论文商务英语演讲技巧doc.docx

论文商务英语演讲技巧doc.docx

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论文商务英语演讲技巧doc

论文商务英语演讲技巧

篇一：

商务英语专业毕业论文

商务英语演讲的人际功能分析

—以奥巴马在总统倡导的创业峰会上的演讲为例

摘要随着商务英语的广泛应用，商务英语演讲也得到越来越多的重视。

商务英语演讲不仅体现演讲者的演讲风格和技巧，同时也蕴含着不同的语言分析意义以及人际功能意义。

本文主要以韩礼德的人际功能为理论基础，并结合其他学者对人际功能的观点如人称代词观点，从语气、情态动词、人称代词三个方面对奥巴马于2010年4月26日在华盛顿哥伦比亚特区罗纳德?

里根大厦暨国际贸易中心举行创业峰会上的演讲进行人际功能分析，以揭示演讲者是如何选择合适的人际表达手段向听众传达自身的态度与观点，如何发挥演讲的人际功能，从而达到演讲的目的，使得商务活动更加成功。

关键词商务英语演讲；人际功能；语气；情态动词；人称代词

CONTENTS

AbstractinChinese

AbstractinEnglish...............................................................................................................1

1.Introduction......................................................................................................................1

1.1PresentSituationoftheStudyonInterpersonalFunctionofEnglishspeeches.............2

1.2PurposeoftheStudy.......................................................................................................2

1.3Outlineofthestudy........................................................................................................2

2.LiteratureReview...........................................................................错误！

未定义书签。

2.1HallidaysTheoryofInterpersonalFunction..................................................................3

2.2TheDevelopmentofOverseasResearchonInterpersonalFunction.............................4

2.3TheDevelopmentofDomesticResearchesonInterpersonalFunction..........................4

2.4BriefSummaryoftheDevelopmentofResearchesonInterpersonalFunction...........4

3.AnalysisoftheInterpersonalFunctionofBusinessEnglishSpeechwithaCaseStudyof

PresidentObama’sSpeech...........................................................................................5

3.1Mood...............................................................................................................................5

3.1.1IndicativeSentence......................................................................................................6

3.1.2ImperativeSentence....................................................................................................8

3.1.3InterrogativeSentence.................................................................................................9

3.1.4BriefConclusionofMood.........................................................................................10

3.2Modality.......................................................................................错误！

未定义书签。

3.2.1ModalVerbs...............................................................................................................10

3.2.1.1Will.........................................................................................错误！

未定义书签。

3.2.1.2Can..........................................................................................错误！

未定义书签。

3.2.2MetaphoricalModalVerbs........................................................................................14

3.2.3BriefConclusionofModality....................................................错误！

未定义书签。

3.3PersonalPronoun..........................................................................................................10

3.3.1“I”...........................................................................................................................14

3.3.2“We”.......................................................................................错误！

未定义书签。

3.3.3“You”......................................................................................................................10

3.3.4BriefConclusionofPersonalPronoun......................................................................14

4.Conclusion......................................................................................错误！

未定义书签。

4.1ConclusionoftheStudy...............................................................错误！

未定义书签。

4.2RevelationofThisStudy..............................................................错误！

未定义书签。

References..........................................................................................................................18

Appendice...........................................................................................................................19

OnInterpersonalFunctionsofBusinessEnglish

Presentations–ACaseStudyofPresidentObama’sSpeechatPresidentialSummitonEntrepreneurship

AbstractWiththewidespreadapplicationofbusinessEnglish,businessEnglishspeechalsoreceivesmoreandmoreattention.BusinessEnglishspeechnotonlyreflectsthespeakersspeechstyleandskills,butalsocontainsdifferentlanguageanalysisandinterpersonalfunctionsignificance.BasedonHallidaysinterpersonalfunctiontheory,andcombinedwithotherscholars’pointsofviewabouttheinterpersonalfunction,suchaspersonalpronoun,thisstudyaimstomakeinterpersonalfunctionanalysisofpresidentObama’sspeechatPresidentialSummitonEntrepreneurshipheldinRonaldReaganbuildinginternationaltradecenter,Washington,D.C.onApril26,2010.Undertheanalysisofmood,modality,personalpronoun,threeaspects,thispapertendstorevealhowthespeakerchoosesappropriateinterpersonalexpressionmeanstoconveyhisownattitudeandpointofviewtotheaudienceandhowtoplaytheinterpersonalfunctionofthespeechsoastoachievethepurposeofthespeechandmakethebusinessactivitymoresuccessful.

