O2O外卖外文文献翻译.docx

O2O外卖外文文献翻译.docx

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O2O外卖外文文献翻译

文献出处：

ChellappaR.TheStudyonCustomerSatisfactionDegreeofOnlineTakeawayinO2OMode[J].InformationTechnologyandManagement,2016,6

（2）:

181-202.

原文

TheStudyonCustomerSatisfactionDegreeofOnlineTakeawayinO2OMode

ChellappaR

Abstract

Withthedevelopmentoftheera,especiallytheemergenceoftheInternetandpopularization,theelectroniccommercethesenseoftrulyhadstarted.Today,electroniccommerceissubtlychangingpeople'swayoflife.Asthemarketisscatteredanddisorderlyexistinthesuppliersandcustomers,needtohaveabroad,salesoflarge-scaleandcentralizedprocurementplatform,arisesatthehistoricmomentofO2Onetworkplatform,providesconsumerswithanewconsumptionpatterns.AsmostoftheattentionoffoodandbeveragepartisO2Omorefiercemarketcompetition.DeliverymarketisconsideredtobeafterO2Omodeofgrouppurchasethenextmosthasthedevelopmentinthefieldoffoodandbeverageareas.Jingleforconsumerswantneverleavehome,maximumlimitsavetime.Andforfoodindustrymerchantsdeliveryisthattheyareundertheconditionofnoincreaseincost,alsocanbeoneoftheimportantwaystoincreasetheturnover.

Keywords:

O2Omode,jingle,consumersatisfaction

1Introduction

Nearlytwoyearswiththeemergenceof"Internet+"concept,restaurantO2Oenteredthestageofrapiddevelopmentofthemarket.researchdatashows:

in2014,thelocallifeO2Omarketsizeof235billion,therestaurantO2Omarketaccountedfor40.1%oflocallifeO2Omarketscale,withthehighest94.37billionyuan.O2Omodelthepermeabilityofthehighestindustry-restaurantO2O,aftera"thousandregimentwar"afterthemarketandformedthenew-O2Otake-awaymarketcompetitionfield.Since2014,ali,tencentandotherInternetbusinessleadershavegraduallyjoinO2Otake-awayinthefiercecompetitionofthemarket,toseethattheO2Omodeforcateringtakeoutrestaurantindustrydevelopmentplaysanimportantroleinthefuture.WiththerapiddevelopmentofInternet,moreconsumerschoosethisconvenientandquickwayofeating..O2O,however,thedevelopmentoffoodindustryisstillintheexplorationphase,onlinetrading,offlineintheprocessofconsumptionhaveledtoconsumerdissatisfaction,andcustomersatisfactionisameasureofO2Omodekeyindicatoroffooddeliveryindustrysustainabledevelopment.Isbasedontheconsumer'spointofview,thispaperanalysesthefactorsinfluencingcustomersatisfactionO2Otake-awaymode,putforwardimprovingO2Omodefoodtake-awaycountermeasuresofcustomersatisfaction,promotethecateringindustryhealthdevelopmentoftheO2Omode.

2Theoreticaloverview

2.1O2Omode

Undertheconditionoftherapiddevelopmentofnetworkinformationtechnology,moreandmoreinteractionbetweenreallifeandthenetwork,peoplemoreandmoreinseparablefromthenetworkinformationplatform,servicelifeisgraduallyapproachingthedevelopmentofmobileInternet.Basedonthesupportnetwork,interactionbetweenonlineandofflinevirtualrealitybringupanewbusinessmodel,namelytheO2Omode.

AlexRampell（USA）isthepersonwhofirstsuggestedO2Omode.Inhisview,thenewbusinessmodelforofflinemarketandonlineconsumersrealizeperfecttogether.Intheofflinebusinessopportunitiesandnewmode,tocombinewiththeInternetadvertisingplatformandtradingplatformisplaystheroleoftheInternet.TheInternetistheconsumerinoff-linewaytogettheproductorserviceinformation,customerbyitcanbeasmuchaspossibleinordertoreducecosts,obtainproductsandservicestheywant.AlsoitisworthmentioningthatthisforsettlementofastepisalsocanbedoneontheInternet,thisisO2Omodelcanquicklygrowoneofthekeyfactors.

Vastnetworkusersonlinelookingforpossibleconsumerdemand,afterfinishingthepaymentonline,offlinerealmerchantsaretheyfinishtheshoppingconsumptionintheend.AlexO2OmodeattheheartofrealRampelthought:

basedonthepaymentintheformofO2Omodeofeachorderiserratically,onlinepaymentwayofthequantitativeresultsoftheenterprise,analysisdataaddedgreatpower.

2.2Theconceptofcustomersatisfaction

Customersatisfactionfirstappearedinthefieldofmarketingisin1965,istakestheleadinputtingforwardbytheAmericanscholarCardozo.Forthedifferencesoftheconceptofcustomersatisfactionhasneverstopped.HowardandShethdefinesitas"intheprocessofconsumption,customersthinkhepayscomprehensivecostifyoucanhaveplentyofthegainofapsychological";OliverandLindaisconsideredtobe"itisakindofemotionalstateofmind,whenconsumersaftercompletionofconsumptionexperiencecanbeusedasareferenceofexperienceandconsumerexpectationsandconsumptionexperiencetoreachanagreement";WestbfookandReilly,consideredtobe"isakind