BEC高级口试真题.docx

BEC高级口试真题.docx

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BEC高级口试真题

BEC高级口试真题

BEC高级口试真题1

Part1:

Whereareyoufrom?

Tellmemoreaboutyourstudyandwhichpartyoufindismostinteresting?

WhateffectdoesinternethaveonChineseworklife?

Part2:

Sale:

Theimportantofknowingcustomerneedandpreference

（不好意思，只关注了这个）

Researchanddevelopment:

Theimportantofensuringstaffmeetdeadline.

Part3:

Outsourcing:

Discuss:

Advantagesofoutsourcing.

Howcanoutsourcingbemonitored

09年5月BEC高级口试真题：

口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。

我听说的试题。

食品安全（三鹿事件）-问的是企业名牌的重要性

怎样通过媒体传播自己企业的名牌形象（注意已经是名牌）

还有你的名字的汉语读法。

你来自哪里。

互联网对中国居民消费习惯的影响

BEC高级口试真题2

1.Tellmesomethingaboutyoursstudy?

2.Tellmeaboutyourambitions。

3.TowhatextentdoyouthinkIThasinfluencedChina?

第二部分

Minipresentation（about1minuteeach）

Candidatesun4102'schoiceoftopic（outof3options）

Theadvantageofflexiblepricepollicy

第三部分

Collaborativetask

in-housetrainingprogramme

Youarethepersonalmanagerofacompany.Youhavebeenaskedtodecidewhetheritisneccesrytobringinin-housetrainingprogramme.

Discussthesituationtogether,anddecide:

1.Theadvantageofin-housetrainingprogramme

BEC高级口试真题3

I

1.CustomerRelations:

theimportanceofmakingcustomersfeelvalued

2.Companygrowth:

theimportancetoacompanyofcontrollingexpansion

3.Marketing:

howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany

4.TimeManagement:

theimportanceofplanningworktimeeffectively

5.ProjectDevelopment:

howtoensureinter-departmentalco-operationonnewprojects

6.Purchasing:

howtoevaluateandselectnewproducts

7.PersonnelManagement:

theimportancetoacompanyofhavingwellmotivatedstaff

8.StrategicPlanning:

howtodecidewhethertopurchaseorrentcompanypremises

9.Sales:

howtoensurethatpricelevelsfornewproductsaresetappropriately

10.CommunicationSkills:

theimportanceofforeignlanguagetrainingforselectedemployees

11.Advertising:

howtoselectasuitableagencytohandleacompany’sadvertising

12.Finance:

howtodecidewhethertofloatacompanyonthestock-market

13.Marketing:

theimportancetoacompanyofofferingitsproductsontheworld-wideweb

14.StaffTraining:

howtoevaluatetheeffectivenessofcompanytrainingprogrammes

15.CompanyGrowth:

howtodecidewhenitistherighttimeforabusinesstoexpand

16.PublicRelations:

theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture

17.Recruitment:

howtoensurethatthebestcandidateforapostisselected

18.InformationManagement:

howtoanalyseandmakeeffectiveuseofinformation

19.Sales:

theimportanceofbrandimageinensuringthatproductsorservicessellwell

20.Technology:

theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments

21.QualityControl:

howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards

22.ProductPromotion:

howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice

23.ProductManagement:

theimportanceofteamworkfortheeffectivemanagementofprojects

24.HealthandSafety:

howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany

25.Technology:

theimportanceofcomputerskillsfortheworkplaceofthefuture

26.Communications:

howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications

27.StaffDevelopment:

howtoadministerastaffbudgeteffectively

28.MarketResearch:

theimportanceoffindingoutaboutcustomers’habitsandattitudes

29.FinancialManagement:

howtoidentifywaysofreducingcostsinacompany

30.Communication:

howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany

31.Communicationskills:

theimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironment

32.PersonnelManagement:

theimportanceofprovidingemployeeswithclearjobdescriptions

33.CompanyGrowth:

howtoensurethatcompanygrowthproceedsattheoptimumrate

34.TimeManagement:

howtomanageaheavyworkloadeffectively

35.HealthandSafety:

theimportancetoacompanyofhavingaHealthandSafetypolicy

36.HumanResources:

howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformance

Samples（部分口语试题参考答案）

1、CustomerRelations:

howtomaintaincustomerinterestinacompany’sproducts

Asisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.

First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.

Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.

2、Howtofillakeyvacancy

Inordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.

Itwillbeginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.

Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.

Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.

Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyandattractiveenoughtogetthecandidatetheywant.

BackgroundInformation

3、CareerPlanning:

howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies

CareerPlanning

Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.

CareerDevelopment:

theimportanceofacquiringarangeofskillsthroughoutyourcareer

Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.

4、HumanResources:

howtoprovideeffectivesupportfornewmembersofstaff

Training:

Theimportanceofacontinuousprogrammeofstafftrainingwithinacompany

StaffManagement:

howtoachieveandmaintainhighmotivationamongaworkforce

MotivatingEmployees:

Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided

（1）compensationthatisalignedwiththeirperformance,

（2）jobsecurity,（3）aflexibleworkschedule,and（4）employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.

5、MarketingResearch

Managerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequireformalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyitsnewsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheardofBarat,howtheyheard,whattheyknow,andhowtheyfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnotprovidethedetailedinformationneeded.Managerswillneedmarketingresearch.

Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindingsrelevanttoaspecificmarketingsituationfacinganorganization.Everymarketerneedsresearch.Marketingresearchersengageinawidevarietyofactivities,