高中英语 Unit 11 The Media单元综合测评 北师大版必修4.docx
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高中英语Unit11TheMedia单元综合测评北师大版必修4
Unit11TheMedia
Ⅰ.阅读理解(共15小题;每小题2分,满分30分)
A
Makinganadvertisementfortelevisionoftencostsmorethanamovie.Forexample,atwohourmoviecosts$6milliontomake.ATVcommercialcancostmorethan$6,000asecond.Andthatdoesnotincludethecostofpayingforairtime(播送时间).Whichismorevaluable,theprogrammeorthead?
Intermsofmoney-andmakingmoneyiswhattelevisionisallabout-thecommercialisbyfarthemoreimportant.
Research,markettesting,talent,timeandmoney-allcometogethertomakeuswanttobuyaproduct.Nomatterhowbadwethinkacommercialis,itworks.Thesalesofcharmwentuponcetheadsbegan.TVcommercialsactuallybuytheirwayintoourhead.We,inturn,buytheproduct.
Andtheadsworkbecausesomuchtimeandattentionaregiventothem.Herearesomerulesofacommercialadmaking.Ifyouwanttogetthemiddleclassbuyers,makesuretheannouncerhasatough,manlyvoice.Putsomepeopleintheadwhoworkwiththeirhands.Ifyouwanttosellproductstoupperclassaudience,makesurethatthehouse,thefurniture,andthehairstylearethetypesthatthegroupidentifieswith.Ifyouwantthebuyertofeelsuperiortothecharactersellingtheproduct,thenmakethatpersonsostupidorsillythateveryonewillfeelgreatabouthimselforherself.
Welaughatcommercials.Wedon'tthinkwepaythatmuchattentiontothem.Butevidenceshowswearekiddingourselves.Themakingofacommercialthatcostssomuchmoneyisnotkidstuff.It'sbig,bigbusiness.Andit'stellinguswhattothink,whatweneed,andwhattobuy.Toputitsimply,theTVcommercialisaformofbrainwashing.
【语篇解读】 本文主要介绍了电视商业广告的作用。
1.TVcommercialsaremoreimportantthanotherprogrammestotelevisionbecause________.
A.theybringingreatprofits
B.theyrequirealotofmoney
C.theyarenotdifficulttoproduce
D.theyattractmoreviewersthanotherprogrammes
【解析】 推理判断题。
根据第一段可知,正因为商业广告能带来很大的利润,所以对于电视来说,它们比其他节目都重要。
【答案】 A
2.ThepurposeofalltheeffortsmadeinturningoutTVcommercialsisto________.
A.persuadepeopletobuytheproduct
B.showhowvaluabletheproductis
C.testthemarketvalueoftheproduct
D.makethemasinterestingasTVmovies
【解析】 推理判断题。
根据第二段第一句可知,商业广告所做的一切努力都是为了促使人们去买商品。
【答案】 A
3.Fromtherulessetformakingcommercialads,wecanseethat________.
A.themiddleclassbuyerlikestoworkwithhishands
B.themorestupidthecharacters,themorebuyersoftheproduct
C.addesignersattractdifferentpeoplewithdifferentskills
D.anupperclassbuyerismoreinterestedinhousesandfurniturethanamiddleclassbuyer
【解析】 推理判断题。
由第三段内容可知,为了吸引不同购买力的顾客,商业广告设计者使用不同的手段来宣传产品。
【答案】 C
4.Itisbelievedbythewriterthat________.
A.fewpeopleliketowatchTVcommercials
B.TVcommercialsareagoodguidetobuyers
C.TVcommercialsoftenmakepeoplelaugh
D.peopledonotthinkhighlyofTVcommercials
【解析】 推断判断题。
由文章最后一段中“Wedon'tthinkwepaythatmuchattentiontothem.Butevidenceshowswearekiddingourselves.”推断可知答案。
【答案】 D
B
Homebuyersnationwidearewatchinghousingpricesgoup,up,andup.“Howhighcantheygo?
”isthequestiononeveryone'slips.
“It'scrazy,”saidTim,whoislookingforahousenearthebeach.“In1993,IboughtatwobedroomhouseinVenicefor$70,000.MyfriendsthoughtthenthatIwasoverpaying.Fiveyearslater,Ihadtomove.Isolditfor$230,000,whichwasaniceprofit.Lastyear,theexactsamehousewasforsalefor$510,000!
