商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction.docx

1、商业伦理导论复习资料ReviewofbusinessethicsAnIntroduction商业伦理导论复习资料（ Review of business ethics AnIntroduction )The first chapter is the introductionKey content:A, ethical and moral concepts, and the relationship between the twoTwo, adjust the coercive means Ethics (Law) and non coercive means (difference) rela

2、tionshipThree, the study of ethics, task and method of ethics classification (choice)Four research objects, business ethics, research status of business ethics (U.S.)Five, the basic ethical conflicts in commercial activities (t test)Six basic methods, solve business ethics (key)Knowledge points: thr

3、ee dimensions of P22 humannature (choice)The second chapter exchange ethical relation.Key content:A commercial industry, internal and external conditions,barter conditionsTwo, the concept of commodity economy, content and characteristics of the commodity economyThree, the concept of market economy,

4、property market economy (the test of independent property rights),The difference and connection between the four, commodity economy and market economyFive, the concept of freedom, equality, ownership, legal characteristics of ownershipSix, ownership and ownership and the relationship betweenSeven, h

5、ow to understand the rationality and legitimacy of utilitarian justice and fairness (Essay)Knowledge points:The development of commodity economy and market economy have formed three major events in the process of P44Business ethics P49The third chapter in the contract relation ethicsKey contentThe c

6、oncept of a contractThe characteristics of contract system in two, before the capitalist society (pass radio)The characteristics of the contract system of contract system three, compared with the previous capitalist slave society and feudal society, capitalist period the content of freedom of contra

7、ct.Four, the contract relationship between the ethical attributes of the content (six) short answerPublic order and good morals, freedom of contract subject (test)The contents of the contractThe legal attribute of the contractual relationship, the content of fiveFour legal characteristics of contrac

8、t, six (four)The concept of legal rights and legal obligations (Glossary) the ethical meaning of rights and obligations from the rightSeven, the legal nature and characteristics (four short answer),Eight, how to understand the rule of law is a reflection of the will of the P73 stage, and the nationa

9、l law is formulated and approved (four points).Howto adjust to the ethical relationship and Law (nine points)The fourth chapter of the main body of commercial moralityKey contentThe essence of a moral subject,Two, the concept of morality, structure of the main character?Three, moral cognition, moral

10、 emotion and moral will of the three (short answer)Four, three ways of moral cultivationFive, the main commercial moral conceptSix, the motivation and the effect of the concept, how to understand the relationship between motivation and effectSeven, how to understand the purpose and meansof consisten

11、cy, legitimacy (discussion)Eight, the concept of conscience, how to understand the conscience (pass choice)Nine, the content of commercial conscience (short)The fifth chapter of commercial creditFirst, credit classification, direct credit and indirect credit (choice)Two, the concept of commercial cr

12、edit relations, the main economic characteristics of the commercial credit (t test)The social characteristics of three, commercial credit (short), the basic operation principle of commercial creditFour, commercial credit has the social and economic conditions of the content (short)Five, the establis

13、hment of commercial credit significanceThe difference and the relation between the six, commercial credit and honestySeven, why the essence of market economy is credit economyEight reasons, the lack of business integrity (test)Nine, accelerate the construction and development of Chinas credit system

14、 (pass)Ten, the construction of commercial credit system the content of the concept of business management system (short)Construction content eleven, commercial credit incentive mechanismTwelve, the main commercial credit ethical constructioncontentEthical relationship and moral principles of the si

15、xth chapter in marketingClassification of stakeholders, direct stakeholders and indirect stakeholders contentTwo, moral principles in marketingThree, the marketing mix strategy contentIncluding the moral question four, the content of the product strategyFive, how to understand the products of high q

16、uality, moral product design consider environmental protection standards (five)Ethical issues six, product brand includes the content (2)Two aspects of moral problems, seven packagingTwo aspects of moral control of eight, price strategy in two aspects, the elimination of price fraudNine, distributio

