10封回复率高的开发信.docx

10封回复率高的开发信.docx

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10封回复率高的开发信

不同情况挖掘的客户，回复开发信都是不一样的。

下面我们把一些开发信模板集合整理了，供大家参考。

一、找到具体的联系人，来让开发信的成功率数倍的提高。

1.在询问相关业务联系人的时候，如果是已经知道联系人，却还不知道联系方式，可以这么说：

Re:

HiMary,canyoutellmetheemailofMr.XXXX?

DearMary,

Hopeyouhaveanicedaytoday

CanyoutellmetheemailaddressofMr.XXXX?

Iwouldverymuchappreciateyourhelp.

Bestregards,

XXX

这样mary会有很大概率觉得这封邮件来自一个已有的供应商或者熟人。

如果对方问起来，你是谁，你再可以解释一下。

这样进一步沟通便不会让客户觉得冒昧了。

2.还有一种情况是你不知道联系人也不知道联系方式的情形下，询问相关业务的联系人时，可以是：

Re:

HiMary,mayIaskyouforafavor?

DearMary,

HopeyouhaveanicedaytodayJ

WeareaqualifiedsupplierofXXXCompany,wecanhelpyoutosaveatleast15%ofyourpurchasingcostforproductXXXXX.

MayIaskyouforafavor?

Whoshouldwecontactforevaluatingthisfurther?

Iwouldverymuchappreciateyourhelp.

Bestregards,

XXX

二、倘若你找到一个客户，客户产品线里还没有本公司产品，对于你来说是个潜在的机会。

如果是个大客户，开发的周期会很长，因为大公司做决策流程很长，需要不同部门的审批。

DearJohn,

Ijustvisitedyourwebsite,andfoundthatyouarenotofferingXXXproductstoyourcustomeryet.

ThesalesofXXXXproductinyourlocalmarketgrowsveryfast.Thesalesareexpectedtobeveryhotin2014.

MayIgiveyoualittlemoreinformationregardingXXXproductsforyourstudy?

Target:

Ittargets30-40yearsoldman.

Features:

Pricerange:

Landedcostforyou:

Estimatedsalesforyou:

BTW,wehavesamplesready,doyouneedasampletoevaluateit?

Bestregards,

XXX

这封开发信的重点在于让客户知道有这么一款产品，市场上销量不错。

产品介绍的侧重点在于便于让客户直观地评估该产品带来的收益，所以一些信息如目标市场价，采购成本，销量等都很有帮助。

所以我们初期的目标应该设定为让客户接受这个产品，第二步的目标是让客户接受我的公司。

如果客户第一步对产品感兴趣了，此时要及时介绍公司，证明你们有能力提供高品质的产品，保障供应。

三、针对你的老客户，好久都没有下单了，通过怎样的开发信来激活呢？

1.

ByDr.MelLuthy,ChiefEditor,

Wevalueallourbusinessrelationshipswithcustomers.Wehaveespeciallyenjoyedsupplyingyourpaperneedsforthelastfiveyears.Youunderstand,then,whyweareconcernedthatyouhavenotplacedanorderforthelastsixmonths.Ifwehaveoffendedyouinanyway,wesincerelyapologizeandwanttoregainyourgoodwill.Wewouldappreciateknowinghowtoserveyoubetter.

Wehaveenclosedbrochuresofournewfallproducts.Sincewehaveservedyouforsuchalongtime,wecanofferyoupricesthatcomparefavorablywiththepricesonyourpreviouscontract.Weareconfidentthatbothournewandstandardproductscanmeetyourneedsineveryway.Wehopetohearfromyou.

2.

ByDr.MelLuthy,ChiefEditor,

Lastyearwasagreatyearforus.Why?

Becausewehadtheprivilegeoffillingseverallargeordersforyou.Wehavenotheardfromyouforseveralmonths,soitseemsthatyouhaveforgottenus.Didwedosomethingtooffendyou?

Orhaveyoubeensobusythatyouinadvertentlyoverlookedyourneedtoreorder?

Providingexcellentservicetoourcustomersisveryimportanttous.Sincewewouldhatetoloseyouasoneofourmostoutstandingcustomers,reestablishingourrewardingbusinessrelationshipistoppriority.IsthereatimethatImightmeetwithyoutodiscussyourconcerns?

Pleasecallmeat555-5555,andIwillfindatimethatisconvenientforyou.

