业务商业计划书英文模版.docx

业务商业计划书英文模版.docx

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业务商业计划书英文模版

[业务]商业计划书英文模版

Confidential

Confidentiality

ThisbusinessplanisthepropertyoftheCompanyandisconsideredtobestrictlyconfidential.Itcontainsinformationintendedonlyforthepersontowhomitistransmitted.Withreceiptofthisplan,recipientacknowledgesandagreesthat:

i）intheeventrecipientdoesnotwishtopursuethismatter,thisdocumentwillbereturned,attheaddresslistedaboveassoonaspossible;ii）therecipientwillnotcopy,fax,reproduce,divulge,ordistributethisconfidentialplan,inwholeorinpart,withouttheexpressedwrittenconsentoftheCompany;iii）alloftheinformationhereinwillbetreatedasconfidentialmaterialwithnolesscarethanthataffordedtoyourowncompanyconfidentialmaterial.

ThisBusinessPlancontainsforward-lookingstatementswhichinvolverisksanduncertainties.TheCompany'sactualresultscoulddiffermateriallyfromthoseanticipatedintheseforward-lookingstatementsasaresultofcertainfactors,includingthosesetforthunder"RiskFactors"andelsewhereinthisBusinessPlan.

TableofContents

EXECUTIVESUMMARY.........................................................................................3MISSIONSTATEMENT............................................................................................4INDUSTRYANDMARKETPLACEANALYSIS...............................................5DESCRIPTIONOFTHEINDUSTRYANDMARKET.................................................5CUSTOMERSANDMARKETSEGMENTATION......................................................5COMPETITION..........................................................................................................5THEBUSINESSOPPORTUNITY..............................................................................6THEINNOVATION–PRODUCTORSERVICEDESCRIPTION..............7OVERVIEWOFTHEPRODUCTORSERVICE..........................................................7PRODUCTBENEFITS...............................................................................................7TECHNOLOGY.........................................................................................................7PRODUCTCOMPARISON........................................................................................7FUTUREPRODUCTROADMAP...............................................................................7THEBUSINESSSTRATEGY...................................................................................8THEBUSINESSSTRATEGY.....................................................................................8METHODSOFDOINGBUSINESS............................................................................8FUTUREOPPORTUNITIES.......................................................................................8MARKETINGANDSALES......................................................................................9MARKETRESEARCH..............................................................................................9MARKETINGPLAN..................................................................................................9TARGETMARKETS.................................................................................................9RESEARCHANDDEVELOPMENT...................................................................10OPERATION/MANUFACTURING....................................................................11MANAGEMENTANDOWNERSHIP..................................................................12FUNDSREQUIREDANDTHEIRUSES............................................................13FINANCES....................................................................................................................14ASSUMPTIONS......................................................................................................14SALESFORECAST................................................................................................14OPERATINGEXPENSES........................................................................................14PROFIT&LOSS....................................................................................................14CASHFLOW..........................................................................................................14NPVANDBREAKEVENPOINT..........................................................................14BIBLIOGRAPHY…………………………………………………………………………………..…15

APPENDICES..............................................................................................................15

ExecutiveSummary

（2-3pages）

Thepurposeofthissectionistoprovideashortintroductiontothecompanyand

clearlydefinetheuniquecompetenciesofthecompany,whichwillensureitssuccess.

Thissectionshouldincludethefollowing:

Asummaryofthemissionstatement&thevision.,Companybackground（ifrelevant）includingdateofestablishment,

financialandmarketingachievementsetc.,IndustryandMarketSummary.,TheBusinessOpportunity.

AsummaryoftheInnovation.

BusinessStrategysummary.

MarketingandSales.

ResearchandDevelopment.

Operations/Manufacturing.

ManagementandOwnership.

FundsRequired.

FinancialSummary.

MissionStatement

（1-3page）

Thepurposeofthissectionistoprovidethemissionandvisionofthecompany.

Thissectionshouldinclude:

Whoweare

Whatwedo（product/service）,Howwedoit（technology）

Forwhomwedoit（customersegment,needs）,Vision

Companybackground（ifrelevant）includingdateofestablishment,

financialandmarketingachievements,etc.

