商务英语试题及答案.docx

商务英语试题及答案.docx

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商务英语试题及答案

1MatchawordfromAandBandcompletesentences1─10.UseeachwordfromAtwice.

A

advertising/consumer/market/product/sales

B

Behavior/budget/campaign/forecast/launch/lifecycle/profile/research/segment/targets

1TheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.

2Marketresearchshowedverygoodpotentialformarketingthemagazinetoexecutivesintheagerange25─35.

3Aconsumerprofileissimplyadescriptionofatypicalcustomer.

4Ourcompanyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaign

5Theintroductionofaproducttothemarketiscalledtheproductlaunch.

6Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinfluencewhatpeoplebuy,whereandhow.

7Amarketsegmentisagroupofcustomersofsimilarageandincomelevel.

8Idon’tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.Ourcampaignsarehighlysuccessfulandalwaysgeneratehugeprofitsinthelongterm.

9Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.

10I’mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch.

LanguageReview:

Questions

2Re-orderthewordstomakequestions.

1muchadvertisingdohowonspendyou?

Howmuchdoyouspendonadvertising?

12doesendorsementmeanwhat?

Whatdoesendorsementmean?

13strengthsandarecompany’sweaknesseswhatyour?

Whatareyourcompany’sstrengthsandweaknesses?

14rangedidextendproducttheirtheywhen?

Whendidtheyextendtheirproductrange?

15isteamleadingsaleswhoyour?

Whoisleadingyoursalesteam?

3Completeeachquestionwithanappropriateword.

16__Did________yourmarketshareincreaselastyear?

17___What_______kindofproductsdofootballersendorse?

18____Are______theydoinganymarketresearchatthemoment?

19_Which_________ofthesetwoproductsismoresuccessful?

20____Have______youmetournewmanager?

21____How______oftendoyoulaunchanewproduct?

22__Has________Kaoriphonedrecently?

Skills:

Telephoning

4Completethisexcerptfromatelephoneconversationwiththequestionsfromthebox.

1.Wouldyoulikethemtodothemarketing?

2.Couldyougivemeafewdetails?

3.Didyousay5%?

4.Haveyoufinishedyourreport?

5.Why?

6.Howaboutourmarketshare?

7.Howarethings?

8.Whatdoyouthinkof‘Eureka!

’?

A:

Hi,Vladi.Raulhere.（23）____________7______________________________

B:

Fine,thanks.Quitebusy,infact.

A:

（24）______________4___________________________

B:

Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.

A:

Excellent.（25）____________2______________________________

B:

Sure.Overallsalesareup15%.Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.

A:

Thatsoundsgood.（26）_______________6___________________________

B:

Well,we’veincreaseditby2.5%.

A:

Sorry,Ididn’tcatchthat.（27）______________3____________________________

B:

No.2.5%.ButIthinkitmightgoupbyfiveoverthenextquarter.

A:

Thatwouldbegreat.Bytheway,there’ssomethingelseIwantedtoaskyou.

（28）__________________8________________________

B:

Oh,thenewadvertisingagency.Ithinkthey’rereallygood.

（29）__________________5________________________

A:

Iwasthinkingaboutthenewenergydrinkthatwe’relaunchingnextmonth.

B:

Right.（30）________________1__________________________

A:

Exactly.Iwantsomethinglesstraditionalforthisnewproduct.

B:

InthatcaseIthinkit’sagoodideatocontactthem.They’vegotaverycreativeteam,withlotsofimaginativeideas.

UnitTest6

Answerallthirtyquestions.Thereisonemarkperquestion.

Vocabulary:

Eatinganddrinking

1Completesentences1─5withanswersa,borc.

1Let’saskthewaiteriftheyhavea_____a_____inSpanishforourguests.

a）menub）recipec）check

2ThePalaceRestaurantisfamousforitsfriendlyandefficient_____c_____.

a）starterb）pricesc）service

3It’sgettinglate.Shallweaskforthe____b______?

a）courseb）billc）card

4IfyouwanttogototheAstoria,rememberto_____a_____atableinadvance.

a）bookb）checkc）order

5Inmanycountries,itisusualtoleavea_____c_____ifyouaresatisfiedwiththeservice.

a）poundb）notec）tip

2Completethewordswiththemissingvowels（a,e,i,o,u）.

6It’saratherexclusiverestaurant,sobepreparedtospendalotofmoney!

7ThePekingInnisinaveryconvenientlocation–justfiveminutesfromtheoffice.

8Theysayit’sgotacosy,welcomingatmosphere.

9IlVesuvioisgreat,andtheychargeveryreasonableprices.

10ThefoodtheyserveatFrèreJacquesisabsolutelydelicious.

LanguageReview:

Multi-wordverbs

3Completeeachconversationexcerptwithamulti-wordverbfromthebox.

lookafter/lookaround/lookforwardto/putoff/setback/takeout/

takepartin/takeup/turndown/turnup

11A:

I’msureourguestswouldlovetolookaroundtheoldtownbeforetheyleave.

B:

Yes.Let’saskBentoshowthemsomeofthesights.

12C:

So,whydidyouturndowntheiroffer,then?

D:

Well,theschedulewasabsolutelyhorrible.

13E:

Ilookforwardtoseeingthenewheadoffice.