Wereyouawarethatlastyearseveralofourproductswonawardsforqualityandaffordability?

Andthatwehaveanewlineofcleaningproductsthatisenvironmentallyfriendly,yetpowerful?

Pleasetakeamomenttoreconsiderwhetheryouwanttomissoutonthequalityproductswecanprovideatsuchanominalcost.

3.

ByDr.MelLuthy,ChiefEditor,

OvertheyearsyouhavebeenaloyalDoecustomer,andwehaveenjoyedmeetingyouroffice-supplyneeds.However,wehavenotreceivedanorderfromyouinoverthreemonths,andweareconcerned.Isthereanywaywecanimproveourservicetoyou?

Weareawarethatduringthetruckingstrike,manyofourcustomerscouldnotgettheirordersfilledquickly.SincethenwehavetakenstepstoensurethateveryDoecustomerreceivesprompt,reliableservice.Willyoupleaseletmeknowifwecandoanythingtowinyouback?

Ihaveenclosedacopyofournewfallcatalog.Callmepersonallyat555-5555ifIcanhelp.

四、客户已有现有的合作供应商，怎么争取让自己取而代之？

1.不断开发适合市场需要的新品，推荐给客户，如果新品被选中，则可以顺利建立关系。

以公司新品推荐为由，引起客户对新产品的好奇心。

HiJohn,

Goodmorning!

WeareacandidatevendorforXXXcompany,currentlyweareservingXXXX，XXXXcustomers（先给2个大客户的名字，最好是同目标客户时同类的。

）.WehavepassedISO9001,andourproductshaspassedUPCcertificate.Weareveryconfidentthatyoucanrelyonusasacapablevendor.

Iamwritingtointroduceanewproducttoyou.Thisproductistargeting20-29years’lady.ThesalesinXXXmarkethaveproventobeverysuccessful.Withinonly2months,thesaleshavereached100000units.Inoticedfromyourwebsite,that20-29years’ladyisoneofyourmajorclientele,sointroductionofproductXXXshouldbeabigsaleshitforyou.

BTW,wehavethesamplesready.DoyouwanttoevaluatethisnewproductXXXX?

Bestregards,

XXXXX

2.想从别人那得到好处，那就先帮助别人吧。

考察客户网站，看看客户的用户对于现有产品的反馈和投诉，试图解决这些不被现有供应商重视或者解决不了的问题，这些应该是客户很关注的。

这种先帮客户克服存在问题，客户会感恩，增进感情，会让客户更感觉到你的专业以及实力等。

RE:

HiJohn,

Goodmorning!

Ijustvisitedyourwebsite,andstudiedyourcustomers’feedbackonyourproductXXXX.Itsoundsthatyourcustomers（390customersremarkedonline）aredemandingto:

XXXXX陈述一下客户潜在的问题。

Wehavesuccessfullyhelped20customerssolvedthisproblem.XXXXX（描述一下细节，给点具体的信息。

不要太详细，留个伏笔，下次再联系他）

VerybrieflyaboutABCCompany,wehaveabundantexperienceservingXXXX，XXXXcustomers（先给2个大客户的名字，最好是同目标客户时同类的。

）.WehavepassedISO9001,andourproductshaspassedUPCcertificate.Weareveryconfidentthatyoucanrelyonusasacapablevendor.

Mayyougivemeachancetopresentyoumoreinformationonthis?

Iwillbegladtosendyoumoredetailedinformationuponyourconsent.

Bestregards,

XXXX

3.考察客户销量比较大的款式的产品，研究看是否有方法可以在保证质量的情况下，大幅度降低成本，通过价格吸引客户。

当客户有其他的合作供应商时，以降低成本为诱饵，是常用的方式，可谓屡试不爽。

HiJohn，

Goodmorning!

WeareacandidatevendorforXXXcompany,currentlyweareservingXXXX，XXXXcustomers（先给2个大客户的名字，最好是同目标客户时同类的。

）.Iamwritingtotellyou,thatweareabletocutyourcostforXXXitemby20%,thankstothecurrentbreak-throughinnovationontheproductionprocess.

Thereductionincostwillnotinanywayinfluencethequality.WehavepassedISO9001,andourproductshaspassedUPCcertificate.

Whatproductsareyoucurrentlypurchasing?

MayImakeanoffertoyoubasedontheseitemsforyoutocompare?

