外研社 新职业英语 IT英语 unit4教案.docx
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外研社新职业英语IT英语unit4教案
外研社新职业英语IT英语Unit4教案
授课时间
班
周星期第节
班
周星期第节
班
周星期第节
课次
11
学时数
2
授课形式
（请打√）
纯理论□纯实践□理实一体化□习题课□其他□
授课题目
Unit4SalesofITProducts（I）
ReadingA:
BusinessMarketing:
DevelopingaStrategy
教学目的
1.Ssdevelopavocabularylistsuitedtothetheme“SalesofITProducts”.
2.SshaveageneralunderstandingofReadingA.
教学重点
1.ThemainideaandthestructureofthereadingA.
2.Masterthekeywordsandlanguagepoints.
教学难点
1.HowtousethekeywordsandexpressionsinreadingA.
2.Analysisonthetextstructure.
使用的教具/多媒体/仪器/仪表/设备等
Textbook;PPT;CD
教学方法
Pair-work;Discussing,lecturing
参考资料
EnglishforCareers（ITEnglish）
教
学
基
本
内
容
及
设
计
PartIWarming-up15minutes
Task15minutes
Objective:
SslearntoknowsomelogosoffamousITcompanies.
Task210minutes
Objective:
Ssdiscussimportantelementsforasuccessfulsalesperson.
PartIINewwordsinReadingA15minutes
Objective:
Sscangetfamiliarwiththenewwordsandexpressions,etc..
Steps:
•Sslistentothenewwordsandexpressions,etc.
•Ssreadthenewwordsandexpressions,etc.
PartIIIDiscussionsbeforeReadingA10minutes
Objective:
Sscangetfamiliarwiththenewwordsandexpressions,etc..
Steps:
•SsknowsomethingaboutReadingA.
•Ssdiscussthefollowingtwoquestions:
Whatdoyouthinklead（s）tobusinesssuccess,theCEO,theproducts,orthemarketing?
Whatsuggestionscanyougivetomakeabusinesswell-known?
PartIVReadingALanguagepoints40minutes
Paragraph1
competitor:
n.aperson,team,companyetc.thatiscompetingwithanother
e.g.Byloweringthepriceandincreasingthequality,thecompanyhasbeatenallitsmaincompetitorsinthisarea.
Paragraph2
assessmentn.aprocessinwhichyoumakeajudgmentaboutapersonorsituation
e.g.Thegovernmentrecentlymadeanassessmentofthelocaleconomicsituation.
Paragraph3
figureout:
tocometounderstand
e.g.Istillcan’tfigureoutwhysheleftme.
Paragraph4
startout:
getdownto
e.g.Katharinestartedouttowriteherfirstnovelinthesummerof2000.
Paragraph5
emphasize:
v.togiveparticularimportanceorattentiontosomething
e.g.Theschoolparticularlyemphasizesgoodmanners.
Paragraph8
respond:
v.toreply,especiallyinwriting
e.g.Iemailedherlastweek,butsofarshehasn’trespondedyet.
Paragraph9
takeoff:
v.toachievesuddengrowthorsuccess
e.g.ShiaLaBeouf’scareertookoffwiththehugesuccessofTransformersseries.
PartV.After-readingexercises10minutes
Objective:
Sscanskimapassagetogetthemainideaofeachparagraph.
课后作业/思考题
PreparelisteningandspeakingofUnit1
教学后记
说明：
1.课程教案应按授课次数编写；重复班授课不再另行编写教案。
2.合班课的“授课时间”可以集中填写。
外研社新职业英语IT英语Unit4教案
授课时间
班
周星期第节
班
周星期第节
班
周星期第节
课次
12
学时数
2
授课形式
（请打√）
纯理论□纯实践□理实一体化□习题课□其他□
授课题目
Unit2DesignProposal
DetailedReadingA;ListeningandSpeaking;
教学目的
1.Enhancelisteningandspeakingskillsrelatedtothethemeofthisunit.