”
Itisaseller'smarket.Homebuyersfeelliketheyhavetoofferatleast10%morethantheaskingprice.Donna,anewownerofaonebedroomhouseinVeniceBeach,said,“That'swhatIdid.Itoldtheownerthatwhateveranyoneoffersyou,I'llgiveyou$20,000more,underthetable,soyoudon'thavetopayyourrealtor(房地产经纪人)anyofit.Iwastiredoflooking.”
Timsaid,“Whetheryoudecidetobuyordecidenottobuy,youstillfeellikeyoumadethewrongdecision.Ifyoubuy,youfeellikeyouoverpaid.Ifyoudon'tbuy,youwanttokickyourselfforpassingupagreatopportunity.”
Everyonesaysthebubble(泡沫)hastoburstsometime,buteveryonehopesitwillburstthedayaftertheyselltheirhouse.Evengovernmentofficialshavenoideawhatthefuturewillbring.“Allwecansayisthat,inevitably,_thesethingsgoincycles,”saidthestatedirectorofhousing.“Whatgoesupmustcomedown.But,asweallknow,housingpricesalwaysstayupalittlehigherthantheygodown.Soyoucan'tloseoverthelongrun.Twentyyearsdowntheroad,yourhouseisalwaysworthmorethanyoupaidforit.”
【语篇解读】 本文是一篇新闻报道。
房价节节攀升,购房者望房兴叹,真不知道无休止的涨价何时是尽头。
5.Whatallthepeoplearetalkingaboutis________.
A.wheretheycanbuygoodhouses
B.howhighthehousingpricewillbe
C.whenhousingpricescanbecontrolled
D.whypeopleenjoybuyinghouses
【解析】 细节理解题。
根据第一段第二句可知,众人关心的是房价将涨多少。
【答案】 B
6.ItcanbeinferredfromParagraph3that________.
A.it'snoteasyforpeopletobuyasuitablehouse
B.thehousingpriceinVeniceBeachhasgonedown
C.therealtorcanmake$20,000foreachnewhouse
D.Donnaenjoyedlookingforhousesallthetime
【解析】 推理判断题。
为了买到房子,买主不得不私下多支付10%的费用,由此可推断出想买一套合适的房子不容易。
【答案】 A
7.Theunderlinedword“inevitably”inParagraph5isclosestinmeaningto________.
A.surely B.luckily
C.strangelyD.terribly
【解析】 词义猜测题。
结合本句后半部分中的“thesethingsgoincycles”以及下一句中的“Whatgoesupmustcomedown”可推测inevitably意为“确定地,不可避免地”。
【答案】 A
8.Thebesttitleforthispassagewouldbe________.
A.FoolishHomebuyers
B.AnUnfairMarket
C.AWrongDecision
D.CrazyHousingPrices
【解析】 主旨大意题。
第一段点明了文章的中心话题,再结合下文中提到的令人目瞪口呆的房价可知,D项(疯狂的房价)最能概括文章大意。
【答案】 D
C
(2016·武汉39中高一上期末)Ihaveaneighborwecall“Happy”.Ihaveneverseenherangryatanythingandneverheardhersayaharshwordtoanyoneoraboutanyone.
HappyandherhusbandBen,70,haveahugegarden.Theyspentmanyhappyhourstogetherworkingonit.MostoftheneighborswatchedinterestinglyasBendoubledthesizeoftheirgarden.AsthecostoffoodclimbedfasterthanBen'sbeans,weallwishedwealsohadsuchalargegarden.Astherestofusspentourdollarsatthemarket,Happycouldbeseenpickingbeansinherbackyard.
Lastmonth,HappyandBeninvitedmostoftheneighborhoodoverforan“alldayfoodfestival”.Weweretoldtobringglovesandarriveveryearlyinthemorning.Wedidn'tknowwhatwasabouttotakeplace.