F:

Metoo.Theysayit’sinasuperblocation.

14A:

Doyouthinkweshouldtakeuptheiroffer?

B:

Yes,we’vegottoaccept.Theconditionsarereallygood.

15C:

WhowilllookafterourguestsfromVenezuela?

D:

Karen,asusual.Shelovestakingcareofvisitors.

16E:

Franzdidn’ttakepartinthediscussion.

F:

No.Inoticedthathedidn’twanttogetinvolved.

17A:

IthinkFebruaryistooearlyforourtradefair.

B:

Iagree.Whydon’tweputitoffuntilMay?

18C:

Ourvisitorshavenothingtodothisevening.

D:

Ithinkweshouldtakethemout.

19E:

We’llhaveproblemsbecausesomepeoplealwaysarriveunexpectedly.

F:

Howmanyextraparticipantsdoyouthinkmightturnup,then?

20A:

Thatwasanexpensiveparty,wasn’tit?

B:

Itcertainlywas.Itsetusback$5,000!

Skills:

Socialising

Matcheachphrase（21─24）tothecorrectresponse（a─d）.Writeyouranswershere:

21___c__22__d___23__a____24__b___

21Wouldyoulikemetoshowyouround?

22Marco,haveyoumetMaxReger?

23CanIgetyouadrink?

24Howarethings?

aYes,please.I’llhaveanorangejuice.

bVerygood,thankyou.It’sreallybusyatthemoment.

cOhyes,I’veneverbeenherebefore.

dNo.Hello,Max.Nicetomeetyou.

（Questions25─30）

Putthelinesofthisconversationinthecorrectorder（2─7）.

__1__Hi,I’mJoaquim.

25__6___Absolutely!

I’llgetintouchwhenwecanconfirmthedatesoftheevent,OK?

26__4___Yes,itis.It’sverylively.Well,maybeyoucouldcometoournexttradefairthere.It’sinMay.

27____7_Thanks,that’sgreat!

I’lllookforwardtothat.

28___2__Hello,Joaquim.Pleasedtomeetyou.I’mLeilafromtheCairooffice.

29___5__Mm,I’dloveto.Anditwouldbegreatifwehadastandatthefair,don’tyouthink?

30___3__Oh,Cairo!

I’veneverbeentoEgypt,butIhearCairoisafascinatingcity.

UnitTest8

Answerallthirtyquestions.Thereisonemarkperquestion.

Vocabulary:

Waystoplan

1MatchawordorphrasefromAandBandcompletesentences1─10.

A

collect/consider/do/estimate/forecast/keepwithin/meet/rearrange

B

costs/information/ourbudget/sales/someresearch/theoptions/theschedule/thedeadline

1Theprojectwassuccessful,exceptthatwedidn’tkeepwithinourbudget.Weoverspentbyabout5%.

2Ourvisitorsarearrivingtwohourslaterthanplanned,solet’srearrangethescheduleimmediately.

3Ouradvertisingcampaignisproducinggoodresults,andweforecastsalesofatleast$150,000inthenextquarter.

4It’sdifficulttoestimatecostsaccuratelywhenyoursuppliersincreasetheirpriceswithoutwarning.

5First,let’sconsidertheoptionsthatwehaveforthelaunchdate:

itcouldbelatespring,orearlyautumn,ornextyear.

6Whatweneedtodoistodosomeresearchaboutthebuyinghabitsofthepeoplewholiveinthatarea.

7ItwillbeimpossibletomeetthedeadlineofJune20nowthattheprojectmanagerisill.Everythingwillhavetobeputoffuntilnextmonth.

8Jimwantstocollectinformationintothefactorsthatinfluenceconsumerbehaviour.

2Matchthetwohalvesofthesentences.Writeyouranswershere:

9___b__10__d___11___a__12__c___

9He’stryingtoarrange

10Itwasimpossibletoimplement

11Jeanisgoingtowrite

12Thetrainingschedulehas

athenextquarterlysalesreport.

bameetingwithBCA’ssalesmanager.

ctobepreparedbyApril5.

dthatplanwithsuchasmallbudget.

LanguageReview:

Futureplans

3Re-orderthewordstomakesentences.

13Brazilexpandhopinginthey’retoThey’rehopingtoexpandinBrazil.

14notabonusexpectinggetgoodisshetoSheisnotexpectingtogetagoodbonus.

15attractforeignweinvestmentlikemoretowouldWewouldliketoattractmoreforeigninvestment.

16aBangaloreinopenplanningsubsidiarytowe’reWe’replanningtoopenasubsidiaryinBangalore.

17aregoinglaunchwhenmodelthistoyou?

Whenareyougoingtolaunchthismodel?

4Ineachsentence,onewordismissing.Re-writeeachsentencewiththecorrectwordintherightplace.

18Wegoingtovisitoursuppliersnextweek.Wearegoingtovisitoursuppliersnextweek.

19Ihelpyouwritethereportifyoulike.Icanhelpyouwritethereportifyoulike.

20Welookforwardseeingyousoon.Welookforwardtoseeingyousoon.

21Analystssaytheeconomywillbetternextyear.Analystssaytheeconomywillgetbetternextyear.

22Theywantrelaunchtheirvideocamera.Theywanttorelaunchtheirvideocamera.

Skills:

Meetings

5Completet