汽车网络营销中英语翻译.docx
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汽车网络营销中英语翻译
AutomotiveMarketing
First,theautopartsnetworkmanagementconcept
AmericanautopartsofautomobilefittingsdealerRaymondislocatedinasuburbanAtlanta,Americanandotheraccessories,thisshoptoshopanditscharacteristics,butisonlinetransactions,andcaraccessoriessalesrelatedservicesareavailableontheInternet.Thisdistributiorstoreofsalespeoplehaveextensivenetworkofknowledge,theypatientlyhelpednoonlinetradingexperienceofcustomerfinishontheInternet.Ifthecustomerneed,theyalsocanbefreeofimpartingknowledgeofonlinetransactions.Inordertoreflecttherapidandconvenientonlinesales,theyprovide24-hourservices,ifthecustomerquestions,theyalwaysstrivetoreplyin15minutes.Thecustomerneed,sittingathomebeforeenteringthestoresellscomputer,thenthewebsitecancompleteallwanttodo,watchshopfittings,downloadthepictures,autoprices,orders,etc.Then,youcansitathomeorinhisownmaintenanceshopofdoor-to-doorsalesmanreceivedbycaraccessories.
Onlinetransactiondoeshavemanyadvantages.Tosavetime,thisisobvious.Inthisway,saiddealerstradebecomeawaytoattractcustomers,peoplegraduallyacceptitandapproved.Atthesametime,theonlinetradingreducedmanyexpenses,includingthestaff,management,marketing,etc,andsavethecostofexpensesonautopartspriceonthecustomerbenefit.
Thisistheforeignautoaccessoriessalesofanetworkedmanagement.ThisthroughtheInternetande-commercefulfillmentofourcountry,andonlinebusiness,theautopartsmarketingMVPhasimportantsignificance.Fromthecurrentsituationofautoparts,autosalesnetworkthroughoutthecirculationofconstructionisnotperfect,orinaninternalnetworkcondition.ThenetworkSettingsaremostlyforenterpriseinternalcoordinationanddailymanagement,insteadofe-commerce.
China'sonlineaccessoriessalesprospectsfromabroad,alsocanbethedevelopmentofautopartsonlinesalesofenlightenment.Intheforeignautoaccessoriessales,howtodo?
zerokilometerssalesHowtoprovidethemostsatisfactoryservicetocustomers?
WiththeInternet,thesetwoproblemscangreatlyalleviate.Now,especiallydevelopedcountriesaroundtheworldthroughtheInternettobuyautoaccessoriesareexpandingquickly.
Second,theautopartsnetworkmanagementadvantages
Onlinepurchaseofautopartsforcardealersandcustomers,whetherforautopartsmanufacturingenterprise,itisagoodthing.First,forautopartsmanufacturingenterprise,theInternetcanmoreeasilycollectcustomerstobuyautopartsintheprocessofthevariousissues,andtimelyinformationfeedbacktotheautopartsmanufacturingenterprises.Accordingtotheaboveanalysis,theenterprisecanproducecustomerpurchaseintention,thusproducingaccordingwithmarketdemandastheautoparts.Thissavestimeandcost,andsnatchmarketopportunities.Secondly,theuseofInternetinformationandconvenientservices,manufacturingenterprisescanpromptlyinformedaccessoriesvendorsinventoryandsales,therebyadjustingtheirproductionandautopartsallocationplan.Autoaccessoriesvendorsreduceinventory,acceleratethecashflow,obtainedsatisfactoryreturns.Forusers,theycanthroughtheInternet,like"menu"optionalchooseoneselfneedautoparts.
Themarketinformationforautopartsmanufacturingenterpriseandthesellerisimportant,andcanbeeasilyobtainedthroughtheInternet.Internetautopartsvendorscanprovidecustomerstoproductionenterpriseofreal-timefieldinformation.Thedemandofinformationcanhelptoreduceautomobileaccessoriessalesproductionenterprisecharges,whichusuallycostwillaccountforautopartspriceofaround15%finalsales.Ifthepromotioncosts,thecostishigherproportion.Infact,theInternetcanalsoplayaroleofadvertising.
Beforethat,thesellersofautopartsdistributionhasalwayssoldinpart,andanotherpartofthepoor.Moneyispartoftheoccupiedfeeiscausedtosellthecaraccessories.ThroughtheInternet,theproductionenterprisesandvendorscanbeavoidedinproductionandsalesmarketsalesbadautoparts.WiththeadventoftheInternetandconvenientservice,notonlysavestimeandcost,andmoreimportantly,theInternetcancauseaconceptofchange,autopartsmanufacturingenterprise,distributorsandcustomerstobestucknearliermore.
Third,China'sautomobilefittingsnetworkmanagementdevelopmenttrend
China'sautoaccessoriesnetworkmanagementande-commerce,hasstartedtopresentdevelopmenttrend.Manyofthecurrentdomesticlargeandmedium-sizedcarrepairenterprisesestablishedcomputermanagementsystem,realizedtheinternalnetwork.Thiscoverstheentirenetworkmaintenanceservices.Toreceivefrombusiness,dispatchingmaterialinspection.Computerizedcontrolcanbemadetounderstandtheundertakingsinreal-timemonitoring,whichcanform,andgreatlyimprovetheefficiencyofthestaff,moreimportantistoreplacemanualaccountingandmanagement,strengthenaccessories.