By9:
00am,therewerenineofusinthegardenpickingtomatoes,beans,okra,andsquash.By10:
00am,therewaslotsoflaughter.Wesharedalotofstories.Byfiveo'clock,everyonewasalittledrunkfromthewineandbeer.Afterdinner,weplayedgames.Aswewereleaving,HappyandBenhandedeachofusashoppingbagfilledwiththebountyoftheday,alreadypackagedandfrozen.Whatadelightfulgift!
Well,thepointwasn'tsomuchaboutthefood.Thetruegiftwasadayoffriendsenjoyingoneanother'scompany.NoneofitwouldhavehappenedifithadbeenforHappyandBen'sgarden.Nowtheyhaveablogaboutgardeningincasewedecidedtoplantagarden.AndIamsoproudofmytomatoplants!
【语篇解读】 这篇短文中作者主要介绍了自己的邻居,他们有一个自己的花园,里面种植了很多瓜果蔬菜。
一次这对夫妇邀请邻居们去他们的花园里面做客,并赠给他们许多花园里面出产的东西。
从而让很多邻居开始建设自己的小花园。
9.AccordingtoParagraph2,Peoplewishedtheyalsohadagardensothat________.
A.theycouldspendhappytimestogetherwiththeirfamilyinit
B.theycouldgrowvegetablesandsellatthemarket
C.theycouldinvitetheirneighborsandholdpartiesinit
D.theydidn'thavetospendsomuchmoneyonfood
【解析】 推理判断题。
根据第二段“AsthecostoffoodclimbedfasterthanBen'sbeans,weallwishedwealsohadsuchalargegarden.Astherestofusspentourdollarsatthemarket,Happycouldbeseenpickingbeansinherbackyard.”描述,可知人们主要是想节约买食物的钱,故选D。
【答案】 D
10.ForwhatpurposedidHappyandBeninvitetheneighborstotheirgarden?
A.Toaskthemtoattendabirthdayparty.
B.Tohelpthemgettoknoweachother.
C.Toletthemenjoywhattheygrewinthegarden.
D.Toaskthemtosharesomeinterestingstories.
【解析】 细节理解题。
根据短文第四段描述,可知他们主要是让邻居来分享他们在花园中种植的东西,故选C。
【答案】 C
11.Whatdidthewritermostprobablythinkofthetimehespentinthegarden?
A.Hethoughtitwastooshortbutenjoyable.
B.Hethoughtitwaswonderful.
C.Hethoughtitwasnotasgoodashethought.
D.Hethoughtitwastooterrible.
【解析】 推理判断题。
根据最后一段“Well,thepointwasn'tsomuchaboutthefood.Thetruegiftwasadayoffriendsenjoyingoneanother'scompany.NoneofitwouldhavehappenedifithadbeenforHappyandBen'sgarden.”描述,可知他认为在这个花园里面度过的时光好极了。
故选B。
【答案】 B
12.Wecaninferthat________.
A.HappyandherhusbandBendon'tlikespendingtimewithothers
B.HappyandherhusbandBensometimesquarrelwitheachother
C.HappyandherhusbandBenareagenerousandwarmheartedcouple
D.HappyandherhusbandBenliveonthefoodtheygrowintheirgarden
【解析】 推理判断题。
根据短文第四段描述,可知这对夫妇是慷慨热心的人,故选C。
【答案】 C
D
(2016·宁夏六盘山高一上期末)Attimesweallgetangrywhenwearedriving.Itmightbebecausewearestuckinatrafficjamorstuckbehindaveryslowdriver.Itmightbebecausewethinkanotherdriverhasdonesomethingverystupidanddangerous.Whateverthereason,itseemsthatgettingangryinacarissomethingwhichhappensmoreandmoreoftenandthereisnowaspecialtermforit“roadrage”.Someexpertseventhinkthatroadrageisakindofmentalillness!
Howcanwerecognizethis“illness”ofroadrage?
Therearetwokindsofroadrage:
aggressivedrivingandaggressivereactionstothewayotherpeoplearedriving.Aggressivedrivingcantakedifferentforms:
●Drivingmuchfasterthanthespeedlimit.
●Increasingyourspeedveryquickly.
●Drivingveryclosebehindthecarinfrontandsoundingthehornorflashingtheheadlights.
●Changinglanesverysuddenlyandblockinganothercar.
●Movingintoaparkingspacewhereanothercaristryingtopa