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followemail

Everymonth,asweallknowtoowell,thesalesclockresets.

Howweperformedlastmonthisputbehindus,andit’sallaboutthismonth. Weeithercontactnewclientsor…beginourcadenceoffollowupemails.

Problemis,it’s much tooeasytosendageneric,“justchecking-in”followupemail.

Thatsaid,theprocessofcontactingaprospectcanbeoverwhelming.Whendowefollowup?

Howdowemaintaincontactwithoutbeingapest?

Whatdowesay?

Whyaren’ttheyansweringme?

!

Youwon’thavealltheanswers,andneitherdowe.But,wedohaveahandfulofawesomeemailtemplatesfromourtopsalespeoplethatcanhelpwithsomeofthatuncertainty.

Beforelookingatthetemplates,besuretocheckoutour UltimateFollowUpEmailGuide tounderstandthecomponentsofasuccessfulfollowup. 

Withthat,scrollbelowtofind:

∙16SalesFollowUpEmailTemplates

∙3ToolsToImproveSalesFollowUpEmails

∙SampleSalesFollowUpEmailSubjectLines

FollowUpEmailSubjectLines

PARTONE

Beforejumpingintothe16templates,let'sreviewsomesubjectlinesthat actuallygetouremailsopened.

ThefollowingsalessubjectlineshavebeenusedbyourtopsalesprofessionalsatSidekickandHubSpottoachievehighemailopenrates:

16FollowUpEmailTemplates

PARTTWO

UseCase:

AfterAMeeting

TEMPLATE1

Ijustnailedmyclientcall.Theywerehangingonmyeveryword,evenfinishingmysentences.AndnowmyheadisdancingwiththoughtsabouthowI’llspendthat commissioncheck.

Fastforwardthreemonths...andthatsameclientisn’treturningmycallsorrespondingtomyemails.

Nowwhat?

Nextstep?

[Name],I’mwritingtofollowup.I’mnotsurewhatournextstepis.

Letmeknowwhatmakessenseasanextstep,ifany?

Thanksforyourinput.

[Signature] 

TEMPLATE2

Wecouldalsotryamoreaggressiveapproach:

Update?

[Name],I’mwritingtofollowuponourlastconversation.Mybossaskedmeforanupdateonyouraccount.ItoldhimIdidn’thaveone.

I’mnotsureifitmakessensetocontinuetheconversation.Whatmakessenseasanextstep,ifany?

[Signature] 

UseCase:

AfterATriggerEvent 

TEMPLATE3

IfInoticethataprospectisre-openingmyemailorproposal,Icansendthisusefulemail:

Let'stakeanotherlook

Hi[Name],

Lastwechatted,yourequestedthatIgetintouchinNovember.Imaybeamonthearly,butIfiguredit’dbeworthchecking-in.

Haveyougivenanyadditionalthoughttomyproposal?

I’dbehappytodoaquickreviewofitonthephoneandansweranypendingquestions.

Whatdoesyourcalendarlookliketotalk?

TEMPLATE4

Wecanalsofollowupifweseeprospectsnavigatingourwebsite. 

Update?

[Name],twoofyourteammateswerelookingatourproductpagethisweek.Theproductpagethey’reallviewingisfocusedonhelpingrepsclosedealsatanacceleratedrate.

Doyouhave10minutestodiscusswhattoolsyourteamhasbeenresearching?

Wouldtheyliketojointhecall?

Ifso,howdoesyourcalendarlook?

UseCase:

Turning522EmailsInto$4MinRevenue 

TEMPLATE5

LastOctober,Bryan Kreuzberger washiredtohelpcloseapipelinefilledwithworld-class,Fortune1000companies:

Google,AT&T,Toyota,etc.He builtalistof522companiestoworkwith,buttheconsultingagencyhewasassistinghadalittleproblem... theyweren'tclosinganysales.

Insteadofspammingcompanieswiththesameemailtemplatethatwasn'tworking,Bryanmadeafewadjustmentstotheirsalesprocess.Theresult?

Theysawan80%emailopen rate,earning$4,386,000inadditionalrevenue.

Wow.Checkouthis follow-upemailtemplate thatearnedFortune1000companiesover$4millioninnewsales:

Re:

appropriateperson?

[Name],

I’mwritingtofollowuponmyemail.Ididn’thearbackfromanyoneontheteam.Ifitmakessensetotalk,letmeknowhowyourcalendarlooks.

Ifnot,whoistheappropriatepersonformetotalkto?

Thanksforyourhelp,

[Signature]

UseCase:

AfterAVoicemail 

TEMPLATE6

IsendthissalesfollowupemailafterI leaveavoicemail toincreasemychancesofhearingback.Likethelastfollowup,thisemailalsohasan80%responserateand within24hours.

SorryImissedyou

Hi[Name],

Ijustcalledto[explainyourpurpose].

Inmyvoicemail,ImentionedthatI’lltryyouagainon[dateandtime],butfeelfreetoreachmewheneverworksbestforyouat[phonenumber]orshootmeanyquestionsviaemail.

[Signature] 

UseCase:

AfterATradeShow,Conference,orNetworkingEvent

 TEMPLATE7

 Thisfollowupworksaftera tradeshow,conference,ornetworkingeventrelevanttomycorebusinessproductorservice.

Excitedaboutfront-enddevelopmentat[CompanyName]

Hi[Name],

Whatagreatshow.Ihopeyouenjoyeditandlearnedmoreaboutemailtrackingsoftware[tool]toimproveyour[problemfacingbusiness].