Meanwhile,somelargescale,thecurrentoperatingperformancegoodcaraccessoriesdealersalsointroducedacomputerizedmanagement.Becauseofautomotiveproducts,sousevarietyofsuchmanagementsoftware,thepersonnelmustbehigherrequirementsafteraperiodoftrainingtomountguard.Suchautopartsmanagementnetworkcoversthewholeprocessofoperation.Fromtheincoming,retailandwholesalepriceisdeterminedaccordingtothemodels,andsuchNumbersclassifiedmanagement,finallytodoaccountsettlementanddelivery,andXiaoZhang.Chain-likemanagementmakebetterdealerhasputthenetworkmanagementofthewholeFenXiaoDiantoit,formedacertainscaleofnetworkconnection.Manyautomobilefittingsalldealersfromnetworkmanagementgainedgoodreturns.Themostprominentfeatureisreflectedinthecommodity,throughthenetworkmanagementallocations,canreachtwicetheresultwithhalftheeffort.
Inaddition,inrecentyearstheoldcaraccessoriescirculationsystemgraduallybroken,autopartsmarket,constantlymaturevigorousdevelopment.Somefar-sightedinsight,theoperatorhasfeltthenetworkera,andstartanearthemarketnetwork.Likechangchunautomobilefittings,westofBeijingautomobilefittings,Shanghaiautopartsmarketsuchasthecityofvirtualnetworkconstructionandthedevelopmentofthemarketfor2000.Buttherealityisthatthenetworkisquitechildish,butcertainlynotrealizeonlinetradingandservice.
Withthequickeningpaceof"two",thepersonageinsidecourseofstudytocommend"trinity"salesmodeintheearthgradually.Forexample,inthechoiceofShanghaigeneraldealers,whethertohave"trinity"salesabilitytodeterminetheobject,suchasa"trinity"wholecaraccessoriessalesmodeisamicrocosmofnetworkflowfield.Becauseitincludesfromtruckloadsale,sparepartssupplyandmaintenance.
Mentionautopartsnetworkmanagementande-commerce,somebodythinks,caraccessoriestelephoneshoppingisactuallyc-commerce,becauseonlycommunicationplatformbetweendifferent,theoperationisbasicallythesame.Actuallythiskindofunderstandingisnotaccurate,phonebusinessande-commerceismorelikeCousins,inmanyways,phonebusinesscongenitaldeficiency.First,consumersfromthephoneinunderstandingtheinformationislimited,canfullysatisfycustomer'srequirements.Secondly,ifadvertisers,orprintingaccessoriesforcustomers,duetothedirectoryofaccessoriessales,costofprintingmoreandmorehigh,butslowrenewalspeed.Inaddition,onthetelephoneexchanges,duetotheenvironment,voice,speaking,theinfluenceoffactors,maketelephoneservicepersonneldifficultyanderrorratesincreased.Justasphonebusiness,managementcontentindepthandbreadthaspectfurtherdevelopmentwillbelimited.
Fourth,Autopartsdistributionsystemandnetworkmanagementofconstruction
Autopartsdistributionsystemandnetworkmanagementofconstructioniisnowasuccessfulonlinetradingtangibleproductssuchasbooks,audioandvideoproducts,clothing,etc.,andautopartsasacertainscientificandtechnologicalcontent,someproductsarestatemandatorystandardindustrialproducts,toachieveon-linetransactions,comparedwithotherindustrialproducts,havetheiradvantages,sellersandbuyersaslongaspostedontheInternetandinputinformationaboutautoparts,suchasvehicles,cars,partsname,partnumber,manufacture,price,quantity,etc.,youcansellonlineorpurchase.Totrulyrealizetheconceptofe-commerceonlinesales,buyersandsellersinadditiontosolvingthe"integrity"issues,butalsomustestablishacompletesetofefficientlogisticsdistributionsystem.Speakingbeforethefactorsthatlimitdevelopmentofelectroniccommerce,nothingmorethanameansofpayment,securityauthentication,therealmakeup,willfindcarpartslogisticsanddistributionsystemisthemostdifficult,themostfacile,themostexpensiveone.Manyautopartse-commercecompaniesaretryingtofindtheexistingphysicalnetwork,suchaspostalservices,courierandevennewspaperdeliverycompanyasadeliverysystem.However,asuitableautopartsdistributionande-commercesystemshouldlooklike?
Theconditionsofphysicalnetworkcanbetransformedintoanautopartsdistributionsystemofe-commercewillbethelowestcost?
Five,Autopartsnetworkmanagementistheonlywayforthedevelopmentandreformoftheroadnetwork
TheChineseautopartssalesdevelopmentshouldbeappropriateforthesituationinChina,withChinesecharacteristics,thewaytheInternetbusiness.Indeed,theUnitedStates,networkoperatorshaveachievedgreatsuccess,butwecannotignorethisbrillian