四级阅读理解及答案.docx

四级阅读理解及答案.docx

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四级阅读理解及答案

Passage1

　　BythetimetheOlympicsbegininAtlantathissummer,thebusinessworldwillhavespentmorethan$1billiontolinktheirnamesandproductstotheOlympicGames.Thereare10WorldwideSponsors,10CentennialOlympicPartners,about20regularsponsorsandmorethanahundredlicensees.TheAtlantaGameswillboastan“official"scouringpadandtimepiece,twoofficialgameshows,andthreeofficialvehicles:

afamilycar,animportminivanandaluxurysedan.

　　Butwhatexactlydothesecompaniesreapfortheirhugeinvestment?

Attheveryleast,theycommandticketstothemostpopularevents,invitationstothebestpartiesandprimehotelrooms.Butmostofall,accordingtoUSPostalService,itispurchasingtherighttospendmoney.

　　Andtherighttospendmoneyisexpensive.Thebiggestbackers,OlympicsponsorslikeAnheuser-Busch,Coca-Cola,Mcdonald'sandXerox,commitupto$40million.But,gettingtherightstotheOlympicringsisonlyhalfthebattle.Theotherhalfisthechallengetosortofwraptheirproductbrandsaroundthatimage.OftenthatmeansTVtime.Andatroughly$400000per30-secondspot,someofthebiggestsponsorshavealreadylockedupeverycommercialslotintheirproductcategoriesthatNBChastosell.　　NoteveryoneisconvincedthattheGamesareworththepriceofbusinessadmission.ThebiggestandmostconspicuousnaysayerisNike.Itsspokesmansays:

“IfIseeaReebokofficialwhomaynotbeinthebestshapefiringthestartingpistolandCarlLewiswearingNikeshoes,I'mgoingtogowithCarlbecausethat'stheauthenticlink."Nike'sstrategyishardtoarguewith-insteadofsponsoringtheOlympics,itsponsorsOlympians.

　　YetevenNikewantsapieceoftheAtlanticaction.Alongwithsomeothernonsponsors,NikeistryingtodotdowntownAtlantawithbillboards.Advertisement,it'sanotherOlympicevent.

1.By“officialvehicles",theauthormeans.

A.automobilesforOlympicofficialsB.automobilesusedinofficialoccasion

C.automobilesthattheOlympicparticipantsmustdriveD.automobilesthatallowedtobeartheOlympicsymbol

2.WhichofthefollowingisnotanOlympicsponsor?

A.USPostalService.B.Nike.C.Coca-Cola.D.Mcdonald's

3.Thelastsentenceofthispassageindicates.

A.businessestryingtogetpublicityisapartoftheOlympicGames

B.whattheOlympicnon-sponsorsdoisofnointeresttotheOlympicorganizers

C.thatbusinessesmusttryveryhardtoearnmoneyfromtheOlympicGamesasiftheywerethemselvescompetingintheGames

D.thatthosewhofailtosponsortheOlympicsthistimewilltryveryhardthenexttime

4.WhichofthefollowingisNOTimpliedinthepassage?

A.CompaniesusetheirOlympicsponsorshiptopromotesalesoftheirproducts.

B.ToprovidesportswearforCarlLewisisamoreeffectiveadvertisementthantoprovidesuitsforOlympicofficials.

C.NBCmakesgreatprofitsfromsellingadvertisingtimetocompanieseagertoimpresspotentialcustomersduringtheOlympicGames.

D.NikelooksdownupontheOlympicGames.

5.Whichofthefollowingcanbestsumupthepassage?

A.BusinesseswanttoprofitfromtheOlympics.B.The1996AtlantaOlympicGames.

C.TheOlympicsponsorship.D.ImportanceoftheOlympicGames.

Passage2

Halloween（October31）

　　Thisisaholidaywidelycelebratedwithdifferentnamesinmanycountries.Althoughitoriginatedasareligiousholiday,ithaslostitsreligiousconnectionsintheUnitedStates.Itisnowcelebratedlargelyasachildren'sday,andmanyAmericanchildrenlookforwardtoitfordaysandweeksbeforehand.

　　Theorangepumpkinisharvestedatthistimeofyearandishollowedout,afunnyfacecutintoit,andacandleplacedinsideasadecorationinthewindow.Cityfolks,nowadays,sometimesusepaperpumpkinsfordecorations.

　　Someyearsago,theholidaywascelebratedbydressingupinstrangeandfrighteningcostumesandplayingtricksonone'sneighborsandfriends,suchasringingdoorbells,throwingbitsofcornonthewindowpanes,andinotherwaysmakingminordisturbances.

　　Morerecently,childrencometothedoortohavefriendsandneighborsadmiretheircostumesandguesswhotheyarebehindthefalsefacesandreceivetreatsofcandy,fruitorcookies.Theysay,“TrickorTreat",meaning,“Iwillplayatrickonyouwillnotgivemeatreat."Thispracticehasevenmorerecentlydevelopedintoasignificantinternationalactivity.Insteadoforalongwithcandy,thechildrencollectmoneyforUNICEF（UnitedNationsInternationalChildren'sEmergencyFund）.Thisspecialcollectionofmoneybychildrenforneedychildrenthroughouttheworldisknownas“UNICEFTrickofTreat".Begunonlyrecently,itresultsinseveralmilliondollarseachyearcontributedtoUNICEF.Thecollectionboxisorange,reminiscentofthepumpkin.