2.Sshandleaconversationontelephone.
教学重点
1.DetailedReadingA
2.Usefulexpressionshandlingaconversationonhowtosellaproduct.
3.Cultivationofteamwork;listeningskills
教学难点
1.Howtohandleaconversationontelephone.
2.Listeningskills.
使用的教具/多媒体/仪器/仪表/设备等
Textbook;PPT;CD
教学方法
Explanationanddemonstration
参考资料
EnglishforCareers（ITEnglish）
教
学
基
本
内
容
及
设
计
PartIReviewandafterreadingexercises25minutes
Task15minutes
AbriefrevisionofwhathaslearnedinReadingA
TeacherremindSsofsomekeyexpressions
Task210minutes
Objective:
Sscanfindspecificinformationtoanswerthegivenquestions.
1.Whatisimportanttoastrongcustomerbase?
2.Whatisquickandeasywaytoresearchthemarket?
3.Whatistheaimofmarketresearch?
4.Whatarethebasicelementsofabusinesshandout?
5.Howcananadvertisementinterestpeople?
6.Whatcanbedonetoinspirecustomerstocomeagain?
Task310minutes
Objective:
Ssknowsomeusefultermsneededtounderstandthepassage.
Steps:
●SsreadReadingATask4.
●Ssdothisexercisealoneandthencomparetheanswerswithapartner.
●Checktheanswerswiththewholeclass.
PartIIListening45minutes
Task15minutes
Objective:
Sscanfindspecificinformationtofillintheblanks.
Steps:
Listenandfinishtheexercise.
Task210minutes
Objective:
Sscanrecordinformationaboutrequirement.
Steps:
Listenandfinishtheexercise.
Task310minutes
Objective:
Sscanaccuratelywritedownthemissingwordsintheconversation.
Steps:
Listenandfinishtheexercise.
Task410minutes
Objective:
Sscanchoosetheitemsmentionedinthelisteningexercise.
Steps:
Listenandfinishtheexercise.
Task510minutes
Objective:
Sscanlistenforspecificinformationaboutsmiles.
Steps:
Listenandfinishtheexercise.
PartIIISpeaking25minutes
Task1
Objective:
Ssknowhowtomaketalkaboutlaptops.
Steps:
●Ssreadtheexampleinthistask.
●Sschoosetheroles.
●Ssmaketheconversation.
●Ssrole-playtheconversationinclass.
Task2
Objective:
Ssknowhowtosellaproduct.
Steps:
●Ssreadthedirectionandthegivenusefulexpressions.
●Ssdiscussandfillintheblankswithappropriateexpressions.
●Ssrole-playtheconversationinclass.
Task3
Objective:
Ssmakeconversationsaccordingtothesituation.
Steps:
●Ssreadthedirectionandthesituation.
●SsreadtheexpressionsintheLanguageFocusBox.
●Ssmaketheconversation.
●Ssrole-playtheconversationinclass.
Task4
Objective:
Ssknowhowtopromoteaproduct.
Steps:
●Ssworkinsmallgroupstodiscussaccordingtothedirection.
●CirculateintheclassroomwhileSsarediscussingandofferhelpifnecessary.
●Geteachgrouptomakeoralpresentationonwhattheyhavegot.
课后作业/思考题
Reviewwhatwehavelearnedthisperiod
.
教学后记
说明：
1.课程教案应按授课次数编写；重复班授课不再另行编写教案。
2.合班课的“授课时间”可以集中填写。
外研社新职业英语IT英语Unit4教案
授课时间
班
周星期第节
班
周星期第节
班
周星期第节
课次
14
学时数
2
授课形式
（请打√）
纯理论□纯实践□理实一体化□习题课□其他□
授课题目
Unit4SalesofITProducts（I）
ReadingBandWriting:
email
教学目的
SsunderstandReadingBandhowtowriteajobadvertisement.
教学重点
1.ThemainideaandthestructureofreadingB.
2.Theformatofanemail.
