高级商务调研Testall.docx

高级商务调研Testall.docx

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高级商务调研Testall

Test1:

Chapter1&2

1DWhichofthefollowingtypesofresearchisconductedtoevaluatespecificcoursesofactionorforecastcurrentorfuturevalues?

a.Reportingstudies

b.Explanationstudies

c.Descriptionstudies

d.Predictionstudies

2EWhichofthefollowingisnotanexampleofresearch?

a.Anexperimentinproducttastepreferences.

b.Astatisticalanalysisoferrorsintherecordingofinventories.

c.Atestofcognitivedissonancetheoryandmajorinvestmentdecisions.

d.Asimulationoftheinformationflowsinanorganization.

e.Adecisiontochangethefirm’smethodofaccounting.

3CAppliedresearch:

a.Haslittledirectimpactonpolicydecisions.

b.Isproblemdirectedbutnotdecisiondirected.

c.Isproblemdirectedandcloselyrelatedtopolicyoractionneeds.

d.Callsforahypothesistoinitiatetheresearch.

4CWhichofthefollowingobservationsonresearchiscorrect?

a.Needsforresearchhavestagnatedascomputershavereplacedhumaneffort.

b.Improvedquantitativemethodshavemadepredictionsperfect.

c.Increasingcomplexitiesintechnologyandbusinessincreasetheneedforresearch.

d.Increasingmarketturbulenceanduncertaintyhavemaderesearchlessrelevant.

5DDatawasanalyzedanditshowedthat:

asalesperson’sperformanceisdirectlyandpositivelyrelatedtothesalesperson’slevelofeducation.Thisisanexampleofwhattypeofresearch?

a.Descriptive

b.Reporting

c.Predictive

d.Explanatory

6CAnestimateofnextyear’smarketshareisanexampleofwhattypeofresearch?

a.Descriptive

b.Reporting

c.Predictive

d.Explanatory

7AGoodresearchstudies:

a.Declaretheirlimitationsandflawsinprocedure.

b.Alwayshavehypotheses.

c.Arealwaysdonebyexperiencedresearchers.

d.Giveresultsingeneral;precisiondoesnotgiveroomforcreativeinterpretation.

8DWhichofthefollowingisbasicratherthanappliedresearch:

a.Sleepduration,asimpactingworkefficiency.

b.Disruptionofcognitiveabilityunderstress.

c.Therelationshipbetweenleadershiptraitsandcorporatesuccess.

d.Worktowardsthediscoveryofapossiblenewelement.

9AToensurethatthebestpossibleresearchisdone:

a.Managersshouldindicatetheirproblemstoresearchersasdecisionchoicesratherthaninformationrequirements.

b.Managersshouldspecifyallinformationrequirements,todefinetheresearcher’stask.

c.Researchshouldexcludeallpossibleareasofmanager-researcherconflict.

d.Aworkablebalancebetweenmanagerandresearcherscannotbebasedonsensitivitytothedemandsandrestrictionsimposedontheother.

10BThevalueofappliedresearchinamanagerialenvironmentcomesfrom:

a.Thefactthatitusestherequiredtechnicalterminology.

b.Itshelpindecisionmaking.

c.Itpresentsfactsinthemostpositiveway.

d.Itcontributestospeculationonbusinessopportunities.

11BWhichofthefollowingisatruestatement?

a.Intuitiveandexperiencedpeopledonotrequireresearchskills.

b.Researchcanprovideguidepostseventoexperiencedandintuitivepeople.

c.Researchskillsarerequiredonlyatanearlystageofacareer.

d.Researchskillsareirrelevantifpriorresearchdataexists.

12BResearchinvolves:

a.Theidentificationofqualityinformation,notitscomputerizedprocessing.

b.Anapplicationofscientificmethodstoinformationcollectionandanalysis.

c.Creatingthearchitecturefordatawarehousing.

d.Theuseofcomplexmodelsratherthansimplerquantitativemethods.

13EWhichofthefollowingareconcepts?

a.Shoe

b.Chair

c.Store

d.Pain

e.Alloftheabove

14CWhichofthefollowingismosttrueaboutaconstruct?

a.Itmustalwaysbedirectlyobservable.

b.Itusuallyisdirectlyobservable.

c.Itusuallyisnotdirectlyobservable.

d.Itcanbesharplydifferentiatedfromaconcept.

15DWhichisnotausefulwayinwhichatheoryservesresearch?

a.Itnarrowstherangeoffactstheresearchermuststudy.

b.Itsuggestswhichapproachtoaproblemislikelytoyieldthegreatestmeaning.

c.Itsuggestsasystemfortheresearchertoimposeondatainordertoclassifyitmeaningfully.

d.Itsuggestsaframeworkfromwhichtheresearchercansearchfordatawhichsupportshisownbeliefs.

16DWhichofthefollowingisnotstatedasahypothesis?

a.Priceincreasesleadtomajorchangesindemand.

b.ThepowerofESPisgreaterinfemalesthaninmales.

c.AmericansperceiveJapaneseproductsassuperiortoKoreanproducts.

d.Noneoftheabove.

