecidewhethertofloatacompanyonthestockmarket

A:

weshouldcheckthepolicyconcerninglistingacompanyontothestockmarket.Differentstockexchangeshavedifferentpoliciesandrequirements.Weshouldcheckthesepoliciesorrequirementstoseethatifourcompanymeetsthedemandsoastobelistedonthestockmarket.ForexampleaccordingtothepolicyofmanySEs,thetotalcapitalofacompanyshouldmeetacertainlevelbeforeitcanbelisted.Besides,itsafter-taxprofitsshouldalsoreachacertainlevel.Socheckthesepoliciestoseeifourcompanyisqualifiedtobelistedontothestockmarket.Second,weshouldunderstandandarewillingtotaketheresponsibilitiesthatalistingcompanyhastobearsuchasdisclosuredirector’sdutyallkindsofexpensestaxandsoon.

13.Theimportancetoacompanyofofferingitsproductsontheworld-wildweb

A:

firstofferingyourproductsontheinternetisinitselfanewandveryeffectivemeansofadvertisingwhichyoucanmakeuseof.PeopleatverycorneroftheworldwiththeaccesstotheInternetwillgettoknowyourproductsaswellastheirqualitypricefunctions.Youwon’thavetoworryaboutputtingalargesumofmoneyonyouradvertisingbecausetheon-lineadvertisementismuchcheaperthanTVcommercials.Secondyoucansellyourproductsdirectlyontheinternetandyoudon’tevenneedtoopenyoursaleschannelswhichusedtotakeuptoomuchmoneyandresourceofyourcompany.Yourproductswillbepurchasedthroughworld-wildwebandyou