Unit 13Marketing.docx

1、Unit 13 MarketingUnit 13 MarketingTeaching Objectives1. To develop the students listening skill.2. To train the students ability to grasp the knowledge about how to conduct market research and make the sales.3. To give the students more chances to talk about something in relation to what they have h

2、eard on the tape.4. To develop the students speaking skill.The important and difficult pointsTo familiarize the students with how to use the language they learn to practice the activities in relation to conducting market investigation and making the sale. Teaching Time4课时（180分钟）Teaching steps: Lead-

3、in 1) Ask the students to discuss the forms of advertising.2) Choose two or three students to tell the class what ways of advertising they like best and show us the reasons.3) Give the students some pictures or the real things in relation to advertising.The words and the phrases related to the forms

4、 of advertising: newspaper, TV, net, poster, radio, word of mouth etc. 13-1 Market ResearchTeaching objective This part is designed to make the students learn how to carry out a market research and grasp the words and expressions about the market research.1. Pre-listening tasks1) Ask the students to

5、 read the words and expressions that will be useful for them to listen to the conversation.New words and expressions product prdkt n. 产品object bdikt n. 目的，目标purpose p:ps n. 目的，意图stage steid n. 阶段regional ri:dn()l adj 地区的senior si:nj adj. 等级较高的indispensable . indispensbl adj. 绝对需要的，不可缺少的carry out 进行m

6、arket research 市场调查special training 特殊训练product training 产品知识训练build up 建立marketing channel 销售渠道2) Ask the students to read the sentences in Task 1, and try to predict the main idea of the listening material.2. While-listening tasks1) Ask the students to read the statements in this exercises before

7、they listen to the dialogue.2) Play the dialogue once and let the students get the main idea of the material. And ask the students to do Task 1 while explaining the difficult language points.3) Play the dialogue twice and let the students do Task 2.4) Play the dialogue the third times and let the st

8、udents do Task3& 4.5) Play the dialogue another times and let the students listen and repeat after the tape.3. Post-listening task1) Do Task 5 (practice the sentences with their partners).2) Give the students time to make a similar dialogue and do role play with their partners.3) Check the students

9、work. (Ask some students to do role play in front of the class.)Task 1 Listen and decide true or false.1. The sellers often carry out a market research on the new products before they startselling. ( T )2. One of the purposes of market research is to find out whether theres a market for the product.

10、 ( F )3. There is no need for the salesmen to receive product training. ( F )4. A good marketing channel is very important to the success of selling products.( T )Task 2 Listen and fill.1. How will we start selling this new product, Mr. Black?2. At first, we should carry out a market research.3. One

11、 of the purposes of market research is to find out whether theres a market for the product.4. They all receive special training, including product training.Task 3 Learn the useful sentences and practice with your partner.purposeobjectaim1. Whats the of market research?purposesobjectsaims2. One of th

12、e of market research is to whether there is a market for the products.if the products can sell well.whether the products are popular with customers.find outTask 4 Complete the dialogues.(1) How will we start selling this new product (开始销售这种新产品)? (2) At first, we should carry out a market research (进

13、行市场调查).(3) In the early stages, only the regional managers (地区经理)do this job.(4) Do the salesmen receive special training (接受了一些特殊训练)?(5) Market research is the base of building up marketing channels (建立销售渠道).Task 5 Role play.A Mary, a newcomer to the Sales Department of ABC companyB Mr. White, the

14、manager of the Sales Department of ABC companyB and A are talking about market research.Teaching Objective13-2 Product PromotionIn this part, we should train the Ss abilities to grasp some important details of product promotion.Teaching stepsA. Pre-listening tasks1) Ask the students to read the sent

15、ences in Task 1 and make guesses about the situational dialogue before they listen to the dialogue.2) The teacher can give the students some key words and sentences listed in New Words and Expressions and notes to help the students to form the situational dialogue.2. While-listening tasks1) Play the

16、 dialogue and ask the students to focus their attention on the sentences in Task 1, and then do Task 1. 2) Play the dialogue again and the students do Task 2.3) Play the dialogue the third times and ask the students to repeat the sentences after the tape.3. Post-listening tasks1) Ask the students to

17、 do Task 3 in pairs.2) Ask the students to do Task 4 first, then check with their partners, and the teacher makes feedback. 3) Give the students some minutes to make a dialogue with their partners according to the information given in Task 5.4) Ask the students to do role play in front of the class.