17、n involves the moral problems in the process of content strategyMoral principles should be followed in ten, promotion strategyEleven, how to establish the marketing ethics (three points)Twelve, the concept of relationship marketing and its essential feature, the specific implementation of relationsh

18、ip marketing, the concept of cultural integrationThirteen, the concept of green marketing (broad and narrow)Fourteen, green marketing compared with traditional marketing, what are the characteristics (four points), how to implement green marketing.The seventh chapter ethical relations and ethical de

19、cision making in enterprise managementThe characteristics of business and management, under the guidance of Ethics (short answer test)Two, establish the modern ethics related content P167169 (choice)The three level three, Carols theory of social responsibility content (test selection)Four, the conce

20、pt of economic man and social manFive, the concept and content of enterprise culture, enterprise image contentSix, the immoral phenomenon in enterprise behavior (macro and micro two aspects)Seven, the role of business ethicsEight, the development of enterprise ethics is the principle (four points)Ni

21、ne, the ethical decision-making characteristics (s)Ten factors, the impact of ethical decision-makingEleven, how to make decision with business ethics of enterprise.The pursuit of ethical and ethical framework of enterprise public relations in the eighth chapterPublic relations ethics and public rel

22、ationsTwo, all kinds of ideas of interest groups (including the internal construction of public relations departments, direct stakeholders and indirect stakeholders) principle, basis and main points.Three, to build the Confucian ethics as the cornerstone of the public relations ethics system content

23、 (Renyilizhi letter)Four, business ethics under the guidance of the enterprise and the consumer (pass two), the construction of staff, suppliers and owner relations (the principle, basis and main points).Five, the construction of business ethics under the guidance of the enterprise and competitors,

24、the media, community and government relations (the principle, basis and main points)Six, reputation managementThe ninth chapter ethical relations in international trade and the adjustment methodWith the content of a world market conceptTwo, the world market.Three, adjust the ethical relationship in

25、the world market commodity exchange means?The concept and content of four, foreign trade policyFive, the concept of trade terms and agreementsThe concept and characteristic of the six, tariffSeven, the world trade organizations purpose, principles, characteristicsEight, the contemporary ethical issu

26、es in international trade (five)Nine, the concept of dumping, the impact of commodity dumpingTen, the concept of non tariff barriers, technical barriers to tradeEleven, the green trade barriers (t test)Twelve, construction principles and ideas of twenty-firstCentury new international trade relations

27、 (discussed)Thirteen, the principle of equality and mutual benefit of the content (five points)Ethical relationship and the integration strategy of the tenth chapter in the multinational operationFirst, the concept of transnational corporations, the difference with other companies, the major multina

28、tional companies, compared with the contemporary earlyThe impact and challenge of two, transnational business enterprises (short)Three, the diversified values (test)Including unethical behavior four, multinational companies operating in theFive reasons, unethical behavior (macro and micro)The conten

29、t of social responsibility, six enterprises should bear (test)Seven, the integration of the concept and characteristics of assimilation theoryEight, the process of assimilation (exploration period, collision period, integration period, innovation stage)Nine, multinational companies should pay attent

30、ion to the ethical relationship integration strategy problem (four points)Ten, localization (including marketing, personnel, procurement and production, the localization of interest.)Ethical relationship and moral principles of the sixth chapter in marketingClassification of stakeholders, direct sta

31、keholders and indirect stakeholders contentTwo, moral principles in marketingThree, the marketing mix strategy contentIncluding the moral question four, the content of the product strategyFive, how to understand the products of high quality, moral product design consider environmental protection sta

32、ndards (five)Ethical issues six, product brand includes the content (2)Two aspects of moral problems, seven packagingTwo aspects of moral control of eight, price strategy in two aspects, the elimination of price fraudNine, distribution involves the moral problems in the process of content strategyMoral principles should be followed in ten, promotion strategyEleven, how to establish the marketing ethics (three points)Twelv