I’msureimprovingyoursalesteam’sproductivity[objective]isatoppriorityforyou.IthoughtI’dsendyou“10WaystoBoostYourSalesProductivity”[pieceofcontent]foryoutoreview.Ifyou’dlikeanyadditionalinformationabouthow[detailsofcontent],I’dbemorethanhappytohaveaquickchatoverthephone.

Justletmeknowifyouhaveanyquestionsorwouldliketohaveamorein-depthconversation.I’mherewheneveryouneedme.

[Signature] 

UseCase:

FirstFollowUpEmail

TEMPLATE8

Ikeepmy salesfollowupemails simple,short,anduseful,withafocusonarrangingameeting.

Pleasurechattingearlier,[Name]

Hi[Name],

Ireallyenjoyedchattingwithyouearliertodayandlearningmoreabouthowyou[role]at[company]Iunderstandtheissuesyou’reencounteringwith[challengesdiscussedinconversation]andhowtheymakeitharderto[impactonteamorcompany].

Asmentioned,I’veattachedmoreinformationaboutourresourcesandhowwecanhelpyouboost[businessobjective]andsolve[businessproblem].

JustletmeknowifyouhaveanyquestionsandI’dbemorethanhappytochatagain.Ifnot,Ilookforwardtotalkingagainon[dateandtime].

[Signature] 

UseCase:

FollowUpsToYourFollowUps

TEMPLATE9

Persistencepaysoffwhenitcomestosalesfollowupemails.Thefirstfollowupoftendoesn’tdothetrick,sowehavetobepreparedforallthefollowupsthereafter:

10wayswecanhelp

Hi[Name],

Iwantedtogetintouchtoseewhichofthe10Waysyou’reusingtoboostyoursalesteam’sproductivity[detailsofcontentsentinfirstemail].Ifyouhaven’timplementedthesetechniquesyet,I’dlovetohelpyougetstarted.Areyouavailablefora30minutecallon[dateandtime]?

Justletmeknowwhatworksbestforyou.Ilookforwardtohearingfromyou!

[Signature] 

TEMPLATE10

Ifthatdoesn'twork,trythisthirdfollowupemail:

We'reflexible

Hi[Name],

Iknowhowbusyyoumustbemanagingyourteamandhelpingthemincreasesales[jobfunction].IhopetheresourceIsentyouaboutboostingyoursalesproductivitywashelpful,andthatyoucanshareitwiththerestofyourteam.Hereitisagain[inserthyperlinkhere]incaseitgotlostintranslation.Wouldyouhavetimeforacallon[dateandtime]or[dateandtime]?

Letmeknowwhatworksbestforyou,orifyouhaveanyconflictswiththosetimes.I’dbehappytoworkaroundyourschedule.

[Signature] 

TEMPLATE11

..Crickets.Again.Butremember:

 80%ofsalesrequireatleastfivefollowups.Sohere’safourthfollowupemailtemplate:

Tryingtoconnect

Hi[Name],

I’msorrywehaven’tbeenabletoconnect.Lasttimewespoke,youseemedveryinterestedinboostingyoursalesproductivity[objective].Again,Iknowhowhecticthingscangetatworkandwithfamily.Iwouldbeavailableforacallduringweekendsorbeforeorafterworkhoursifthat’seasierforyou.Idon’tmeantobugyou,butIdowanttohelpyoumanageyourteamsoyoucanexceedyoursalesgoals[objective].

UseCase:

TheBreakUpEmail

TEMPLATE12

Atthispoint,weneedtocontinueourconversationorenditalltogether.Continuingonwastesourtimeandsimplyannoysourprospect.Itmightbetimeforthe breakupemail.

ShouldIstayorshouldIgo?

Hi[FirstName],

I’vetriedtoreachyouafewtimestogooversuggestionsonimproving___,buthaven’theardbackwhichtellsmeoneofthreethings:

1）You’reallsetwith____andIshouldstopbotheringyou.

2）You’restillinterestedbuthaven’thadthetimetogetbacktometyet.

3）You’vefallenandcan’tgetupandinthatcaseletmeknowandI’llcallsomeonetohelpyou….

PleaseletmeknowwhichoneasI’mstartingtoworry!

TEMPLATE13

Wecanalsotrymakingourintentionsclear:

Isthelovegone?

[FirstName],Iwantedtoreachouttoyouonelasttime.Ihavesuggestionsonhowyour____canworkharderintermsofgeneratingnewbusiness.IfIdon’thearbackfromyou,I’llassumethetimingisn’tright.

Myinformationisbelowshouldyouhaveanyquestions.hearbackfromyou,I’llassumethetimingisn’tright.Myinformationisbelowshouldyouhaveanyquestions.

Best,

TEMPLATE14

Agrowingstrandofone-wayemailscanquicklybecomeabigwasteoftime,andwehavetorealizewhenit’stimetogetoutofaone-sidedrelationship:

Itisn'tyou,it'sme.

[FirstName],Ihaven’theardbackfromyousinceourlastconversation.We’vespentagooddealoftimetogether,andIhopeI’vegivenyousomegoodideasforyour____initiatives.

Pleaseletmeknowif_____isapriorityforyounow,orperhapssometimeinthefuture.

Yourfollowupisgreatlyappreciated.

TEMPLATE15

Wecanalwaysrelyonthedirect,noBSbreakupemailaswell. 

Ifsomeone doesn'trespondto Bryan Kreuzberger'ssecondorthirdfollow-upemails,hesendsa final follow-upwhichhasa 76%responserate.Bryanswearsbyit,claimingit'shisbest-performingemailof