Bestregards,

XXXXX

针客户产品线已经有本公司相关产品，供应商是同行时。

在初步建立联系的时候，要仔细考察客户的产品，市场定位，市场对于产品的偏好，要求，并考察客户现有供应商的短板。

五、

Dearxxx,

Verygladtoknowfromyourwebsite,thatyouaretheleadingwholesalerofplasticproductswithmostprestigiousquality.

Tobeevenmoresuccessful,youmightlookforaverycapable&reliableproducingsupplier.XXXisagoodoneforyoutorelyon.WehavepassedISO9001since2005,andourproductshasCEcertificate.

OursatisfiedcustomersincludeDupont,Demag,Weland,Cas,Aliplast.Iamveryconfidentthatwhenyouworkwithus,youwillhavethesamesatisfaction.

Canyoudomeafavor?

Whatweshoulddotoapplyfor&becomeyournewvendor?

Bestregards,

XXXX

六、

这封开发信对公司进行了一个介绍，写的也比较详细。

大家自行修改与自己产品和公司相关的内容。

DearJohn,

Goodmorning!

Ijustvisitedyourwebsite,andknowthatyouaretheleadingwholesalerinPolandforfashionablegloves,withprestigiousreputationforthequality.

Youmaybehappytofindanewreilaiblesourceofgloveswithsuperiorquality&Reasonableprices.YoucanselectfromanabundantvarietyofpremiumqualityJeanswithstylishoriginaldesignsupdatedevery6monthes.

OurfactoryhasacapacityofXXXXglovesmonthly,probablythelargestinChina.Since2009,wehavepassedISO9001,andallourproductshasCEcertificate.Iattachthecertificateimagesinthenextemail,pleasefindthem.

OursatisfiedcustomersincludeXXX,XXX&XXX.Iamconfidentthatwhenyouworkwithus,youwillhavethesamesatisfactionlikethem.

Toenableyoutogetagoodunderstandingofourqualityandservice,wewouldliketoextendaveryspecialofferforyourfirstsampleorder,with15%（onlylimitedtothefirstcontainer）.

Inthenextemail,Iwillattachyoutheproductcatalogs.Pleasetellmewhatitemsaremoresalableforyou.

Bestregards,

Sam

PS:

Wearealsoverycapabletocustommakeforyou.Pleasejusttellmethestylesyouselect.

七、

给一个日本客户的开发信，我们知道日本人工作一惯是严谨的，所以信中强调了满足质量标准。

根据自己的业务情况修改即可。

DearXXX,

Goodmorning!

Iamverygladtoknowyoufromyourprofessionalwebsite,youaretheleadingcompanyinJapanformachinevisionsystem.Ialsonoticethatyoupaymuchattentiontoloweryourcostforqualitymachinevisionsystem.ThatiswhereIcanbeofhelp.

MayIintroducemyselftoyou?

IamXXX,fromXXXX.WehavebeeninmachinevisionsystemindustryformorethanXXXyears.Iamconfidentthatwearecapabletomeetyourqualitystandard,whilecuttingyourcostbyatleast10%.Pleasebesure,wearealsoverycapabletocustomproducewithyourdrawings.

Toenableyoutoevaluateourquality,mayIinviteyoutovisitourfactory?

（或者：

mayIsendyouasample?

）

Bestregards,

XXXX

Re:

areliableveteranTyresupplierwith20yearsprofessionalexperience

八、

开门见山，通过客户的利益着手。

DearXXX,

Agoodsupplierwillsaveyoumoneyandbefreefromtrouble.Qualitymeansalotforatyrewholesalerlikeyou.Tobesafefromcustomercomplaints,youmayneedaveryreliablesuppliertocounton.Wearearightoneforyou.

XXXhasalready20yearsprofessionalexperienceinXXXtyre,&XXXtyre.OurfactorypassedXXXX.CustomerslikeXXXX&XXXXareverysatisfiedwithourtyresformanyyears.

Toletyouhavemoreideasaboutourtyres,inaseparateemail,IwillsendyouourtestingreportbySGS.

Wewouldverymuchwelcomeyourenquiry,surelyyouwillgetourbestprice.

Bestregards,

XXXX

九、

标题以折扣吸引客户眼球的形式。

内容也表示先建立同客户的关联感，以照片证明可信度等，是一封很让人心动的开发信。

不过，要是外贸小伙伴要借鉴，别忘了修改产品词。

标题Re:

Loweryourcostforbasketspurchaseby20%mor