17CInthefollowingpairsofrelatedvariables,whichpairappearsincorrectlyclassified?

a.Productdemand（dependent）:

Price（independent）

b.Workefficiency（dependent）:

Productivity（independent）

c.Numberoftelemarketingcalls（dependent）:

Sales（independent）

d.Incidenceoffever（dependent）:

Spreadofvirus（independent）

18BWhichistrueconcerningthedifferencesorsimilaritiesbetweenatheoryandahypothesis?

a.Bothtendtobesimple,twovariablepropositionsinvolvingconcreteinstances.

b.Theoriestendtobemoreabstractandinvolvemorevariablesthandoesahypothesis.

c.Bothtendtobeabstractandinvolvemultiplevariables.

d.Bothtendtobeveryabstract,butahypothesisistypicallyatwo-variableproposition.

Test2:

Chapter3-5

1DWhichofthefollowingisnotapartoftheresearchprocesshierarchyofquestions?

a.Investigativequestions.

b.Managementproblem.

c.Measurementquestions.

d.Exploratoryquestions.

2AIdentifytheincorrectstatement:

a.Methodboundresearchismoresuccessfulbecauseproblemsarerecastinkeepingwithspecialcompetencies.

b.Attractivedatabasesdistractusfromtheotherneedsofresearch.

c.Researchshouldbegroundedinmanagementdecisionpriorities.

d.Experimentaldesignscanbeusedinsocialsciences.

3BIntheresearchprocesswhichofthefollowingiscriticaltosuccess?

a.Pilottesting.

b.Athoroughunderstandingoftheproblem.

c.Detailedanalysisofresults.

d.Agooddesignforasamplingplan.

4CWhichofthefollowingistypicallynotapartoftheformalresearchplan?

a.Definitionofthemajorconceptsandconstructs.

b.Specificationofresearchtechniques/methods.

c.Codingandtabulatinginstructions.

d.Timeandcostbudgets.

5BAnexploratorystudyshould:

a.Startwithkeyinterviews.

b.Startwithsecondarydataandinternetsearches.

c.Beexcludedifitappearstobeexpensive.

d.Noneoftheabove.

6DThefinetuningofaresearchquestion:

a.Precedessecondarydataresearch.

b.Isavoidable,sinceearlyrespondentinformationislost.

c.Isusefulonlyinmultistagesampling.

d.Improvesthereliabilityandvalidityofthesubsequentresearch.

e.BothanswersAandDarecorrect.

7AMeasurementQuestions:

a.Inanobservationalstudy,measurementquestionsaretheobservationsthemselves.

b.Arenotrelevanttoqualitativestudies.

c.Areusedonlywithsamplingprocedures.

d.Areinferred,ratherthanonthequestionnaire.

8DAnilldefinedmanagementproblem:

a.Evokesdisagreementamongstproblemsolvers.

b.Evokesavariablesetofresponsesregardingpermissibleoperationsandconsequences.

c.Issometimesvalueladen.

d.Alloftheabove.

9AWhichofthefollowingisinappropriateforthemanagementquestion:

a.Isframedonlyafterchoosingthepurposeorobjective.

b.Canbeframedtochoosethepurposeorobjective.

c.Canseektheidentificationofthesolutiontoproblems.

d.Canfocusonidentifyingcontrolstrategies.

10AWhichofthefollowingobservationsonthemanagementdilemmaisincorrect?

a.Itisanunresearchableresearchissue.

b.Itisasymptomofanactualproblem.

c.Canbeaconditionintheenvironmentthatsignalstheneedforadecision.

d.Canbetheoutcomeofacontroversy.

11CThemostcomplexproposalsareusuallycreatedforwhattypeofclient?

a.Corporatesponsors

b.Contractresearch

c.Governmentsponsors

d.Internalclients

e.Universities

12AOneofthemainreasonsfordoingaresearchproposalis:

a.Topresenttheproblemtoberesearchedanditsimportance.

b.Tostartthefinalresearchreportearly.

c.Toallowtheclienttochoosetheproperresearchdesign

d.Toforcetheclienttochoosewhichdataanalysistoolwillbeused

13ETheproblemstatementsectionoftheproposal

a.Statestheproblem

b.Statestheproblem’sbackground

c.Explainstheproblem’sconcreteconsequences

d.Repeatsthemanagementquestion

e.Alloftheabove

14AAcompletesectiononthemethodsusedforanalyzingthedataisappropriateforwhattypeofproposal?

a.Largescalecontractresearchprojectsanddoctoraltheses

b.Smallandlargescalecontractresearchprojects

c.Anexploratorystudyandstudentprojects

d.Unsolicitedexternalproposals

15DAresearchproposal:

a.Statestheworkwhichtheresearchorganizationcanfinanceitself.

b.Isunproductivefortheexternalresearchorganization,butisusefulforthesponsor.

c.Assiststheexternalresearchorganizationinevaluatingthesponsor.

d.Explainsandelucidatestheresearchquestionandresearchtaskforapriorappraisal.

16BThebudgetsection:

a.Inaninternalresearchproposalisthedepartment’sannualbudgetstatement.

b.Indicatesatotalexpenditurewhichrepresentsthefeepayable,foranexternalproposal.

c.Indicatesthedirectcostsoftheexercise.

d.Makescalculationsonman-machinehourbasisonly.

17AThesectionsonProblemStatementandResearchObjective