Unit 13Marketing.docx

Unit 13Marketing.docx

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Unit13Marketing

Unit13Marketing

TeachingObjectives

1.Todevelopthestudents’listeningskill.

2.Totrainthestudents’abilitytograsptheknowledgeabouthowtoconductmarketresearchandmakethesales.

3.Togivethestudentsmorechancestotalkaboutsomethinginrelationtowhattheyhaveheardonthetape.

4.Todevelopthestudentsspeakingskill.

Theimportantanddifficultpoints

Tofamiliarizethestudentswithhowtousethelanguagetheylearntopracticetheactivitiesinrelationtoconductingmarketinvestigationandmakingthesale.

TeachingTime

4课时（180分钟）

Teachingsteps:

Lead-in

1）Askthestudentstodiscusstheformsofadvertising.

2）Choosetwoorthreestudentstotelltheclasswhatwaysofadvertisingtheylikebestandshowusthereasons.

3）Givethestudentssomepicturesortherealthingsinrelationtoadvertising.

Thewordsandthephrasesrelatedtotheformsofadvertising:

newspaper,TV,net,poster,radio,wordofmouthetc.

13-1MarketResearch

Teachingobjective

Thispartisdesignedtomakethestudentslearnhowtocarryoutamarketresearchandgraspthewordsandexpressionsaboutthemarketresearch.

1.Pre-listeningtasks

1）Askthestudentstoreadthewordsandexpressionsthatwillbeusefulforthemtolistentotheconversation.

Newwordsandexpressions

product['prɔdəkt]n.产品

object['ɔbdʒikt]n.目的，目标

purpose['pə:

pəs] n.目的，意图

stage[steidʒ] n.阶段

regional['ri:

dʒən（ə）l] adj地区的

senior['si:

njə] adj.等级较高的

indispensable.[indis'pensəbl] adj.绝对需要的，不可缺少的

carryout进行

marketresearch市场调查

specialtraining特殊训练

producttraining产品知识训练

buildup建立

marketingchannel销售渠道

2）AskthestudentstoreadthesentencesinTask1,andtrytopredictthemainideaofthelisteningmaterial.

2.While-listeningtasks

1）Askthestudentstoreadthestatementsinthisexercisesbeforetheylistentothedialogue.

2）Playthedialogueonceandletthestudentsgetthemainideaofthematerial.AndaskthestudentstodoTask1whileexplainingthedifficultlanguagepoints.

3）PlaythedialoguetwiceandletthestudentsdoTask2.

4）PlaythedialoguethethirdtimesandletthestudentsdoTask3&4.

5）Playthedialogueanothertimesandletthestudentslistenandrepeatafterthetape.

3.Post-listeningtask

1）DoTask5（practicethesentenceswiththeirpartners）.

2）Givethestudentstimetomakeasimilardialogueanddoroleplaywiththeirpartners.

3）Checkthestudents’work.（Asksomestudentstodoroleplayinfrontoftheclass.）

Task1Listenanddecidetrueorfalse.

1.Thesellersoftencarryoutamarketresearchonthenewproductsbeforetheystart

selling.（T）

2.Oneofthepurposesofmarketresearchistofindoutwhetherthere’samarketfortheproduct.（F）

3.Thereisnoneedforthesalesmentoreceiveproducttraining.（F）

4.Agoodmarketingchannelisveryimportanttothesuccessofsellingproducts.（T）

Task2Listenandfill.

1.Howwillwestartsellingthisnewproduct,Mr.Black?

2.Atfirst,weshouldcarryoutamarketresearch.

3.Oneofthepurposesofmarketresearchistofindoutwhetherthere’samarketfortheproduct.

4.Theyallreceivespecialtraining,includingproducttraining.

Task3Learntheusefulsentencesandpracticewithyourpartner.

purpose

object

aim

…

1.What’stheofmarketresearch?

purposes

objects

aims

…

2.Oneoftheofmarketresearchisto

whetherthereisamarketfortheproducts.

iftheproductscansellwell.

whethertheproductsarepopularwithcustomers.

…

findout

Task4Completethedialogues.

（1）Howwillwestartsellingthisnewproduct（开始销售这种新产品）?

（2）Atfirst,weshouldcarryoutamarketresearch（进行市场调查）.

（3）Intheearlystages,onlytheregionalmanagers（地区经理）dothisjob.

（4）Dothesalesmenreceivespecialtraining（接受了一些特殊训练）?

（5）Marketresearchisthebaseofbuildingupmarketingchannels（建立销售渠道）.

Task5Roleplay.

A—Mary,anewcomertotheSalesDepartmentofABCcompany

B—Mr.White,themanageroftheSalesDepartmentofABCcompany

BandAaretalkingaboutmarketresearch.

TeachingObjective

13-2ProductPromotion

Inthispart,weshouldtraintheSs’abilitiestograspsomeimportantdetailsofproductpromotion.

Teachingsteps

A.Pre-listeningtasks

1）AskthestudentstoreadthesentencesinTask1andmakeguessesaboutthesituationaldialoguebeforetheylistentothedialogue.

2）TheteachercangivethestudentssomekeywordsandsentenceslistedinNewWordsandExpressionsandnotestohelpthestudentstoformthesituationaldialogue.

2.While-listeningtasks

1）PlaythedialogueandaskthestudentstofocustheirattentiononthesentencesinTask1,andthendoTask1.

2）PlaythedialogueagainandthestudentsdoTask2.