IndustryandMarketplaceAnalysis

（4-6pages）

Thepurposeofthissectionistoprovidetheinvestorwithbackgroundontheindustryanditsgrowthpotential.

DescriptionoftheIndustryandMarket

Thissectionshouldincludethefollowing:

Descriptionoftheindustry

Industrysizetoday（in$andorunits）,Forecastedindustrysizein3-5years

Whatarethemajordriversforgrowth?

Forexample,areproducts

becomingmoreaffordable,easier-to-use,faster,greaterperformance?

Isthere

increasedawarenessabouttheindustrythatmightbedrivinggrowth?

Is

positiveuserexperiencedrivinggrowth?

Whattrendsareemergingintheindustry?

Forexample,aretherestandards

intheindustry?

Aretherenewtechnologiescomingout?

Arebigcompanies

becominginterestedintheindustry?

Isthereatendencytowards

consolidation?

Whereisthemarketheading?

Industry’svaluechain（adiagramisrecommended）

CustomersandMarketSegmentation

Howisthemarketsegmented?

Byprice,application,etc.?

Whatisthesize,

thegrowthrateandtheneedsofthetargetedmarketsegment?

Whoareyourimmediatecustomers,whoaretheendusers?

Competition

Thepurposeofthissectionistopresentfactorsthatinfluencecompetitioninyourindustry,topresentwhoyourmaincompetitors（orcompetitors’groups）areandyourstrengths/weaknessesvis-a-viseachcompetitor（orgroup）.

Whatarethecrucialcompetitivefactorsinyourindustry?

Price,reliability,

compliancewithstandards,installedbase,time-to-market,technological

innovation,availabilityofcustomersupport?

Whoarethemaincompetitors’groups?

Provideashortdescriptionofeach

group,thedifferentiatingaspectsoftheirproducts,corporateresources,market

positioning,etc.Whoaretheircustomers?

Includeasummarytablethat

comparesthecompetingsolutionsandyourproposedsolution.

TheBusinessOpportunity

Thepurposeofthissectionistoexplainthemarketneedfortheproduct/service.Theideaistoshowwhatislackingintheindustryandthebusinessbenefitsthatwillbegainedbyresolvingtheseissues.Notethattheseissuesshouldcorrespondwiththeproblemsthatyournewproductwillresolve.

Thissectionshouldincludethefollowing:

Whatarethekeyneedsofthecustomersinthetargetsegment?

Whatarethechallengesthattheindustryisfacing（thatthenewinnovation

respondsto）?

Forexample,areproductsunreliable,highlyfallible,

incompatible,requirelongtrainingperiods,providepoorperformance,

expensive,notbroadlyavailable?

Whatwillbethebusinessresultsforusersifthesechallengesareovercome?

Forexample,greaterproductivity,lowercosts,shortertime-to-market

Whatwillbethebusinessresultsforusersin$/%terms?

Forexample,

costswillbecutby$x,productivitywillbeincreasedbyx%.

Whohasthemosttogainfortheseimprovedbusinessbenefits?

Whois

hurtingthemostfromthefactthattheindustryhasnotyetovercomethe

challengesdescribedabove?

Whowillbewillingtopayfortheimproved

businessbenefits?

Whatistherevenueopportunity?

TheInnovation–ProductorServiceDescription

（3–5pages）

Thepurposeofthissectionistopresentthenewproductorserviceandshowhowitwillovercomethechallengespresentedabove.

OverviewoftheProductorService

Whatisthenewproduct/servicewhichthecompanyisproposing?

Whatstageofdevelopmentisitin?

Whatisthequantumleapthatmakesyoursolutionsuperior

ProductBenefits

Whatarethebenefitsofthenewproduct/servicetothedifferentmarkets?

Howdoesitresolvethechallengesdescribedabove?

Whowillreapthesebenefits?

Technology

Onwhichtechnologyistheproduct/servicebased?

Isthistechnologyunique?

Howcentralisthetechnologytotheproduct?

Whatisitsexpectedlifecycleandfuturegenerations?

Isitpatented?

Aretheresubstitutetechnologies?

ProductComparison

Conductacomparativeanalysisofyourproductandresourcesvs.thecompetingsolutions.Thisshouldincludecomparisonoftrack