消费者行为学基本概念.docx
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消费者行为学基本概念
消费者行为学基本概念
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3.绿色消费greenconsumption
4.Avoidance-avoidanceconflict双避冲突
5.大规模定制masscustomization
6.崇拜式产品cultproduct
7.互动式营销interactivemobilemarketing
8.Culturalvalues文化价值观
9.Consumptionmicrocultures消费微文化
10.Means-endchainmodel手段目的链模型
11.自我概念self-concept
12.身份营销identitymarketing
13.Self-esteem自尊
14.延伸自我extendedself
15.自我意识self-consciousness
16.自我意象一致模型self-imagecongruencemodels
17.Gendersocialization性别社会化
18.形体意象bodyimage
19.品牌个性brandpersonality
20.品牌资本brandcapital
21.Brandequity品牌资产
22.价值观与生活方式系统valuesandlifestylesystem
23.生活方式 lifestyle
24.生活方式营销观点lifestylemarketingperspective
25.身份文化statusculture
26.Symboliccommunity象征性团体
27.消费者群体consumergroup
28.联合品牌策略co-brandingstrategies
29.认知一致性原理principleofcognitiveconsistency
30.自我知觉理论self-perceptiontheory
31.社会判断理论Socialjudgmenttheory
32.认知失调理论theoryofdissonance
33.得寸进尺技术foot-in-the-doortechnique
34.多属性态度模型Multiattributeattitudemodels
35.态度功能理论functionaltheoryofattitudes
36.Attitudetowardtotheadvertisement对广告的态度
37.态度追踪attitudetracking
38.按次计费pay-per-view
39.Fakeblogs假博客
40.Theoryoftrying尝试理论
41.Sleepereffect睡眠效应
42.Permissionmarketing许可营销
43.信息源可信性sourcecredibility
44.sourceattractiveness信息源吸引力
45.平衡理论balancetheory
46.双因素理论two-factortheory
47.非真人的代言人——NonhumanEndorsers
48.文化含义culturalmeaning
49.Match-uphypothesis匹配假说
50.知识偏见knowledgebias
51.Reportingbias报告偏见
52.Haloeffect晕轮效应
53.广告疲劳advertisingwear-out
54.双因素理论two-factortheory
55.支持性论述supportivearguments
56.Refutationalarguments反驳性论述
57.比较式广告comparativeadvertising
58.精细加工可能性模型elaborationlikelihoodmodel
59.Peripheralroute外围路线。
60.Hyperchoice过度选择
61.理性的观点(Rationalperspective)
62.购买冲力(Purchasemomentum):
63.有限型决策limitedproblemsolving
64.Habitualdecisionmaking习惯型决策
65.扩大型问题解决extendedproblemsolving
66.Actualstate实际状态
67.Needrecognition需要识别
68.Internalsearch内部搜寻
69.定向学习directedlearning
70.Idealstate理想状态
71.Opportunityrecognition机会识别
72.Externalsearch外部搜寻
73.Mentalaccounting心理账户
74.Ongoingsearch购买中搜寻
75.Mentalaccounting心理账户
76.产品定位productpositioning
77.定位产品locatingproduct
78.Exemplarproducts典型产品
79.产品信号productsignal
80.Country-of-origin产品原产地
81.Consumersatisfaction消费者满意
82.非计划购买unplannedbuying
83.价值-质量关系price-qualityrelationship
84.冲动购买impulsebuying
85.Consumerdissatisfaction消费者不满意
86.购物倾向shoppingorientation
87.Storeimage商店形象
88.购买点刺激POPpoint-of-purchasestimuli
89.Lateralcycling横向循环
90.参考群体referencegroup
91.游击营销(GuerrillaMarketing)
92.Brandcommunity品牌社区
93.Membershipreferencegroups(成员型参考群体)
94.Avoidancegroups(回避群体)
95.Antibrandcommunities(反品牌社区
96.Decisionpolarization(决策分化)
97.Homeshoppingparties(家庭购物聚会)
98.OpinionLeadership意见领袖
99.病毒营销(ViralMarketing
100.消费者部落consumertribe
101.Aspirationalreferencegroups(渴望型参考群体)
102.Marketmaven(行家)
103.组织决策(OrganizationalDecisionMaking)
104.Straightrebuy直接重购
105.nuclearfamily核心家庭
106.Consensualpurchasedecision(意见一致型购买决策)
107.家庭生命周期:
FamilyLifeCycle
108.家庭决策(familydecisionmaking)
109.Modifiedrebuy修正重购
110.extendedfamily扩展家庭
111.Accommodativepurchasedecision(折中型购买决策)
112.消费社会化:
ConsumerSocialization
113.组织购买者(Organizationalbuyers)
114.B2B营销者(Business-to-business(B2B)marketers)
115.Newtask新购
116.Sandwichgeneration(三明治的一代)
117.Boomerangkids(归巢孩子
118.非人类家庭成员:
NonhumanFamilyMembers
119.Autonomicdecision(自主决策)
120.Syncreticdecision(融合决策)