3）Playthedialoguethethirdtimesandaskthestudentstorepeatthesentencesafterthetape.

3.Post-listeningtasks

1）AskthestudentstodoTask3inpairs.

2）AskthestudentstodoTask4first,thencheckwiththeirpartners,andtheteachermakesfeedback.

3）GivethestudentssomeminutestomakeadialoguewiththeirpartnersaccordingtotheinformationgiveninTask5.

4）Askthestudentstodoroleplayinfrontoftheclass.

Task1Listenanddecidetrueorfalse.

1.AllenwantstosellsomenewproductstoMissBrown.（T）

2.MissBrownthinksthatAllen’ssilkblousesareverycheap.（F）

3.Thesilkblousesareofmoderndesignandgoodquality.（F）

4.Thesilkblousessellwellinotherdistricts.（T）

5.MissBrownthinksthesilkblousesarenotsuitableforhermarket.（F）

Task2Listenandfill.

1.Therulingpriceismuchlowerthanyours.

2.Howareyourproductsbetterthanyourcompetitors’?

3.Theyarepopularandingreatdemandinotherdistricts.

4.Wealwayssellthebest!

5.Ihaveafeelingthatwecandoalotoftradeinthisline.

Task3Learntheusefulsentencesandpracticewithyourpartner.

1.Thepriceis

thematerialweusedisthebest.

ourpriceismuchlower.

ourdesignismoreattractive.

…

2.Comparedwithcompetingproducts,

nicecolorandbeautifuldesign.

superiorquality.

thelateststyle.

…

3.Thesilkblousesareof

Task4Completethesentences.

1.Goodmorning,MissBrown,I’dlikeyoutoseesomenewproductsofourcompany.（我们公司的新产品）.

2.Yousee,comparedwithcompetingproducts,thematerialweusedisthebest

（我们使用的原料是最好）.

3.They’reindeedexcellentvalueformoney.（货真价实）.

4.Thesilkblousesareofnicecolor,beautifuldesign（颜色漂亮，图案美丽）andsuperiorquality.

5.Theyarepopularandingreatdemand（需求量大）inotherdistricts.

Task5Roleplay.

A—AsalesmanofABCCompanyB—ApurchaserofXYZCompany

AwantstosellsomecomputerstoXYZCompany

13-3Advertisement

TeachingObjective

Inthispart,weshoulddevelopthestudents’abilitytograspimportantdetailsofadvertisingmedia.

Teachingsteps

1.Pre-listeningactivity

Askthestudentstodiscussthewaysofadvertising.Thenshowthestudentsthewordsrelatedtothewaysofadvertsing.

2.While-listeningactivities

1）Playthedialogueonce,andthentheteacherexplainssomedifficultwordsandsentenceslistedinWordsandExpressionsandNotes.

2）Playthedialogueagain,andthestudentsdoTask1&2.

3）Playthedialoguethethirdtimes,andaskthestudenttorepeatafterthetape.

3.Post-listeningactivities

1）AskthestudentstodoTask3inpairs.

2）AskthestudenttodoTask4.

3）GivethestudentssomeminutestopreparetheroleplayinTask5,andthenasksomepairsofthestudentstodoinfrontoftheclass.

Task1Listenandchoosethewaysofadvertisingyouhear.

（）（）

（）（）

thewaysofadvertisingintheconversation:

newspaper;magazineandTV

Task2Listenanddecidetrueorfalse.

1.Mr.ThomaswantstosellsomeMen’sshirtstoMs.Lee.（F）

2.Ms.LeeworksinanAdvertisingAgencyCompany.（T）

3.Televisioncommercialisthecheapestofalltheadvertisingmedia.（F）

4.Ms.LeesuggestsMr.Thomastoadvertiseinnewspapersandmagazines.（T）

5.Atlast,Mr.ThomaschoosestoadvertiseonTVtomarkethisproducts.（F）

Task3Learntheusefulsentencesandpracticewithyourpartner.

howtomarketmyproducts?

whatmaterialsweshoulduse?

whentostartpromotion?

…

1.Wouldyougivemesomesuggestionson

advertisinginnewspapersandmagazines?

televisioncommercials?

introducingyourproductsonthenet?

…

2.Haveyouthoughtabout

Task4Completethesentences.

1.Wouldyougivemesomesuggestionsonhowtomarketmyproducts（如何销售我公司产品）?

2.Wecanoffervariouskindsof（各种各样）Men’sshirtsandT-shirts.

3.Youcanintroduceyourproductstoaspecialgroupofreadersandattracttheirattentionwitheye-catchingcolorillustrations（还可用抢眼的彩色插图吸引读者）.

4.Iquiteagreewithyouandwhatabouttelevisioncommercials（电视广告）？

5.TVattracts（吸引了）alargenumberofviewers.

Task5Roleplay.

A—Asalesmanofabusinessmachinecompany

B—Aconsultantofanadvertisingcompany

AwantstogetsomesuggestionsfromBonhowtomarkethisbusinessmachines.

HomeListeningandPractising

Thispartisgiventothestudentsastheirhomework.

13-4Practice

1.Listenandcompletethesentences.

（1）Therulingpriceismuchlowerthanyours.

（2）How’syourproductbetterthanyourcompetitors’product?

（3）Howwillwestartsellingthisnewproduct,Mr.Anderson?

（4）Atfirst,weshouldcarryoutamarketresearch.

（5）Oneofthepurposesofmarketresearchistofindoutwhetherthere’samarketfortheproduct.

（6）