旅游产品开发的新视角外文文献翻译2014年译文3300字.docx
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文献出处:
Hill,John.Anewperspectiveoftourismproductdevelopment:
TheCaseofSouthKorea[J].TheJournalofInternationalTravel,2014,35(3):
125-141.
(声明:
本译文归百度文库所有,完整译文请到百度文库。
)原文
Anewperspectiveoftourismproductdevelopment:
TheCaseofSouthKoreaHill,John
Abstract
Asthetourismconsumptionrisingdemandforpersonalized,tourismconsumer’sindependentparticipationconsciousnessenhancement.Tourismproductdevelopmenttomeetthegrowingdemandforpersonalized,touristspayattentiontotheexperienceoftouristsiscrucial.Thedevelopmentofmodernsocietyandthechangeofconsumptionconcept,tourismaremorelikelytoexperiencethereallifeexperience,enhancefeelingsofself-realization.Theauthenticityofthetouristexperience istheculturalmeaningoftourismactivities.
Inthestudyoftourismexperience,authenticityisoneofthecoreissues.Thestudyofexperienceoftourismauthenticity,notonlyhastheoreticalsignificanceofculturalstudies,andhasaguidingsignificancetotourismdevelopment.Inrecentyears,tourismresearchinthefieldofauthenticityastheacademicconcernincreasingly,especiallyintermsoftourismculture,fromtheperspectiveoftourismexperiencelessresearchofthetourismproductdevelopmentresearch.
Keywords:
authenticity;Experience;Tourists;Tourismproductdevelopment
1Tourismproductdevelopmentprocess
ContrastthestatusofthepreviousSouthKoreantourismproductdevelopment,behelpfulforusinthetourismproductdevelopmentintheeraofexperienceeconomyintomoretargetedexperienceelements,enhancingthemarketvalueoftourismproducts.InSouthKoreatourismproductofthemarketbythebuyertotheseller'smarket,sellingchanges-thethreestagesofbuyer'smarket.
1.1Thefirststage
Thecharacteristicsofthisstageisgiveplaytotheresourceadvantageofprimary
characteristicsofsupplyorientedseller'smarket,isalsothenumberoftouristproductinnovationstageofdevelopment,especiallythenumberoftouristspots.Before1987,nearly70%oftouriststouriststravelpurposeis,arguably,thehistoryofSouthKoreatourismisinaccordancewiththehistoryoftourismproducts.Thisonephase,thesouthKoreantourismunderthepolicyofopeningtotheoutsideworldandinvigorating,startedfromthepastpoliticalreception,culturalexchangeisgivenpriorityto,togiveprioritytowithbusinessservices,earningforeignexchangeofeconomicbusiness,thetourismmarketisbasicallyaseller'smarket,tourismproductinnovationbasicworkmainlyfocusedongivingfullplaytotheadvantagesofresources,expandthenumberoftouristspots.SouthKoreatourismproductsinthisperiodisgivenprioritytowithprimaryresources,varietysingle,thestructureisnotcomplete,relymainlyontheincreaseofthenumberofthetouristattractionsandtourismfacilitiestomeettheneedsoftourists.Traditionalonthebasisoftheresourcesoftourismproductsisveryrich,SouthKoreatourismproductdevelopmentbasedontourismasthebreakthroughpoint,toKoreancultureasthemainbodyofthepurposeoftherapiddevelopmentofmarketmonopolytoSouthKoreatourismproductsplayanimportantrole
1.2Thesecondstage
Thisstageisthecontinuingdevelopmentoftourismatthesametime,begintopaycloseattentiontothespecialtourismproductsandthedevelopmentofspecialtourismproducts.Afterthefirstphaseofdevelopment,asouthKoreantouristproductandhavebeenabletoputintothemarketonalargescale,butthesametimetheworldtourismmarketconsumptiontrendtowards,purepurposeofproductsinthemarketspacegraduallynarrowing,realspecialtourismandspecialtourismproducts,tourismmarketamajorAsiantourismatthesametimeadjustment,decliningproportionofintercontinentaltravelers,touristsfromcloserangescaleexpandsrapidly.Closethepopularityofthetouristnotonlyexpandthemarketspace,deducethespecifictouristmotivesmorediversificationandthediversificationoftourismway.Participatory,entertaininganddistinctpersonalityconstitutesanewmarketfocusfortheintegrationofnewproductsanddevelopmenttrend.In1987,thenationaltourismadministration
proposedchangesingledolinesituation,specialtourismandspecialtourismdevelopment,thedevelopmentoftheindividualandfamilytravel,formapatternofdiversificationofproducts.Sincetheearly1990s,SouthKoreatourismdepartmentsandenterprisespayattentiontotheuseofSouthKoreantouristresourcestype,featurescolorfulcomposevarioustypesoftourismproductdevelopment.Since1992,ayeartodeterminethedifferenttheme,withfocusonthepromotionofdifferenttypesoftourismproducts.Holidayproductstodrivetheriseofthespecialtourismdevelopmentandconstruction,promptedSouthKoreatourismproductstoformsightseein