HND 远古案例GU32.docx

HND 远古案例GU32.docx

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HND远古案例GU32

仅供参考，照抄模版必挂。

一切以老师要求为主。

2.1ProjectPlan:

aprojectplanandscheduleforwritingreport

2.1.1Objectivesforgatheringinformation

TheEconomiccrisisof2008leadsaneconomicrecessionthroughoutthewholeworld,especiallyseveralimportantindicatorsofeconomicbecomedownturn.Thiscrisisrapidlyevolvedintoaglobalcreditcrisis,deflationandsharpdeclinesinvariousstockindexes,andlargereductionsinthemarketvalueofstock.ManyexpertspredicatedthattheBritainconsumerspendingwouldslowtoonly0.2percent,andinvestmentwillalsodropinrecenttwo-year.Undertheseworsesurroundings,investingbecomesmorerisk.Therefore,Imustusethe£100,000toinvestsuitablesharesattheappropriatetimewithappropriateprice.

Firstly,Ishouldcollectenoughinformationtohelpmeconfirmfoursharesportfolio.Inthispart,Imustclearthebackgroundinformationtoeachcompany,understandthestrategicmanagementofthemandanalyzetheirfinancialreports.Then,Iwillusesomefundamentalanalysismethodstohelpmecalculatesomeratiostomakesuretheirsharepricehavethelargespacetoincrease.

Secondly,Ishouldcomparethesamesectorcompaniesandclearlyknowtheperformanceandfluctuationabouteachshare.Inaddition,IwillrecordthemacroeconomicinformationtoknowtheUKandinternationalmarketperformanceingeneral.Inordertoknowthemacroeconomic,Imustfindtheinflationrate,unemploymentrate,andexchangeraterecordingoverthe3years.Atthesametime,Ishouldalsopayattentiontosomelatestnew,includingthepositiveandnegative.Becauseofthemcanaffectthesharesfluctuation.

2.1.2Projectplanfordeveloping

Inordertosubmitaperfectreport,plentifulandappropriateinformationshouldbecollectedinthispart.Iwillspend3weekstofinishthispart,whichisfrom16th.Febto7th.Mar.Inthisimplementationpart,itcanbeincludedthefollowingstages:

Stage1:

Iwillrecordthesharesportfoliodetailinformation.Itrequiresmetocollecttheopenandclosepricesforeachshareatfirst.Then,Ishouldrecordthesectorindex,FTSE100,AllShareIndicesandotherinformationweeklyfromthewebsite.Throughthis,Icanclearlyknowtheperformanceandfluctuationforthefourshares.AndunderstandtheUKstockmarketingeneralatthesametime.

Stage2:

ThenIwillcollectrelevantmaterialsaboutthecompany,macroeconomicperformanceandindustriesinformation.Aswellas,Ishouldpayattentiontosomelatestnews,whichinvolvedpositiveandnegativefactorsthatcanaffectthesharesprices.

Stage3:

Iwillcategorizethecollectedinformationandputtheminorder.Itwillhelpmetofindappropriateinformationquickly.

Stage4:

Afterhavingcategorizedinformation,itistimeformetoanalyzeinformationandthenwritethereportfordeveloping.Itissignificantforthewholeplan.

Stage5:

Theusefulinformationshouldbeannexedandlabeledintheendofthedeveloping.

Stage6:

Iwillcheckthedevelopingpartandthenhandinthematlast.

2.1.3Schedulefordevelopingreport

Thewholedevelopingreportwillrequiresmecostthreeweeks.The1stweek,Iwillcollecttheinformation.The2ndweek,Iamgoingtoanalyzethecollectedinformation.Thelastweek,Iwillwritethedevelopingpart.Thefollowingtableshowsthedetailarrangementforthedevelopingpart.

Table-1Developingpartschedule

Week

Time

Date

Task

1stweek

2days

16thFeb.-17th.Feb.2009

Collectcompanyinformationforeachshare

2days

18th.Feb-19thFeb.2009

Investigatesectorsorindustriesinformationforeachshare

3days

20th.Feb-22nd.Feb.2009

CollectthemacroeconomicinformationforUK

2ndweek

2days

23rd.Feb-24thFeb.2009

Analyzetherelevantcompanyinformationaboutaffectingthesharesfluctuation

2days

25th.Feb-26th.Feb.2009

Analyzecollatedinformationforsectorandindustries

3days

27th.Feb-28th.Feb2009

TroughcollectedinformationknowtheUKstockmarketingeneral

1day

1st.Mar.2009

Summing-upinformation

3thweek

3days

2nd.Mar–4th.Mar.2009

Writefirstdraft.

Thefirstdaywritetheprojectplan

Thefollowingdaywritetheobjective

Thelastdaywritetheschedule

1day

5th.Mar.2009

Writeseconddraft

1day

6th.Mar.2009

Takeallinformationannexedandlabelled

1day

7th.Mar.2009

Amendandcheckthedevelopingpart

Note:

Recordingtherelevantprice,sectorindexforfoursharesandFSTE100,allshareindexwillbecollectedeveryweek

2.2Issuesbeingconsideredforresearch

Therearemanyfactorscaninfluencethesharesperformance.Considerthosefactorsbecomeveryimportant.Thebelowinvestigateandanalyzewillhelpmeknoweachshareclearly.

