创业计划书获奖.docx

创业计划书获奖.docx

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创业计划书获奖

创业计划书获奖

篇一：

挑战杯获奖作品创业计划书

　　第八届“挑战杯”辽宁省大学生创业大赛

　　目录

　　1执行总结............................................................................................1

　　1.1公司.........................................................................................................1

　　1.2市场.........................................................................................................2

　　1.3投资与财务..............................................................................................2

　　1.4组织与人力资源.......................................................................................2

　　1.5团队创业特色...........................................................................................2

　　1.6公司标识简介...........................................................................................4

　　2项目背景...........................................................................................5

　　2.1产业背景..................................................................................................5

　　2.2服务项目..................................................................................................5

　　2.3公司的优势............................................................................................16

　　2.4发展前景................................................................................................17

　　3市场机会.........................................................................................18

　　3.1市场特征................................................................................................18

　　3.2市场细分................................................................................................19

　　3.3竞争分析................................................................................................20

　　3.4SWOT分析............................................................................................21

　　3.5市场容量................................................................................................22

　　3.6趋势分析与预测.....................................................................................23

　　4公司战略.........................................................................................23

　　4.1公司概述................................................................................................23

　　4.2公司使命与文化.....................................................................................23

　　4.3公司目标与战略.....................................................................................24

　　5市场营销.........................................................................................25

　　5.1目标市场................................................................................................25

　　5.2营销组合................................................................................................25

　　5.3合作伙伴................................................................................................26

　　5.4销售渠道................................................................................................27

　　第八届“挑战杯”辽宁省大学生创业大赛

　　6生产管理.........................................................................................28

　　6.1生产安排.................................................................................................28

　　6.2厂址选择.................................................................................................29

　　6.3项目进度.................................................................................................29

　　6.4生产工艺流程..........................................................................................30

　　7投资分析..........................................................................................30

　　7.1股本结构与规模......................................................................................30

　　7.2资金来源与运用......................................................................................31

　　7.3投资收益与风险分析...............................................................................31

　　8财务分析..........................................................................................33

　　8.1会计报表及附表......................................................................................33

　　8.2会计报表分析..........................................................................................36

　　9管理体系.........................................................................................38

　　9.1公司性质................................................................................................38

　　9.2组织形式................................................................................................39

　　9.3部门职责................................................................................................39

　　9.4创新机制................................................................................................40

　　10风险资本的退出..........