教学难点
1.HowtousethekeywordsandexpressionsinreadingB.
2.Understandandwriteanemail
使用的教具/多媒体/仪器/仪表/设备等
Textbook;PPT;CD
教学方法
Explanationanddemonstration
参考资料
EnglishforCareers（ITEnglish）
教
学
基
本
内
容
及
设
计
PartIReadingB55minutes45minutes
Task1Newwords10minutes
Objective:
Sscangetfamiliarwiththenewwordsandexpressions,etc.
Steps:
•Sslistentothenewwordsandexpressions,etc.
•Ssreadthenewwordsandexpressions,etc.
Task2Fastreading15minutes
Objective:
SscancomprehendReadingB.
Steps:
•Ssreadthepassage.
•Providehelpifneeded.
Task3DetailedReading15minutes
Objective:
Sscanreadapassagetofindsupportingdetailsforapointofinformation.
Steps:
•Pre-teachcompetitor,productivity.
•Ssdothisexercisealoneandthencomparetheanswerswithapartner.
•Checktheanswerswiththewholeclass.
Task4AfterReading15minutes
Objective:
Sscanreadapassagetofindsupportingdetailsforapointofinformation.
Steps:
•SsreadReadingBTask2.
•Ssreadthepassage.
•AllowenoughtimeforSstocomparethetable.
•Sscomparetheirworkwithothers.
Commentbriefly.ProvidethepointsSshavemissed.
PartIIWriting35minutes
Objective:
Sscancorrectlywriteanemail.
Steps:
•SsreadwritingTask.
•Ssdiscussinsmallgroups.
•Ssworkonthetaskindividually.
•Givehelpifneeded.
•Commentbriefly.
课后作业/思考题
FinishReadingBTask3.
Finishexercisesintextbookandprepareprojectinunit4.
教学后记
说明：
1.课程教案应按授课次数编写；重复班授课不再另行编写教案。
2.合班课的“授课时间”可以集中填写。
外研社新职业英语IT英语Unit4教案
授课时间
班
周星期第节
班
周星期第节
班
周星期第节
课次
15
学时数
2
授课形式
（请打√）
纯理论□纯实践□理实一体化□习题课□其他□
授课题目
Unit4SalesofITProducts（I）
Project;Vocabularyandstructure
教学目的
HelpSslearnabouttheprocessofmakingamarketresearch.
Sspracticelanguageskillsthroughexercises
教学重点
1.Presentationanddiscussion.
2.Translationexercises.
教学难点
1.Howtomakeapresentationandraisequestionstothepresenters.
2.Exercisesforwordsandstructures.
使用的教具/多媒体/仪器/仪表/设备等
Textbook;PPT;CD
教学方法
After-classresearchandpractice
参考资料
EnglishforCareers（ITEnglish）
教
学
基
本
内
容
及
设
计
PartIProject40minutes
Objective:
Ssknowabouttheprocessofmakingamarketresearchincludingdesigningaquestionnaireandhowtomakearesearchanalysis.
Steps:
•Grouping.Organizeasmallgroupwith4-6Ss.Groupfastlearnerswithslowlearners.
•Definingtheproject.Gothroughtheprojectwiththeclassandclarifyrequirements.
•Timing&cooperation.GiveSsthedeadlineforcompletionandguidelinesonworkingtogether.
•Presentation.
•Asktwotothreegroupstopresenttheirwayofmakingaquestionnaireandaresearchanalysis.
•Theteacherandallclassmatesevaluatetheeffectofthegroup’sprocess.
•Askthewholemembersofthegrouptoreflectontheevaluationofthegroup’sperformanceandimprovetheirwaysofmakingamarketresearch.
PartIILanguagelab50minutes
Task110minutes
Steps:
•SsreadTask1.ChoosethecorrectChinesemeaningforeachword.
•AllowSs5minutestodothetask.•Checktheanswers.
Task215minutes
Steps:
•SsdoTask2.Choosethebestanswertocompleteeachsentence.
•AskSstoworkindividua
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