18、Task 1 Listen and decide true or false.1. Allen wants to sell some new products to Miss Brown. ( T )2. Miss Brown thinks that Allens silk blouses are very cheap. ( F )3. The silk blouses are of modern design and good quality. ( F )4.The silk blouses sell well in other districts. ( T )5. Miss Brown t

19、hinks the silk blouses are not suitable for her market. ( F )Task 2 Listen and fill.1. The ruling price is much lower than yours. 2. How are your products better than your competitors?3. They are popular and in great demand in other districts.4. We always sell the best!5. I have a feeling that we ca

20、n do a lot of trade in this line .Task 3 Learn the useful sentences and practice with your partner.1. The price is the material we used is the best.our price is much lower.our design is more attractive.2. Compared with competing products, nice color and beautiful design.superior quality.the latest s

21、tyle.3. The silk blouses are of Task 4 Complete the sentences.1. Good morning, Miss Brown, Id like you to see some new products of our company.（我们公司的新产品）.2. You see, compared with competing products, the material we used is the best (我们使用的原料是最好) .3. Theyre indeed excellent value for money. (货真价实).4.

22、 The silk blouses are of nice color, beautiful design (颜色漂亮，图案美丽)and superior quality. 5. They are popular and in great demand (需求量大) in other districts.Task 5 Role play.A A salesman of ABC Company B A purchaser of XYZ CompanyA wants to sell some computers to XYZ Company13-3 AdvertisementTeaching Ob

23、jective In this part, we should develop the students ability to grasp important details of advertising media. Teaching steps1.Pre-listening activityAsk the students to discuss the ways of advertising. Then show the students the words related to the ways of advertsing.2. While-listening activities1)

24、Play the dialogue once, and then the teacher explains some difficult words and sentences listed in Words and Expressions and Notes .2) Play the dialogue again, and the students do Task 1&2.3) Play the dialogue the third times, and ask the student to repeat after the tape.3. Post-listening activities

25、1) Ask the students to do Task 3 in pairs.2) Ask the student to do Task 4 .3) Give the students some minutes to prepare the role play in Task 5, and then ask some pairs of the students to do in front of the class.Task 1 Listen and choose the ways of advertising you hear. ( ) （ ） ( ) ( )the ways of a

26、dvertising in the conversation: newspaper; magazine and TVTask 2 Listen and decide true or false.1. Mr. Thomas wants to sell some Mens shirts to Ms. Lee. ( F )2. Ms. Lee works in an Advertising Agency Company. ( T )3. Television commercial is the cheapest of all the advertising media. ( F )4. Ms. Le

27、e suggests Mr. Thomas to advertise in newspapers and magazines.( T )5. At last, Mr. Thomas chooses to advertise on TV to market his products. ( F )Task 3 Learn the useful sentences and practice with your partner.how to market my products?what materials we should use?when to start promotion?1. Would

28、you give me some suggestions on advertising in newspapers and magazines?television commercials? introducing your products on the net?2. Have you thought about Task 4 Complete the sentences.1. Would you give me some suggestions on how to market my products (如何销售我公司产品) ? 2. We can offer various kinds

29、of (各种各样) Mens shirts and T-shirts.3. You can introduce your products to a special group of readers and attract their attention with eye-catching color illustrations (还可用抢眼的彩色插图吸引读者).4. I quite agree with you and what about television commercials (电视广告)？5. TV attracts (吸引了) a large number of viewers

30、.Task 5 Role play.A A salesman of a business machine companyB A consultant of an advertising companyA wants to get some suggestions from B on how to market his business machines. Home Listening and PractisingThis part is given to the students as their homework. 13-4 Practice1. Listen and complete th

31、e sentences.(1) The ruling price is much lower than yours. (2) Hows your product better than your competitors product?(3) How will we start selling this new product, Mr. Anderson?(4) At first, we should carry out a market research.(5) One of the purposes of market research is to find out whether theres a market for the product.(6)