pets5填空题12页.docx

pets5填空题12页.docx

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pets5填空题12页

（一）

Themostobviouspurposeofadvertisingistoinformtheconsumerofavailableproductsorservices．Thesecond（31）＿＿＿istoselltheproduct．Thesecondpurposemightbemoreimportanttothemanufacturersthanthe（32）＿＿＿．Themanufacturersgobeyondonlytellingconsumersabouttheirproducts．Theyalsotrytopersuadecustomerstobuythe（33）＿＿＿bycreatingadesire（34）＿＿＿it．Becauseofadvertisement，consumersthinkthattheywantsomethingthattheydonotneed．Afterbuyingsomethin9，thepurchasercannotalwaysexplainwhyitwas（35）＿＿＿．

 Even（36）＿＿＿—thepurchaserprobablydoesnotknowwhyheorsheboughtsomething，themanufacturers（37） ＿＿＿．Manufacturershaveanalyzedthebusinessof（38）＿＿＿andbuyin9．Theyknowallthedifferentmotivesthatinfluenceaconsumer’spurchase--somerationaland（39）＿＿＿emotional．Furthermore，theytakeadvantageofthis（40）＿＿＿．

 Why（41）＿＿＿somanyproductsdisplayedatthecheckoutcountersingrocerystores?

Thestoremanagementhassomegood（42）＿＿＿．Bythetimethecustomeris（43）＿＿＿topayforapurchase，heorshehasalreadymaderational，thought—outdecisions（44）＿＿＿whatheorsheneedsandwantstobuy．The（45）＿＿＿feelsthatheorshehasdoneagoodjobofchoosingtheitems．Theshopperisespeciallyvulnerableatthispoint．The（46）＿＿＿ofcandy，chewinggum，andmagazinesareveryattractive．Theypersuadethepurchasertobuysomethingforemotional，not（47）＿＿＿motives．Forexample，thecustomerneitherneedsnorplanstobuycandy．butwhilethecustomerisstanding，waitingtopaymoney，heorshemaysuddenlydecidetobuy（48）＿＿＿．Thisisexactly（49）＿＿＿thestoreandthemanufacturerhopethatthecustomerwill（50）＿＿＿．Thecustomerfollowshisorherplan．

（二）

“Down-to-earth”meanssomeoneorsomethingthatishonest．realisticandeasytodealwith．Itisapleasuretofind（31）＿＿＿whoisdown-to-earth．Apersonwhoisdown—to-earthiseasytotalk（32）＿＿＿andacceptsotherpeopleasequals．Adown-to-earthpersonisjustthe（33）＿＿＿ofsomeonewhoactsimportantorproud．

 Down-to-earthpersonsmaybe（34）＿＿＿membersofsociety，ofcourse．Buttheydonotlettheirimportance“（35）＿＿＿totheirheads”．Theydonotconsiderthemselvestobebetterpersonsthan（36）＿＿＿oflessimportance．Someonewhoisfilledwithhisownimportanceandpride，（37）＿＿＿withoutcause，issaidtohave“hisnoseintheair”．Thereis（38） wayapersonwithhisnoseintheaircanbedown-to-earth．

 Americans（39）＿＿＿ anotherexpressionthatmeansalmostthesameas“down—to-earth”．Theexpressionis“both—feet—on-the—ground”． Someone（40）＿＿＿both—feet—on—the-groundisapersonwithagoodunderstanding（41）＿＿＿reality．Hehaswhatiscalled“commonsense，”hemayhavedreams，（42）＿＿＿hedoesnotallowthemtoblockhisknowledgeof（43）＿＿＿isreal．

 Theoppositekindof（44）＿＿＿isonewhohashis“head—in-the—clouds”． Amanwithhishead-in-the—cloudsisadreamer（45）＿＿＿mindisnotintherealworld．

 （46）＿＿＿，suchadreamercanbebroughtbacktoearth．Sharpwordsfromteachercanusually（47）＿＿＿aday-dreamingstudentdown-to-earth．

 Usually．mepersonwhoisdown—to-earthisvery（48）＿＿＿tohavebothfeetontheground．（49）＿＿＿wehavebothourfeetontheground，whenwearedown-t0—earth，weacthonestlyandopenly（50）＿＿＿others．Ourlivesarelikethegroundbelowus，solidandstrong．

（三）

Walking-likeswimming，bicyclingandrunning--isanaerobicexercise，（31）＿＿＿buildsthecapacityforenergyoutputandphysicalendurancebyincreasingthesupplyofoxygentoskinandmuscles．Suchexercisesmaybeaprimaryfactorinthe（32）＿＿＿0fheartandcirculatorydisease．

 Asprobablytheleaststrenuous，safestaerobicactivity，walkingisthe（33）＿＿＿acceptableexerciseforthelargestnumberofpeople．Walking（34）＿＿＿comfortablespeedimprovestheefficiencyofthecardiorespiratorysystem（35）＿＿＿stimulatingthelungsandheart，butatamoregradualrate（36）＿＿＿mostotherformsofexercise．

 Inonetest，agroupofmen40t057yearsofage，（37）＿＿＿atafastpacefor40minutesfourdaysaweek，showedimprovement（38）＿＿＿tomenthesameageona30minute，three—day—a—weekjoggingprograminthesameperiod．Theirrestingheartrateandbodyfatdecreased（39）＿＿＿．Thesechangessuggest（40）＿＿＿oftheimportant-evenvital--benefitswalkingcan（41）＿＿＿about．

 Walking（42）＿＿＿burnscalories．Ittakes3，500caloriestogainor（43）＿＿＿0nepound．Sinceaone．hourwalkatamoderatepacewill（44）＿＿＿up300t0360calories．Bywalkingonehoureveryotherday，youCanburnupapound—and—a—halfmonthly，orl8pounds（45）＿＿＿-providingthereisnochangeinyourin-takeoffood．To（46）．＿＿＿weightfaster，walkanhoureverydayandbumup3poundsamonth，or36poundsayear．

 （47）＿＿＿yourage，rightnowisthetimetogiveyourphysicalwell-beingasmuchthoughtasyou（48）＿＿＿topensionsorinsurance．Walkingisavitaldefense（49）＿＿＿theravagesofdegenerativediseasesandaging．Itisnature’s（50）＿＿＿ofgivingyouatuneup．

（四）

Pollutionisa“dirty”word．Topollutemeanstocontaminate-topsoilorsomethingbyintroducingimpuritieswhichmake（31）＿＿＿unfitoruncleantouse．Pollutioncomesinmanyforms．Weseeit，smellit，（32）＿＿＿it，drinkit，andstumblethroughit．Weliterallylivedinandbreathepollution，and（33）＿＿＿surprisingly，itisbeginningto（34）＿＿＿ourhealth，ourhappiness，andourcivilization．

 Oncewethoughtofpollution（35）＿＿＿meaningsimplythesmog--thechoking，stinging，dirty（36）＿＿＿thathoversovercities．Butairpollution，whileitis（37）＿＿＿themostdangerous，isonlyonetypeofcontaminationamongseveral（38）＿＿＿attackthemostbasiclifefunctions．

 Throughtheuncontrolleduseofinsecticides，manhaspollutedtheland，（39）＿＿＿thewildlife．By（40）＿＿＿sewageandchemicalsintoriversandlakes，wehavecontaminatedour（41）＿＿＿water．Wearepollutingtheoceans，too，killingthefishand（42）＿＿＿deprivingourselves（43）＿＿＿aninvaluablefoodsupply．

 Partoftheproblemisourexploding（44）＿＿＿．Moreandmorepeopleareproducingmorewastes．Butthisproblemisintensifiedbyour“throw—away”technology．EachyearAmericans（45）＿＿＿of7millionautos，20milliontonsofwastepaper，25millionpoundsoftoothpastetubesand48millioncans．Wethrowawaygumwrappers，newspapers，andpaperplates．Itisnolongerwiseto（46）＿＿＿anything．Todayalmosteverythingisdisposable． （47）＿＿＿ofrepairingatoasteroraradi0，itiseasierandcheapertobuyanotheroneanddiscardtheold，even（48）＿＿＿95percentofitspartsmaystillbefunctioning．Babydiapers，whichusedtobemadeofreusablecloth，arenowpaperthrow-aways．Soonwewillwearclothingmadeof（49）＿＿＿：

“Wearitonceandthrowitaway”willbethesloganofthefashionableconsciousness．

 Whereisthisalltoend?

Areweturningtheworldintoagiganticdump，oristherehopethatwecansolvethepollutionproblem?

（50）＿＿＿，solutionsareinsight．Afewofthemarepositivelyingenious．

（五）

Impatiencecharacterizesyoungintellectualworkers．Theywanttomaketheirmark（31）＿＿＿．Soit’simportanttoget（32）＿＿＿totheminachallengingmannertheidea（33）＿＿＿bigachievementsrarelycomeeasilyandquickly．Pointoutthatthelittlesuccessesareessential．Showthatthey（34）＿＿＿turnbecomethefoundationon（35）＿＿＿reputationsarebuiltandfromwhichmoleimportanttaskscanbeaccomphished．

 Avarietyofjobassignments，includingjobOrprojectrotation，alsokeepajob（36）＿＿＿becomingdull．Whereasit’snaturalforsomeindividualstowanttomoveaheadimmediatelytomoredifficultassignments，（37）＿＿＿properguidancetheycallcontinuetolearnandtogainversatilitybyworkingonanumberofjobsthatareessentially（38）——thesamecomplexity．Thiswaytheygainbreadth，ifnotdepth．

 Probablythegreatestoffensetoguard（39）＿＿＿whendealingwithyoungerspecialistsistorejectideasoutofhand．Youmustlisten--andlistenobjectively～totheirsuggestions．Avoid（40）——0vercritical．Youwanttonurtureaninquiringmindwithafreshapproach． You’llfrustrateitquicklyifyoureverttoooften（41）＿＿＿“We’vetriedthatbeforeanditwon’t（42）＿＿＿here．”

 Onesurewaytodisenchant（43）＿＿＿collegegraduatesisflagrantlymisusingtheirtalents．Expectthemtodosomeroutinework，ofcourse．Butdon’tmaketheir（44）＿＿＿workjustonelongseriesoferrands．Thisin—eludessuchbreak—inassignments（45）＿＿＿performingroutinecalculations，diggingup（46）＿＿＿material，（47）＿＿＿0peratingreproductionequipment．Onelargemanufacturingcompanyrecentlyinterviewedanumberof（48）＿＿＿engineerswhohadleftthem．Thecompanyfoundthattheoverwhelmingcomplaintwasthatthecompanynotonlydidnotofferworkthat（49）＿＿＿challengingbutalsoexpected（50）＿＿＿toolittlefromtheminthewayofperformance．

（六）

Childrenwhogriptheirpenstooclosetothewritingpointarelikelytobeatadisadvantageinexaminations，（31）＿＿＿tothefirstseriousinvestigationintothewayinwhichwritingtechniqueCandramaticallyaffecteducationalachievement．

 Thesurveyof643childrenandadults，rankingfrompre-schoolt040-plus，alsosuggests（32）＿＿＿pen—holdingtechniqueshavedeterioratedsharplyoveronegeneration，withteachersnowpayingfar（33）＿＿＿attentiontocorrectpengripandhandwritingstyle．

 StephanieThomas，alearningsupportteacher（34）—＿＿＿findingshavebeenpublished，wasinspiredtoinvestigatethisarea（35）＿＿＿henoticedthatthosestudentswhohadthemosttroublewithspelling（36）＿＿＿hadapoorpengrip．WhileMr．Thomascouldnotestablishasignificantstatisticallink（37）＿＿＿pen—holingstyleandaccuracyinspelling，he（38）＿＿＿findhugedifferencesintechniquebetweentheyoungchildrenandthematureadults，andadefinite（39）＿＿＿betweennear—pointgrippingandslow，illegiblewriting．

 Peoplewho（40）＿＿＿—theirpensatthewritingpointalsoshowothercharacteristics（41）＿＿＿inhibitlearning，（42）＿＿＿aspoorposture，leaningtoo（43）＿＿＿tothe