太阳能数码移动电源营销创业项目商业计划书.docx
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太阳能数码移动电源营销创业项目商业计划书
太阳能数码移动电源创业项目商业计划书
目录
一、市场综合分析·················································································································································································4
1.市场环境分析·······················································································································································································4
1.1宏观分析································································································································································································4
1.2市场状况···································································································································································································4
2.市场机会分析························································································································································································5
2.1市场潜力································································································································································································5
2.2市场容量·······································································································································································································5
2.3销售预测········································································································································································································5
3.目标市场及营销策略分析···············································································································································5
3.1市场潜力·······································································································································································································5
3.2目标市场···································································································································································································6
3.2.1学校·············································································································································································································6
3.2.2写字楼······································································································································································································6
3.2.3数码产品卖场··············································································································································································6
3.3市场定位····································································································································································································6
3.3.1产品定位······························································································································································································6
3.3.2消费群定位·····················································································································································································7
二、产品营销策略····································································································································································7
1.1产品描述·········································································································································································································7
1.2产品技术参数·····················································································································································································7
1.3产品特征······································································································································································································8
1.3.1环保,节约能源···································································································································································8
1.3.2特别适用于应急场合·······················································································································································8
1.3.3使用方便·························································································································································································8
1.3.4高效率充电···················································································································································································8
1.3.5外形时尚,携带方便·················