商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction.docx

商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction.docx

《商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction.docx》由会员分享，可在线阅读，更多相关《商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction.docx（13页珍藏版）》请在冰豆网上搜索。

商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction

商业伦理导论复习资料（ReviewofbusinessethicsAn

Introduction）

Thefirstchapteristheintroduction

Keycontent:

A,ethicalandmoralconcepts,andtherelationshipbetweenthetwo

Two,adjustthecoercivemeansEthics（Law）andnoncoercivemeans（difference）relationship

Three,thestudyofethics,taskandmethodofethicsclassification（choice）

Fourresearchobjects,businessethics,researchstatusofbusinessethics（U.S.）

Five,thebasicethicalconflictsincommercialactivities（ttest）

Sixbasicmethods,solvebusinessethics（key）

Knowledgepoints:

threedimensionsofP22humannature（choice）

Thesecondchapterexchangeethicalrelation.

Keycontent:

Acommercialindustry,internalandexternalconditions,

barterconditions

Two,theconceptofcommodityeconomy,contentandcharacteristicsofthecommodityeconomy

Three,theconceptofmarketeconomy,propertymarketeconomy（thetestofindependentpropertyrights）,

Thedifferenceandconnectionbetweenthefour,commodityeconomyandmarketeconomy

Five,theconceptoffreedom,equality,ownership,legalcharacteristicsofownership

Six,ownershipandownershipandtherelationshipbetween

Seven,howtounderstandtherationalityandlegitimacyofutilitarianjusticeandfairness（Essay）

Knowledgepoints:

ThedevelopmentofcommodityeconomyandmarketeconomyhaveformedthreemajoreventsintheprocessofP44

BusinessethicsP49

Thethirdchapterinthecontractrelationethics

Keycontent

Theconceptofacontract

Thecharacteristicsofcontractsystemintwo,beforethecapitalistsociety（passradio）

Thecharacteristicsofthecontractsystemofcontractsystemthree,comparedwiththepreviouscapitalistslavesocietyandfeudalsociety,capitalistperiodthecontentoffreedomofcontract.

Four,thecontractrelationshipbetweentheethicalattributesofthecontent（six）shortanswer

Publicorderandgoodmorals,freedomofcontractsubject（test）

Thecontentsofthecontract

Thelegalattributeofthecontractualrelationship,thecontentoffive

Fourlegalcharacteristicsofcontract,six（four）

Theconceptoflegalrightsandlegalobligations（Glossary）theethicalmeaningofrightsandobligationsfromtheright

Seven,thelegalnatureandcharacteristics（fourshortanswer）,

Eight,howtounderstandtheruleoflawisareflectionofthewilloftheP73stage,andthenationallawisformulatedandapproved（fourpoints）.

HowtoadjusttotheethicalrelationshipandLaw（ninepoints）

Thefourthchapterofthemainbodyofcommercialmorality

Keycontent

Theessenceofamoralsubject,

Two,theconceptofmorality,structureofthemaincharacter?

Three,moralcognition,moralemotionandmoralwillofthethree（shortanswer）

Four,threewaysofmoralcultivation

Five,themaincommercialmoralconcept

Six,themotivationandtheeffectoftheconcept,howtounderstandtherelationshipbetweenmotivationandeffect

Seven,howtounderstandthepurposeandmeansofconsistency,legitimacy（discussion）

Eight,theconceptofconscience,howtounderstandtheconscience（passchoice）

Nine,thecontentofcommercialconscience（short）

Thefifthchapterofcommercialcredit

First,creditclassification,directcreditandindirectcredit（choice）

Two,theconceptofcommercialcreditrelations,themaineconomiccharacteristicsofthecommercialcredit（ttest）

Thesocialcharacteristicsofthree,commercialcredit（short）,thebasicoperationprincipleofcommercialcredit

Four,commercialcredithasthesocialandeconomicconditionsofthecontent（short）

Five,theestablishmentofcommercialcreditsignificance

Thedifferenceandtherelationbetweenthesix,commercialcreditandhonesty

Seven,whytheessenceofmarketeconomyiscrediteconomy

Eightreasons,thelackofbusinessintegrity（test）

Nine,acceleratetheconstructionanddevelopmentofChina'screditsystem（pass）

Ten,theconstructionofcommercialcreditsystemthecontentoftheconceptofbusinessmanagementsystem（short）

Constructioncontenteleven,commercialcreditincentivemechanism

Twelve,themaincommercialcreditethicalconstruction

content

Ethicalrelationshipandmoralprinciplesofthesixthchapterinmarketing

Classificationofstakeholders,directstakeholdersandindirectstakeholderscontent

Two,moralprinciplesinmarketing

Three,themarketingmixstrategycontent

Includingthemoralquestionfour,thecontentoftheproductstrategy

Five,howtounderstandtheproductsofhighquality,moralproductdesignconsiderenvironmentalprotectionstandards（five）

Ethicalissuessix,productbrandincludesthecontent

（2）

Twoaspectsofmoralproblems,sevenpackaging

Twoaspectsofmoralcontrolofeight,pricestrategyintwoaspects,theeliminationofpricefraud

Nine,distributioninvolvesthemoralproblemsintheprocessofcontentstrategy

Moralprinciplesshouldbefollowedinten,promotionstrategy

Eleven,howtoestablishthemarketingethics（threepoints）

Twelve,theconceptofrelationshipmarketinganditsessentialfeature,thespecificimplementationofrelationshipmarketing,theconceptofculturalintegration

Thirteen,theconceptofgreenmarketing（broadandnarrow）

Fourteen,greenmarketingcomparedwithtraditionalmarketing,whatarethecharacteristics（fourpoints）,howtoimplementgreenmarketing.