6.WhatcloesHolloweenoriginatefrom?

A.achilolren'sdayB.atrickortreatC.areligiousdayD.adayforUNICEF

7.WhichofthefollowingisnotmentionedsomeyearsagohowthechildrencelebratetheHalloween?

A.Dressingupinstrangeandfrighteningcostumesandplayingtricksonone'sneighborsfriends.

B.Ringingdoorbells.C.Throwingbitsofcornonthewindowpanes.

D.Dressingupinthebestholidayclothes.

8.WhichofthefollowingisnotusedintheHalloweencelebration?

A.PumpkinB.CandleC.CostumeD.Flower

9.WhydothechildrencollectmoneyintheHalloween?

A.Theylovemoney.B.Theywanttogetenoughmoneytobuythemselvescandy.

C.Theadultsarewillingtogivethemmoney.D.Theywanttohelpotherchildren.

10.WhatisthesymbolofHalloween?

A.Pumpkin.B.Candle.C.LaughterD.Money.

Passage3

　　Internationalairlineshaverediscoveredthebusinesstravelers,themanorwomanwhoregularlyjetsfromcountrytocountryaspartofthejob.Thisdoesnotnecessarilymeanthatairlineseverabandonedtheirbusinesstravelers.Indeed,companieslikeLufthansaandSwissairwouldrightlyarguethattheyhavealwayscateredbestfortheexecutiveclasspassengers.Butmanylinescouldbeaccusedofconcentratingtooheavilyintherecentpastonattractingpassengersbyvolume,oftenattheexpenseofregulartravelers.Toooften,theyhaveseemedgearedforquantityratherthanquality.　　Operatingamajorairlineinthe1980sisessentiallyamatteroffindingtherightmixofpassengers.Theairlinesneedtofillupthebackendoftheirwide-bodiedjetswithlowfarepassengers,withoutforgettingthatthefrontendshouldbefilledwithpeoplewhopaysubstantiallymorefortheirtickets.

　　Itisnocoincidencethatthetwomajorairlinebankruptciesin1982wereamongthecompaniesspecializingincheapflights.Butlowfaresrequireconsistentlyfullaircrafttomakeflightseconomicallyviable,andintherecentrecessionthevolumeoftraffichasnotgrown.Equallythelargenumberofairlinesjostlingfortheavailablepassengershascreatedahugeexcessofcapacity.Thenetresultofexcesscapacityandcut-throatcompetitiondrivingdownfareshasbeentopushsomeairlinesintocollapseandleavemanyothershoveringonthebrink.

　　Againstthisgrimbackground,itisnosurprisethatairlinesareturningincreasinglytowardsthebusinesstravelerstoimprovetheirratesofreturn.Theyhaveinvestedmuchtimeandefforttoestablishexactlywhattheexecutivedemandsforsittingapartfromthetourists.

　　Highonthelistofprioritiesispunctuality;anexecutive'stimeismoney.　　In-flightserviceisanotherareawheretheairlinesarejostlingfortheexecutive'sattention.Thefreedrinksandheadsetsandbetterfoodareallpartofthelure.

11.Onecriticismagainstmanyinternationalairlinesisthattheyhave,intherecentpast,.

A.cateredforthemorewealthypeopleB.givenpreferentialtreatmenttoexecutiveclients

C.onlymettheneedsoftheregulartravelerD.marketedtheirservicewiththemassesinmind

12.Withtheintentionofattractingasomewhatdifferenttypeofpassenger,theairlineshavenowbeguntoconcentrateon.

A.ensuringthatthefacilitiesofferedtotheexecutiveareindeedsuperior

B.providingfacilitiesenablingbusinesstravelerstoworkonboard

C.organizingactivitiesinwhichfirst-classpassengerscanparticipate

D.installingsleepingcompartmentswheremoreprivacyisensured

13.Fromthepassagewecaninferthat.

A.asuccessfulairlineinthe1980smeetstheneedsnotonlyofthemassesbutalsoofthewealthypassengers

B.itismorecomfortabletositinthebackofjetplanesC.businesstravelersdisliketourists

D.onlybyspecializingincheapflightscanairlinesavoidbankruptcy.

14.InParagraph5.“in-flightservice"means.

A.ServiceontheplaneB.Anewsafetydevice

C.FlightswithinonecountryD.Charge-freeairservice

15.Thefollowingareallusedtoattractpassengersexcept.

A.punctualityB.soundsystemC.freedrinksD.charge-freefood

Passage4

　　InonlytwodecadesAsian-Americanhavebecomethefastest-growingUSminority.Astheirchildrenbeganmovingupthroughthenation'sschools,itbecameclearthatanewclassofacademicachieverswasemerging.Theirachievementsarereflectedinthenation'sbestuniversities,wheremathematics,scienceandengineeringdepartmentshavetakenonadecidedlyAsiancharacter.（ThisspeciallikingformathematicsandscienceispartlyexplainedbythefactthatAsian-AmericanstudentswhobegantheireducationabroadarrivedintheU.S.withasolidgroundinginmathematicsbutlittleornoknowledgeofEnglish.）Theyarealsoinfluencedbythepromiseofagoodjobaftercollege.Asiansfeeltherewillbelessunfairtreatmentinareaslikemathematicsandscienc