业务商业计划书英文模版.docx

1、业务商业计划书英文模版业务商业计划书英文模版Confidential Confidentiality This business plan is the property of the Company and is considered to be strictly confidential. It contains information intended only for the person to whom it is transmitted. With receipt of this plan, recipient acknowledges and agrees that: i) in

2、 the event recipient does not wish to pursue this matter, this document will be returned, at the address listed above as soon as possible; ii) the recipient will not copy, fax, reproduce, divulge, or distribute this confidential plan, in whole or in part, without the expressed written consent of the

3、 Company; iii) all of the information herein will be treated as confidential material with no less care than that afforded to your own company confidential material. This Business Plan contains forward-looking statements which involve risks and uncertainties. The Companys actual results could differ

4、 materially from those anticipated in these forward-looking statements as a result of certain factors, including those set forth under Risk Factors and elsewhere in this Business Plan. Table of Contents EXECUTIVE SUMMARY . 3 MISSION STATEMENT . 4 INDUSTRY AND MARKETPLACE ANALYSIS . 5 DESCRIPTION OF

5、THE INDUSTRY AND MARKET .5 CUSTOMERS AND MARKET SEGMENTATION .5 COMPETITION.5 THE BUSINESS OPPORTUNITY .6 THE INNOVATION PRODUCT OR SERVICE DESCRIPTION. 7 OVERVIEW OF THE PRODUCT OR SERVICE .7 PRODUCT BENEFITS .7 TECHNOLOGY .7 PRODUCT COMPARISON .7 FUTURE PRODUCT ROADMAP.7 THE BUSINESS STRATEGY . 8

6、THE BUSINESS STRATEGY.8 METHODS OF DOING BUSINESS.8 FUTURE OPPORTUNITIES .8 MARKETING AND SALES . 9 MARKET RESEARCH .9 MARKETING PLAN.9 TARGET MARKETS .9 RESEARCH AND DEVELOPMENT .10 OPERATION / MANUFACTURING.11 MANAGEMENT AND OWNERSHIP.12 FUNDS REQUIRED AND THEIR USES .13 FINANCES .14 ASSUMPTIONS .

7、 14 SALES FORECAST . 14 OPERATING EXPENSES. 14 PROFIT & LOSS . 14 CASH FLOW. 14 NPV AND BREAK EVEN POINT. 14 BIBLIOGRAPHY.15 APPENDICES .15 Executive Summary (2-3 pages) The purpose of this section is to provide a short introduction to the company and clearly define the unique competencies of the co

8、mpany, which will ensure its success. This section should include the following: , A summary of the mission statement & the vision. , Company background (if relevant) including date of establishment, financial and marketing achievements etc. , Industry and Market Summary. , The Business Opportunity.

9、 , A summary of the Innovation. , Business Strategy summary. , Marketing and Sales. , Research and Development. , Operations/ Manufacturing. , Management and Ownership. , Funds Required. , Financial Summary. Mission Statement (1-3 page) The purpose of this section is to provide the mission and visio

10、n of the company. This section should include: , Who we are , What we do (product/service) , How we do it (technology) , For whom we do it (customer segment, needs) , Vision , Company background (if relevant) including date of establishment, financial and marketing achievements, etc. Industry and Ma

11、rketplace Analysis (4-6 pages) The purpose of this section is to provide the investor with background on the industry and its growth potential. Description of the Industry and Market This section should include the following: , Description of the industry , Industry size today (in $ and or units), F

12、orecasted industry size in 3-5 years , What are the major drivers for growth? For example, are products becoming more affordable, easier-to-use, faster, greater performance? Is there increased awareness about the industry that might be driving growth? Is positive user experience driving growth? , Wh

13、at trends are emerging in the industry? For example, are there standards in the industry? Are there new technologies coming out? Are big companies becoming interested in the industry? Is there a tendency towards consolidation? Where is the market heading? , Industrys value chain (a diagram is recomm

14、ended) Customers and Market Segmentation , How is the market segmented? By price, application, etc.? What is the size, the growth rate and the needs of the targeted market segment? , Who are your immediate customers, who are the end users? Competition The purpose of this section is to present factor

15、s that influence competition in your industry, to present who your main competitors (or competitors groups) are and your strengths / weaknesses vis-a-vis each competitor (or group). , What are the crucial competitive factors in your industry? Price, reliability, compliance with standards, installed

16、base, time-to-market, technological innovation, availability of customer support? , Who are the main competitors groups? Provide a short description of each group, the differentiating aspects of their products, corporate resources, market positioning, etc. Who are their customers? Include a summary

17、table that compares the competing solutions and your proposed solution. The Business Opportunity The purpose of this section is to explain the market need for the product / service. The idea is to show what is lacking in the industry and the business benefits that will be gained by resolving these i

18、ssues. Note that these issues should correspond with the problems that your new product will resolve. This section should include the following: , What are the key needs of the customers in the target segment? , What are the challenges that the industry is facing (that the new innovation responds to

19、)? For example, are products unreliable, highly fallible, incompatible, require long training periods, provide poor performance, expensive, not broadly available? , What will be the business results for users if these challenges are overcome? For example, greater productivity, lower costs, shorter t

20、ime-to-market , What will be the business results for users in $ / % terms? For example, costs will be cut by $x, productivity will be increased by x%. , Who has the most to gain for these improved business benefits? Who is hurting the most from the fact that the industry has not yet overcome the ch

21、allenges described above? Who will be willing to pay for the improved business benefits? , What is the revenue opportunity? The Innovation Product or Service Description (3 5 pages) The purpose of this section is to present the new product or service and show how it will overcome the challenges pres

22、ented above. Overview of the Product or Service , What is the new product / service which the company is proposing? , What stage of development is it in? , What is the quantum leap that makes your solution superior Product Benefits , What are the benefits of the new product / service to the differen

23、t markets? How does it resolve the challenges described above? , Who will reap these benefits? Technology On which technology is the product/service based? Is this technology unique? How central is the technology to the product? What is its expected life cycle and future generations? Is it patented? Are there substitute technologies? Product Comparison Conduct a comparative analysis of your product and resources vs. the competing solutions. This should include comparison of track