Theseventhchapterethicalrelationsandethicaldecisionmakinginenterprisemanagement

Thecharacteristicsofbusinessandmanagement,undertheguidanceofEthics（shortanswertest）

Two,establishthemodernethicsrelatedcontentP167169（choice）

Thethreelevelthree,Carol'stheoryofsocialresponsibilitycontent（testselection）

Four,theconceptofeconomicmanandsocialman

Five,theconceptandcontentofenterpriseculture,enterpriseimagecontent

Six,theimmoralphenomenoninenterprisebehavior（macroandmicrotwoaspects）

Seven,theroleofbusinessethics

Eight,thedevelopmentofenterpriseethicsistheprinciple（fourpoints）

Nine,theethicaldecision-makingcharacteristics（s）

Tenfactors,theimpactofethicaldecision-making

Eleven,howtomakedecisionwithbusinessethicsofenterprise.

Thepursuitofethicalandethicalframeworkofenterprisepublicrelationsintheeighthchapter

Publicrelationsethicsandpublicrelations

Two,allkindsofideasofinterestgroups（includingtheinternalconstructionofpublicrelationsdepartments,directstakeholdersandindirectstakeholders）principle,basisandmainpoints.

Three,tobuildtheConfucianethicsasthecornerstoneofthepublicrelationsethicssystemcontent（Renyilizhiletter）

Four,businessethicsundertheguidanceoftheenterpriseandtheconsumer（passtwo）,theconstructionofstaff,suppliersandownerrelations（theprinciple,basisandmainpoints）.

Five,theconstructionofbusinessethicsundertheguidanceoftheenterpriseandcompetitors,themedia,communityandgovernmentrelations（theprinciple,basisandmainpoints）

Six,reputationmanagement

Theninthchapterethicalrelationsininternationaltradeandtheadjustmentmethod

Withthecontentofaworldmarketconcept

Two,theworldmarket.

Three,adjusttheethicalrelationshipintheworldmarketcommodityexchangemeans?

Theconceptandcontentoffour,foreigntradepolicy

Five,theconceptoftradetermsandagreements

Theconceptandcharacteristicofthesix,tariff

Seven,theworldtradeorganization'spurpose,principles,characteristics

Eight,thecontemporaryethicalissuesininternationaltrade（five）

Nine,theconceptofdumping,theimpactofcommoditydumping

Ten,theconceptofnontariffbarriers,technicalbarrierstotrade

Eleven,thegreentradebarriers（ttest）

Twelve,constructionprinciplesandideasoftwenty-first

Centurynewinternationaltraderelations（discussed）

Thirteen,theprincipleofequalityandmutualbenefitofthecontent（fivepoints）

Ethicalrelationshipandtheintegrationstrategyofthetenthchapterinthemultinationaloperation

First,theconceptoftransnationalcorporations,thedifferencewithothercompanies,themajormultinationalcompanies,comparedwiththecontemporaryearly

Theimpactandchallengeoftwo,transnationalbusinessenterprises（short）

Three,thediversifiedvalues（test）

Includingunethicalbehaviorfour,multinationalcompaniesoperatinginthe

Fivereasons,unethicalbehavior（macroandmicro）

Thecontentofsocialresponsibility,sixenterprisesshouldbear（test）

Seven,theintegrationoftheconceptandcharacteristicsofassimilationtheory

Eight,theprocessofassimilation（explorationperiod,collisionperiod,integrationperiod,innovationstage）

Nine,multinationalcompaniesshouldpayattentiontotheethicalrelationshipintegrationstrategyproblem（fourpoints）

Ten,localization（includingmarketing,personnel,procurementandproduction,thelocalizationofinterest.）

Ethicalrelationshipandmoralprinciplesofthesixthchapterinmarketing

Classificationofstakeholders,directstakeholdersandindirectstakeholderscontent

Two,moralprinciplesinmarketing

Three,themarketingmixstrategycontent

Includingthemoralquestionfour,thecontentoftheproductstrategy

Five,howtounderstandtheproductsofhighquality,moralproductdesignconsiderenvironmentalprotectionstandards（five）

Ethicalissuessix,productbrandincludesthecontent

（2）

Twoaspectsofmoralproblems,sevenpackaging

Twoaspectsofmoralcontrolofeight,pricestrategyintwoaspects,theeliminationofpricefraud

Nine,distributioninvolvesthemoralproblemsintheprocessofcontentstrategy

Moralprinciplesshouldbefollowedinten,promotionstrategy

Eleven,howtoestablishthemarketingethics（threepoints）

Twelv