KeyWordsBusinessEnglishspeech;interpersonalfunction;mood;modality;personal

pronoun

1.Introduction

1.1PresentSituationoftheStudyonInterpersonalFunctionofEnglishspeeches

Sincethe21stcentury,withthegrowthofeconomicglobalizationandtheinternationalizationofthecompanies,businessEnglishhasbecomethemostimportantcommunicationtoolforthosecompaniestocompetewithothersinordertohaveaseatinmarketshare.PeoplepaymoreandmoreattentiontotheimprovementofEnglishcommunicationskills,amongthem,thebusinessEnglishspeechhasattractedmoreattention.Inordertoexpressthespeaker’sattitudeandopinionstotheaudiencedirectlyandefficiently,moreandmorepeoplenoticetheinterpersonalfunctionofbusinessEnglishspeechandmakelotsofresearchesonit.

However,allthoseresearchesfocusmoreontheinterpersonalfunctionofpoliticalspeeches.Forexample,CaiJingjingdiscussedthepoliticianMr.ObamahowtofulfilltheinterpersonalfunctioninhispresidentialvictoryspeechonNovember7,2012.WangXueexploredinterpersonalsignificanceofChurchillsfamouspoliticalspeech“Blood,Tears,andSweat”.AsbusinessEnglishissoimportantforthedevelopmentofeconomy,peopleneedtoprobeintotheinterpersonalfunctionofbusinessEnglishspeechsoastohelpthespeakerachievehisspeechpurpose.

1.2PurposeoftheStudy

Thisstudyaimstodrawpeople’sattentiontotheinterpersonalfunctionofbusinessEnglishspeech,togetageneralknowledgeoftheinterpersonalfunctionofbusinessEnglishspeech,thustellreaderhowtochooseappropriateinterpersonalexpressionmeanstoconveyhisownattitudeandpointofviewtotheaudienceandhowtoplaytheinterpersonalfunctionofthespeechunderHallidaystheoryofinterpersonalfunctionwithacasestudyofPresidentObama’sSpeechatPresidentialSummitonEntrepreneurship.

1.3Outlineofthestudy

BasedonHallidaysinterpersonalfunctiontheory,andcombiningwiththeviewofpersonalpronounofLiZhanzi,thisstudyaimstomakeinterpersonalfunctionanalysisofpresidentObama’sspeechatPresidentialSummitonEntrepreneurshipheldinRonaldReaganbuildinginternationaltradecenter,Washington,D.C.onApril26,2010.

Firstofall,itisthemood,whichcanbedividedintotheindicativemood,the

imperativemoodandtheinterrogativemood,servesfordifferentspeechfunctionslikefunctionofinformationtransfer,functionofemphasisandfunctionofquestionrespectively.Secondly,itisthemodality.Withtheuseof“will”,“can”,“could”,and“may”,Mr.Obamadelivershisattitudetotheaudiencefrankly.Lastbutnotleast,itisthepersonalpronounlike“I”,“YOU”,“WE”andsoon,whichperformdominantfunction,functionofshorteningdistanceandresonantfunctionrespectively.

ThisstudytendstorevealhowMr.ObamafulfillstheinterpersonalfunctionofhisbusinessEnglishspeechanddiscovertheimportanceofmasteringthoseinterpersonalfunctionsforachievingthepurposeofthespeechandmakingthebusinessactivitymoresuccessful.

2.LiteratureReview

2.1HallidaysTheoryofInterpersonalFunction

ThesystemicfunctionalgrammarcreatedbyHallidayhasbecomeatheoreticalframeworkforotherresearcherstomakediscourseanalysis.Hallidaybelievedthatlanguagehadthreemetafunctions,whichconsistedofideationalfunction,interpersonalfunctionandtextualfunction.Interpersonalfunctionreferredtopeopleuselanguagetocommunicatewithothers,toestablishandmaintainrelationshipswithotherpeople,andtoinfluencepeople’sbehavior.Atthesametime,peoplealsoexpressedtheviewoftheworldsothatevenchangetheworldthroughlanguage.Interpersonalfunctionmeansthereisinterpersonalinteractionandmutualinfluenceduringcommunication.Hallidayestablishedtheinterpersonalmeaningsystemincludingmood,modality,polarity,andvocabularyoftablemanner.Hallidaythoughtthatthemoodsystemandthemodalitysystemwerethekeytorealizeinterpersonalfunction.

2.2TheDevelopmentofOverseasResearchonInterpersonalFunction

BasedonHalliday’sinterpersonalfunctiontheory,manyotherresearchersdevelop

篇二：

商务英语方向论文题目

英语专业2012届毕业论文商务英语方向选题一览表（本部）

26人

英语专业2012届毕业论文商务英语方向选题一览表（科信）

篇三：

商务英语演讲稿

角色扮演：

来访者：

宋丹（D: