业务商业计划书英文模版.docx
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业务商业计划书英文模版
[业务]商业计划书英文模版
Confidential
Confidentiality
ThisbusinessplanisthepropertyoftheCompanyandisconsideredtobestrictlyconfidential.Itcontainsinformationintendedonlyforthepersontowhomitistransmitted.Withreceiptofthisplan,recipientacknowledgesandagreesthat:
i)intheeventrecipientdoesnotwishtopursuethismatter,thisdocumentwillbereturned,attheaddresslistedaboveassoonaspossible;ii)therecipientwillnotcopy,fax,reproduce,divulge,ordistributethisconfidentialplan,inwholeorinpart,withouttheexpressedwrittenconsentoftheCompany;iii)alloftheinformationhereinwillbetreatedasconfidentialmaterialwithnolesscarethanthataffordedtoyourowncompanyconfidentialmaterial.
ThisBusinessPlancontainsforward-lookingstatementswhichinvolverisksanduncertainties.TheCompany'sactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatementsasaresultofcertainfactors,includingthosesetforthunder"RiskFactors"andelsewhereinthisBusinessPlan.
TableofContents
EXECUTIVESUMMARY.........................................................................................3MISSIONSTATEMENT............................................................................................4INDUSTRYANDMARKETPLACEANALYSIS...............................................5DESCRIPTIONOFTHEINDUSTRYANDMARKET.................................................5CUSTOMERSANDMARKETSEGMENTATION......................................................5COMPETITION..........................................................................................................5THEBUSINESSOPPORTUNITY..............................................................................6THEINNOVATION–PRODUCTORSERVICEDESCRIPTION..............7OVERVIEWOFTHEPRODUCTORSERVICE..........................................................7PRODUCTBENEFITS...............................................................................................7TECHNOLOGY.........................................................................................................7PRODUCTCOMPARISON........................................................................................7FUTUREPRODUCTROADMAP...............................................................................7THEBUSINESSSTRATEGY...................................................................................8THEBUSINESSSTRATEGY.....................................................................................8METHODSOFDOINGBUSINESS............................................................................8FUTUREOPPORTUNITIES.......................................................................................8MARKETINGANDSALES......................................................................................9MARKETRESEARCH..............................................................................................9MARKETINGPLAN..................................................................................................9TARGETMARKETS.................................................................................................9RESEARCHANDDEVELOPMENT...................................................................10OPERATION/MANUFACTURING....................................................................11MANAGEMENTANDOWNERSHIP..................................................................12FUNDSREQUIREDANDTHEIRUSES............................................................13FINANCES....................................................................................................................14ASSUMPTIONS......................................................................................................14SALESFORECAST................................................................................................14OPERATINGEXPENSES........................................................................................14PROFIT&LOSS....................................................................................................14CASHFLOW..........................................................................................................14NPVANDBREAKEVENPOINT..........................................................................14BIBLIOGRAPHY…………………………………………………………………………………..…15
APPENDICES..............................................................................................................15
ExecutiveSummary
(2-3pages)
Thepurposeofthissectionistoprovideashortintroductiontothecompanyand
clearlydefinetheuniquecompetenciesofthecompany,whichwillensureitssuccess.
Thissectionshouldincludethefollowing:
Asummaryofthemissionstatement&thevision.,Companybackground(ifrelevant)includingdateofestablishment,
financialandmarketingachievementsetc.,IndustryandMarketSummary.,TheBusinessOpportunity.
AsummaryoftheInnovation.
BusinessStrategysummary.
MarketingandSales.
ResearchandDevelopment.
Operations/Manufacturing.
ManagementandOwnership.
FundsRequired.
FinancialSummary.
MissionStatement
(1-3page)
Thepurposeofthissectionistoprovidethemissionandvisionofthecompany.
Thissectionshouldinclude:
Whoweare
Whatwedo(product/service),Howwedoit(technology)
Forwhomwedoit(customersegment,needs),Vision
Companybackground(ifrelevant)includingdateofestablishment,
financialandmarketingachievements,etc.
IndustryandMarketplaceAnalysis
(4-6pages)
Thepurposeofthissectionistoprovidetheinvestorwithbackgroundontheindustryanditsgrowthpotential.
DescriptionoftheIndustryandMarket
Thissectionshouldincludethefollowing:
Descriptionoftheindustry
Industrysizetoday(in$andorunits),Forecastedindustrysizein3-5years
Whatarethemajordriversforgrowth?
Forexample,areproducts
becomingmoreaffordable,easier-to-use,faster,greaterperformance?
Isthere
increasedawarenessabouttheindustrythatmightbedrivinggrowth?
Is
positiveuserexperiencedrivinggrowth?
Whattrendsareemergingintheindustry?
Forexample,aretherestandards
intheindustry?
Aretherenewtechnologiescomingout?
Arebigcompanies
becominginterestedintheindustry?
Isthereatendencytowards
consolidation?
Whereisthemarketheading?
Industry’svaluechain(adiagramisrecommended)
CustomersandMarketSegmentation
Howisthemarketsegmented?
Byprice,application,etc.?
Whatisthesize,
thegrowthrateandtheneedsofthetargetedmarketsegment?
Whoareyourimmediatecustomers,whoaretheendusers?
Competition
Thepurposeofthissectionistopresentfactorsthatinfluencecompetitioninyourindustry,topresentwhoyourmaincompetitors(orcompetitors’groups)areandyourstrengths/weaknessesvis-a-viseachcompetitor(orgroup).
Whatarethecrucialcompetitivefactorsinyourindustry?
Price,reliability,
compliancewithstandards,installedbase,time-to-market,technological
innovation,availabilityofcustomersupport?
Whoarethemaincompetitors’groups?
Provideashortdescriptionofeach
group,thedifferentiatingaspectsoftheirproducts,corporateresources,market
positioning,etc.Whoaretheircustomers?
Includeasummarytablethat
comparesthecompetingsolutionsandyourproposedsolution.
TheBusinessOpportunity
Thepurposeofthissectionistoexplainthemarketneedfortheproduct/service.Theideaistoshowwhatislackingintheindustryandthebusinessbenefitsthatwillbegainedbyresolvingtheseissues.Notethattheseissuesshouldcorrespondwiththeproblemsthatyournewproductwillresolve.
Thissectionshouldincludethefollowing:
Whatarethekeyneedsofthecustomersinthetargetsegment?
Whatarethechallengesthattheindustryisfacing(thatthenewinnovation
respondsto)?
Forexample,areproductsunreliable,highlyfallible,
incompatible,requirelongtrainingperiods,providepoorperformance,
expensive,notbroadlyavailable?
Whatwillbethebusinessresultsforusersifthesechallengesareovercome?
Forexample,greaterproductivity,lowercosts,shortertime-to-market
Whatwillbethebusinessresultsforusersin$/%terms?
Forexample,
costswillbecutby$x,productivitywillbeincreasedbyx%.
Whohasthemosttogainfortheseimprovedbusinessbenefits?
Whois
hurtingthemostfromthefactthattheindustryhasnotyetovercomethe
challengesdescribedabove?
Whowillbewillingtopayfortheimproved
businessbenefits?
Whatistherevenueopportunity?
TheInnovation–ProductorServiceDescription
(3–5pages)
Thepurposeofthissectionistopresentthenewproductorserviceandshowhowitwillovercomethechallengespresentedabove.
OverviewoftheProductorService
Whatisthenewproduct/servicewhichthecompanyisproposing?
Whatstageofdevelopmentisitin?
Whatisthequantumleapthatmakesyoursolutionsuperior
ProductBenefits
Whatarethebenefitsofthenewproduct/servicetothedifferentmarkets?
Howdoesitresolvethechallengesdescribedabove?
Whowillreapthesebenefits?
Technology
Onwhichtechnologyistheproduct/servicebased?
Isthistechnologyunique?
Howcentralisthetechnologytotheproduct?
Whatisitsexpectedlifecycleandfuturegenerations?
Isitpatented?
Aretheresubstitutetechnologies?
ProductComparison
Conductacomparativeanalysisofyourproductandresourcesvs.thecompetingsolutions.Thisshouldincludecomparisonoftrack