2.2.1Simpleintroductionofthecompaniesselected

LANDSecuritiesRealEstateInvestmentTrust（LAND.L）

LandSecuritieshasahugeamountofrealestateallovertheUK.Itisindeedoneofthebiggestownersincities,especiallycitycenters.LandSecuritiesisaleadingRealEstateInvestmentTrust.HisnationalportfolioofcommercialpropertyincludessomeoftheUK’sbest-knownshoppingcentersandlandmarkbuildingsinLondon.TheyareattheforefrontofurbanrenaissancethroughEnglandmulti-billionpounddevelopmentprogram,transformingregionalcitycentersandkeysitesinCentralLondon.

BritishAmericanTobacco（BATS.L）

BritishAmericanTobaccoundertakessome800,000cross-bordertransactionsayear–involvingrawmaterials,equipmentandfinishedproducts.Thereby,BATS.Lisoneofthebiggestcompaniesintobaccoindustry.Ithashadverygoodperformancein2008,withincreasedprofitandsharegrowthinmanymarkets.BritishAmericanTobaccoisalwayscommittedtomaintaininghighstandardsofcorporatewithgovernance.Italsohas42%ofReynoldsAmericanInc,whichownstheKoolsandGPCbrands,andtheCanadianleaderinthesector,ImperialTobacco.Withthousandofemployees,BATS.Lisanempire.Ontopofitsvastdistributionnetwork,itmanagestobaccoplantations,notablyinPolandandinseveralAfricancountries.

ShirePharmaceuticalGroupPlc（SHP.L）

Shireistheleadingspecialtybiopharmaceuticalcompanythatfocusesonmeetingtheneedsofthespecialistphysician.Shirefocusesitsbusinessonattentiondeficitandhyperactivitydisorder,humangenetictherapiesandgastrointestinaldiseases.Shirealreadyhasawiderangeofproductsonthemarketandcontinuestouseitssearchanddevelopmentexpertisetoensurethatitcanmakemoreproductsavailableforthesemedicallychallengingdiseasesinthefuture.Asacompany,ShirehasobtainedmanysignificantbreakthroughsonHIVandAIDStherapies.Thisenablesthemtogainconsiderableexpertiseintheseareasandbuildlongtermrelationshipswithspecialistprescribers.

LibertyInternationalRealEstateInvestmentTrust（LII.L）

LibertyInternationalisahighlyspecializedbusinessfocusedonqualityretailproperty,withaverystrongmarketpositioninUKregionalshoppingcenters,whichconstitute78percentoftheiroverallinvestmentproperties,withretailoverallcomprising93percent:

TheyhaveinterestsinfouroftheUK’seightout-of-townsuper-regionalcenterswithacombinedvalueof￡3.1billionwhilein-towncentersinprimecitylocationsamountto￡3.2billion.TheyalsohaveanenviablegeographicspreadacrosstheUKincludingmajorcitiessuchasManchester,Glasgow,Newcastle,NottinghamandCardiffaswellasastrongpresenceintheSouthEastofEnglandthroughfourofourmajorshoppingcenters,withanaggregatevalueof￡2.4billion,includingourflagshipLakeside,Thurrock.

2.2.2Mainissuesconsideredforresearch

Inordertoknowtheeachsharefluctuationclearly,Imustinvestigateandanalyzethebackgroundinformation,whichincludetheeconomicenvironment,industryenvironment,companycondition,stockpriceaswellasotherrelevantinformation.

（1）Economicenvironment

Themacroeconomicenvironmentmaybemainlyinfluencethedefinedcompany.Accordingly,itisimportantformetoinvestigatetheexternalenvironment.

Unemployment

Table-2UKunemployment

Year

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

2008

2.50

2.50

2.50

2.50

2.60

2.60

2.70

2.80

2.90

3.10

3.30

3.60

2007

2.90

2.90

2.80

2.80

2.70

2.70

2.60

2.60

2.60

2.60

2.50

2.50

2006

2.80

2.90

2.90

2.90

2.90

3.00

3.00

3.00

3.00

3.00

2.90

2.90

U.K.unemploymentroseatthesecond-fastestpacesince1991.In2008December,theworseningrecessionleadthousandcompaniestocutjobs.OfficeforNationalStatisticshasrevealedthatthenumberofpeopleoutofworkintheUKroseby77,900to1.16million,whichrepresentedthehighestlevelinoveradecade.Tillnow,thepaceofjobcutsacrossalmostallareasoftheeconomyhasrisenevenmoresharplyintheopeningmonthsof2009withemployersintheretail,manufacturing,constructionandfinancialservicessectors.Theunemploymentrateof6.3percent,althoughstilllaggingbehindmostoftheUK’smaincontinentalEuropeanrivals,wasthehighestlevelsince1999.UKeconomicexpertsemphasizesolvingunemploymentisbecomemoreandmoreimportantinthefollowingyear.

BalanceofTrade

Graph-1UKbalanceoftrade

（Source:

oftrade）

UnitedKingdomistheworld'sfifth-largesttradingnation,highlydependentonforeigntrade.Recently,theUKtradedeficitroseinNovemberasexportsofgoodsfellsharply,inasignofthethreatposedbycollapsingglobaldemandtotheBritisheconomy.BothimportsandexportsfellasdomesticandinternationaldemandweakenedamidaglobalrecessionthatishittingmostofBritain’smaintradingp